A study on the influence of personality dimension on preferred brand image of Women's ready-made-wear -Concentrated on adult females- (성격차원이 선호 의복상표이미지에 미치는 영향에 관한 연구 -여성을 중심으로-)
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- Journal of the Korean Home Economics Association
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- v.28 no.3
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- pp.13-24
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- 1990