• Title/Summary/Keyword: practical product

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Research on the Framework for the Adoption of Digital Manufacturing Methodology with Information Strategy Planning Concept (ISP(정보 전략 계획) 개념을 이용한 디지털 생산 적용 프레임워크 연구)

  • Woo, Jong-Hun;Song, Young-Joo;Lee, Tae-Kyung;Shin, Jong-Gye
    • Korean Journal of Computational Design and Engineering
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    • v.15 no.2
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    • pp.94-105
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    • 2010
  • Todays, there is fast transition about the new manufacturing IT methodologies from the conceptual phase into the practical application phase for the strengthening of enterprise competitiveness in manufacturing industry. One of those new methodologies is PLM (Product Life-cycle Management). PLM methodology consists of 3D CAD for the product design, PDM (Product Data Management) for the data management based on the collaboration platform and lastly DM (Digital Manufacturing). DM has evoluted from the stand-alone computer simulation of early 1980s, and now it covers the overall production development and production. Unfortunately, there exist serious critical problems about the actual application of DM for the real work. This is owing to the transition of the point of view from stand-alone type application (such as flow simulation or robot simulation) to that of business process about product development and production management. In this paper, we propose an application framework for the successful project with the digital manufacturing methodology with the concept of Information Strategy Planning, which enables the systematic diagnosis and the quantitative evaluation. Also, we introduce the actual practice of the proposing framework with the ISP project for 'Analysis & Simulation Technique of manufacturing process project' that is being conducted by Chungnam Techno Park.

Effect that Gagman Advertisement Model Use by Product Involvement gets in Brand Preference, Purchase Intention (제품 관여도에 따른 개그맨 광고 모델 사용이 브랜드 선호도, 구매 의도에 미치는 영향: 인쇄 광고를 중심으로)

  • Lee, Kwang-Sook
    • Journal of the Korean Graphic Arts Communication Society
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    • v.30 no.3
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    • pp.65-75
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    • 2012
  • Appearing gagman on various ads are presently experienced in domestic market both high involvement and low involvement products ads. Therefore, this research attempts to analyze the effectiveness of using gagman ad model in terms of building brand preference and purchasing intention among target audience. Results of this study proposed the basement of practical use when gagman is selected as a ad model in the field. For testing hypotheses attractiveness, reliability, like/dislike as dependent variables and as independent variable purchasing intention were selected. The result of analysis shows that for high involvement product reliability influenced on brand like/dislike and attractiveness of gagman model is effective to enhance purchasing intention. For low involvement product only like/dislike was significant. This can be interpreted gagman ad model is useful for building brand like/dislike and purchasing intention of high involvement product when gagman has reliability and attractiveness respectively, while for low involvement product, like and dislike is the only variable to be considered in choosing gagman ad model.

A Study on Design Method Using CNC in Wooden Products (CNC를 이용한 목제품 디자인 기법에 관한 연구)

  • Lee, Young-Choon
    • Journal of the Korea Furniture Society
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    • v.28 no.4
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    • pp.371-379
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    • 2017
  • This study established the scope of the main contents and interpretation of wooden product design using the CNC manufacturing technology as well as the basic concepts of which were defined, accordingly. After coming up with the definition of the CNC wood manufacturing technology from the academic point of view, a design study, using the practical CNC manufacturing technology, was conducted by analyzing and summarizing the contents of each process. In addition, data research and analysis including review on literatures and case studies of existing products were promoted besides design development through application of the design concepts, ergonomics, principle of molding, etc. Ultimately, this study suggested the step-by-step procedure in design drawing, 3D modeling, CAD/CAM data production, CNC manufacturing, and prototype completion together with figures. Through this, the study proposed a standard manufacturing guideline for wood product design using digital manufacturing technology. Base on such efforts, the advantages and points for improvement in product design using CNC manufacturing technology and the future direction of development were forwarded. Meanwhile, a prototype image that was developed through collaborative efforts between the academic circle and field workers was presented to help the case study on the wooden product design technique using CNC.

An Exploratory Study on the Disposable Sanitary Pads for User-Oriented Product Design (사용자 중심 제품설계를 위한 일회용 생리대의 탐색적 연구)

  • Jeon, Eun-Kyung;Moon, Ji-Hyun
    • Journal of the Korean Society of Clothing and Textiles
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    • v.34 no.1
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    • pp.167-174
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    • 2010
  • This paper aims to examine the status of sizing specifications for disposable sanitary pads on the market and to offer information on product design that reflect the requests of consumer by gathering opinion through the practical experience of consumers. Seventy-six varieties of sanitary pads on market are measured and the evaluations of wearing comfort were investigated by the questionnaire and interview for sixty three varieties of sanitary pads. As a result, they were classified into five sizes related with length but vaguely related with thickness and width. Thickness is distinguished by the compressibility that is marked as slim or ultra slim by the same brand. However, there is no sizing consistency for all products. The result shows that there is some confusion for consumers to choose desired sizes, In addition, the perception of wearing is categorized into four factors that are product performance, size and fit, wearing feeling and margin of action, and adhesive property and wrapping. The manufacturing specifications for the sanitary pads on domestic market, the requests of consumers for sanitary pad design modifications, and proposals for follow-up studies were figured out through this research.

Research on the Effects of Knowledge Management Capabilities and Knowledge Sharing Mechanisms on New Product Development Performance in Taiwan's High-tech Industries

  • Liu, Pang-Lo;Tsai, Chih-Hung
    • International Journal of Quality Innovation
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    • v.8 no.2
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    • pp.69-87
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    • 2007
  • High-tech industries in Taiwan exist in an environment with diverse product requirements and intense cost reduction and information integration stress. They must develop new operational directions to increase industry competitiveness. Therefore, Taiwan's high-tech industries must continue R&D and creativity, establish knowledge sharing mechanisms and improve new product development (NPD) performance. This research analyzed and explored the influences of knowledge management (KM) and knowledge sharing mechanisms introduced by Taiwan's high-tech industries on new product development performance. The relationship between knowledge management capabilities and NPD performance is studied. This research considers the intervening industry and corporate position variables. Taiwan's high-tech industries have gradually entered the era of IT region integration and application with competitive advantage creation based upon core techniques. The in-depth study of knowledge management and knowledge sharing introduced by the high-tech industry revealed double meanings in academic and practical applications. The research results showed the following: (1) the stronger the knowledge management capabilities of Taiwan's high-tech industries, the more significant the NPD performance. (2) The better the knowledge sharing mechanism in Taiwan's high-tech industries, the more significant the NPD performance. (3) Corporate scale is not necessarily the critical factor in NPD success and the influence of corporate scale on NPD performance did not show significant differences. (4) The stronger the degree of leading corporate techniques, the more significant the NPD performance.

Main Function of RACE Software for Environmental Assessment of Electric Motor Unit (전동차 환경성 진단용 RACE프로그램의 주요기능)

  • Kim, Yong-Ki;Lee, Jae-Young;Seo, Min-Seok;Choi, Yo-Han
    • Proceedings of the KSR Conference
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    • 2007.05a
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    • pp.1244-1249
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    • 2007
  • Pursuing sustainable development throughout society and industry and the field of environmental policy, each international organization or nation has performed international standardization projects on environmental management activities for their system as well as environmental assessment for a product such as life cycle assessment (LCA) and life cycle inventory database (LCI DB), and the environmental aspects have been increasingly demanded as crucial evaluation specifications. Moreover, the conventional environmental policy, which represents the direct-control, has been more dependent on the market forces and product itself after the Climate Change Convention., and the Integrated Product Policy (IPP, EU) is applied vigorously to strengthen global competitiveness of a product and to achieve the effect of environmental improvement for it. According to change of the international railway market, the value of Eco-Design has been increasingly important in developed countries including EU. Thus, each country is establishing its own guidelines, software and database for each product, and developing new policies through Eco-Design with practical results in marketing. To react this and develop Korean railway as an environment-friendly industry with priority to other transportation system as well as maintain high place in technology, the direction of RACE software development of main function is introduced, which is exclusively used for EMU to assess both environmental and economic aspects with LCA and eco-efficiency (EE).

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Effects of Corporate Image on HMR Brand Image, HMR Product Attitude and HMR Behavioral Intention (기업 이미지가 HMR 브랜드 이미지와 HMR 제품태도 및 HMR 행동의도에 미치는 영향)

  • Han, Ji-Soo;Lee, Hyoung-Ju
    • Culinary science and hospitality research
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    • v.23 no.3
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    • pp.77-88
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    • 2017
  • The purposes of this study were to verify the effects of corporate image on HMR (Home Meal Replacement) brand image, HMR product attitude and HMR behavioral intention. Using a convenience sampling method, the data were collected from those who have bought HMR in Seoul area, Korea. After a total of 350 responses were collected, 342 were used for the analyses. Both standard and hierarchical multiple regression analyses were conducted to test the hypotheses. The results are as follows. First, corporate image and HMR brand image had an effect on product attitude of HMR. Second, corporate image of HMR significantly impacted brand image of HMR. Third, brand image of HMR mediated the relationship between corporate image and behavioral intention. Fourth, product attitude of HMR had an effect on behavioral intention of HMR. These findings provide practical implication and marketing strategies for researchers and marketers regarding corporate image and brand image in the HMR context.

The Effect of New Luxury Fashion Brand's Product Benefit on Brand Loyalty and Brand Commitment - Focus on dual path model by brand Attitude and brand Attachment - (뉴럭셔리 패션브랜드 제품추구혜택이 브랜드 충성도와 브랜드 몰입에 미치는 영향 - 브랜드 태도와 브랜드 애착에 의한 이중경로 형성을 중심으로 -)

  • Choi, Mi-Young
    • Fashion & Textile Research Journal
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    • v.13 no.5
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    • pp.717-727
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    • 2011
  • As new luxury brands are becoming more popular, recent new luxury consumers are showing different tendencies of consumption. The purpose of this study is to investigates the specific bond between the product benefits for new luxury fashion brand and the consumer-brand relationship. Specifically this study conceptualizes the dual path which leads to brand loyalty and brand commitment. 300 data from on-line survey were collected from middle class women who had trading up needs and respondents were asked to select their favorable new luxury fashion brand. As a result of an exploratory factor analysis to identify the structural dimensions of product benefit for new luxury brand groups, four factors were extracted; psychological/emotional benefits, social/symbolic benefits, self-expressive benefits, and product functional benefit. Additional results show that brand attitude had more positive effect on brand loyalty and brand attachment had more positive effect on brand commitment. The findings of this study contribute to provide practical implication on market segmentation for new luxury brands.

A Practical Techniquefor Designing Product Line Architecture (프로덕트라인 아키텍쳐의 실용적 설계기법)

  • Chang Soo Ho;La Hyun Jung;Kim Soo Dong
    • Journal of KIISE:Software and Applications
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    • v.32 no.3
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    • pp.163-172
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    • 2005
  • Product Line Engineering (PLE) has been widely accepted as a representative software reuse methodology by using core assets. Product line architecture (PLA) is a key element of core assets. However, current research works on designing PLA do not provide sufficient and detailed guidelines of defining PLA and reflecting variability in the architecture. In this paper, we present a reference model of PLA and propose a process to design PLA with detailed instructions. Especially architectural variability is codified by describing decision model depending variation points and traced through PLA activities. The proposed process would make it feasible to apply PLE to practice areas.

Study on the Tendency of Interest of Fashion Product Development based on 3D Printing according to College Students' Fashion Life Style

  • Song, Hayoung;Lee, Jungmin
    • Journal of Fashion Business
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    • v.23 no.6
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    • pp.101-115
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    • 2019
  • 3D printing is attracting attention from all industries as it enables the development of personalized product design to meet consumer needs by establishing a mutual connection system between production, management and consumers. However, there are still limitations to applying them as apparel materials, and research on the recognition of 3D printing or the preference for fashion products is needed to actually commercialize 3D printing in the fashion industry. In this study on the development of various product designs using 3D printing technology in the fashion industry, an analysis of 255 questionnaires was conducted to determine the preferences and purchase intention trends of fashion product design using 3D printing for college students. Data analysis was performed with IBM SPSS Statistics (V.24). 'Fashion sensitive pursuit', 'Individuality & brand pursuit' and 'Functional convenience' was interested in fashion accessories using 3D printing technology and customized fashion apparel products using 3D printing. 'Functional Convenience-oriented' and 'Practical Purchasing-oriented' type showed that the functionality and durability of products made using 3D printing technology were important. And 'Individuality pursuit' type indicated that design and applied materials were important when producing products using 3D printing technology.