• 제목/요약/키워드: practitioner

검색결과 565건 처리시간 0.027초

지각된 윤리적 판매행동이 고객만족, 고객신뢰, 고객충성도에 미치는 영향에 관한 연구 (The Impacts of Perceived Ethical Sales Behavior on Customer Satisfaction, Customer Trust and Customer Loyalty)

  • 박종오
    • 경영과정보연구
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    • 제29권1호
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    • pp.145-176
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    • 2010
  • 서비스 기업의 경우 판매원들은 고객접점에서 활동을 하기 때문에 회사를 대표하는 역할을 수행할 뿐만 아니라 고객의 만족이나 신뢰를 형성하여 장기적인 판매와 수익창출에도 매우 큰 영향을 미친다고 할 수 있다. 판매원들의 판매행위는 다른 직종의 종업원들과 달리 업무의 성격상 많은 윤리적인 문제점을 내포하고 있다. 예를 들면, 단기적인 판매실적이나 수익을 높이기 위해서 고객들에게 강압적인 판매행위를 하는 경우, 제품이나 서비스의 기능이나 성과에 대한 과장을 하는 경우, 심지어는 경쟁업체의 기업이나 제품에 관해서 거짓말을 하는 경우 등의 비윤리적인 행위를 할 수도 있다. 이러한 판매원들이 수행하는 업무의 특성상 고객과의 윤리적인 문제가 발생할 가능성이 높기 때문에 이와 관련된 연구에 대한 관심도 매우 증가하고 있다. 따라서 본 연구는 고객의 지각된 판매원의 윤리적 행동이 고객만족, 고객신뢰, 고객충성도에 미치는 영향관계에 대해 초점을 두고 있다. 보험서비스 기업들을 대상으로 실증적인 연구를 한 결과, 지각된 윤리적 판매행동이 고객만족, 고객신뢰, 고객충성도 등에 직 간접적으로 영향을 미치는 것으로 나타났다. 이런 결과를 바탕으로 지각된 윤리적 판매행동은 구매자와 판매자 관계를 유지하고 발전하는데 중요한 영향을 미치기 때문에, 기업의 마케팅 관리자들은 판매원들이 윤리적 상황을 인식하고 적절한 윤리적 반응을 할 수 있도록 회사의 윤리강령의 실천과 윤리교육을 강조하는 판매훈련 프로그램을 개발하는데 노력해야 할 것이다. 그리고 판매원들이 윤리적 판매행동을 할 수 있는 동기부여와 적절한 보상시스템을 개발해야 하지만, 판매원들의 윤리적인 위반사례가 발생한 경우에 위반자에게는 적절한 징계조치를 취하면서 윤리적 판매행위의 중요성을 강조해야 할 것이다.

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신용조회업무 정보시스템의 재난복구 우선순위결정: 퍼지 TOPSIS 접근방법 (Disaster Recovery Priority Decision for Credit Bureau Business Information System: Fuzzy-TOPSIS Approach)

  • 양동구;김기윤
    • 경영과정보연구
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    • 제35권3호
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    • pp.173-193
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    • 2016
  • 본 논문의 목적은 신용조회업무 정보시스템에 대한 재난복구 우선순위결정문제를 해결하기 위해서, TOPSIS 방법을 퍼지 환경에 적용시키는 것이다. 본 논문에서 각 정보시스템에 대한 평가와 평가기준에 대한 가중치는 사다리꼴 퍼지 수로 표현되는 언어적 용어로 기술된다. 여기서 두 사다리꼴 퍼지 수들 간의 거리는 vertex 방법으로 측정한다. 그리고 TOPSIS 개념에 따라서, 근접계수를 구해서 모든 정보시스템들의 우선순위를 결정한다. 이와 같은 퍼지집합과 TOPSIS의 통합방법은 다른 다기준 의사결정방법들과 비교해서 여러 장점들이 있는데, 예로써, 의사결정을 민첩하게 할 수 있도록 적은 퍼지 자료로도 파라메타 계산이 가능하고, 또한 동시에 평가 할 수 있는 대안의 수에 제약을 받지 않고, 그리고 새로운 대안이 평가과정에서 추가되어도 순위변경문제가 발생되지 않는다는 점이다. 본 논문은 9개의 평가기준과 6명의 평가자들이 평가하는 9개의 신용조회업무 정보시스템들이 포함된 실제사례에 적용했고, 그리고 업무연속성계획(BCP) 수립위한 체계적인 재난복구체계를 실무자들에게 제공하고 있다. 결론적으로 본 논문에서 제시한 퍼지 TOPSIS 방법의 적용절차는 신용조회업무 정보시스템에 대한 재난복구 우선순위결정문제를 해결하는 의사결정도구로 매우 적절한 것이다.

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우리나라 보건의료법령에 명시된 간호에 관한 연구 (A Study on the Nursing Profession as Stipulated by Health & Medical Laws of Korea)

  • 김은영
    • 지역사회간호학회지
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    • 제8권1호
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    • pp.116-132
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    • 1997
  • The purpose of the study is to find out how laws related to the nursing profession can be improved by analyzing the rules and regulations concerning nursing. Furthermore, to help settle legal matters in the process of doing nursing work. The data used for the study are the Health and Medical Act, the Maternal and Child Health Act, the School Health Act, the Special Act for Health and Medical Service in Rural Areas, the Industrial Health & Safety Act and the Notice on Nursing Professional Courses analyzed by age and content. The results of the study are as follows : First, basic nursing practice includes 'nursing care for recuperation and assistance in medical treatment and in special areas including the pre-vention of disease, maintenance of health, control of environment, and other therapeutic activities. It is suggested that the phrase 'assistance in medical treatment' should be eliminated as it limits the basic nursing practice to the assistance of the medical treatment. Second, Article 56 of the Health & Medical Act prescribes a special nurse but it does not prescribe a specific job. Accordingly, the new provison concerning the specific jobs of a special nurse should be added or a job guide should be inseated. Third, it is prescribed that those who have completed the training course after obtaining a license are qualified to be a midwife, a special nurse and a nurse practitioner working in special areas. However, school nurses, occupational health nurses and maternal and health workers are required to obtain a nurse license, but not to take an additional training course. Nurses working in special areas should be legally recognized as nurse specialists. The regulations to control various qualification standards consistently should be established. Fourth, the qualifications and types of nurses by area prescribed by Article 54 of the Health and Medical Act are not consistent with those of special nurses as recognized by affiliated organizations of the Korean Nurse Association and some hospitals. Accordingly, the qualifications and types of special nurses should be adjusted in consideration of special nurses. Fifth, as Article 16, Paragraph 2 of the Health and Medical Act does not prescribe the type and scope of first - aid treatment that nurses can provide, the first-aid treatment of nurses might be considered as an unlicensed practice. The specific regulations regarding these matters should be established. Sixth, the contents of the nursing record, which are prescribed by Article 21 of the Health and Medical Act as a duty, include 1) matters concerning body temperature, pulse, breath and blood pressure 2) matters concerning drug prescription 3) matters concerning input and output 4) matters concerning the treatment and nursing care (Article 17 of the Enforcement Regulations, Health and Medical Act). However, these matters are limited to basic nursing care and assistance in medical treatment. The new recording methods on nursing process are suggested to be adopted legally. Seventh, the prescription right entrusted to nurses which are prescribed by the School Health Act, the Special Act on Health and Medical Service for Rural Areas, and the Industrial Health and Safety Act are not consistent with the rights of nurses as prescribed by the Health and Medical Act. New regulations prescribing the partial right for medical treatment entrusted to nurses in consideration of the restraint of time and place in emergency situations should be established.

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보건 진료원 제도 운영 평가에 관한 연구 -우리나라 1차 보건의료 제도 방향 재설정을 위하여 - (A Review of the Operation Community Health Practitioner System as a Reorientation of Primary Health Care)

  • 홍여신;이인숙
    • 대한간호학회지
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    • 제24권4호
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    • pp.568-583
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    • 1994
  • In the changing social and economic conditions, reorientation of the health care system is a process of rearranging health care resources keeping in mind the appropriativeness, relevancy, and efficacy of health care programs. Also it has been recognized recently that the CHP program is in need of review for the same reasons, that is to say, the ease in which health care facilities are available, the high rate of coverage with insurance and the development of an effective transportation system. Therefore there is a social inclination to think that there are no remote areas and to question the roles of public health facilities, health centers, health sub centers and CHP posts. This paper was done to review problems and to propose new directions for the CHP system. The findings of this study are as follows ; 1) It is necessary that primary health care should be simplified into three parts, medical treatment, preventive care services and the organization of administration and logistics. Also each department should be supplemented with the appropriate professional personnel in order to develop a task oriented system. The reorientation of the CHP system should be managed in keeping with that of other public health care systems. Therefore it is necessary to look at the CHP system problems as one aspect of the reorientation process of public health care systems, and to work to find new ways to address these problems. 2) The location of the CHP post should be decided by the needs of the community in both the medical and preventive areas. If the people have a minimum need, the location of the CHP post should be altered and the existing roles of the CHP should be modified to allow for flexibility according to the community needs. 3) Use of the problem solving method in regular team meetings will prove to be as efficient as continuing education programs in improving job competancy. 4) The supervision of CHP's activities should be made by the same type professional personnel, that is, senior CHPs or charge nurses in the public health center at the county level. 5) The operational expensies of CHP post should be supported by the administrative department of the public health center and should create working conditions that will allow the CHP to concentrate on community health service programs. 6) The organizations for community participation, working committees, community health workers and a number of the local assembly, should be activated to provide for participation in finding solutions to health related problems in the com-munity.

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성인 여성의 유방 자가 검진 교육 방법에 따른 교육의 효과 (The Effect of a Education regarding Women's Breast Self-Examination Teaching Methods)

  • 강희영
    • 기본간호학회지
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    • 제3권1호
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    • pp.81-95
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    • 1996
  • The purpose of this study was to investigate the effects of breast self-examination teaching methods which are printed material, videotape, demonstration used BSE model on women. The subjects for this study were non-medical professional 88 women in Kwangju. The data was collected from October 16 to November 24, 1995 by means of a structured questionnaire. For measuring BSE knowledge, Kim's(1994) instrument was used ard modified by researcher. For measuring BSE attitude based on health belief, Lee's(1982) & Kim's(1994) instrument was used and modified by researcher. Printed material from literature were reviewed by researcher, 'A woman's guide to breast self-examination' videotape by Nurse Practitioner Creation and BSE simulator by Narco were used 21 attitude scale and 13 knowledge scale were checked before and after teaching methods. The data was analyzed by frequency, paired t-test, ANOVA using the SAS program. The results were as follows : 1. The BSE total knowledge score after having teaching was higher than before, different significantly(t=-14.05, p=0.000). The most effective teaching method on BSE knowledge change was demonstration used BSE model in three teaching methods and was different significantly(F=8.44, p=0.000). 2. The BSE total attitude score after having teaching was changed to more positively, different significantly(t=4.59, p=0.000). The most effective teaching method on positive BSE attitude change was demonstration used BSE model in three teaching methods and was different significantly(F=3.21, p=0.045). 3. The HB score after having teaching was higher than before, and benefits, barriers and health concerns were different significantly(t=-2.51, p=0.014 ; t=-4.53, p=0.000 ; t=-3.71, p=0.000). Susceptibility and seriousness were not different significantly. 4. There were different significantly among knowledge, religion(F=3.92, p=0.013) and child (F=3.08, p=0.08). There were different significantly among attitude, age(F=4.65, p=0.05), mansturation state(F=4.39, p=0.016), and artificial abortion experience(F=5.18, p=0.026). There were different significantly among health concern, age(F=2.50, p=0.068), delivary experience(F=3.22, p=0.076), artificial abortion experience(F=5.46, p=0.023), and feeding(F=6.24, p=0.003). Printed material, videotape, and demonstration used BSE model may be valuable for changing positively knowledge and attitude related to BSE. Demonstration used BSE model was most effective teaching method in this study. Therefore, this study revealed that BSE teaching methods were a useful nursing intervention for promoting practice regularily and exactly on women.

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퇴행성관절염 노인의 유연성운동과 온열요법이 통증과 일상활동장애 정도 및 생활만족도에 미치는 영향 (The Effect on the Pain, Discomfort in Daily living and Life Satisfaction of Flexibility Exercise and Local Heat in Rural Elderly with Osteoarthritis)

  • 홍선경;강혜영
    • 근관절건강학회지
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    • 제6권2호
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    • pp.197-210
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    • 1999
  • Muscle stiffness, pain and discomfort in dally activities are cardinal symtoms on arthritis. To reduce these symtoms, a nonequivalent one-group pre & posttest experiment was carried out at a rural community health post area in Chonbuk province during eight weeks (from 25th of January to 20th of March, 1999). The subjects were sixteen rural old women(65-89yrs) with osteoarthritis. And to reduce the level of pain, discomfort in daily living and to increase that of life satisfaction, 30 minutes of flexibility exercise followed by $15{\sim}20\;minutes$ of local heat therapy were done three times a week. Pain scale from Arthritis Impact Measurement Scales developed by Meenan(1980) for pain, Jette's Daily Activity Discomfort Scales revised by Lee(1988) for discomfort and Life Satisfaction Scales developed by Youn(1982) for life satisfaction were used as research instruments. The data were collected by face-to-face interviews with Investigator and the experiments were done under demonstration and supervision of investigator in community health post. The data were analyzed in percentage and Wilcoxon sign rank sum test by SPSS/PC+ program. The result could be summarized as follows ; 1. The scores of experiment group who were applied hot bag followed by flexibility exercise were tended to be significant lower in the level of pain statistically(Z=4.949, P=0.0001). 2. The scores of experiment group who was applied hot bag followed by flexibility exercise were tended to be significant lower in the level of discomfort in daily living statistically(Z=2.7226, P=0.0279). 3. The scores of experiment group who was applied hot bag followed by flexibility exercise were tended to be higher in the level of life satisfaction, but there was no significant statistical difference(Z=-1.2087, P=0.2171). In conclusion, flexibility exercise with local heat therapy could be identified as an effective therapy to reduce pain and discomfort in daily living of the rural elderly with osteoarthritis. And as a community health practitioner, the investigator concluded that this exercise with local heat therapy could be developed as a health promotion program for the rural aged people.

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일제강점기 임상한의서 『제세보감』 연구 - 『방약합편』과의 비교를 중심으로 - (A Study on Clinical Korean Medicine Book 『JeSeBoGam』 during the Period of Japanese Occupation - with Focus on the Comparison with 『BangYakHapPyeon』 -)

  • 구현희
    • 한국의사학회지
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    • 제29권2호
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    • pp.35-47
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    • 2016
  • "JeSeBoGam (濟世寶鑑)" was a medical document authored by Moon Gi-hong during the Japanese colonial rule in 1933, and the author acted as a Korean medicine doctor, an acupuncturist, a medicine practitioner and an apothecary. Since its first publication in 1933, it has been published three times in 1966 and 1975, from the Japanese colonial period to the liberation period. "JeSeBoGam" is largely divided into Preface part, "List of drugs according to symptoms [隨症用藥目錄]", "JeSeBoGam-Gap (濟世寶鑑甲)", and the Appendix includes "Key points for diagnosing the disease [察病要訣]" "Key points of acupuncture and pulse [脈訣]" "Key points of acupuncture and moxibustion treatment [針灸訣]" in the back of the book. In 1933, there are attached exam books and license application forms related to Korean medicine doctor and pharmacist, so strict regulations on them during the Japanese occupation period can be confirmed. "JeSeBoGam-Gap" contains 208 prescriptions from 143 prescriptions taken from "BangYakHapPyeon" and 65 prescriptions from other books. It divided into Gap (甲) Eul (乙) Byung (丙) Jung (丁). These prescriptions were placed in "List of drugs according to symptoms [隨症用藥目錄]" according to a symptom 1,286 times. Considerable parts of organization and prescription drug composition of "JeSeBoGam" are closely related with "BangYakHapPyeon", but there were adjustments in all medicinal ingredients and capacity for the rest of them except 23 prescription drugs. Compared to "BangYakHapPyeon", there was a tendency to substitute the basic prescription in "JeSeBoGam" for prescriptions used for the same disease. Though only 65 prescriptions were taken from books other than "BangYakHapPyeon", 575 times were reflected in "List of drugs according to symptoms [隨症用藥目錄]", and the rate of utilization is high compared with the number of prescriptions of "BangYakHapPyeon". It is thought that the circumstances of the Japanese occupation period, limits in medicinal ingredients composition due to regional characteristics, and changes in a patient's condition and the treatment method might have an influence on the author's drug use tendency. "JeSeBoGam" is similar to "BangYakHapPyeon" in composition, but it is a new practical medical book in which the author's clinical records are concentrated.

도시 농촌간 의료이용 수준의 비교분석 (A Comparative Study on Medical Utilization between Urban and Rural Korea)

  • 주경식;김한중;이선희;민혜영
    • Journal of Preventive Medicine and Public Health
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    • 제29권2호
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    • pp.311-329
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    • 1996
  • This study was designed to compare the level of medical utilization between the urban and rural areas of Korea and to explain the differences between the two regions. Data from the National Health Interview Survey performed by the Korean Institute of Health & Social Affairs in 1992 were used for this study utilizing a sample size of 21,841 people. The level of medical utilization such as the number of physician visits and the number of hospital admissions was compared between the regions with ANOVA. Various determinants for medical use were also compared by univariate analysis. Statistical models which included enabling factors, predisposing factors, need factors and region were constructed for bivariate analysis in order to further elucidate the level of medical utilization. The results were as follows: 1. There was greater medical use, both in terms of physician visits and inpatient care in the rural areas in spite of insufficient health resources. The particular reasons for higher medical utilization in rural areas were attributed to a higher number of initial physician visits as well as a longer the length of stay per hospital admission. Therefore, indicators representing the degree of met need (utilization/need) showed no significant difference between rural and urban areas in spite of the fact that the medical need is larger in rural areas. 2. Use of public health facilities received a significant portion of physician visits in the rural area. The government's effort to enhance primary health care through health centers, health subcenters and the nurse practitioner's post in rural areas has contributed to the increase of access to medical care in the rural areas. 3. There were some differences in the socio-demographic characteristics between two regions ; There were more elderly people over the age of 65: unstable marital status, less education and lower incomes also characterized the rural areas. Therefore, among rural people, there were more predisposing factors for medical use. Additionaly, need factors such as poor self-reported health status and high morbidity level were also high in the rural area. 4. In contrast it was learned that, the supply of health resources was mostly concentrated in the urban areas except for public health facilities. Therefore, geographical access to medical care was lower in the rural area both in terms travel time and travel cost. 5. The coefficient of the region variable was insignificant in the regression model which controlled the supply factor only. However, utilization was significantly higher in urban areas if the model included predisposing factors and need factors in addition to the supply factor. The results were interpreted as rural people have greater medical needs.

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영재 교육 프로그램의 개발 : 반성과 비전 (Curriculum Development for the Gifted/Talented : Reflection and Vision)

  • 최호성
    • 영재교육연구
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    • 제11권3호
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    • pp.1-21
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    • 2001
  • 기본적으로 교육과정은 무엇을 어떻게 가르칠 것인지에 관한 일종의 합리적 의사결정의 산물이다. 따라서, 본 연구에서는 영재 교육 프로그램 개발을 둘러싼 다섯 가지 관점들을 비교·논의하였고, 지금까지의 교육과정 개발에서 목격되고 있는 현실적 문제점들을 다섯 가지의 측면에서 비판하였다. 이를 바탕으로, 영재성 신장에 적합한 교육 프로그램 개발을 위해 필연적으로 고민해야 할 교육과정 쟁점들을 일곱 가지로 분석 ·논의하여 향후 교육과정개발의 기본 원리와 방향을 제시하고 있다.

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경상남도(慶尙南道) 개원의(開院醫)의 진료생산성(診療生産性)에 관한 조사연구(調査硏究) (A study on the productivity of physicians operating clinic in Kyeongsangnamdo)

  • 김정호;정귀원;전진호;이채언;배기택;김공현;신해림;박형종
    • Journal of Preventive Medicine and Public Health
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    • 제24권2호
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    • pp.171-180
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    • 1991
  • Productivity analysis of physician is one of essential factors for the optimal health manpower planning. Among 690 physicians operating clinic and registered on the Kyeongsangnamdo Medical Association, 623 physicians were studied with a structural questionaire from April 1 to May 31, 1990. This study covers the general characteristics and productivity of physicians and attempts to find relevant determinants of their productivity through stepwise multiple regression analysis based on collected data. The mar results were as follows. First, physicians were more prevalent $35{\sim}44$ group (30.2%) in age, male (95.8%) in sex, specialist (76.5%) in specialization,'city (78.0%) in geographical location. Age group of 35-54 and specialist were mere prevalent in cities than in counties, while age group of 25-44 and 55 over and general practitioner in counties (p<0.001). Second, daily outpatients load of all physician were 77.1 persons on average. Age group of $35{\sim}44$ had the most outpatient load (90.3 persons) among all age group, $6{\sim}10$ years group (94.2 persons) in years of duration of practice, 11 hours per day group (83.4 persons) in working hours per day. Specialists had more outpatient load (82.6 persons) than general practitioners (61.1 persons) and physicians in cities had more (80.2 persons) than physicians in counties (66.3 persons). Daily average outpatient load of physicians were significantly different by their age, speciality, number of assistants and years of practice (p<0.001) and working location (p<0.05), but not significantly different by working hours per day of physician (p>0.1). Third, the productivity of physicians operating clinic were significantly affected by the three factors-number of assistants of physician, age of physician and duration of practice at the current clinic. Age of physician had negative regression coefficient.

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