The objective of this study is to investigate the fit preference tendency for ready-to-wears(jackets, skirts, and slacks) of adult women and to find out the respective differences by the age range and the obesity level. The study method was the questionnaire survey with the subjects of 699 women of 20 up to 59 years of age. The questionnaire is composed of fit preference tendency, physical measurements, age, and occupation. For the data analysis, SPSS 90. program was used, and descriptive statistics, Crosstabs, ANOVA, Duncan's test, and t-test were conducted. The findings are as follows. 1. Regarding the fit preferred for each part of jackets, skirts, and slacks, among ready-to-wears, the 'thing with some extra width' in every part was most favored, followed by the 'thing fitting perfectly'. 2. The differences were found in the fit preference tendency by the age of adult women. The fit preference tendency was higher among those in their 20's than among those of the other age range, and those in their 30's and 40's preferred the clothes with less extra width in comparison with those in their 50's. 3. The differences were also found in the fit preference tendency by the obesity level of adult women. The fit preference tendency was high in the order of the emaciation, normalcy, and obesity types. 4. The fit preference tendency was found to be more affected by the obesity level than by the age. The fit preference tendency by the obesity level of each age range showed the differences in all of the age range. However, the normal type did not show the preference difference among the age ranges, in the fit preference tendency by the age range of each obesity level. Clothing manufacturing firms should understand the characteristics of consumers, such as their age, body type, extra width preferred, to provide the consumers of target market with suitable leeway, and they should design the clothing products which meet up these needs in style and silhouette.
The objective of this study was to investigate the fit preference for ready-to-wear clothes(jackets and slacks) of adult men and to determine the respective differences by the age range and obesity level. The study method was a questionnaire survey with 465 male subjects aged from 20 to 59 years old. The questionnaire was composed of fit preference tendency, physical measurements, age, and occupation. The findings were as follows. 1. Regarding the fit preferred for each part of jackets and slacks, among ready-to-wears, the 'thing with some extra width' in every part was most favored, followed by the 'thing fitting perfectly'. 2. Differences were found in the fit preference tendency by the age of adult men. The fit preference tendency was higher among those in their 20's than among those of the other age ranges. 3. Differences were also found in the fit preference tendency by the obesity level of adult men. The fit preference tendency was higher in the order of the emaciation, normalcy, and obesity types. 4. The fit preference tendency was more affected by age than by obesity level. Clothing companies should consider ease to offer the proper clothing desired by consumers.
Studies with various approaches are required for the globalization of Korean Food. The objectives of this study were i) how the preferences of foreign students residing in Korea on K-Wave, K-Drama, K-Pop and K-Friend affect their preference, satisfaction level and repurchase intention on Korean food, and ii) which of the factors have the strongest effects on their preference, satisfaction level and repurchase intention on Korean food. The results showed that the higher K-Wave, K-Drama, K-Pop and K-Friend preferences, the stronger effect on the preference, satisfaction level and repurchase intention on Korean food (p=0.0001). Among the factors for Korean food preference, the most critical one was K-Wave preference (p=0.0001), followed by K-Drama preference (p=0.0500). For the satisfaction level of Korean food, the most important factor among the four was K-Wave preference (p=0.0496), followed by K-Drama preference (p=0.0500). For the repurchase intention on Korean food, the most significant factor was the preference for K-Friend (p=0.0004), followed by K-Drama (p=0.0016) and K-Wave (p=0.0030). Based on these results, more efforts to invigorate the preferences for K-Wave and K-Drama, as well as various attempts to improve the preference for K-Friend are required for the globalization of Korean Food.
Journal of the Korea Fashion and Costume Design Association
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v.14
no.4
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pp.205-214
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2012
This study investigated whether there were statistical differences in the three categories of cosmetics brand preference- brand preference, gift brand preference, and preference for purchasing expensive cosmetics by the consumers' residence. For the data analysis, the types of cosmetics include basic and color, the cosmetics brands include domestic and imported cosmetics. The consumers' residence include metropolitan and non-metropolitan areas. The study collected the data from 477 surveys from adult women ranging from the age groups of 20s to 50s and above in 2011. Using SPSS Version 18.0 the data was analyzed by Frequency analysis, t-test. The study results were as follow: There were significant differences in the three patterns of cosmetics brand preference depending on the consumers' residence. The three patterns of preferences were in the similar trends. The results revealed while the non-metropolitan residents showed a higher level for the domestic brands, a lower level in the three categories of preferences for imported brands compared to their metropolitan counterparts in both types of basic and color. In contrast, compared to the non-metropolitan counterparts, the metropolitan residents showed a lower level of preferences in all of the three categories of cosmetics brand preference for domestic in both types of basic and color.
This study has evaluated the visual preference factor of Keum river sceneries which could vary according to the change of water level while other scenic environment near by the river did not change. 1) At Gap Cheon site, the variances of the visual preferences for river scenery at different water level are determined as emotional, physical, aesthetic and individual factor. At Mujoo site, the variances of the visual preferences are determined as only two factors such as emotional and physical factors. Those factors show significant relations. All of the visual preferences are increased as the increase of preference factors. Also decreasing of preference factors result in decreasing of visual preferences. 2) In multiple regression model, both the Gap cheon site and Mujoo site show that the increase of emotional factor affect most to visual preference when other conditions are fixed. The physical factor affect less than the emotional factor. At Gap cheon site, the relative importance level which the preference factors contribute to the visual preference appears as the order of emotional, physical, aesthetic and individual factor. Emotional factor's importance level is 4.2 times greater than individual factor. At Mujoo site, the relative importance level which the preference factors contribute to the visual preference appears as the order of emotional and physical factor. The emotional factor's importance level is 1.1 times greater than physical factor. It is clearly indicate that the emotional factor is most important preference factor in both study sites. The factor analysis results of Keum river scenery at different water level using the visual evaluation method affect a lot to the quantification of river instream flow and water level.
Journal of the Korean Institute of Landscape Architecture
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v.24
no.2
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pp.13-24
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1996
The purpose of this study is to suggest optimum level of the Ratio of Greenery within the frame of vision in the interior landscape design through the analysis of visual character and preference of the interior landscape. The concept of the RG was defined as the ratio of projected area of plants higher than 1.2M against background wall from eye level. 5 photography of Interior landscape space -- 10,20,30,40 and 50% of the RG-- were constructed by computer graphic techinques. Likert scale and semantic differential scale were used to analyse visual character and preference of the interior landscape space. The analysis results are as follows : 1. Factors that compose of the image of the interior landscape have been found to be the "evaluation ", "complexity". The mean value of semantic differential scale showed a significant difference according to RG. When the RG was 20~30%, "Harmony" and "stability" was strongly recognized than the other factors and the interior landscape made the interior space natural and intimate. But at the RG 40!50%, users felt "stuffy" and "too complex" by many plants, so it was not efficient the Interior Landscape. 2. The visual preference was significantly different according to RG. The mean value of the visual preference was increased as the RG was higher, it was the highest at the RG 30%. But over the RG 30%, the preference level was declined. 3. Based on these results, this study suggests that the optimum level of RG in the Interior Landscape is 30%.at the optimum level of RG in the Interior Landscape is 30%.
This research was to assess the high school girls' need about the computer assisted instruction(CAI) in the Home Economics Curriculum. In One-way ANOVA, the high school girls' need about the CAI differs in the educational level of the father and the mother, the preference for the Home Economics, the involvement with the Home Economics and the preference for a teaching method of Home Economics. MCA was done to assess the independent explanatory power of predictory variables. The educational level of father and mother were included separately in different model. The MCA that the educational level of father was included in, The most influential variable was the preference for the Home Economics and the involvement with Home Economics was the second. The MCA that the educational level of mother was included in, The most influential variable was the preference for the Home Economics and the educational level of mother was the second.
With a view to making comparative study and promoting the interchange of food culture between Korea and Japan, a sensory test was given to 60 female college students (30 Koreans and as many Japanese) in order to find out differences in preference of various teas between the two nations. The findings are as follows: 1. The correlation between each specific tea and total evaluation: Significant level of high positive correlation was indicated in case of color, taste, and aftertaste by both Koreans and Japanese. In case of odor, and flavor the Koreans indicated insignificant level of nought, and the Japanese significant level of high negative correlation one. In sweetness and total evaluation the Koreans indicated positive correlation and the Japanese insignificant level of nought. 2. Comparison of preference of various teas by the Koreans and the Japanese 1) Ginseng tea A and Ginseng tea B As to Ginseng tea A and Ginseng tea B the Koreans liked odor best while the Japanese liked flavor best. In general preference the Koreans liked them better than the Japanese, and both groups indicated significant level (p <.001). 2) Black tea A: As to Black tea A the Koreans liked odor best while the Japanese taste, and in general preference the Japanese liked them better than the Koreans and both groups indicated significant level (p <.001). 3) Black tea B. As to Black tea B the Koreans liked odor best while the Japanese color, and in general preference the Japanese liked them better than the Korean and both groups indicated significant level (p <.01). 4) Coffee A. The Koreans liked odor best while the Japanese flavor, and neither of the groups indicated significant level (p <.05). 5) Coffee B. The Koreans liked color best while the Japanese flavor, and neither of the groups indicated significant level (p <.05). 6) Green tea A and Green tea B. As to Green tea A and Green tea B, the Koreans liked odor best while the Japanese taste. In general preference the Japanese liked them better than the Koreans, both indicated significant level (p <.001). 7) Malcha (a kind of traditional Green tea) Both groups liked flavor best, in general preference the Japanese liked it better than the Koreans, and both groups indicated significant level (p <.001).
Journal of the Korea Fashion and Costume Design Association
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v.12
no.4
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pp.75-88
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2010
The objective of this study is to investigate the fit preference tendency for ready-to-wears(jackets, skirts and slacks) of adult women and to find out the respective differences by the age range and the obesity level. The study method was the questionnaire survey with the subjects of 295 women of 20 up to 59 years of age. The questionnaire is composed of fit preference tendency, physical measurements, age, and occupation. For the data analysis, SPSS 18.0 program was used, and descriptive statistics, Crosstabs, ANOVA, Duncan's test, t-test and multiple regression were conducted. The findings were as follows. 1. Regarding the fit preferred for each part of jackets, skirts, and slacks, among ready-to-wears, the 'thing with some extra width' in every part was most favored, followed by the 'thing fitting perfectly.' 2. The differences were found in the fit preference tendency by the age of adult women. The fit preference tendency was higher among those in their 20's than among those of the other age range. 3. The differences were also found in the fit preference tendency by the obesity level of adult women. The fit preference tendency was high in the order of the emaciation, normalcy, and obesity types. 4. For all of three items, age and body type or body type influenced the preference by the fit level. As the age was higher and the body type was fatter, those items with some flexibility were preferred.
Journal of the Korean Institute of Landscape Architecture
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v.29
no.3
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pp.10-18
/
2001
The purpose of this study is to research the influence of soundscape in the preference of landscape. Specifically, Standards types of communications are applied to the landscape such as artificial waterscapes and natural valley. The spatial image was analyzed by the variables of Kaplan´s information processing model. The level of visual preferences was measured by a type of acoustic information in landscape and media of communication, and these data were analyzed by multiple regression. The results of this study can be summarized as follows; The value of landscape preference was not different from all fluent of coherence, complexity, legibility ,mystery and preference utilized the communication media, but it was different by the type of acoustic information in landscape. These results clearly show the influence of sound affecting decisions of landscape preference. The factors determining the level of landscape preference were found to be coherence, complexity, legibility, mystery and dummy variables of acoustic information in landscape and media od communication. These variables amy be the major factors which must be considered on planning and designing as the functional basis for the quantitative analysis.
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