• 영어어문교육
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• 제13권3호
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• pp.77-97
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• 2007

To compare data on the speech act of requests from two different methods, a study was conducted in which both native and non-native speakers of English participated as subjects, and data were collected by means of actual e-mail writing and DCT (discourse completion test). The analysis of requests from the two different data-gathering methods showed that despite some similarities, considerable differences existed between e-mail and DCT requests in several important aspects of requests such as amount of talk, directness level, downgraders and supportive moves which play an important role in making a given request sound less imposing and more polite. Also it was shown that requests of non-native speakers differed considerably from requests of native speakers in terms of the four aspects of requests across type of data-gathering methods. Based on the findings, some suggestions were made for both further research and L2 classrooms.

• 복식
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• 제50권7호
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• pp.59-74
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• 2000

The purposes of this study were to analyse the written clothing described in the magazine (Yea-Won) and then to review the characteristics of advertising and trends of fashion in Korea for last 10 years of 1955-1965 with a new approach to classify the images of fashion. The results of this study were as follows : 1. The characteristics of fashion advertising during this period indicated design appeals, pragmatic appeals, and image appeals. It also represented intermediate status of modern advertising and publication. 2. The trends of fashion market segmentation could be divided into four types: Fashion which considered seasons and time-place-occasion/ Fashion considered ages, occupations, and body conditions/ Fashion focused on materials/ Fashion with enlightenment, 3. The most frequently used colors were black. navy blue, white, and gray, however, it showed varieties from late 1964. Fashion materials used in clothing were kinds of wools, cottons, synthetic and combined materials. 4. Image appeals of fashion trends could be classified as Active-Country and Romantic-Elegance images.

• 한국언어정보학회:학술대회논문집
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• 한국언어정보학회 2007년도 정기학술대회
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• pp.311-320
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• 2007

Interrogative sentences are generally used to perform speech acts of directly asking a question or making a request, but they are also used to convey such speech acts indirectly. In the utterances, such indirect uses of interrogative sentences usually carry speaker's emotion with a negative attitude, which is close to an expression of anger. The identification of such negative emotion is known as a difficult problem that requires relevant information in syntax, semantics, discourse, pragmatics, and speech signals. In this paper, we argue that the interrogatives used for indirect speech acts could serve as a dominant marker for identifying the emotional attitudes, such as anger, as compared to other emotion-related markers, such as discourse markers, adverbial words, and syntactic markers. To support such an argument, we analyze the dialogues collected from the Korean soap operas, and examine individual or cooperative influences of the emotion-related markers on emotional realization. The user study shows that the interrogatives could be utilized as a promising device for emotion identification.

• 디자인학연구
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• 제20권2호
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• pp.77-88
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• 2007

Visual trope is one of the important appealing methods of creativity to induce voluntary consumer participation. In many cases, it delivers a message using metaphors. To define the concepts of_metaphor, we investigated methods of expression and significance of metaphor itself and associated forms; in all: metaphor, analogy, catachresis, metonymy, and synecdoche. We also considered the structure of each form to propose a method of metricizing the metaphor Consequently, we found that the metaphor of a visual trope is a type of operation and development of codes. We suggested models for each form type and concept of metaphor through the evaluation of metaphor significance and case study. Metaphor significance forms mutually close relationships with codes of pragmatics, semantics, and syntax. We suggested a type of metrics or a guideline for an expression method and evaluation of a visual trope appropriate for a metaphor form type. Therefore and importantly, the following study presents unique, but manifold results that are also useful in the field of design.

• 한국언어정보학회지:언어와정보
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• 제1권
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• pp.227-276
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• 1997

There has been no nuanimous analysis of specific indefinites. It is still disputed even whether specificity is a matter of semantics of pragmatics. In this paper, I introduce some properties of specific indefinites, and explain them based on the meaning of specificity. Specificity intuitively means that the speaker or someone else in the context has some individual in mind, which is generally accepted among liguistics. The main issue is how to represent the meaning of 'have-in-mind'. I review some philosophical discusstions of cognitive contact and show that when the use of an expression involves 'have-in-mind', the expression is rigid designator in the belief of the agent who has an individual in mind. in the use of a specific indefinite, this applies only to the information state of the agent of 'have-in-mind'. To represent this asymmetry, I propose a new theory of dynamic semantics, in which a common ground consists of multiple information states, as many as the number of the participants in a conversation. Moreover, each information state is structured as a set of epistemic alternatives, which is a set of possible information states of a participant in the context. Based on this semantics, the properties of specific indefinites are explained.

• 영어어문교육
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• 제8권1호
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• pp.125-141
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• 2002

This paper examines the pragmatic features of the thanking and apologizing moves which appear in requestive email of Korean speakers of English as a foreign language and American English native speakers. It is important for second language learners to behave appropriately in a target language when communicating with other English speakers who have different cultural backgrounds. The result of this study revealed the differences in the use of thanking and apologizing moves in the requestive email between Koreans and Americans. Koreans used fewer moves of thanking and more moves of apologizing than Americans in three different situations. Koreans' underuse of thanking which is a routine and formulaic expression for Americans could be a marked phenomenon to a recipient of the email in English bringing about a minus effect.

• 영어어문교육
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• 제17권3호
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• pp.99-118
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• 2011

Research on strategic Code-Switching (CS) of second language learners in teaching English in English (TEE) program provides an elaborate framework for analyzing how learners manage to express themselves in spite of their limited knowledge of the target language. This research presupposes that L2 learners' CS presents innovative solutions for communicative strategy, and that CS used as communicative strategy can promote L2 learners' language acquisition. The major questions of current research involve examining the significant patterns of different functions of CS in L2 learners' interaction and investigating L2 learners' CS styles according to the different functions of CS. The implication of CS utility is regarded as a teaching technique in the TEE program. Recorded transcript is analyzed to trace the same pattern and the categorization of CS as well as to recognize the functions of CS and their ratio. Hence, this leads to the conclusion that learners' negotiation between code selection and communication intention occurs in patterns. The learners' CS tends to be predictable, reproductive, and systematic, as one of the language acquisition phases. Therefore, the attention to the CS in the TEE program should be redirected in communication substantiality toward the principles of pragmatics. As an additional advantage of the CS analysis, this research elaborates on a conceptual acceptance of CS as a set of learners' strategies in the TEE program.

• 영어어문교육
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• 제6호
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• pp.113-142
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• 2000

In order to obtain a better understanding of L2 learners, transitional knowledges, it is very important and necessary to have a better knowledge of interlanguage. According to Corder, the role of interlanguage in English education holds significance to (1) for language teachers, (2) for language learners themselves, and (3) for language textbook compilers. To me the significance of interlanguage in English education can be described in terms of not only language teachers, learners themselves, textbook writers and compilers but pure linguists, applied linguists, school authorities as well as parents. For language learners themselves a clear understanding of interlanguage results in students being receptive to language input, and the avoidance of mental block, and low levels of foreign language anxiety. Native speakers of English (NSE) reflect not only linguistic features but also psychological, socio-linguistic, and discourse features when engaged in communication activities. This means that L2 learners are introduced to these different features, especially pragmatic features which are different from their mother tongue or L1 when engaged in communication with NSE. Hence the importance of interlanguage pragmatics should be recognized. It is very important that teachers of English should have a better understanding of interlanguage and present L2 learners with their interlanguage features so they can avoid any misunderstandings such features may cause when conversing with NSS. It should also be noted that interlanguage can form the foundation of language acquisition theory and linguistic analysis.

• 한국의류학회지
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• 제34권5호
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• pp.831-843
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• 2010

This paper examines the advertisements for mass-produced women's clothing, which appeared in the 1980s issues of the fashion magazine Wolganmeot. This study explores the communicative aspect of fashion advertisements of the 1980s as a platform for complex and dynamic interactions between fashion brands, female consumers, and the rapidly changing social, cultural, and economic conditions of the period. The research focuses on advertisements in the formal and character casual categories that targeted young, urban, and career-seeking women. Based on the analysis of the visual and textual elements of the advertisements from a pragmatics perspective, this paper concludes that fashion brands sought to highlight an 'intelligent', 'urban', and 'individualistic' image of women. It also proposes that the prevalence of assertive and straightforward textual elements, copies, indicates the efforts of fashion brands to stabilize and reinforce the advertising messages in the fast-evolving landscapes of the fashion industry and changing consumption habits.

• 복식
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• 제57권10호
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• pp.112-128
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• 2007

As fantasy films in which super heroes with superhuman abilities play an active part are rapidly becoming more popular, super hero stories are taking root as a new genre in fantasy films. The costumes in films play an important role in visualizing the virtual reality of fantasy films when those costumes are worn by characters so as to express and define them. In the meantime, in the antagonistic structure of good versus evil as a typical subject in these films, it may be said that the costumes of super heroes who advocate good and those of villains who represent evil have been created as an image of power. In this sense, it is necessary to establish an analytic system of how images of the power of good and evil are visually created in costumes for fantasy films. As such, this study seeks to analyze costumes in fantasy films more systemically through semiotic, which has taken root as a science of analysis in all areas of science. From the perspectives of aesthetic semiotic developed by Morris and costume aesthetics, the syntactical dimension is analyzed into formative elements and the principles of costumes; factual and expressive meanings, themes, and inherent meaning, all of which are immanent in costumes, are elicited in the semantic dimension; and the influence of costumes on viewers is described as identification in terms of pragmatics. This study provided a system to analyze costumes in fantasy films(especially 'Superman', 'Batman' and 'Spiderman') from the perspective of Morris' semiotic, and based on the analytic system, examined how 'power' is revealed in the costumes of super heroes and ruffians, and what it implies.