• Korean Institute of Interior Design Journal
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• v.16 no.2 s.61
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• pp.270-277
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• 2007

Postmodern designers freely used historical motifs as symbolic expressions or ornamentations. Historical references often became a key to express their ideal against modern standardization. Among the historical references, Art Deco style was frequently appreciated by postmodern furniture designers from the 1960s throughout postmodern era. This study is Intended to explore the way of incorporating Art Deco in postmodern furniture design. Rational Italian designers in Anti-design Movement began to adapt historical motifs and Pop, and this spread out throughout to other Postmodern designers. The research explored how Art Deco and postmodern design are related and what the examples of Art Deco revival in the postmodern era we. In this sense the research mainly covered from the exhibition catalogs from the 1960s to 1990s. As a result of stylistic, symbolic, methodological analysis, Art Deco revival in postmodern era was an essential method to express anti-modern characteristics of postmodernism. In postmodern design, Art Deco was one of historical styles that surpass the limitation o( modernism, at the same time decorative style that express the postmodern ideal.

• The International Journal of Costume Culture
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• v.5 no.3
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• pp.173-183
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• 2002

The main focus of this study is to understand realities of postmodern consumer culture by deconstructing fashion advertisements, Calvin Klein's ck One and cK be. The metaphysics of critical theory, visual and textual analysis are used to deconstructing the ads applying one of the postmodern cultural critics, Baudrillard' s notion of hyperreality. Through deconstructing the ads five postmodern characteristics representing hyperreality were found. First, there is no message regarding functional characteristics of the product offered in the ad, which is far from the modernist's utilitarian Point of view. Hyperreality in Postmodern consumer culture is consumption centered and focuses on the product's symbolic meanings. Second, especially for cK be, the ad uses atypicai, irrelevant models and images, which are introduced as a concept of ‘real people’ rather than the ideal person or body type. Third, there are transformations of the meanings from cK one to cK be such as the notions of globalization and gender which clearly represent ongoing reality in the Postmodern culture. Fourth, there are hidden meaning of hedonism and relativism, which are prevalent in postmodern ideology. Finally, models' bodies are used to convey messages as well as form the ground and figure in the ad that is a significant characteristic of postmodern consumer culture. In conclusion, the study of Calvin Klein's fashion ads supports the notion that advertising mirrors reality in postmodern consumer culture, which is hyperreality.

• Journal of English Language & Literature
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• v.57 no.6
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• pp.1111-1130
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• 2011

Reading postmodern texts certainly situates readers in roles different from the ones we have been used to. Recently, postmodern metafiction forms a significant body of children's literature that is intended to challenge and transform the conventions of books in the digital age. While many studies have been done as to how child readers have capabilities to appreciate and interpret postmodern metafiction picture books, few studies on teachers and preservice teachers' reactions are not readily available. The role of teachers and preservice teachers are crucial for child readers to have access to affluent reading resources. This study discusses how preservice teachers read and respond to postmodern metafiction picture books using a deconstructive approach by means of binary opposites. Data was collected with 14 preservice teachers as to their likes/dislikes, reading levels, and reading paths about postmodern metafiction picture books. Expected pedagogical implications for literacy and language education were requested to address in their reading diaries and response papers. With their likes/ dislikes, since binary opposites always imply the hierarchy of power and value, the likes is apparently more valued and appreciated over their dislikes. This differentiated values are discussed in more detail with three recurring themes-Education, Morals and Behavior, and Tradition. With reading levels, there seems to be a gap existing between the authors' implied reader and literary critics' and the preservice teachers' ideal readers for the postmodern metafiction picture books. Although many studies have already revealed young readers' capability of appreciating postmodern metafiction, it depends a lot more on the teachers and preservice teachers whether children's right to have access to affluent literacy resources is respected or not. Preservice teachers' awareness of the potential of postmodern metafiction will work as an initial step to bring and realize the new reading path and new literacies in classrooms. By challenging metanarratives of children's literature, preservice teachers' readings of postmodern picture books reveals potentials to raise different reading paths and develop new literacies and other educational implications.

• Journal of the Korean Society of Costume
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• v.35
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• pp.231-252
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• 1997

This thesis establishes two propositions. Firstly the pivotal aspect of postmodern fem-inism is socio-cultural ambivalence which is reflected in postmodern fashion as androgeny. By tracing postmodern element in fashion it is shown that postmodern cultural logic is operating sometimes in a vague weakened form Secondly the fact is taken into analysis that the postmodern discourse is conveyed in reality by the multinational firms which aims at profit maximisation with incessant change of image. In this process the postmodern message is almost removed of its contents only the outer form retained, The originality of the thesis lies mainly in the approach adopted. It combines cultural and socio-economic factors together as compared to the traditional approach which tends to relate a contemporary aesthetic trend mechaniclly to fashion phenomena.

• Journal of the Korean Home Economics Association
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• v.40 no.5
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• pp.95-108
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• 2002

In this paper I will try to analyze some studies about the ‘Postmodern Family’in Western countries. I will try to find out, above all in Western countries, how much the concepts “Plurality”, “Individuality”, “Deinstitutionalisation”, “Relation”and “Postmodernism” are linked to each other. Also the ‘Postmodern Ftmily’concept is an interesting topic for the understanding of the recent changes and in future in the Korean family. In this paper I will try to explain the Korean family change with the concept and phenomenon ‘Postmodern Family’. The discussion about the ‘Postmodern Family’will provide much stimulus for the Korean family research area. Also this discussion about ‘Postmodern Family’for the recent Korean family research will be an important attempt to give a new light in studying the Korean modem family.

• Journal of the Korea Furniture Society
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• v.12 no.1
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• pp.103-112
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• 2001

This study explored the background of contemporary furniture design called New Design furniture, which newly expresses the aesthetics of communication in the postmodern era. Qualitative conceptual analysis as the principle methodology was used to explore the background of the decorative and meaningful contemporary furniture in postmodernism. Thereby, the postmodern concepts of Charles Jencks, Robert Venturi, and Michael Graves were analyzed in terms of their postmodern architecture and furniture. As initiatives of postmodern architecture and furniture, Jencks, Venturi, and Graves explored the pluralism and eclecticism, the decoration, the semantics, and the materials reestablished from the traditions of craft. As a result, their furniture was expressed by various wood and color; the furniture was beautiful, decorative, pluralistic, and eclectic for communicating symbol, metaphor, narrative, and/or humor with people; the furniture has influenced the communicative elements on the contemporary furniture design called New Design furniture design, which shows the blurring of fine arts and craft distinctions.

• Journal of the Korean Society of Clothing and Textiles
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• v.32 no.2
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• pp.328-339
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• 2008

The purpose of this study is to investigate the difference of the response to fashion ad and its effect between traditional ad and postmodern ad, to examine the difference of the response to fashion ad and its effects according to sensation seeking tendency, and to investigate the effect of the response to fashion ad on its effect. For the purposes of this study, two postmodern ads and one traditional ad were selected as stimuli and data were collected from 230 female college students. The results are as follows: 1) Postmodern advertisement was unique, impacting, hard-to-understand, sensory-stimulating, and fantastic, when compared to traditional advertising. 2) Consumers felt disgusted by confusion and shock coming from postmodern advertising, but at the same time, recognized its value as an advertisement and took more pleasure and fun from it. 3) Consumers with high sensation-seeking-tendency perceived postmodern ads more sensually and showed more positive response to the postmodern ads. 4) While subjective, emotional response affected the attitude toward advertisements, sensory-stimulating affected the attitude toward brand and purchase intention. Thus, cognitive response should also be considered significant to form brand equity in long term.

• Journal of the Korean Society of Costume
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• v.37
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• pp.103-118
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• 1998

The purpose of this study is to describe the central argument of postmodern theory ; pro-vide a central concept about postmodernism for fashion ; identify the signficance of open fashion in the 20th century. Postmodern is used to refer to a body of social theory, a style of aesthetic expression, and to various social practics and economic conditions. In this paper, postmodern theory is interpreted as an anti-aesthetics propesed by Derrida, Lyotard, Baudrillard, and Foster. The key principles and consepts of postmodern the-ory reflect and restate assumptions of nihilism influenced by the works of Nietzsche, being synonymous with the phrase philosophy of difference. The death of art, the end of progress, the will to the sublime, and the principle of pure difference support postmodern ideas, which could be the framework to interprete fashion phenomenon in postmodern condition.

• Journal of the Korea Furniture Society
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• v.12 no.1
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• pp.113-124
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• 2001

This study explored the characteristics of contemporary furniture called New Design furniture design in terms of aesthetics of communication in the postmodern era. Qualitative conceptural analysis as the principal methodology was used to explore the characteristics of New Design furniture, which is accessible to the broadest possible public. Thereby, the communicative elements of symbol, metaphor, narrative, animation, imagination, humor, and/or wit expressed in New Design furniture were analyzed according to the designers'concept and work. As a result the postmodern aesthetics of communication made New Design furniture accessible to the largest number of People through cultural considerations in New Design furniture as it influences designers 'concept and work. However, it showed problems of New Design furniture in connection with postmodern aesthetics affecting mass production. Therefore, the designers have begun rethinking, redefining, and redesigning their furniture aesthetically, functionally, economically, and ecologically.

• Journal of the Korea Furniture Society
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• v.17 no.4
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• pp.115-129
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• 2006

This study explored the literature review for intending to make contemporary furniture expressed as postmodern aesthetics accessible to the broadest possible public, particularly through an examination and realization of art and everyday life, using qualitative analysis about the related literature as the principal methodology. The postmodern furniture aesthetics of communication expressed through double-coding, which was seen by Charles Jencks as the defining element of Post-Modernism, is characterized by the use of ideas from the traditions of craft. Hence, I dealt with pre-Modern furniture and Modern-furniture aesthetics as the background of postmodern furniture called New design furniture. As a result, contemporary furniture called New design furniture represented the use of ornament, craftsmanship, or beauty from the traditions of craft, which was a main source for communication value in postmodern furniture aesthetics.