• 제목/요약/키워드: pre-emphasis

검색결과 141건 처리시간 0.026초

창의적 사고기법을 활용한 창의교육 수업프로그램 개발 및 적용 (Development and Application of Creative Education Learning Program Using Creative Thinking Methods)

  • 한신;김형범;이창환
    • 대한지구과학교육학회지
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    • 제13권2호
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    • pp.162-174
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    • 2020
  • 이 연구의 목적은 창의적 사고기법 중 하나인 비유를 활용한 창의교육 수업프로그램을 개발하였으며, 무선 표집된 6개의 중학교 338명의 학생들을 대상으로 개발된 프로그램의 효과성을 알아보았다. 2015 개정 과학과 교육과정 중 '천문' 내용요소를 중심으로 비유를 활용한 창의교육 수업프로그램을 개발하였다. 개발한 창의교육 수업프로그램은 전문가 집단을 구성하여 3차례에 걸쳐 수정, 보완하여 프로그램의 타당성을 검증받았으며, 최종 개발된 프로그램은 블록타임을 포함하여 총 4차시에 걸쳐 현장에 적용하였다. 이에 따른 효과성을 알아보기 위해 창의교육 수업만족도 검사와 창의적 사고과정 검사를 실시하였다. 즉 창의교육 수업만족도 검사는 프로그램 처치 후에 창의적 사고과정 검사는 처지 전과 후에 실시하였다. 이 연구의 결과는 다음과 같다. 첫째, 이 연구에서는 창의적 사고 기법을 활용하면서 학생들이 자발적이고, 능동적으로 창의교육 프로그램에 참여하는데 주안점을 두고 프로그램을 개발하였다. 둘째, 창의적 사고기법의 비유를 활용한 창의교육 프로그램에 대한 수업 전·후에 대한 통계적 검정 결과에서는 유의미한 결과 값을 나타내었다(p<.05). 즉, 창의교육 수업에 대한 학생들의 사전·사후점수 차에 의한 대응 표본 t검정에서 모두 유의미한 통계적 검정 결과를 나타내어(p <.05), 비유를 활용한 창의교육 프로그램이 연구 참여자들에게 긍정적인 영향을 끼친 것으로 나타났다. 셋째, 창의교육 수업 만족도에서는 전체 338명중 101명(30%)이 '매우 그렇다', 137명(41%)가 '대체로 그렇다'로 응답하여 전체적으로 수업에 대한 만족도가 높은 것으로 확인되었다. 다만, 창의교육 수업에 대한 어려운 점에 대해 137명(41%)이 '시간 부족'을 주요 원인으로 응답하였으며, 다음으로 98명(30%)이 '해결해야 하는 문제의 어려움', 73명(22%)이 '친구와의 의견충돌' 및 24명(7%)이 '수업 내용의 어려움'으로 응답하여 향후 창의교육 프로그램 개발 시 고려해야 할 점으로 판단되었다.

인구변천 과정에서 본 한국과 스웨덴의 복지 상태 비교 (The Welfare Systems in Sweden and Korea with a Focus on the Demographic Transition)

  • 김성이
    • 한국인구학
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    • 제18권2호
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    • pp.51-69
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    • 1995
  • 이 연구는 한국사회에서 사회복지 정책을 어떻게 전개해 나가야 할 것인지에 관한 관심 속에서 선진복지국가인 스웨덴의 사회복지제도가 어떻게 발전해 나갔는지를 인구변천에 초점을 맞추어 살펴보고 있다. 먼저 스웨덴과 한국의 인구발전과정을 인구변천모형에 따라 분석하고, 인구변천 단계에 따라 사회복지가 어떻게 발전해 나왔는지를 주로 사회복지 법규를 통해 규명하고 있다. 다음 각 단계별 법규와 사회보장비 지출을 검토하여 스웨덴의 복지발달과정의 이념을 규명한 후, 한국의 사회복지정책이 어떤 방향을 나가야 할지를 제시하고 있다. 연구결과 스웨덴에 비해 한국의 사회보장비지출은 절대 부족상태이며, 스웨덴이 보편주의적 서비스를 강조하는데 비해 한국은 특수집단에 대한 서비스를 강조하고 있음이 부각되었다. 또 한국은 특수한 역사적, 문화적 요인에 의해 보훈계통의 비용이 지불되고 있다. 이 연구의 정책적 함의는 한국사회도 앞으로 소극적인 복지정책보다는 스웨덴에서 처럼 보편주의, 생산주의 및 가정복지를 바탕으로 한 복지민주주의 정책에 대한 적극적인 자세가 필요함을 제시하고 있다.

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중학교 "환경" 교과의 교수.학습 및 평가 방법 연구 (A Study on Teaching-Learning and Evaluation Methods of Environmental Studies in the Middle School)

  • 남상준
    • 한국환경교육학회지:환경교육
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    • 제7권1호
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    • pp.1-17
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    • 1994
  • This study was performed to determine appropriate teaching-learning and evaluation methods for Environmental Studies. To promote the relevance of our study to the needs of the schools and concerned educational communities of environmental education, we reviewed related literature, conducted questionnaire surveys, interviewed related teachers and administrator, held meetings with experts, and field-tested our findings. For selecting and developing teaching-learning methods of Environmental Studies, findings of educational research in general are considered. moreover, principles of environmental education, general aim of environmental education, orientations of environmental education, and developmental stages of middle school students in educational psychology were attended. In addition, relevance to the purpose of the Environmental Studies curriculum, appropriateness for value inquiry as well as knowledge inquiry, small group centered class organization, social interaction centered teaching-learning process, regional environmental situation, significance of personal environment, evaluation methods of Environmental Studies, multi- and inter-disciplinary contents of the Environmental Studies textbook, suitability to the evaluation methods of Environmental Studies, and emphasis on the social interaction in teaching-learning process were regarded. It was learned the Environmental Studies can be taught most effectively in via of holding discussion sessions, conducting actual investigation, doing experiment-practice, doing games and plate, role-playing and carrying out simulation activities, and doing inquiry. These teaching-learning methods were field-tested and proved appropriate methods for the subject. For selecting and developing evaluation method of Environmental Studies, such principles and characteristics of Environmental Studies as objective domains stated in the Environmental Studies curriculum, diversity of teaching-learning organization, were appreciated. We categorized nine evaluation methods: the teacher may conduct questionnaire surveys, testings, interviews, non-participatory observations; they may evaluate student's experiment-practice performances, reports preparation ability, ability to establish a research project, the teacher may ask the students to conduct a self-evaluation, or reciprocal evaluation. To maximize the effect of these methods, we further developed an application system. It considered three variables, that is, evaluates, evaluation objectives domains, and evaluation agent, and showed how to choose the most appropriate methods and, when necessary, how to combine uses of different methods depending on these variables. A sample evaluation instrument made on the basis of this application system was developed and tested in the classes. The system proved effective. Pilot applications of the teaching-learning methods and evaluation method were made simultaneously; and the results and their implications are as follows. Discussion program was applied in a lesson dealing with the problems of waste disposal, in which students showed active participation and creative thinking. The evaluation method used in this lesson was a multiple-choice written test for knowledge and skills. It was shown that this evaluation method and device are effective in helping students' revision of the lesson and in stimulating their creative interpretations and responces. Pupils showed great interests in the actual investigation program, and this programme was proved to be effective in enhancing students' participation. However, it was also turned out that there must be pre-arranged plans for the objects, contents and procedures of survey if this program is to effective. In this lesson, non-participatory observation methods were used with a focus on the attitudes of students. A scaled reported in general description rather than in grade. Experiment-practice programme was adopted in a lesson for purifying contaminated water and in this lesson, instruction objectives were properly established, the teaching-learning process was clearly specified and students were highly motivated. On the other hand, however, it was difficult to control the class when some groups of students require more times to complete their experiment, and sometimes different results. As regards to evaluation, performance observation test were used for assessing skills and attitudes. If teachers use well-prepared Likert scale, evaluation of all groups within a reasonablely short period of time will be possible. The most effective and successful programme in therms of students' participation and enjoyment, was the 'ah-nah-bah-dah-market' program, which is kind of game of the flea market. For better organized program of this kind, however, are essential, In this program, students appraise their own attitudes and behavior by responding to a written questionnaire. In addition, students were asked to record any anecdotes relating to self-appraisal of changes on one's own attitudes and behaviours. Even after the lesson, students keep recording those changes on letters to herself. Role-playing and simulation game programme was applied to a case of 'NIMBY', in which students should decide where to located a refuse dumping ground. For this kind of programme to e successful, concepts and words used in the script should be appropriate for students' intellectual levels, and students should by adequately introduced into the objective and the procedures of the lessons. Written questionnaire was used to assess individual students' attitudes after the lesson, but in order to acquire information on the changes of students' attitudes and skills, pre-test may have to be made. Doing inquiry programme, in which advantages in which students actually investigated the environmental influence of the areas where school os located, had advantages in developing students' ability to study the environmental problems and to present the results of their studies. For this programme to be more efficient, areas of investigation should be clearly divided and alloted to each group so that repetition or overlap in areas of study and presentation be avoided, and complementary wok between groups bee enhanced. In this programme, teacher assessed students' knowledge and attitudes on the basis of reports prepared by each group. However, there were found some difficults in assessing students' attitudes and behaviours solely on the grounds of written report. Perhaps, using a scaled checklist assessing students' attitudes while their presentation could help to relieve the difficulties.

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연기의 기술적, 의식적 리미널리티(liminality)와 배우의 아우라의 상관성 - 물질성 탐색의 한 과정으로서의 개념적 이해 - (The relation of Creating Actor's Aura and Conscious Liminality of Acting - a conceptual understanding as a searching process for materiality -)

  • 권경희
    • 한국연극학
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    • 제53호
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    • pp.31-56
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    • 2014
  • If we define theatre as an infinite tower piled up by smoke, the strata of the organic composition of an actor's/actress' body-mind-spirit, may not only be complicatedly worked out, but it seems to belong to a non-scientific realm. However and at the same time, it is also true that the audience is eager to witness a certain kind of specific vitality from the actor/actress on stage. Of course the vitality is hard to be prescribed. Simply we call it a texture of energy, nuance of existence, or much simpler, an actor's/actress' 'aura'. That is, the existential nuance of the actor/actress. The nuance, which is surging from the actor's/actress' authentic presence, ultimately comes out of, not the circumstantial interpretation of the production but the power of its integration. We can find from the works of Meyerhold, Grotowsky and Barba the theatrical fact that the actor's aura can be obtained by a kind of artificiality rather than innate characteristics of existence. These directors commonly regard theatre as the actor's/actress' theatre. Respectively choosing his own specific methods of expression, they unexpectedly meet in a same spot in which actor's/actress' theatre can be realized by the rediscovery of the actor's/actress's body-form. In other words, their approaching methods to theatre look alike, at least in that abandoning reserving any natural, unconscious, economic body-form of an actor/actress, they rather try to discover a certain kind of 'technical' body-form. The form which is totally non/un-conscious, unfamiliar and non-economical. Their research process explores an ideal body-form, and this thesis focuses on this point. For this work, I bring the notion of 'liminality' that connotes the praxis for essential presence of the actor/actress as well as the incubating time and space nacessary for his/her rebirth. And for developing this work, I ask: Could not the actor's/actress' consciousness and the spatiotemporal dimensions (s)he meets, be possibly defined as the core of liminality, only in case that (s)he requires them in the process of, either exploring the unfamiliar body or familiarising with the unfamiliar body-form? As I mentioned above, the three frontiers' theatrical journey is similar in part. For example, three all start from the actor's/actress' consciousness and then go through the body enlarged with it. Then they continue their journey, but different from one another. Meyerhold still uses the conscious body. But now he transforms it into a kind of mobilized sculptures. In comparison with Meyerhold's use of the consciousness, Grotowsky puts his emphasis on an autonomous body which, if necessary, cast away even the innate consciousness. Likewise, to Barba, theatre always starts from the actor/actress who has already taken off all kinds of conventions. (Conventions should be re-designed!) The actor/actress therefore recreates him/herself as his/her body-mind wears a new, unfamiliar, readjusted form and vitality. And then this restructured body-mind may unceasingly aim at exploring its vitalized 'positive organism', that is the waves of self-centering energy, an existential nuance, and an authentic (or maybe behavioral) expressiveness. Now it seems clear that the liminal process for the frontiers' theatrical journey could be equalized as a profound process of self-penetration, self-transformation, and self-realization. This thesis explores the mystic realm of liminality.

서영태(徐靈胎)와 길익동동(吉益東洞)의 학술사상 비교 연구 (I) - 각자의 주요 저서를 중심으로 - (Comparative Study about Academic Thoughts of Xu Lingtai and Yoshimasu Todo (I) - Focus on their Major Books -)

  • 윤철호;황황
    • 대한한방내과학회지
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    • 제31권4호
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    • pp.792-812
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    • 2010
  • In the 18th century, Xu Lingtai (徐靈胎) and Yoshimasu Todo (吉益東洞) were famous doctors advocating ancient medicine, though they lived in different countries, China and Japan. We compared their major books, analyzed their academic thoughts and then took conclusions as below. 1. The first, for instance "Classified Prescriptions of Treatise on Cold Damage Diseases, 傷寒論類方" and "Classified Assemblage of Prescriptions, 類聚方". Based on essential thought that a prescription and a syndrome should correspond, these books arranged and classified the Zhang Zhongjing (張仲景)'s texts."Classified Prescriptions of Treatise on Cold Damage Diseases", based on the thought that principles, methods, formulas and medicinals (理法方藥) were integrated in prescriptions, tried to find out the implicit treatment rules in prescriptions and syndromes through analyzing "Treatise on Cold Damage Diseases, 傷寒論". On the other hand, because Classified Assemblage of Prescriptions focused on the syndromes of ancient prescriptions (古方), it classified and collected the related texts of Treatise on Cold Damage Diseases and "Synopsis of Prescriptions of the Golden Chamber, 금궤요략", and then suggested only simple instructions on how to prescribe medicine. So in this book, the trend of experience was clear. 2. The second, there is "100 Kinds Records from Shennong's Classic of Materia Medica, 神農本草經百種錄" and "Description work of herbal pharmacology comprised of excerpts from Shanhanlun and medical experiences, 藥徵". Though both of these books are professional oriental pharmacology publications that advocate reactionism, there were remarkable differences in writing style between them. "Description work of herbal pharmacology comprised of excerpts from Shanhanlun and medical experiences" was based on "Treat on Cold Damage Diseases" and "Synopsis of Prescriptions of the Golden Chamber", just explained the effects of medications and discussed 'matter of course (所當然)', but not discussed 'the reason why (所以然)'. In explaining style of syndromes, it confirmed through research, and emphasized the inductive method. On the other hand, "100 Kinds Records from Shennong's Classic of Materia Medica based on "Shennong's Classic of Materia Medica, 神農本草經", explained the nature of medications and discussed 'the reason why (所以然)'. In explaining style of syndromes, it annotated and explained, and emphasized the process of reasoning. 3. The third, there is "Discuss the Headwaters of Medicine, 醫學源流論" and Severance of Medical evils, 醫斷". Aiming the then medical theories fallen in confused state, these books brought order out of chaos, clarified the categories of medical research, and emphasized the scientific method that could put theories into practice and verify them. The difference is that "Severance of Medical Evils" researched only macroscopic viewable clinical phenomena, and even denied the existence of names of diseases and etiological causes. Thus, it emphasized the accumulation of experiences, laid emphasis on "watching and realizing (目認)", and "understand and taking in (解悟)". Discuss the Headwaters of Medicine extremely emphasized the research of 'something not occuring (未然)', that is to say, induced notions of a disease from observing clinical phenomena, furthermore based on these, predicted the 'something not occuring (未然)' and emphasized researching 'the reason why (所以然)'. As regards how they deal with the traditional theories and post-Zhang Zhongjing's medicines, "Severance of Medical evils" took completely denying attitudes. In case of "Discuss the Headwaters of Medicine", it could be used reasonably through specific situation and detailed analysis. Collectively speaking, there were some differences between medical theories of Xu Lingtai and Yoshimasu Todo. Actually, these differences were whether he tried to research the essence of disease, whether he tried to consider it rationally, and how he treated various opinions occurring in the theories of traditional medicine and clinical experience.

용용과 모델 구성을 중시하는 수학과 교육 과정 개발 방안 탐색

  • 정은실
    • 한국수학교육학회지시리즈A:수학교육
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    • 제30권1호
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    • pp.1-19
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    • 1991
  • This study intends to provide some desirable suggestions for the development of application oriented mathematics curriculum. More specific objects of this study is: 1. To identify the meaning of application and modelling in mathematics curriculm. 2. To illuminate the historical background of and trends in application and modelling in the mathematics curricula. 3. To consider the reasons for including application and modelling in the mathematics curriculum. 4. To find out some implication for developing application oriented mathematics curriculum. The meaning of application and modelling is clarified as follows: If an arbitrary area of extra-mathematical reality is submitted to any kind of treatment which invovles mathematical concepts, methods, results, topics, we shall speak of the process of applying mathemtaics to that area. For the result of the process we shall use the term an application of mathematics. Certain objects, relations between them, and structures belonging to the area under consideration are selected and translated into mathemtaical objects, relation and structures, which are said to represent the original ones. Now, the concept of mathematical model is defined as the collection of mathematical objcets, . relations, structures, and so on, irrespective of what area is being represented by the model and how. And the full process of constructing a mathematical model of a given area is called as modelling, or model-building. During the last few decades an enormous extension of the use of mathemtaics in other disciplines has occurred. Nowadays the concept of a mathematical model is often used and interest has turned to the dynamic interaction between the real world and mathematics, to the process translating a real situation into a mathematical model and vice versa. The continued growing importance of mathematics in everyday practice has not been reflected to the same extent in the teaching and learning of mathematics in school. In particular the world-wide 'New Maths Movement' of the 19608 actually caused a reduction of the importance of application and modelling in mathematics teaching. Eventually, in the 1970s, there was a reaction to the excessive formallism of 'New Maths', and a return in many countries to the importance of application and connections to the reality in mathematics teaching. However, the main emphasis was put on mathematical models. Applicaton and modelling should be part of the mathematics curriculum in order to: 1. Convince students, who lacks visible relevance to their present and future lives, that mathematical activities are worthwhile, and motivate their studies. 2. Assist the acqusition and understanding of mathematical ideas, concepts, methods, theories and provide illustrations and interpretations of them. 3. Prepare students for being able to practice application and modelling as private individuals or as citizens, at present or in the future. 4. Foster in students the ability to utilise mathematics in complex situations. Of these four reasons the first is rather defensive, serving to protect or strengthen the position of mathematics, whereas the last three imply a positive interest in application and modelling for their own sake or for their capacity to improve mathematics teaching. Suggestions, recomendations and implications for developing application oriented mathematics curriculum were made as follows: 1. Many applications and modelling case studies suitable for various levels should be investigated and published for the teacher. 2. Mathematics education both for general and vocational students should encompass application and modelling activities, of a constructive as well as analytical and critical nature. 3. Application and modelling activities should. be introduced in mathematics curriculum through the interdisciplinary integrated approach. 4. What are the central ideas of, and what are less-important topics of application-oriented curriculum should be studied and selected. 5. For any mathematics teacher, application and modelling should form part of pre- and in-service education.

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국제항공(國際航空)테러리즘으로 인한 여객손해(旅客損害)에 대한 운송인(運送人)의 책임(責任) ("Liability of Air Carriers for Injuries Resulting from International Aviation Terrorism")

  • 최완식
    • 항공우주정책ㆍ법학회지
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    • 제1권
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    • pp.47-85
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    • 1989
  • The Fundamental purpose of the Warsaw Convention was to establish uniform rules applicable to international air transportation. The emphasis on the benefits of uniformity was considered important in the beginning and continues to be important to the present. If the desire for uniformity is indeed the mortar which holds the Warsaw system together then it should be possible to agree on a worldwide liability limit. This liability limit would not be so unreasonable, that it would be impossible for nations to adhere to it. It would preclude any national supplemental compensation plan or Montreal Agreement type of requirement in any jurisdiction. The differentiation of liability limits by national requirement seems to be what is occurring. There is a plethora of mandated limits and Montreal Agreement type 'voluntary' limits. It is becoming difficult to find more than a few major States where an unmodified Warsaw Convention or Hague Protocol limitation is still in effect. If this is the real world in the 1980's, then let the treaty so reflect it. Upon reviewing the Warsaw Convention, its history and the several attempts to amend it, strengths become apparent. Hijackings of international flights have given rise to a number of lawsuits by passengers to recover damages for injuries suffered. This comment is concerned with the liability of an airline for injuries to its passengers resulting from aviation terrorism. In addition, analysis is focused on current airline security measures, particularly the pre-boarding screening system, and the duty of air carriers to prevent weapons from penetrating that system. An airline has a duty to exercise a high degree of care to protect its passengers from the threat of aviation terrorism. This duty would seemingly require the airline to exercise a high degree of care to prevent any passenger from smuggling a weapon or explosive device aboard its aircraft. In the case an unarmed hijacker who boards having no instrument in his possession with which to promote the hoax, a plaintiff-passenger would be hard-pressed to show that the airline was negligent in screening the hijacker prior to boarding. In light of the airline's duty to exercise a high degree of care to provide for the safety of all the passengers on board, an acquiescene to a hijacker's demands on the part of the air carrier could constitute a breach of duty only when it is clearly shown that the carrier's employees knew or plainly should have known that the hijacker was unarmed. A finding of willful misconduct on the part of an air carrier, which is a prerequisite to imposing unlimited liability, remains a question to be determined by a jury using the definition or standard of willful misconduct prevailing in the jurisdiction of the forum court. Through the willful misconduct provision of the Warsaw Convention, air carrier face the possibility of unlimited liability for failure to implement proper preventive precautions against terrorist. Courts, therefore, should broadly construe the willful misconduct provision of the Warsaw Convention in order to find unlimited liability for passenger injuries whenever air carrier security precautions are lacking. In this way, the courts can help ensure air carrier safety and prevention against terrorist attack. Air carriers, therefore, would have an incentive to increase, impose and maintain security precautions designed to thwart such potential terrorist attacks as in the case of Korean Air Lines Flight No.858 incident having a tremendous impact on the civil aviation community. The crash of a commercial airliner, with the attending tragic loss of life and massive destruction of property, always gives rise to shock and indignation. The general opinion is that the legal system could be sufficient, provided that the political will is there to use and apply it effectively. All agreed that the main responsibility for security has to be borne by the governments. I would like to remind all passengers that every discovery of the human spirit may be used for opposite ends; thus, aircraft can be used for air travel but also as targets of terrorism. A state that supports aviation terrorism is responsible for violation of International Aviation Law. Generally speaking, terrorism is a violation of international law. It violates the soverign rights of the states, and the human rights of the individuals. I think that aviation terrorism as becoming an ever more serious issue, has to be solved by internationally agreed and closely co-ordinated measures. We have to contribute more to the creation of a general consensus amongst all states about the need to combat the threat of aviation terrorism.

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정이(程?) 성인론(聖人論)의 특징에 관한 고찰 (A study on distinctive view of Cheng I's the sage-theory)

  • 김상래
    • 한국철학논집
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    • 제56호
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    • pp.151-180
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    • 2018
  • 유가사상가들이 도덕과 지식의 측면에서 최고의 이상적 인간형으로 설정한 성인(聖人)은 "선천적으로 신비한 능력을 타고나는 것인가, 아니면 후천적으로 노력을 통해 그런 경지에 도달할 수 있는가?" 이 문제에 대해 논리적 정합성을 제시하는 것이야 말로 맹자 이후 유학자들의 주요 이슈였으며, 많은 사상가들은 이 문제에 대해 다양한 답변을 시도해 왔다. 일반적으로 성인은 선천적으로 타고난다는 입장과 배움(學)과 지식(知)들 통해서 성인의 경지에 이를 수 있다는 입장의 두 가지 학설이 존재한다. 유학은 어떤 학문 체계 보다 인간의 배움과 지식을 중요시한다. 사실 "논어"의 주요 내용에서 우리는 윤리 도덕적 가치의 집합인 인(仁)에 관한 대화보다 공자가 꾸준히 강조하고 제자들을 칭찬하는 용어인 배움(學)에 대한 표현이 더 많이 등장하고 있음을 확인하기도 한다. 유학 사상사적인 측면에서 볼 때 배움과 지식을 통해 성인이 될 수 있다는 견해는 공자 이후 맹자와 순자에 이르기 까지 절대적 지지를 받는 학설로 여겨진 것으로 보인다. 그러나 한당시대에 이르러 인간의 내면에 대한 세분화된 견해를 정립하는 것을 시도하게 되는데, 한유와 왕충 등의 사상가들은 '성인은 이미 선천적으로 결정된 것이지, 인간의 노력으로 도달할 수 없다'는 견해를 피력하였다. 그리고 다시 송대 성리학 시기 정이천은 이 문제에 대해 깊이 있는 논의를 제시하고, 치밀하고 자세한 설명구조를 확립하는데, 즉 선진시대 사상가들의 견해를 계승하여 '배움과 지식을 통해 그리고 인간의 노력으로 성인이 될 수 있다'는 사유를 제시한다. 성인에 대한 이런 이해 방식은 송대 성리학의 주류를 형성하게 되었으며, 주자 이후 유학사상의 핵심이론으로 자리매김하게 된다. 이 글은 유학의 기본 테제라 할 수 있는 성인과 관련된 문제에 대한 정이(程?, 1033-1107)의 사유를 정리한 것이다. 그는 기본적으로 '성인가학이지(聖人可學而至)' 즉, 배움을 통해 聖人에 도달할 수 있다는 견해를 피력하고 있으며, 이와 관련하여 태어나면서 성인인 경지에 대한 표현법인 생지(生知)와 배움과 지식을 통해 성인에 도달할 수 있다는 입장의 학지(學知), 최상의 지혜(上智)와 최악의 어리석음(下愚) 등의 용어들에 대해 구체적이고 깊이 있는 논의를 제공하고 있다. 논자는 이글에서 논제와 관련된 문제(안연, 자질과 성품의 문제, 지혜와 어리석음의 관계) 등에 대해 주로 정이천의 "유서(遺書)"의 "안자소호하학론(顔子所好何學論)"과 기타 논저 그리고 유학사상 관련 텍스트를 중심으로 성인론의 특징을 고찰하였다. 정이천이 인간은 누구나 성인이 될 수 있다는 견해를 논리와 방법론을 정립하면서 제시한 그의 학설은 송대 성리학의 주요 과제로 자리 잡게 되었으며, 주자학의 주요체계로 포함되어 오늘날 정통의 이론으로 평가받고 있다.

제 3 기관 수상(Award Winning) 광고가 소비자 구매의도에 미치는 영향에 관한 연구 - 마케팅 변수들의 조절 효과를 중심으로 - (A Study on the Effect of the Third-Party Award Winning Advertisement on Consumer's Pre-Purchase Intention)

  • 전호성
    • Asia Marketing Journal
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    • 제10권1호
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    • pp.25-64
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    • 2008
  • 요즘 신문 광고를 보면 자주 볼 수 있는 광고 형식이 있다. 그것은 00 마케팅 대상, 00 신문 선정 올해의 최고 히트 제품, 스포츠 신문 선정 올해의 10대 제품, 00 협회 컨설팅 선정 고객 만족도 최우수 제품, 00부 선정 올해의 벤처 기업 등 정부나 언론 기관, 그리고 비영리 성격의 제 3 기관에서의 수상 사실을 광고 소재로 활용하는 수상(award winning) 광고이다. 그 동안 선행 연구에서는 브랜드, 가격, 제품 외관, 제조회사 정보, 보증 등을 품질을 나타내는 단서로서 주목해 왔으나 제 3 기관의 추천의 효과에 대해서는 연구가 비교적 적은 편이다. 이번 연구는 기존 연구에서 다루지 않았던 제 3 기관의 추천을 수상 맥락(award context)에서 확인해 봄으로써 제 3 기관 추천과 관련된 연구 범위를 다양화했다는데 의의를 둘 수 있다. 지금까지 소비자 관점에서 제 3 기관의 추천 효과를 조절하는 변수들에 대한 연구들은 진행되었으나 기업 관점에서 마케팅 변수들의 조절 효과를 검토한 연구는 없다고 판단하였다. 따라서 본 연구는 제 3 기관의 수상 정보가 주는 효과를 이론적 범주에서 설명하고, 실험을 통해 이러한 과정에서 마케팅 변수들의 조절 효과를 확인하였다. 연구 결과 제 3 기관의 수상 정보는 소비자들의 제품 구입 의도를 높이는데 긍정적인 역할을 하는 것으로 나타났고 제품 타입, 판매 채널과 같은 마케팅 변수들이 이 과정을 조절하고 있는 것으로 나타났다. 그리고 외재적 단서 중 하나인 지각된 가격은 제품 타입에 따라 역할이 상이했는데 경험재의 경우에는 제 3 기관의 수상 정보와 독립적으로 구매 의도에 영향을 주었고 탐색재의 경우에는 소비자 구매 의도에 큰 영향을 주지 않은 것으로 나타났다. 이번 연구 결과로부터 마케팅 실무에 활용할 수 있는 몇 가지 시사점들을 추론해 보면 가격이 비교적 고가이고 고객과의 직접 접촉을 통해 판매가 가능하며 소비자들이 내재적 단서를 통해 품질을 평가하기 어려운 경험재의 경우 제 3 기관의 수상 형태의 추천 효과가 극대화될 수 있는 조건이라고 말할 수 있다.

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외식 프랜차이즈 가맹본부의 관리 및 지원정책과 가맹점 사업자의 경영자적 특성이 양자간 관계와 가맹점의 만족에 미치는 영향에 관한 연구 (A Study on the Effects of the Dine-out Franchise Headquarter's Management and Support Policies and Franchise Business Operator's Managerial Characteristics on the Bilateral Relationship and Franchise Store's Satisfaction)

  • 서상윤;장재남
    • 한국유통학회지:유통연구
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    • 제17권4호
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    • pp.81-101
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    • 2012
  • 본 연구는 프랜차이즈 가맹본부와 가맹점간의 관계에 주안점을 두고, 가맹본부와 가맹점사업자의 특성이 신뢰와 몰입과 같은 양자간의 관계에 어떠한 영향을 미치는지 살펴보고 이러한 신뢰와 몰입이 재계약의도가 포함된 가맹점의 만족에 어떠한 영향을 미치는지 살펴보고자 하였다. 특히 현재와 같이 시장의 불확실성이 높은 상황에서 시장 불확실성 요인이 가맹본부 및 가맹점 사업자의 특성과 신뢰 및 몰입과의 관계에 어떠한 영향을 미칠 것인지에 대해서도 살펴보고자 하였다. 연구결과 가맹본부의 특성 가운데 가맹본부의 표준화관리는 가맹본부에 대한 가맹점의 신뢰와 몰입을 저해시키는 것으로 나타났고, 가맹본부의 지원은 가맹점의 신뢰와 몰입을 높이는 것으로 나타났다. 그러나 가맹본부의 가맹점에 대한 통제와 인센티브 정책은 가맹본부에 대한 가맹점의 신뢰 및 몰입에 영향을 미치지 못하는 것으로 나타났다. 가맹점사업자의 특성 가운데는 가맹점의 건전한 재무상태와 기업가 정신이 가맹본부에 대한 신뢰와 몰입을 높여주는 것으로 나타났다. 그러나 가맹점사업자의 우수한 사업능력은 오히려 가맹본부에 대한 몰입을 감소시키는 것으로 나타났다. 그리고 가맹본부에 대한 신뢰와 몰입은 가맹본부에 대한 만족을 높여주어 재계약의도를 높이는 것으로 나타났다. 추가적으로 시장 불확실성에 따라 가맹점사업자의 특성이 본부에 대한 신뢰와 몰입에 미치는 효과가 차이가 있을 것으로 생각하였으나, 불확실성의 인식정도에 따라 가맹점 사업자의 특성이 미치는 효과는 유의한 차이가 없는 것으로 나타났다. 이러한 연구결과는 가맹본부가 지속적으로 성장 발전하기 위해서 가맹점에게 시설투자나 마케팅 비용부담을 전가하여 가맹점으로부터 수익을 강제적으로 얻으려 하기 보다는 가맹점의 영업활동이 잘 될 수 있도록 가맹본부가 가맹점을 적극적으로 지원을 해줌으로써 가맹점의 수익이 가맹본부의 수익으로 연결될 수 있게 하는 것이 양자의 발전을 위해 더욱 바람직한 방향임을 보여주는 결과라 할 수 있을 것이다.

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