• Journal of Intelligence and Information Systems
• /
• v.19 no.3
• /
• pp.73-91
• /
• 2013

Advertising market has been facing new challenges due to dramatic change in advertising channels and the advent of innovative media such as mobile devices. Recent research related to mobile devices is mainly focused on the fact that mobile devices could identify users'physical location in real-time, and this sheds light on how location-based technology is utilized to achieve competitive advantage in advertising market. With the introduction of smartphone, the functionality of smartphone has become much more diverse and context awareness is one of the areas that require further study. This work analyses the influence of context awareness value resulted from the transformation of advertising channel in mobile communication market, and our research result reflects recent trend in advertising market environment which is not considered in previous studies. Many constructs has intensively been studied in the context of advertising channel in traditional marketing environment, and entertainment, irritation and information are considered to be the most widely accepted variables that has positive relationship with advertising value. Also, in smartphone advertisement, four main dimensions of context awareness value are recognized: identification, activity, timing and location. In this study, we assume that these four constructs has positive relationship with context awareness value. Finally, we propose that advertising value and context awareness value positively influence smartphone advertising attitude. Partial Least Squares (PLS) structural model is used in our theoretical research model to test proposed hypotheses. A well designed survey is conducted for college students in Korea, and reliability, convergent validity and discriminant validity of constructs and measurement indicators are carefully evaluated and the results show that reliability and validity are confirmed according to predefined statistical criteria. Goodness-of-fit of our research model is also supported. In summary, the results collectively suggest good measurement properties for the proposed research model. The research outcomes are as follows. First, information has positive impact on advertising value while entertainment and irritation have no significant impact. Information, entertainment and irritation together account for 38.8% of advertising value. Second, along with the change in advertising market due to the advent of smartphone, activity, timing and location have positive impact on context awareness value while identification has no significant impact. In addition, identification, activity, location and time together account for 46.3% of context awareness value. Third, advertising value and context awareness value both positively influence smartphone advertising attitude, and these two constructs explain 31.7% of the variability of smartphone advertising attitude. The theoretical implication of our research is as follows. First, the influence of entertainment and irritation is reduced which are known to be crucial factors according to previous studies related to advertising value, while the influence of information is increased. It indicates that smartphone users are not likely interested in entertaining effect of smartphone advertisement, and are insensitive to the inconvenience due to smartphone advertisement. Second, in today' ubiquitous computing environment, it is effective to provide differentiated advertising service by utilizing smartphone users'context awareness values such as identification, activity, timing and location in order to achieve competitive business advantage in advertising market. For practical implications, enterprises should provide valuable and useful information that might attract smartphone users by adopting differentiation strategy as smartphone users are sensitive to the information provided via smartphone. Also enterprises not only provide useful information but also recognize and utilize smarphone users' unique characteristics and behaviors by increasing context awareness values. In summary, our result implies that smartphone advertisement should be optimized by considering the needed information of smartphone users in order to maximize advertisement effect.

• Journal of Korean Dental Hygiene Science
• /
• v.6 no.2
• /
• pp.141-150
• /
• 2023

Background: This study was conducted to verify the effectiveness of geriatric dental hygiene education by developing and operating an industrial demand-based curriculum for geriatric dental hygiene. Methods: Wilcoxon signed rank test was performed to verify the before-and-after differences in major competency achievement, geriatric dental hygiene awareness, and class satisfaction according to industrial demandbased field-oriented practical education, and Spearman's correlation analysis was performed to confirm the association between each factor(p<0.05). Results: In the case of major competency achievement, 'communication competence with the older adults' was significantly improved(p=0.031) after conducting industrial demand-based field-oriented practical training. Conclusion: It is believed that the understanding of the older adults and the practical skills for oral care of the older adults can be further developed when the learners are provided with a practical curriculum that can be used in the geriatric industrial field.

• Journal of the Korea Convergence Society
• /
• v.6 no.6
• /
• pp.9-15
• /
• 2015

The study aims to examine the knowledge and awareness of care workers on oral health knowledge at the geriatric care facilities in order to improve and develop oral health services. For the research method, the study carried out a questionnaire survey to 163 care workers working at the geriatric care facilities (10) in D Metropolitan City from May 1~31, 2015 and then the collected data were statistically analyzed. As a result, the oral health knowledge of care workers was 20.09 points out of total 26 points (77.2%). The highest knowledge was 'proper toothbrushing method' with 93.0% and the lowest one was 'knowledge on the use of oral supplementary goods' with 58.1%. Those with experience of oral health education had higher demand on oral health education (P<0.001), and those with higher experience of oral health education had significantly higher oral health knowledge (P<0.001), demand (P<0.01) and awareness (P<0.05). As for factors influencing care workers' oral health awareness, if they had higher oral health knowledge points (P<0.01), oral health education demand (P<0.01), they had higher oral health awareness level. Accordingly, it is required to provide efficient, sustainable and practical oral health education of care workers considering oral characteristics of the long-term hospitalized patients at the care hospital. And, the role of dental hygienist as the person in charge of oral health education is necessary. Therefore, institutional support from the government is required to assign professional personnel.

• Journal of Digital Convergence
• /
• v.19 no.8
• /
• pp.21-32
• /
• 2021

The government is focusing its attention and support on start-ups. Nevertheless, there is anxiety and fear about starting a business at the base of public awareness. Experienced as a way to overcome fear and difficulty. Few prior studies have been done on experience factors as ones influencing entrepreneurial intention. In this study, I studied whether the experience of successful entrepreneurship through cultural indirect experience affect the resolution of fear about establishing a business. Among the influencing factors on the entrepreneurial intention, business motivation, social support and awareness of entrepreneur were selected as independent variables. In addition, by applying the cultivation theory, the drama role models were set as a controlling variable. For empirical analysis, a survey was conducted targeting 399 ordinary persons. The hypothesis was tested through regression analysis using the SPSS 23 statistical package. The moderating effect was analyzed using Process Macro 3.5. Self-fulfillment, livelihood, economic motivation, social support, and awareness of entrepreneur are sub-factors of business motivation, And all of these had a positive significant effect on entrepreneurial intention. Among the significant variables, self-fulfillment was found to have the greatest effect. On the other hand, as a result of analyzing the moderating effect of the drama role model, it was found play a role in controlling between self-fulfillment and entrepreneurial intention, between livelihood and entrepreneurial intention, and between awareness of entrepreneur and entrepreneurial intention. Based on these research results, academic and practical implications were presented.

• Korean Journal of Human Ecology
• /
• v.21 no.3
• /
• pp.423-437
• /
• 2012

The purpose of this study was to explore the effects of death education, focusing on death orientation and suicidal ideation, among college students majoring in social welfare. Participation in this study was voluntary. Participants were divided into two groups; an experimental group and a control group, totaling fourteen participants in each group. In exploring the effects of death education, the experimental group was subjected to a total of seven independent sessions dealing with death education over a period of four weeks. As a result of the death education, scores of death orientation and suicidal ideation in the experimental group were significantly lower in the control group. College students majoring in social welfare in the experimental group demonstrated greater comfort with the concept of death, as well as death being the prolongation of one life and new hope for an ensuing life. The experimental group demonstrated a greater appreciation for life, more confidence in setting future goals for their lives, and an awareness of, and ability to deal positively with suicidal tendencies in themselves and others. This research demonstrated a strong practical benefit associated with death education and suicidal ideation awareness.

• International Journal of Contents
• /
• v.7 no.4
• /
• pp.84-89
• /
• 2011

General recognition on the role of a designer has differently changed according to the age and region respectively. This research has clarified general recognition on a designer's role among a designer, experts that designers mainly perform co-work and an ordinary people in a period when the design identity is more confused than any other time. The results of this research are as follows. First, the 13 definitions on a role of a designer in a company were identified through field interview survey by presidents and practical responsible persons in design-specialized companies. Second, it was proved whether there is a difference in recognition on a role of a designer between designers and non-designers. Third, this research divided a group of non-designers into two groups such as a design job-related group mainly performing co-work with designer, and an ordinary people's group that doesn't major design. After that, this research found out the most sympathizing definition on a role of a designer at a company in three groups divided into a designer's group, a design job-related group and an ordinary people's group. The awareness on the role of designer was more objectively regulated three-dimensionally in all aspects of a designers group and a non-designers group. In addition, the findings of recognition difference of each group on a designer's role will help comprehensive understanding on each experts group and an ordinary people. The findings of the research will help in performing co-work of designers and non-designers in design decisionmaking based on understanding of this recognition.

• Hwankyungkyoyuk
• /
• v.18 no.2 s.27
• /
• pp.90-100
• /
• 2005

This study was intended to investigate effects of building school forests on elementary school students, including changes in mental image of school, attitude toward nature and forest, and awareness of their relationship with school forest. The total number of 770 drawings and 1,124 writings were collected to be analyzed from three elementary schools. The results showed that there were significant differences between two student groups, respectively forest school group versus non-forest school group, in their mental image of school. For instance, more often observed in the drawings of forest school group students than their counterparts were natural and human elements, activities associated with nature, and natural or human elements located at central area. Also, more frequently found in the writings of forest school group students than their counterparts were letter-style sentences, stories about school forests, inherent values on nature and forest, and curiosity regarding the nature. These results seem to indicate that in order to materialize educational value of school forests, practical workshops for teachers need to be held as soon as possible and new activity models for students should be developed. In addition to that, long-term research on effectiveness of school forest have to be conducted to a number of schools.

• The Journal of Information Systems
• /
• v.26 no.2
• /
• pp.165-183
• /
• 2017

Purpose The purpose of this study is to identify the related factors of cautious purchasing for buyers who have purchased products in online shopping mall. First, we focus on the prevention focus, which is one of the personal characteristics, that affect the cautious purchase, and analyze the satisfaction of purchasing according to cautious purchase. Furthermore, we investigate the influence of emotional intelligence (self-awareness and social-awareness) on the process of cautious purchasing and satisfaction. Design/methodology/approach In order to verify the hypotheses, this study surveyed individuals who purchase products on the Internet for about 2 months from August to September 2016. A total of 250 copies were returned, but 20 questionnaires that were incomplete were excluded. Thus, the final 230 samples were analyzed. Structural equation modeling (SEM) was used for hypothesis testing. Findings The result of this study showed that the cautious purchasing is stronger for the buyers with the prevention focus. And consumers who purchase carefully have higher satisfaction after purchasing. In addition, emotional intelligence in the cautious purchasing process has a positive moderating effect. Based on the results of this study, the theoretical and practical implications are suggested.

• The Korean Journal of Community Living Science
• /
• v.18 no.2
• /
• pp.265-276
• /
• 2007

The purpose of this study was 1) to find out the consumer patronage mix of department and fashion outlet stores, 2) to compare the clothing and price attitudes among store patronage groups and 3) to compare the importance of the stores' attributes among the store patronage groups. The subjects were 381 female consumers in the Seoul and Gyeonggi areas. Questionnaires were used to collect the data. The data was analyzed by frequency, factor analysis, ANOVA, Duncan's Multiple Range Test and Cronbach's Alpha. The results were as follows. First, clothing purchasing attitudes of the total respondents were classified by three factors: fashion/confident oriented, appearance oriented, and brand-name oriented. Also, clothing price attitudes were composed of three factors: price/quality-prestige inference, discount/low price pursuit and benefit/value pursuit. In addition, the importance of the store's attributes was composed of five factors: convenience/service, concern of fashion outlet store, brand-name/fashionability, awareness of fashion outlet store, and practical advantage of the store. Second, the department store patronage group was significantly different from the fashion outlet store patronage group in clothing attitude, price attitude, and the importance of the store attribute. Third, the responses of the department store patronage group were significantly different from those of the fashion outlet store patronage group in product reliability and awareness of the fashion outlet store.

• Science of Emotion and Sensibility
• /
• v.23 no.1
• /
• pp.57-68
• /
• 2020

This research investigates how digital design agencies and client companies incorporate design thinking-a human-centered approach to solving difficult problems-into their website development processes. Based on a literature review on the design-thinking-driven web development process, multiple case studies of award-winning website projects were performed by in-depth interviews with key practitioners. Through analyses of these cases, their user-centered approaches for website innovation were identified according to the following four phases: web planning (discovery and defining phases) and web design and development (development and delivery phases). Moreover, distinct approaches of design thinking practices were identified according to two website types: a brand promotion website with a killer brand storytelling approach; and a service channel website with a strategic UI/UX-driven approach. Next, the key success drivers of these website projects were suggested in light of the typical themes of design thinking (i.e., human centeredness, research based, context awareness, and collaboration). Some practical limitations were also found in adopting the design-thinking-driven web development process, such as limited research methods and tools, and insufficient prototyping and experimentation. Along with these limitations, it was also discovered that current digital design agencies still face the following challenges in adopting the design-thinking-driven web development process: building a long-term, playful partnership with clients; leveraging decision-makers' design thinking awareness; and coping with limited resources (design thinking practitioners, budgets, and schedules).