• 한국치위생학회지
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• 제15권2호
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• pp.295-301
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• 2015

Objectives: The objective of this study was to investigate the effect of gender role identity on major choice, and preference and choice of job for applicants of dental hygiene department. Methods: The subjects were 202 high school girl students visiting K university in October, 2014 and in January, 2015 for the interview of early and regular admission to the university. The questionnaire consisted of 3 questions of general characteristics of the subjects, 40 questions of gender role identity, and 6 questions of career choice factors. Gender role identity included 15 questions of masculinity, 15 questions of feminity, and 10 questions of neutral gender using instrument of Kim by Likert scale. Cronbach's alpha of masculinity, feminity, and neutral gender was 0.810, 0.762, and 0.801 respectively. The data were analyzed using ${\chi}^2$-test with SPSS Win 12.0. Results: The effects of gender role identity on major choice and professionalism were as follows. In major choice motivation, psychological type, feminity type and masculinity types selected aptitude, professional sustainability and recommendation by acquaintance in order, but undifferentiated type selected aptitude, recommendation by acquaintance and professional sustainability in order. There was a statistically significant difference(p<0.05). In major choice information, psychological, feminity and undifferentiated types prefer indirect experience but masculinity type prefers direct experience. There was a statistically significant difference(p<0.05) In job selection, psychological, feminity and undifferentiated types want to do assistant works rather than oral health prevention and education. Masculinity type want to do oral health prevention and education rather than assistant work. There was a statistically significant difference(p<0.001). Conclusions: The gender role identity affected the factors related to choice of major and job in dental hygiene major applicants. It is necessary to provide the career choice program for the high school students by personality types and gender role identity types.

• 한국초등과학교육학회지:초등과학교육
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• 제22권1호
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• pp.65-80
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• 2003

The purpose of this research was to survey and compare the status of science preference of elementary school students with that of middle school students. Preference for science was defined theoretically. According to theoretical model, a questionnaire was developed with piloting and consisted of three parts. First part was for background information, second part, for measurement of science preference and third for measurement of the relevant factors of science preference. The questionnaire was modified for primary school students. In July 2002, the questionnaire was administered to one class per grade of randomly selected 8 elementary and 8 middle schools all over the country and analyzed result of collected 696 elementary school students and 819 middle school students. Middle school students' science preference was low compared with elementary school students, especially in 'emotional response and 'valuational comprehension'. The preference for science became lower especially from 4th to 5th grade and from 8th to 9th grade. The differences of mean science preference were significant by gender. perception of science achievement. and future career choice. The average of science preference relevant factors of middle school students also became lower than elementary students, especially in 'educational factor'. Multiple regression analysis on the science preference showed that important factors were personal ability, the personal traits, rewards in school science and contents of school science, slightly different in elementary and secondary school. The way to promote students' preference for science was suggested on the analysis result.

• 대한토목학회논문집
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• 제32권6D호
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• pp.565-569
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• 2012

본 연구는 부산, 대구, 광주, 대전 등 4개 대도시권역을 대상으로 대중교통서비스가 열악한 대중교통사각지역을 선정한 후 이들 지역간을 운행하는 새로운 급행대중교통수단 도입 시 기성 시가지내 통행자들과 수단선택 행태가 어떻게 다른지를 분석하기위해 SP 조사(stated preference survey)를 통한 수단선택 행태변화에 대해 네스티드 로짓모형을 구축하여 분석하였다. 연구결과 대중교통사각지대는 잠재 대중교통수요가 많아 기성시가지에 비해 자가용통행으로부터 새로운 대중교통수단으로 전환하는 통행전환 비율이 매우 높은 것으로 분석되었다. 이러한 연구결과는 향후 대도시권 외곽 순환도로 혹은 외곽지역에서 도심지역으로 연결되는 간선도로를 활용한 새로운 급행 대중교통체계 도입시 수요변화 평가와 외곽지역의 대중교통 잠재수요 분석에도 활용될 수 있을 것으로 판단된다.

• 한국산업정보학회논문지
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• 제27권2호
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• pp.83-100
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• 2022

마케팅분야에서는 제품 상징주의를 지닌 쾌락적 소비에 관한 주제와 관련된 개념적 연구는 상징적 소비주의와 쾌락적 경험연구에 공헌하였다. 예상치 못한 소득이나 일시적 이득에 대한 기대를 소비자가 어떻게 다루는가를 연구하는 것은 그들이 경험을 즐기는데 무엇이 영향을 미치는 가를 이해하는데 도움을 줄 것이다. 이 논문은 쾌락적 소비와 실용적 소비의 상반관계를 논의한다. 일시소득이 발생한 상황에서 언제 왜 소비자들이 쾌락적 혹은 실용적 제품을 선택하는 가를 알아보는 것이 목적이다. 우리는 5개의 가설을 제시하고 일련의 실험을 통해 복권금액이 증가할 때 응답자들은 실용제품보다 쾌락제품을 선호하고, 취득확률은 두 제품간 차이가 없고, 선호순위도 차별화되지 않았다. 일시소득이 증가할 때 두 제품간의 선호그래프는 반대로 나타났다. 할인율이 변할 때 소비자의 선호순서는 변활 것으로 예상된다. 응답자들은 쾌락제품을 가장 선호하고, 실용제품, 할인 현금 순으로 선택하였다. 따라서 소비자의 쾌락주의와 쾌락적 경험에 대한 환상을 자극하는 것은 효과적인 마케팅 전략과 전술이 될 것이다.

• Current Photovoltaic Research
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• 제10권4호
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• pp.121-132
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• 2022

The need for floating photovoltaic is being emphasized to expand renewable energy but low residents' acceptance is a major obstacle to the deployment of floating photovoltaic. Using the discrete choice experiment, this study analyzed the preferences for community-based floating photovoltaic projects and proposed a method to increase the residents' acceptance of floating photovoltaic projects. The estimates of the marginal willingness to accept (MWTA) of the distance, the coverage ratio, the landscape, the project owner (public institution), and the project owner (large company) are -0.69%p/km, 0.13%p/%p, -0.57%p, -2.95%p, -1.73%p, respectively. According to the result of simulation analysis, the residents' acceptance is significantly higher when the project is operated by a public institution, with a choice probability of 58%, than when the project is operated by a private company, with a choice probability of 29%, 12% for a large and small company, respectively. In addition, as a result of the analysis of the expected returns, the results show that the closer the distance from the residence to the power plant, the higher the expected return.

• 경영과학
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• 제25권1호
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• pp.139-147
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• 2008

Conjoint Analysis is marketers' favorite methodology for finding out how buyers make trade-offs among competing products and suppliers. Thousands of applications of conjoint analysis have been carried out over the past three decades. The conjoint analysis has been so popular as a management decision tool due to the availability of a choice simulator. A conjoint simulator enables managers to perform 'what if' question accompanying the output of a conjoint study. Traditionally the First Choice Model (FCM) has been widely used as a choice simulator. The FCM is simple to do, easy to understand. In the FCM, the probability of an alternative is zero until its value is greater than others in the set. Once its value exceeds that threshold, however, it receives 100%. The LOGIT simulation model, which is also called as "Share of Preference", has been used commonly as an alternative of the FCM. In the model part worth utilities aren't required to be positive. Besides, it doesn't require part worth utilities computed under LOGIT model. The simulator can be used based on regression, monotone regression, linear programming, and so on. However, it is not free from the Independent from Irrelevant Alternatives (IIA) problem. This paper proposes the EBA (Elimination-By-Aspects) model as a useful conjoint-like method. One advantage of the EBA model is that it models choice in terms of the actual psychological processes that might be taking place. According to EBA, when choosing from choice objects, a person chooses one of the aspects that are effective for the objects and eliminates all objects which do not have this aspect. This process continues until only one alternative remains.

• 한국의류학회지
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• 제15권3호
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• pp.297-307
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• 1991

The purpose of this study was to investigate the effect of physical type and age on preference for color and fabric motifs in women's clothing design. Color preference measures consisted of fabric samples in solid colors and drawings of clothing styles painted in colors. Preference for fabric motifs was assessed by printed fabrics in various patterns and sizes. All of the preference measures were devised specifically for this study. Furthermore, items on height and weight for physical type as well as age of the subjects were included in the questionnaire. Data were obtained by means of structured interviews and self-administered questionnaires from 588 women ($20\~60$ years of age) in seoul. Analysis was by chi-square ($X^{2}$), frequency, percentage, and mean. On color preference, a small but significant body type, height, and age effect was found on some types of clothing. Preference for fabric motifs was affected by body type; height of subjects was related to preference for size of motifs, and age was related to choice, size, and width of striped motifs. It was concluded that body type, height, and age are 1e3st effective in predicting color preference. Fabric motif preference was influenced more by age than by body type or height. Generally, there was some similarities in preference for lines and fabric patterns among slim body types, tall figures, and younger age groups as well as heavy body types, short figures, and older age groups.

• 한국수자원학회논문집
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• 제41권1호
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• pp.101-113
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• 2008

본 연구는 안양천 유역의 물순환 건전화를 위한 최종 대안을 제시하기 위해 비용효과분석을 수행하였다. 이중 편익산정은 진술선호기법 중 하나인 실험선택법(Choice Experiments, CE)과 대안의 평가지수(Alternative Evaluation Index, AEI)를 결합하여 수행하였다. 실험선택법은 지역별로 다양한 속성을 보이는 안양천 유역을 잠재적 위험도와 지리적 특성을 바탕으로 6개 지역으로 나누어 설문과 분석을 수행하였다. NB > 0 이상인 대안들은 공학적, 경제적으로 매우 우수한 대안이므로 실행을 적극 검토할 필요가 있다.

• 한국철도학회논문집
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• 제12권5호
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• pp.656-662
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• 2009

일반적으로 교통수단선택 모형은 이용자의 인구 및 개인통행특성 등을 반영한 수단별 선호도를 효용함수로 구축하여 분석하고 있다. 본 연구에서는 이용자의 출발지에 대한 공간적 연관성을 수단선택모형에 고려한 방법을 제시하였다. 이를 위하여 공간적 연관성을 포함하는 공간로지스틱 회귀모형을 고려하였다. 신뢰성있는 추정값을 얻기 위해 베이지안 기법을 적용하였으며 이 연구에서 제시한 방법론은 수단선호도 조사가 이루어지지 않은 지역에 대해서도 수단분담률을 추정할 수 있을 것으로 기대된다.

• 한국철도학회:학술대회논문집
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• 한국철도학회 2009년도 춘계학술대회 논문집
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• pp.813-821
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• 2009

일반적으로 교통수단선택의 분석은 이용자의 수단별 선호도를 효용함수로 구축하여 분석하고 있다. 본 연구에서는 교통수단(버스, 철도)에 대한 이용자 선호도를 이용자의 출발지에 대한 공간적 영향을 함께 고려한 수단선택모형을 구축하여 분석하였다. 기존 효용함수가 이용자의 출발지에 대한 공간적 영향을 고려하지 못함에 따라 통행시간과 요금 등이 같으면 출발지에 상관없이 수단선호도가 같아지는 단점을 보완함에 따라 향후 지역별 수단분담 전환에 따른 배출가스 저감 퉁 다양한 분석이 가능할 것으로 판단된다.