• Title/Summary/Keyword: preferences of clothing color

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A Study on Consumers Home Fashion Buying Behavior and Preferences Based on Housing Size (거주평형에 따른 소비자 홈 패션 구매 행동 및 선호도 연구)

  • Kim, Chil-Soon;Park, Su-Youn
    • The Research Journal of the Costume Culture
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    • v.13 no.1
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    • pp.34-46
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    • 2005
  • The purpose of this study was to research buying behavior and home fashion preferences based on housing size. The target consumers were Korean women, aged 20~40s who reside in the Seoul & Kyunggido areas. We distributed questionnaires to 650 women. However, only 600 questionnaires were used for the statistical analysis. Data analyses were conducted with SPSS program on the frequency, Chi-square test, cluster analysis, t-test and ANOVA. The results of this study are as follows: 1. The considering factors for purchasing such as brand, trends coordinating existing furnishings with new products and functionality were significantly associated with housing size. The buyers who reside in bigger size homes. over 40 pyung place higher value on brand name, trends. or coordinating existing furnishing with new products than residents in smaller units. However, women who live in smaller units place higher value on functionality when purchasing home fashion products. Considering factors such as brand, trend, and materials were also significantly associated with segmented age group; 40~49 age group considered brand, trend, and materials more than 20~29 age group. The group who are highly interested in home fashion considered design/color, rand, coordination, and functionality than the group who are low interested in home fashion. 2. Residents in over 40 pyung homes buy home fashion products at department stores, while residents in less than 39 pyung homes buy them at discounted store. 3. Respondents preferred solid colors more than patterns. However, they favored character pattern for textile bedding products for their children. 4. there is also a statistical difference in preferences for types of window treatments between large ad small housing sizes. Residents living in over 40 pyung preferred tie-back/cottage curtain, while residents living in less than 29 pyung preferred Roman shade style.

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The Actual Wearing Condition for the Uniform of Pediatric Inpatient (소아환자복의 착의실태에 관한 연구)

  • Kim, Mi Sung;Lee, Jeong Ran
    • Journal of the Korean Society of Clothing and Textiles
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    • v.36 no.11
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    • pp.1197-1207
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    • 2012
  • This study provides information for the design of pediatric inpatient uniforms with functionality and aesthetic beauty through a questionnaire-survey of the conditions of providing, wearing, preferences and improvement requirements for pediatric inpatient uniforms. As a result of the survey, intravenous injections were mostly given on the back of the hand, and the method of changing uniforms after intravenous injections was (in most cases) to pass the injection bottle through a sleeve or pant leg while the needle is inserted. The respondents answered that the sleeve length and pant length did not match. As a result of the preference of the pediatric inpatient design survey, respondents indicated they preferred pajama type, yellow color and medium size animal patterns. A similar ratio of set-in and raglan with no collar but with 3/4 length sleeve of round neck, front end, sleeve top opening, button closing and two pockets were preferred for shirts; however, a 3/4 length with rubber string on the waist, no opening and inner opening were preferred at the same ratio for pants. As for the method to adjust the length to assign functionality to pediatric inpatient uniforms, the most preferred sleeve was a roll-up sleeve with a strap and the most preferred pants were length adjusted pants that used a strap for both shirts and pants with a both sides strap. In addition, the majority of the respondents answered that a hand wrapper that protects the injection location during intravenous injections needs be developed. As for the development type, a half glove type and glove type were preferred in sequential order.

The Actual Wearing Conditions and Preferred Design of Tailored Jackets for Obese Women in Their 20s and 30s (20~30대 비만여성의 테일러드 재킷 착용실태 및 선호디자인)

  • Oh, Young-Soon;Lee, Jeong-Ran
    • Journal of the Korean Society of Clothing and Textiles
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    • v.34 no.9
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    • pp.1479-1490
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    • 2010
  • This study provides basic data for the development of jacket patterns which reflect designs corresponding to the body shape features and preferences of obese women in their 20s and 30s by understanding problems they may encounter in wearing a ready-made jacket by researching the reality of ready-made tailored jacket wearing and their design preferences. A survey was conducted by sampling 82 obese women (over $25kg/m^2$ BMI) between the ages of 20 to 39. The details of the survey consists of general information, interest rate and importance rate on clothes, reality of wearing and purchasing jackets, measurement fits per each part, and preferred designs. SPSS 14.0 was used to analyze the data. The results showed that 76.8% of obese women wore their jackets less than 5 times a month. Those in the 20s wore the jackets more frequently than those in the 30s. The reasons for not wearing jackets frequently included uncomfortableness in activities and unavailability of the correct size. A total of 55% of the total preferred the fitting to be relatively smaller than the body size or tightly fitting. Although in the past, there was a tendency to wear a loose fit to cover the body shape, currently even obese body shapes avoided the loose fit as the tight fit is the trend. In terms of the satisfaction rate for the measurements per each part of jackets, there was a low satisfaction rate for most of the items. For the circumference items such as waist length and chest size, people responded that they were too small and for the length of items such as the length of jacket and sleeve length, people responded that they were too long. This was because the readymade clothes brands increase the length of items and circumference items in uniform in the same intervals when producing large sizes. Both those in the 20s and the 30s preferred a tight fit. In terms of preferred fabric, a wool/spandex mix was most popular and then cotton/spandex. This shows that they prefer those fabrics which allow an excellent activity while maintaining the exterior well. In addition, they preferred black color with no patterns because they wanted their body size to look reduced and did not want to receive any attention.

Design Development of Shirts in Outdoor-Wear for New Senior Women's Using 3D Simulation Software - CLO 3D - (뉴 시니어 여성을 위한 아웃도어 웨어 디자인 개발 - CLO 3D를 활용한 여름용 상의 디자인 -)

  • Ji, Kyoungha;Choi, Yoonmi
    • Journal of the Korean Society of Costume
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    • v.65 no.5
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    • pp.62-73
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    • 2015
  • The aim of this research is to propose the final shirt design modified for new senior women that fulfills their emotional and physical needs. The modifications were based on the results of in-depth interviews and literature search, and the study was conducted in order to understand the desires and preferences of senior women, as consumption of outdoor-wear by the group continues to increase. To develop the design of outdoor-wear that satisfies the physical and emotional qualities and preference of the new senior women, six different designs with lines, combined materials, as well as materials that were layered, pleated and draped were proposed using virtual-dressing simulation software. Then, the modified designs were derived from the six original designs by reflecting the opinions collected in the in-depth interviews with eleven women in their 50s. The responses in the interviewed showed a preference for lines, pleats and layers, as these features made the clothes look trendy, gave it a slender-look, and improved the body shape of the women. As the color is the critical factor for outdoor-wear, there was an overwhelming preference for primary colors by the women, which was in contrast to their color preference in general clothes. A sleeve design modification was proposed to convert the half-sleeves to 3/4-long sleeves in order to account for changes in body temperature at menopause, and to satisfy the aesthetic needs for covering wrinkles. Research of new senior outdoor-wear designs will help segment and differentiate strategies for the increasingly fierce competing outdoor market, as well as l provide directions in the design creation process using the simulation of 3D virtual model.

Analysis of the wearing condition and consumer preference for skateboarding pants - Focusing on Chinese skateboarders - (스케이트보딩용 팬츠에 대한 착용실태 및 소비자 선호도 분석 - 중국 스케이트보더를 중심으로 -)

  • Ma, Xiaoqing;Jang, Jeongah
    • The Research Journal of the Costume Culture
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    • v.30 no.1
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    • pp.50-65
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    • 2022
  • The aim of this study was to provide data to enable the development of skateboarding pants. From the Chinese skateboard club SNS, 126 skateboarders in their 20s and 30s were chosen to participate in a survey. Data was gathered using a questionnaire from May 14 to May 28, 2021, and then analyzed using SPSS 23. The results concerning production were as follows: clothing sizes are generally divided into six stages: XS, S, M, L, XL, and 2XL. The silhouette is wide, and most pants have e-bands and normal hems. The pants are made from cotton-blend fabric, which is mostly moisture-absorbing and quick-drying. Baggy pants are preferred by skateboarders, with cotton being the most common fabric. The crotch, knees, and buttocks of pants are the least satisfying for skateboarders. When they skateboard, their ankles sustain the most injuries, followed by their knees and wrists. In the survey of consumers' preferences for skateboarding pants, different styles were rated in the following order: straight pant silhouette, ribbed knit and string waistband design; full-rise waist height, string hemline design; and ankle-high pants length (fit), fabric and design. The hygroscopicity and ventilation of the fabric are crucial considerations when purchasing pants. In terms of color, chromatic and pastel colors are most popular. In addition, some people expect new fibers to be used and expect protective equipment and pants to be integrated.

Colorimetric Properties and Color Sensibility Factors for Naturally Dyed Fabrics by Microbial Prodiginine Colorant (미생물 유래 Prodiginine 색소로 천연염색한 직물의 색채특성 및 색채감성요인)

  • Choi, Jong--Myoung;Kim, Yong-Sook;Yi, Eun-Jou
    • Science of Emotion and Sensibility
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    • v.13 no.4
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    • pp.693-702
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    • 2010
  • This study was carried out in order to investigate the colorimetric values, the color sensation and sensibility for naturally dyed fabrics with microbial prodiginine colorant and to find out the relationship among color sensation, color sensibility factors and colorimetric properties of them. Color sensation and sensibility of four different fabric stimuli coloring red purple by a microbial prodiginine colorant produced from Zooshikella sp. were subjectively evaluated by university students. The color sensibility for the naturally dyed fabrics was classified into four factors: 'pleasantness', 'gracefulness', 'characteristic' and 'relax'. Color sensibility factor 'pleasantness' was the dominant factor for the naturally dyed fabrics with microbial prodiginine colorant. All color sensibility factors showed a significant correlations with the color sensation and colorimetric properties of the dyed fabrics with prodiginine. There were showed significant relationships between the color sensibility factors and lightness $L^{\ast}$, color saturation $C^{\ast}$, $a^{\ast}$ and $b^{\ast}$. Also, color preference of the dyed fabrics with prodiginine was found to be influenced mainly by color sensibility factors.

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Scarf designs reflecting the design preferences of new senior women (뉴 시니어 여성의 디자인 선호도를 반영한 스카프 디자인)

  • Kim, Eun Hye;Kwon, Young Suk
    • The Research Journal of the Costume Culture
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    • v.23 no.4
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    • pp.661-672
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    • 2015
  • In this study, nine scarf designs expected to be effective for accent design for the fashion style of new senior women were suggested by reflecting purchase behavior and scarf preference after conducting surveys and an analysis by targeting 136 new senior women in order to propose scarf design-matching with the preferences of new seniors. As a result of the study on the scarf purchase features of new seniors, it was revealed that the purchase time for scarves was mainly autumn and winter, even though it is regardless of season, and in spring and summer, they seldom purchased scarves. The purchase frequency was four times a year, and what they first thought of at the time of purchase was represented in the order of color, design, and the material of the scarf. They most preferred department stores, mixed and achromatic colors, cotton and silk fabrics, natural and geometric patterns, and long scarves of a rectangular shape. In the case of the consumer attributes of scarves, it was revealed that $50^{th}$ desired more individuality-oriented, unique scarf designs than $60^{th}$, and $60^{th}$ desired scarf designs with convenient management considering others' attention compared with $50^{th}$. As concepts for scarf designs, the aspects of individuality, co-existence, and maturity were extracted by reflecting the features of new senior women, and a total of nine scarf designs were suggested by developing three sub-designs for each concept.

A Survey on the Actual Wearing Condition of Lab Gowns (실험 가운의 착용 실태 조사)

  • 최정화;김소영;이주영
    • Journal of the Korean Society of Clothing and Textiles
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    • v.28 no.1
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    • pp.172-181
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    • 2004
  • The purpose of this study was to develop functional lab gowns in the view of safety and work efficiency. As the first step of this study, we surveyed on satisfaction rates, preferences and inconvenience items in regard of lab gowns. The data was obtained from 138 graduate students specialized in science and 113 medical students. Respondents answered that the first purpose of wearing lab gown was to protect body from danger. Wearing frequency followed with ‘always’, ‘as possible as’, and then ‘sometimes’. Forty-five percentage of respondents answered that they didn't wear lab gowns often in summer because of hot weather. The contaminated or damaged parts of lab gowns followed with cuffs, abdomen, thigh, lower part, and then chest. Washing frequency followed with ‘once a month’, ‘once per six months’, and then ‘more than once a week’ There were significant differences in normal wearing frequency, wearing frequency by season and washing frequency due to major. There were no significant difference by sex and major in all questions. In regard of the protective capacity of current lab gowns, most respondents answered that ‘It's normal’(60%), ‘It's enough’(21%), so that they didn't show much dissatisfaction. Forty-three percentage of respondents were not satisfied with cuffs. Respondents answered that the cuffs were in danger and inconvenient because of broad cuffs. In regard of color, preference for white were high and followed with ivory, light sky, light green. and then light pink. Materials of current lab gowns were cotton/polyester or polyester 100%. Sixty-eight percentage of respondents were satisfied with that and others were not. The reasons for dissatisfactions were as follows; those materials were not protective to chemicals thoroughly enough. Cotton/polyester materials were heavy. Wearing sensation of polyester 100% was not good.

The Influence of New Seniors' Lifestyle and Apparel Purchase Criteria on Design Preference of Outdoor Apparel Products (뉴시니어 라이프스타일과 의복구매기준이 아웃도어 의류제품 디자인 선호도에 미치는 영향)

  • Ji, Kyoungha;Kim, Hanna
    • Journal of Fashion Business
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    • v.21 no.4
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    • pp.73-89
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    • 2017
  • This research aimed to identify the characteristics of outdoor apparel market for new seniors. To achieve this goal, influence of new seniors' lifestyle and apparel purchase criteria of design preferences of outdoor apparel products were investigated. An online-survey was conducted targeting fifties who have bought outdoor apparel within one year. The collected data were carried out for factor analysis, independent sample T-test, and regression analysis by using SPSS 22.0. Results showed that new seniors' lifestyles were composed of appearance-orientation, well-being diet, well-being exercise, self-development, and challenge-orientation. Purchase criteria of outdoor apparels were factored out as practical, aesthetic, and social. Appearance -orientation and self-development affect aesthetic and social factors. Well-being diet influences all factors of purchase criteria. Challenge -orientation has effect only on social factor. Women favored round-and V-neckline more than men did as well as preferred half and 3/4 long for sleeve. Customers who value practical purchase criteria preferred half-sleeve, zipper, and button-closure designs. In contrast, customers who have aesthetic purchase criteria like round/V-neckline and cap sleeve. Social factor affected high neckline and vivid-tone color preference significantly. As outdoor design for new senior it is critical to introduce differentiation of outdoor brand with various designs combining functionalities of outdoor activities and style looking young and dandy, which is highlighted as trendy and casual, over current outdoor apparels' unified design.

A Research on the Tailored Suit Wearing Conditions and Fit Preferences of Chinese Adult Women - Focusing on the age of 25-34 Resident in Shanghai - (중국 성인여성의 테일러드 수트 착용실태 및 맞음새에 관한 연구 - 상해지역 25-34세 거주자를 중심으로 -)

  • Kang, Yeon-Kyung;Sohn, Hee-Soon
    • Journal of Fashion Business
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    • v.12 no.2
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    • pp.117-133
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    • 2008
  • In this research, female adults in ages 25 to 34 that reside in Shanghai, China, have been polled from 29th of December, 2007 to 2nd of February, 2008 in accordance with simple random sampling method. 210 women have been selected and polled. Of these, 10 who responded in appropriately were excluded and the remaining 200 were used in the final analysis. The questionnaires used in this poll were made up of ones that are about how they wear tailored suits and how much they are satisfied with them, and questions about demographical characteristics. SPSSWIN 12.0 Program was used as the analysis method in getting statistics and descriptive statistical analysis, t-test, and $x^2$ analysis have been performed. The summary about the Chinese female adults is as follows: 1. They prefer jackets with design, style, and quality that better fit them to the ones with a name brand and a lower price. 2. They prefer shoulder princess style jackets with short lapel color lengths and slacks with a basic style in waistline. 3. When wearing jackets they feel uncomfortable in all regions and were not satisfied. 4. All responded that they have an experience of having the jackets mended after purchasing them and a high frequency of mending was shown along the waistline, hips, and leg lengths.