• Journal of Korean Port Research
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• v.8 no.1
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• pp.49-63
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• 1994

The introduction of high speed railway system a significant impact on the conventional inter-urban transport systems by inducing a significant traffic from the existing modes as well as generating a new traffic. It is also closely related to intra-urban transport systems as the inter-urban traffic has its origin and destination in a city. In the context of mode choice, for high speed transport systems, it has been argued that the accessibility is the most important attribute conceived by users. Thus this study attempts to analysis the importance of the accessibility for the planned high speed railway systems particularly with respect to the location of Busan Station. For this Stated-Preference approach, which is considered appropriate for such study, is adopted, and disaggregate binary logit models for mode choice between the high speed railway and air service in Busan-Seoul corridor are developed. The elasticities for cost and service variables are also derived. The results disclose that cost is the most important which is inconsistent with most previous studies ; accessibility has considerable impact on the choice ; and frequency however has a little impacts. Concerning location of the high speed railway station the results suggest that the longer the access distance is, the more important the accessibility is. This implies that the connection of reliable access transport services such as underground are essential between the terminal and urban center.

• Journal of the East Asian Society of Dietary Life
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• v.13 no.1
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• pp.19-24
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• 2003

The purpose of this study was to provide the guidelines for the dietary lift by analyzing and studying the dietary behavior and food preference based on the gender. In the questions whether students' food preference is similar to their parents' or not, girls answered their food preferences were similar to them (M = 3.36), but boys not (M : 2.90). In the question if the knowledge learned in school has an effect on the choice of food, girls and boys answered it did not affect them, but there was a slight difference according to the gender; boys(M = 2.54) were under less influence than girls (M = 2.88). According to the gender, there was a meaningful difference in the food preference in meat, eggs, fish and shell, beans, milk and milk products, anchovies, fruits, fats and oils, beverage, and processed food. School education had a little influence on the habits of dietary life, only 8.0%. So more practical nutrition education was needed.

• Proceedings of the Korea Society of Design Studies Conference
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• 2003.05a
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• pp.226-227
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• 2003

• The Korean Journal of Applied Statistics
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• v.25 no.6
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• pp.987-997
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• 2012

The sales volume of men's cosmetics has drastically increased in Korea. In recent years, men's needs for cosmetics have been diversified and the consumer demand for functional cosmetics has greatly risen. In particular, male consumers have become more interested in essence product that is a light and concentrated treatment to correct skin problems. This research analyzes consumer preferences for essence-for-men through the use of choice-based conjoint analysis. This approach is adopted since the task of respondents to choose the most preferred option from several alternatives closely mimics actual marketplace purchasing behavior by consumers. New technique for the construction of choice sets is suggested based on the balanced incomplete block design, to accommodate a larger number of product profiles. The proposed design for choice sets is balanced and provides a tool to filter the contradictory choices. Conjoint analyses are performed to assess the relative importance of attributes and identify the most preferred profile of essence-for-men with respect to attributes such as emphasized function, price, type of content, and design of container. Some differences are indicated in the analysis results between age brackets as well as between groups classified by the amount of fashion item expenditures.

• Journal of Environmental Policy
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• v.8 no.3
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• pp.163-180
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• 2009

This study attempts to investigate the preference uncertainty of respondents involved in stating their Willingness to Pay (WTP). For the Contingent Valuation Method (CVM) survey, we employed two approaches using two split samples. The respondents of one sample were given the opportunity to express intensity of preference through Multi-bounded Discrete Choice (MBDC) WTP questions, while those in the other sample were given Dichotomous Choice (DC) WTP questions. By incorporating the two elicited degrees of preference uncertainty into examining the WTP responses, we compared the two approaches. In comparing the DC model with the MBDC model, the mean WTP for the DC model was similar to PRYES in the MBDC Model. We concluded that the MBDC model estimates the various mean WTP while considering the preference uncertainty.

• Culinary science and hospitality research
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• v.13 no.4
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• pp.138-150
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• 2007

A survey on meal preference from 287 middle school students was conducted with objective to enhance the quality of the school food service. In case of preference about cookery methods, snacks(15%) and fried food(15%) were ranked the highest while vegetable food showed the lowest. The component ratios of food items were 60.5% of vegetable food and 39.5% of meat food. The most preferred foods were 'Samkeybsal(49%)', 'pizza(41%)', 'spaghetti(33%)', 'pork cullet(31%)', and 'fried chicken (30%)'. In boiled rice, 'fried rice' and 'Bibimbab' were preferred most. The best choice of noodle was spaghetti. The highest ranked soup and stews were 'mandu and soup' and 'Kimchi stew'. Also, 'Galbijjim' and 'Sam-keybsal' showed high preference. In vegetable food, Kimchi was the lowest preference. In 'snacks', the highest preference was 'pizza'. The female students were more in favor of food items than males were except 'grilled foods' and 'steamed foods'. Above all, it is needed to do surveys about food preference periodically and active nutrition education for establishing proper eating habits for middle school students.

• Journal of Korean Society of Transportation
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• v.26 no.3
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• pp.223-232
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• 2008

It can be expected, recently, that the traffic congestion grows worse because the 48% of passenger cars are concentrated in the metropolitan area. However, there is an enforcement regulation that must limit onsite parking lot establishment in some downtown, so it is forecasted that parking lot supply is insufficient. Therefore, this study concentrate upon the subject that solves the problem which drivers are difficult to find parking lots because of increasing demand for parking. This study includes the concept about walking distance because the choice of parking lots is happened within walking distance. The algorithm of this study applies to toy-network, and then this study analyze the result of toy-network. It is proper to consider user's preference because the patterns of choice are different. Moreover, this study suggests the vision that will can offer drivers more correct information by real time information sharing in course of ubiquitous age.

• Journal of Korean Society of Transportation
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• v.13 no.3
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• pp.19-33
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• 1995

Conventional traffic assignment techniques usually do not consider traveler's route choice behavior affected by hierachicla strucfture in urban highway system. This study realizes the route choice behavior such that travelers tend to choose more higher level of highway rather than lower level of highway for longer trops. Otherwise, for shorter trips, travelers tend to choose lower level of highway unless they can get sufficient travel time saving by using mojor arterial street or freeway (higher level of highway). Therefore, this study suggests a traffic assignment technique incorrporating route choice behavior related to hierachical highway structure by introducing some perception costs to generalized cost function such as perceptional preference measureemnt for higher level higheay and perceptional penalty when changing to different level of highway. Through simulation analysis, it is shown that the simulation results with the new traffic assignment echnique can be different a lot from the results with the convential method.

• Journal of the Korean Society for Aviation and Aeronautics
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• v.13 no.4
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• pp.11-28
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• 2005

The research purpose of A Study on the Effect of Aviation Safety over the Air Passenger's Behavior for enhancement of aviation safety management lies at the judgement that passenger's airlines choice criteria has much changed after several serious aviation accidents as before when we used to overlook "aviation safety" variable through surveying to Korean aviation passengers and foreigners visit or travel Korea on various purposes. This study will be regarded significant in terms that empirical analysis was used to prove "Aviation Safety", a variable which had not been regarded as a airline choice factor within Korea air transport market so far, and has an effect on the air passengers' airline preference change and choice after recent frequent aviation accidents. I wish, it can be another opportunity for Korean two national flag airlines to reappraise and reinforce the significance of "aviation safety" and set forth immediate vigorous efforts to support the government's aviation safety improvement countermeasures.

• Korean Journal of Organic Agriculture
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• v.21 no.2
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• pp.125-137
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• 2013

The Purpose of this paper is to estimates consumers' willingness to pay for Urban Agriculture Park attributes. we analysis the marginal WTP by choice experiment method. Choice experiment (CE) is designed to elicit the marginal WTP differences among urban agriculture park attributes (garden scales, learning and experience area, leisure and relaxation area and fund). The results of multinomial logit model are meaningful, the total marginal WTP on the urban agriculture park attributes is 18,852 won. gardens scales is 2,949 won, learning and experience area is 11,284 won, leisure and relaxation area is 4,619 won. In the current laws, the facilities related to urban agriculture park is not. Taking advantage of the new urban agriculture park, Amendments of the law is required.