• 패션비즈니스
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• 제7권2호
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• pp.26-36
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• 2003

The purpose of this study is to examine the concept of modern consumer society and to analyze how the meaning of postmodern-feminism is consumed into what image of preference in fashion. The function of modern society has changed into the system which is centered around consumption from the one that emphasizes labor and production of mass consumption age by mass production. In this consumer society, consumption means just not to waste of production but to consume the commodity sign reflected on the desire of a moderner. In other words, it means what is consumed will be the meaning, preference, symbol, and image mood not goods itself with physical feature. Existing feminism has affected by postmodernism. Due to that, postmodern-feminism has developed, taking to pieces the paternal argument since the late 1960s. It has tried to give up hope this idea, regarding sex distinction as a socially organized category contrary to women's identity of biological aspect suppressed in the paternal system of value. Especially it has demanded only one type on sex should be translated into a distinctive quality, multiple meaning, and sex. Accordingly in modern fashion, this aspect is expressed like the followings : distinction into women's image evaded fixation, multiple meaning into image of androgyny, multiple sex into that of mixture. And this is used as the image of symbolic goods, also the purpose of brand difference.

• 패션비즈니스
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• 제8권4호
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• pp.33-44
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• 2004

In this study, based on the postmodern feminism were investigated in the non-fashion areas of painting, advertising and fashion areas. And, fashion illustrations were analyzed visually in the aspect of the essentialism and deconstructivism that constitute the postmodern feminism. In addition, it was examined how women images were expressed in fashion illustrations that reflected the postmodern feministic ideas. The research results first, in fashion illustrations were the essen tialistic women images were grouped in the opening of women bodies and actively emphasize. the opening of women bodies were expressed bodies the fetishistic, ecstatic images, actively emphasize features were expressed the sexual, and realistic images. Secondly, and fashion illustrations the deconstructivistic women images were grouped androgynous features, genderous features, the distorted feminine gender features, complex features. androgynous features were expressed the powerful, grotesque, humorous, androgynous image, that genderous features of immature, boyish image, that the distorted feminine gender features of simple, ethnic, techno-cyber image, that complex features of complex images.

• 복식
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• 제35권
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• pp.231-252
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• 1997

This thesis establishes two propositions. Firstly the pivotal aspect of postmodern fem-inism is socio-cultural ambivalence which is reflected in postmodern fashion as androgeny. By tracing postmodern element in fashion it is shown that postmodern cultural logic is operating sometimes in a vague weakened form Secondly the fact is taken into analysis that the postmodern discourse is conveyed in reality by the multinational firms which aims at profit maximisation with incessant change of image. In this process the postmodern message is almost removed of its contents only the outer form retained, The originality of the thesis lies mainly in the approach adopted. It combines cultural and socio-economic factors together as compared to the traditional approach which tends to relate a contemporary aesthetic trend mechaniclly to fashion phenomena.

• 복식
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• 제58권10호
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• pp.123-134
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• 2008

The purpose of this study is to examine the postmodern characteristics in global fashion advertising. This analysis of postmodern print campaign strategies will increase the understanding of global fashion consumer and assist in establishing global advertising strategies for domestic fashion brands. 2006 A/W and 2007 S/S magazine campaigns for 190 fashion luxury brands were are collected, which were uploaded on the WGSN website. All advertising campaigns were analyzed in terms of postmodern features by four fashion professionals. As a result, major findings are as follows; First, advertising model stereotype was deconstructed. Besides young celebrities, ad models such as real people and old or childish celebrities were cast. Second, expression technique was deconstructed. Chromatic harmony was broadened to include black and white advertising, additive and subtractive color mixing. Innovative layout techniques such as collage were used. And also narrative structure was deconstructed. Third, diverse issues such as environmental message, globalization, fantasy, feminism, everyday life were expressed as advertisement appeals.

• 복식
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• 제55권7호
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• pp.38-50
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• 2005

The purpose of this study is first, to see through the aesthetic essence of the clothing as art, through theoretical consideration of cultural feature and body style in Postmodern Feminism. Also, this study will examine the aesthetic value in artistic meaning regarding a Deformational body image in visual an. Second, this study will analysis the formative character of Modern Art to wear which expressed unfixed body style, followed by the change of Postmodern Feminity, as a Deformation image. This character will be categorized by Expansion, Grotesque, Pleasure, and Virtuality. The following is the result of this study. Expansion expressed in modern Art to wear created intentional structure of the form, and intentionally presented refusal of body existence through disembodied. Grotesque expressed refusal and deviation of women's ideal body style, which is defined by mannish discourse, very grotesquely. Pleasure pleasantly presented free emotion through an intentional transformation like distortion or imbalance of the body By paradoxically reproducing women's virtual body as other unfixed female identity was expressed visually through virtuality to embody post-gender.

• 비교문화연구
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• 제43권
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• pp.115-138
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• 2016

<슬픈 모유>(La teta asustada, The Milk of Sorrow, 2009)는 페루의 젊은 여성 감독인 클라우디아 요사(Claudia Llosa, 1976~)가 2009년에 제작한 페루와 스페인의 합작영화이다. 요사감독은 영화에서 백인 크리올 여성이 라틴아메리카 원주민(인디오) 여성을 착취하는 것을 보여줌으로써 원주민 여성에게는 백인 크리올 여성은 같은 여성이지만 연대의 대상이 아닌 대항하여 싸워야 하는 적임을 명시한다. 이에 본 연구는 탈식민주의자이며 페미니스트인 가야트리 차크라보티 스피박(Gayatri Chakravorty Spivak)이 "페미니즘과 비평이론"(Feminism and Literary Criticism)에서 주장한 바를 <슬픈 모유>에 적용하여, 이 영화가 라틴아메리카에서는 동일한 국가 내에서도 다양한 페미니즘이 존재할 수밖에 없음을 보여주고 있다고 주장한다. 라틴아메리카라는 제3세계에서의 페미니즘은 한마디로 정의 될 수 없는데, 그 이유는 백인 크리올 여성이 대항하여 싸워야 할 적은 원주민 여성이 싸워야 하는 적과 다르기 때문이다. 이에 제3세계의 페미니즘은 더욱 더 여성 개개인이 처한 인종 및 사회적 입장에 따라 자신의 텍스트를 읽어내는 해체론적 방향으로 진행되고 있음을 본 논문은 입증한다. 또한 본 연구는 이러한 착취가 영화 밖에서도 일어남을 지적하면서, 백인 크리올 여성인 요사감독이 포스트모던 시대에 가장 뜨거운 주제인 소수자들의 인권 특히, 원주민 여성 인권 문제라는 주제를 다룸으로써 성공한 것이라는 점도 비판한다.

• 복식
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• 제51권8호
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• pp.123-139
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• 2001

본고는 공간, 시간, 계급, 종교 등 하위문화 텍스트의 병행인용 즉 상호텍스트성(intertextuality)을 통해, 20세기 대중 문화의 상징 마돈나 뮤직 비디오와 공연 등의 인체, 의상, 이미지 등에 나타난 포스트모던 정체성을 연구함으로써, 현대 미디어 문화를 관통하는 주체적 여성 정체성과 미적 주관성을 이해하고자한다. 첫째, 상호공간텍스트성 복식은 스패니쉬룩. 태국룩. 게이샤룩, 테크노펑크룩, 테크노 카우걸룩 등의 동서양의 지리적 소외감을 통해 비권위적 다양한 시선을 제시함으로써, 다국적 자본주의와 함께 확장된 미적 체험을 하게 한다.; 둘째, 상호시간텍스트성 복식은 중세 엠파이어 드레스, 18세기 로코코시대의 robe'a la francaise, 미래적 제 3의 종 룩 등 동시적 몽환적 이미지를 통해 유희적 유토피아를 지향하였다.; 셋째, 상호계급텍스트성 복식은 그라피티룩, 펑크룩, 키치룩, 먼로 룩, 보깅(voguing), 에비타 룩 등 상하류층, 하위문화, 빈부, 권력의 유무를 병행인용하여, 좋은/나쁜 취향, 창녀/성녀 이분법을 해체하고 반부르조아적 저항과 물질주의를 찬양하는 탈계급적, 양면적 정체성을 구축하였다. ; 넷째, 상호종교텍스트성 복식은 상징적 가부장인 카톨릭교 텍스트를 인용하여 펑키크리스찬 룩, 에로틱 크리스찬 룩 등의 선/악, 신성성/관능성, 미추, 정숙성/비정숙성의 이분법, 비장미를 해체함으로써 예술의 자율성, 무의식이 강조된 쾌락주의적, 반권위주의적 정체성을 주장한다. 섹슈얼리티에 있어, 시선, 권력, 쾌락의 주체가 됨으로써, 미적 범주에 있어 선악, 미추, 정숙성과 비정숙성의 이분법을 해체함으로써, 유동적 자아를 구성한 마돈나 의상의 포스트모던 정체성은 여성에게 확대된 가능성을 제공하며 내부로부터 해체된 열린 복식을 지향한다.

• 복식
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• 제61권8호
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• pp.100-113
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• 2011

The earlier notion of feminism regarding gender equality was changed into that of Postfeminism because of gender differences. The idea of Postfeminism has been present since the 1980s but has been influenced by modern culture theories such as Postmodernism, Poststructuralism, Theory of Power and Discourse and Psychoanalysis. Various features of Postfeminism are found in the medieval warrior images of contemporary fashion. Warrior costumes were men's exclusive property in the medieval ages, but as it is introduced as women's wear in the 21st century, it shows us new fashion images which are constructed by gender deconstruction, differences and pastiche. In this regard, the purpose of this study is to examine a key characteristic of Postfeminism fashion. An article described the historical costumes of medieval warriors and refocused on the development processes of feminism and then conducted an analysis on formative characteristics and Postfeminism tendencies in contemporary women's wear from 2000 to 2011. The results were that materials such as metallic and flexible materials, monotonic and red colors and detailed patterns of armor were used to display forms of exaggeration and restraint. These elements fully and correctly expressed the image of a medieval warrior woman in contemporary fashion. Postfeminism fashion is constructed with feminine power, gendered identity, sensual elegance and a postmodern body. Postfeminism is the contemporary cultural icon and is continuously influencing modern fashion design in the 21st century in a positive and powerful way.

• International Journal of Costume and Fashion
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• 제8권2호
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• pp.20-31
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• 2008

A person's external image is a non-verbal form of communication, through which the person's tastes, mode of thought, preferences, and overall personality is expressed. The dominant factor in building an external image is clothing, since clothing-images provide the most information about a person in the least amount of time. This study aims to investigate the relationship between the clothing- images of women politicians and the improvement of women's social status in Korea, by focusing on changes in clothing-image of female politicians at public functions throughout modern Korean history, and inquiring into the method of classification concerning aforementioned images. The time period of this study starts from 1945, when the first female political party was established, to the 2008 presidential elections. The methodology of this study consists of literature study of related books, theses and journals, which was jointly conducted with empirical study consisting of the research of news photographs of major daily newspapers. This study confirmed the clothing images of women politicians since liberation till 2000's reflects the directions of women's movement and their status in return. It is especially meaningful that the sudden increase of romantic and feminine images among the women politician in Korea is the reflection of the ideas of postmodern feminism which emphasize the acknowledgement of womanhood and the enjoyment of being a woman as its core.

• 사회복지연구
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• 제41권4호
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• pp.5-44
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• 2010

본고의 목적은 동성애에 관한 사회복지(학) 지식생산 양식을 비판적으로 검토하고 이론적·실천적 확장을 시도하고자 하는 것이다. 사회복지(학)의 성적 소수자에 관한 연구 경향들은 병리와 결함으로 개념화했던 초기의 의료적 담론을 넘어 인권과 다양성이라는 인권담론으로 이동해왔다. 이러한 변화는 상당한 진전임에도 불구하고 이미 '다수' 를 정상화하고 규범화하는 이분법을 전제하고 '타자화되는' 사회구조적인 맥락을 간과하면서 다양성을 단순히 병렬적으로 나열하는 한계를 드러낸다. 무엇보다 두 가지 담론 모두 섹슈얼리티에 관한 본질론적 입장에 근거한다는 공통점을 지닌다. 이에 반해 페미니스트들은 섹슈얼리티를 사회적인 구성물이자 역사적으로 의미 부여된 사회적 장치라는 인식하에 섹슈얼리티와 동성애에 관한 새로운 이론화를 진행해 왔다. 예를 들어, 레즈비언 페미니즘은 남성중심사회에서 사회적 억압에 대한 변혁의 주체로서 레즈비언 정체성을 강조하며, 페미니스트 퀴어이론은 섹스와 젠더와 섹슈얼리티에 관한 분류 그 자체를 문제시하고 해체하고자 한다. 이 이론들은 주체에 대한 새로운 이해방식을 제안하며, 섹스와 젠더, 섹슈얼리티에 관한 통념에 도전하게 하고, 이성애/동성애의 이분법이 사회적으로 구성되고 의미화된 권력의 효과라는 분석을 가능하게 한다. 본 연구자들은 페미니스트 섹슈얼리티 이론의 통찰력을 빌어 사회복지(학)에서의 '성적 소수자' 에 대한 논의가 '새롭게' 구성될 것을 주장하면서 궁극적으로 보다 진보적 사회복지학의 지평을 지향하고자 한다.