• 한국생활과학회지
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• 제23권2호
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• pp.317-328
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• 2014

In this study, differences of texture image and preference for men's suit fabrics according to mechanical properties, hand and fabric information were investigated. 55 subjects evaluated texture image and preference of 12 kinds of wool blended fabrics. For statistical analysis, t-test and pearson correlation coefficients were used. The results were as follows: Most of mechanical properties effected on texture images, and bending property and shearing property were effected on tactile preference and purchasing preference. For hand, objective hand values showed correlations with subjective texture images and preferences, but THV had almost no correlations. In sensory images according to presence of fabric information, fabrics were evaluated thinner, lighter, more pliable and smooth by cognition of wool blending ratio. For sensibility images, fabrics were evaluated more refined, intellectual, dignified and less practicable after recognize of wool blending ratio. In preferences, tactile preference was increased and purchasing preference was decreased after recognize fabric information. Therefore, significant differences of texture image and preference were observed according to presence of fabric information.

• 패션비즈니스
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• 제21권1호
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• pp.1-11
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• 2017

This study investigated the effect of brand history, congruity between country of origin and conspicuous consumption of fashion brand, based on the evaluation of customers. The factorial design was constructed as a 3-way mixed design: 2(brand history: presented vs not presented) ${\times}$ 2(congruity between Country of Brand(COB) and Country of Manufacture (COM): congruent vs incongruent) ${\times}$ 2(conspicuous consumption: high vs low). A total of 302 men and women aged above 30 and living in Seoul or within the capital area, were enrolled as subjects. Of these, 26 insincere responses were excluded and a final total of 276 responses were used in the analysis. The statistical analysis included reliability analysis, three-way ANOVA, and simple interaction effect analysis with SPSS 18.0 statistics. Our results indicate that brand history, congruity between COB and COM, and conspicuous consumption had significant effect on the fashion brand preference of consumers. Furthermore, presenting the brand history resulted in higher brand preference. Second, the brand history and conspicuous consumption had a significant interaction effect on brand preference. Consumers with higher conspicuous consumption showed significantly higher brand preference than those with lower conspicuous consumption. Third, congruity between COB and COM and conspicuous consumption had a significant interaction effect on brand preference. However, when COB and COM were dissimilar no significant effect of conspicuous consumption on brand preference was observed.

• 방송공학회논문지
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• 제21권2호
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• pp.210-218
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• 2016

본 연구는 IPTV 이용자의 미디어 이용특성(TV 시청시간, 스타 선호도, 장르 선호도)에 따른 VOD 이용행태(VOD이용 및 이용금액)의 차이를 살펴보고, 미디어 이용특성과 IPTV 사업자가 운영하는 가이드채널에 대한 평가가 VOD 이용의사에 미치는 영향을 분석하였다. 이를 위해 VOD 이용경험과 가이드 채널 시청 경험이 있는 자를 대상으로 온라인 설문조사를 실시하였다. 연구결과, 선호하는 스타가 출연하는 경우 VOD 이용이 가장 많았으며, 지불의사 측면에서는 스타 선호도보다는 장르선호도가 VOD에 대한 지불의사에 큰 영향을 주는 것으로 나타났다. 둘째, 미디어 이용특성 중 장르 선호도와 가이드 채널에 대한 시청의사와 인지된 오락성이 VOD 이용의사에 유의미한 영향을 주는 것으로 밝혀졌다. 본 연구결과를 통해 VOD 이용을 높이기 위해서는 VOD 이용 현황 분석을 통해 맞춤형 프로모션과 다양한 이벤트를 제공함으로써 가이드 채널 시청률을 보다 더 적극적으로 높일 필요가 있다.

• 감성과학
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• 제17권4호
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• pp.41-50
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• 2014

본 연구에서는 제품 이미지에 대한 선호 반응에 있어서 뇌의 반응 패턴의 특징을 파악하고, 피험자가 동일한 대상에 대하여 직관적으로 평가한 선호도 결과와 비교 분석하였다. 첫 번째 실험은 하나씩 별도로 제시된 제품 이미지에 대하여 느끼는 인상을 파악하기 위하여 뇌파 측정을 통한 쾌적도를 산출하였다. 두 번째 실험은 피험자가 모든 제품 이미지를 일시에 비교하며 선호도를 직접 평가하도록 하였다. 첫 번째 실험을 '독립적 인지 반응'이라 하고, 두 번째 실험을 '상대적 인지 반응'이라고 할 때 그 반응의 특성은 다음과 같다. '독립적 인지 반응'에서는 자신의 경험에 의해서 축적된 정보와의 비교에 의하여 절대 가치로서의 감정 상태를 표현하게 되며, '쾌' 또는 '불쾌'라고 하는 감정이 절대적 가치로서 지속된다. '상대적 인지 반응'에서는 이미지를 인지하는 단계에서 비교되는 다른 이미지 정보와의 상대적인 감정 상태를 표현하게 되며, 이때에는 '진정'이나 '흥분'에 해당하는 감정 상태가 상대적 가치로 작용한다.

• 한국실내디자인학회논문집
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• 제27권3호
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• pp.79-89
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• 2018

This study aims at evaluating the characteristics and the preference on the sign design in the industrial heritages space. The research were performed by the process of literature review, case study, and survey of questionnaire. Seven industrial heritage space in Korea and China regenerated as art and cultural space after 2000 were selected and evaluated by 6 criteria including integrity, continuity, simplicity, aesthetics, legibility and historic aspects. The findings were the following. First, the six criteria factors were evaluated as the similar scores in the assessment of 7 sites without extremity. Simplicity was the highest score while historicality was the lowest one. It means that the characteristics of the sign systems of the heritage sites were focused on the simple, contemporary and effective design. Second, integrity, continuity, aesthetics, legibility were evaluated as the medium score in the sign design. While, in the evaluation on the aesthetics the score differences were comparatively high. Sanhai M50 which got the highest score showed the integrity of contrast using yellow and grey color with minimal design. However, Sanghai M50 got the lowest score in the historic aspects and was evaluated as the most favorite sign design in the preference. It means that the historic aspects have no direct relationship with the preference for the sign design. It shows that the effectiveness with integrity and the aesthetic aspects are considered more importantly than the application of the historic identity of the site in sign design.

• 한국생활과학회지
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• 제20권5호
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• pp.1025-1034
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• 2011

The purpose of this study was to examine the evaluation of fabric characteristics on the drapability, texture image and preference of blouse fabrics, and to analyze the effects of the texture image, objective and subjective drapability on the preference. As specimen, silk and polyester fabrics were collected. 52 female subjects evaluated 16 specimens with semantic differential scale of 18 fabric image and 20 sensibility. Data were analyzed through factor analysis, pearson correlational coefficient using spss win 12.0. For the evaluation, structural characteristics such as fiber contents, weave type, weight and thickness were analyzed. The results were as follows: The evaluation results of objective and subjective drapability showed differences. Sensory image factors of blouse fabrics were 'surface smoothness', 'elasticity', 'weight' and 'flexibility'. Sensibility image factors were 'elegance', 'classic', 'characteristic' and 'mannish'. 'Elegance', 'classic' and 'characteristic' of sensibility images showed high correlation with 'surface smoothness' and 'elasticity' of sensory image, also 'mannish' of sensibility image showed significant correlation with 'weight' of sensory image. The significant fabric characteristics affecting objective drapability were density, weight, thickness. The significant texture image factors affecting objective drapability were 'weight', 'flexibility' of sensory image and 'elegance' of sensibility image. On the other hand, the significant factors affecting subjective drapability were thickness of fabric characteristics and 'elegance', 'characteristic', 'mannish' of sensibility images. 'Elegance', 'characteristic' and 'classic' of sensibility image, 'elasticity' of sensory image and subjective drapability affected on the purchase preference.

• 한국의류산업학회지
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• 제21권3호
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• pp.336-345
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• 2019

This study evaluated the preference and wearing characteristics of existing fitness compression wear for elderly women and identified the problems and improvements of existing fitness apparel. Preference and wearing characteristics for 6 types (A-F) of upper and lower fitness compression wear were evaluated. Photos and drawings as well as the preferred designs and details were investigated after presenting the evaluation clothing. Evaluations were made on a 5 point Likert scale for the fitness, allowance, pressure, ease of movement, fabric material, and overall satisfaction after wearing. The design preference indicated that B type (26.6%) and C type (23.4%) were preferred in the top with C, E and F type preferred to the same ratio of 19.4% in the slacks. The fitness and allowance amount of the top B type were the most appropriate (${\geq}4$), the C type was in close contact (2.86), and the F type was inadequate in the neck circumference (1.77). The feeling of pressure was high in the waist, abdomen, thighs, and knees. The area where the elderly people want to improve their strength was the legs; in addition, a pattern design was needed to strengthen leg muscles when designing fitness compression wear. However, a design with excessive adhesion due to a muscle support band was shown to be not preferred. Therefore, depending on the activity, it is necessary to develop a fitness compression wear that applies an optimum stretching ratio of fabric based on body surface area changes.

• 한국IT서비스학회지
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• 제8권2호
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• pp.205-228
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• 2009

This paper examines how online product information changes the customers' purchase intentions from subjectivity-objectivity dichotomy perspective. Quality and Preference are proposed as product evaluation criteria and their marginal changes with product information differentiation are hypothesized. An experimental survey was conducted to 57 subjects and the hypotheses were partially supported through PLS path comparison method. The study contributes to IS research by proposing a simple and effective product evaluation framework and by abstracting the impact of product information from other factors. Finally, we suggest the utilization of product information with the optimization of the cost-benefit structure between information and purchase intention.

• 대한인간공학회지
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• 제21권1호
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• pp.51-65
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• 2002

As the method of providing information is getting multimedia, the synthetic voice is used in not only CTI(Computer Telephony Integration), information service for the blind, but also applications on internet. But properties of synthetic voice, such as speech rate, pitch, timbre and so on, are not adjusted to customers' preference but providers' preference. In order to consider customers' preference, this study proposed four subjective factors of voice through the evaluation of voice using the method of sensibility ergonomics. And the relation synthetic voice to be agreeable to the ear with emotional images was formulated as a fuzzy model. Consequently, this study proposed the speech rate and pitch of synthetic voice which is agreeable to the ear.

• 한국의류산업학회지
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• 제7권2호
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• pp.211-217
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• 2005

The purpose of this study is to analyze the image evaluation and the preference of tailored jacket focused on the variation of the length according to the body type and the degree of satisfaction with the body of middle-aged women. For this study, twenty seven different types of tailored jacket were designed with some variation of their silhouette, the length and the collar's figure on three hundred and twenty three middle-aged women ranging from 35 to 50 years old. There was a significant difference in the image evaluation and the preference of tailored jacket according to the body type of middle-aged women. The women of the body type I evaluated that tailored jackets of the long length were more attractive, graceful, and active, soft and preferred the style, and the women of the body type II and III, them of the middle length. The women of the body type I evaluated that tailored jackets of the short length were more attractive, graceful, active, soft and preferred the style. Also there was a meaningful difference in the image evaluation and the preference of tailored jacket according to the degree of satisfaction with their bodies. As satisfied with their face size, they thought tailored jackets of the long length were more attractive, graceful and active, soft and they preferred the style. As satisfied with the girth of the hip, they evaluated the short/long tailored jackets were more attractive, graceful and active, soft and they preferred the style. As satisfied with their height they valued the long tailored jacket was more attractive, graceful and active, soft and they preferred the style.