• Asian Journal of Business Environment
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• 제1권1호
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• pp.9-12
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• 2011

This study aimed to predict retail sales of local markets in Jinan city of China with the Huff model. Using the Huff Model, we examined whether the predicted retail sales of local markets may be different in Jinan, China, from the department stores, supermarkets, shopping centers/shopping malls, and home appliance stores. The probability that a customer shops at location depends upon the store size and the travel time factors calculated by the Huff Model. We found that the predictedretail sales of shopping malls have a greater value than others. People who live in a mid-sized city may have easier access to any stores within the city boundary than people in metropolitan areas. Therefore, people in a mid-sized city are more sensitive to store size, because a bigger store size means greater opportunities, incentivizing consumers to travel further to competing stores after passing by nearer, smaller stores. This study has some limitations. First, the data is somewhat restricted in that the subject stores do not represent all of the stores in Jinan. Second, we cannot compare the estimated market share of the stores and the actual sales data. It is further suggested in this study that more databases be developed throughout such East Asian countries as Korea and Japan and that a different parameter λ value in the Huff Model be utilized for mid-sized cities.

• 한국유기농업학회지
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• 제30권3호
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• pp.313-333
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• 2022

In Muju County, one of Korea's major apple producers, the regional agricultural cooperatives united together and invested to establish a cooperative joint business corporation in charge of the sales business. The corporation carried out the sales business transferred from the participating regional agricultural cooperatives. While the two participating cooperatives showed a marked difference in the degree of participation at the beginning of the business, the introduction of the agricultural product processing centers (APCs) and the participation of co-selection and shipment organizations and general farms helped settle this gap. In addition, commercialization through the APCs enhanced the market competitiveness of apples, which led to the stable securing of sales outlets. The corporation integrated the sales business in the county and this resulted in increased sales volume and sales revenue. Playing a leading role in introducing and cultivating new crops on a trial basis, the corporation demonstrated its potential as the main body of the joint sales business.

• 유통과학연구
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• 제15권9호
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• pp.85-93
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• 2017

Purpose - The volume and valence of online word-of-mouth(eWOM) have become an important part of the retailer's market success for a wide range of products. This study aims to investigate how the growth of eWOM has generated the product's final financial outcomes in the introductory period influences. Research design, data, and methodology - This study uses weekly box office performance for 117 movies released in the South Korea from July 2015 to June 2016 using Korean Film Council(KOFIC) database. 292,371 posted online review messages were collected from NAVER movie review bulletin board. Using regression analysis, we test whether eWOM incurred during the opening week is valuable to explain the last of box office performance. Three major eWOM metrics were considered after controlling for the major distributional factors. Results - Results support that major eWOM variables play a significant role in box-office outcome prediction. Especially, the growth rate of the positive eWOM volume has a significant effect on the growth potential in sales. Conclusions - The findings highlight that the speed of eWOM growth has an informational value to understand the market reaction to a new product beyond valence and volume. Movie distributors need to take positive online eWOM growth into account to make optimal screen allocation decisions after release.

• 한국중재학회지:중재연구
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• 제31권1호
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• pp.155-171
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• 2021

Recently, the e-business market has become a place of convergence where consumers and suppliers communicate with each other, and a new method of trading of funds has emerged in the process. Crowd-funding is one of the types of money transactions that have emerged in the online space, and its interest and trading volume have been growing rapidly recently. The platform in the online space using crowd-funding method operates in the form of online telecommunication sales, and it is in the form of producing and delivering products based on funds obtained from potential consumers by the operators involved in securing funds. However, if the participating business operators do not deliver the product or deliver the product other than the promoted product and avoid responsibility, the potential demander will not be compensated without mediation by the platform operating entity. In this study, despite the rapid growth in the market size of crowd-funding, consumers who participated in the funding are protected and able to resolve disputes in the event of a conflict amid growing complaints from potential consumers and side effects. The structure or method of crowd-funding is a new form of trading that has different features from conventional e-commerce. Therefore, the legal basis is not yet in place and the standards need to be laid out through various and sufficient discussions politically, legally, socially and culturally and economically. As the potential market and positive effects of crowd-funding around the world have been recognized, a role is required as an ecosystem for new financial transactions. And the potential market could be realized as a new industry if the right legal system and policy consultation were made.

• 무역상무연구
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• 제13권
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• pp.329-346
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• 2000

The marine cargo insurance is mainly the insurance on foreign trade commodities. The sales contract stipulates as to which of the seller or the buyer should arrange the insurance. In other words, if the sales contract is made on the C.I.F. terms, the seller has to arrange the insurance, while, in the case of F.O.B. or C.F.R. terms, the buyer has to arrange it. The F.O.B. or C.F.R. terms means that the seller has to take out an insurance for himself until the cargo being loaded onboard the overseas vessel at the port of shipment in export country. But our country has not reasonable insurance to cover seller's risk, because it hasn't yet implemented the insurance. In respect of a cargo exported from Korea on F.O.B. or C.F.R. terms, the F.O.B. insurance covers comprehensively the inland transit and storage until the cargo being loaded onboard the overseas vessel at the port of shipment in Korea with a certain limitation of a insurance period. The goal of this study is to analyze the development propriety of F.O.B. Insurance. This could be done through analyzing the volume and analyzing the proportion of F.O.B. or C.F.R. terms for export. It is supposed that the potential demands of F.O.B. insurance are sufficient in our country for developing the F.O.B. insurance. At this point of time, the positive development of F.O.B. insurance for export is inevitable from the viewpoint of present situation of trading circles.

• 전기학회논문지
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• 제56권6호
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• pp.1017-1022
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• 2007

In this paper, we try to analyze the likelihood of exercising the power of market dominance by certain generators in future power industry of Korea. Firstly, we estimated installed generation capacity and sales volume of electricity in Korea, based on 'The 3rd Long Term Power Plan' which was announced in December 2006. Secondly, we calculated HHI, an index showing the degree of concentration of an industry, and RSI, an index showing how adequate the supply of goods or services of an industry is, using Fast-Forward. Thirdly, assuming a major generator employs the strategy of withholding a part of its available capacity at a peak time, we simulated hypothetical movement of SMP over a certain period of time, which is compared with that obtained without assuming such strategy to generate Lerner Index. an index showing the degree of market power of a monopoly. Regulators, home and abroad, have not given much interest in analyzing the effect of market dominance that is likely to be exercised by certain players in the future. That said, this paper provides insight into developing methodologies of analyzing and mitigating such effect by proposing the above indices to gauge it. In addition, this paper also shows the potential impact of employing capacity withholding strategy on the financial account of a dominant generator.

• 디자인학연구
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• 제13권2호
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• pp.87-94
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• 2000

미국에 있어 산업디자인은 조형운동을 통한 사회문화 적 개혁도 아니었고, 정연한 미래지향적 인공세계의 설계도 아니었다. 디자인은 기계와 도구를 대중에게 친숙한 모습으로 다듬고 한편으로는 제품 안에 담긴 기술적 혁신의 내용을 미래지향적 이미지로 표현하는 수단이었으며, 궁극적으로는 판매증진에 이바지하는 것이었다. 19세기부터 확립된 부품호환과 표준화는 20세기 초 자동화에 기초한 소비제품의 대량생산 시스템에 디자인이 더해지면서 잠재시장의 규모는 극적으로 성장하는 모습이었다. 헨리 포드가 먼저 자동화 일관 생산으로 대량생산과 소비의 길을 열었다면, 알프레드 슬론(A. Sloan)은 미국 자동차 산업에 스타일링의 규범을 세웠다고 할 수 있다. 미국의 스타일리스트들은 20년대 이후 여러 대기업에 고용되어 대중들의 선망의 대상인 꿈의 기기(dream machines)들을 창조해냈다. 미국의 디자인은 이와 같은 사회적, 산업적 특성을 기반으로 성장 발전하였다.

• 디자인학연구
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• 제14권1호
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• pp.93-101
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• 2001

This study suggested how to apply it decision-making of product development rapidly by design evaluation process to objectify and the result to quantify with viewpoint of design evaluation sets to marketability. Coverage of this method limited to the evaluation stage of design concept. The procedure of study, first of all, referred to some type of design evaluation method and their feature. And next, referred to some kinds of demand forecasting for marketing. Above an, this study focused on the method of demand forecasting by buying intentions surveys proper to the marketability evaluation of new product design. On a case study, I had investigated preference survey and buying intentions surveys about the design proposal of "language master audio". I selected the best design proposal through the conjoint analysis and also investigated demand forecasting. First, on the basis of buying intentions surveys, choose population and had produced buying demand, awareness demand, potential demand. I could estimate some profit to take out expense and cost from the buying demand. This estimated profit is marketability judgement data of product design at the design concept stage and can be utilized to measurable data for decision-making of product development. Through the case study, this method could forecast a target demand, and even if it is some difference between real sales volume, but the case study could verified that this method is effective to the evaluation of marketability in case of completely new product got on the typical category and the product category could be set up the population clearly.

• 재무관리연구
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• 제21권2호
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• pp.65-98
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• 2004

본 연구는 다양한 수익률 기간에서 미국 달러와 일본 엔화에 대한 우리나라 기업의 환노출과 비대칭성을 분석하고, 환노출이 어떠한 변수에 의해 영향을 받는지를 검토하는데 목적이 있다. 달러와 엔에 대한 외환위기 이후의 환노출을 분석한 결과, 장기수익률과 환노출 사이에 단조 증가하는 형태가 아니라 2개월이나 3개월 수익률에서 높은 환노출을 보이다가 감소한 후 다시 증가하는 모습을 보이고 있다. 또한 환노출의 결정요인 가운데는 성장기회가 두 통화 모두 대부분의 분석기간과 수익률에서 유의한 관계를 보이고 있다. 기업규모는 환노출과 음의 관계를 갖고 있으며, 외환위기 이후 단기 환노출에서만 발생하고 있다. 수출비중과 레버리지는 분석기간과 수익률에 따라 다양한 결과를 보이며, 유동성 변수는 미미한 영향을 보이는 것으로 나타났다. 비대칭성에 대한 분석 결과, 우리나라 기업의 환노출은 비대칭성을 갖고 있으며, 이는 시장점유율 이론으로 설명할 수 있는 것으로 나타났다. 또한 비대칭을 설명하는 요인 가운데는 수출비중이 공통적으로 나타나고 있어, 수출비중이 환노출의 비대칭성을 발생시키는 주요 원인인 것으로 분석되었다.

• 한국대기환경학회지
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• 제28권1호
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• pp.68-76
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• 2012

SULEV (Super Ultra Low Emission Vehicle) which is one of the emission standards in Fleet Average System introduced to Korea from 2009 is known as the most severe standard to achieve with internal combustion engine. Considering low sales volume of hybrid vehicles in Korea, vehicle manufacturers are required to develop SULEV technologies for conventional gasoline and LPG vehicles to meet the future Fleet Average standard. In this study, the comparison of emissions has been made between SULEV developed and ULEV LPG vehicles mainly produced in this time. To estimate the emission reduction of SULEV vehicles, CVS-75 and NIER test modes have been used. CVS-75 has been used for emission certification of gasoline and LPG vehicles. NIER modes cover various average vehicle speed and reflect Korean real driving patterns better than CVS-75. The test results show that SULEV LPG vehicles have very high potential to reduce $NO_x$ in regulated emissions, $N_2O$ in green house gases and toluene in VOCs. However, SULEV LPG vehicles don't affect much on the reduction of CO and total green house gases.