• 한국환경과학회지
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• 제33권8호
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• pp.569-574
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• 2024

This study analyzed the travel characteristics of Gangneung's Gyeongpo District and user reactions by utilizing YouTube videos. The findings were as follows: First, the most frequently visited places by YouTube video producers in Gyeongpo District were Gyeongpo Lake (55%) and Gyeongpo Beach (28%). In particular, videos featuring walks along the lake and beach paths were prominent, regardless of the season. Second, YouTube video producers predominantly enjoyed solo travel to Gyeongpo Lake (69%) and Gyeongpo Beach (71%), with notably few visits to historical sites. Third, viewers who watched YouTube videos related to Gyeongpo District preferred videos under 10-15 minutes in duration. Comments typically focused on "photos," "information," "solo travel," "hotels," and "healing," with positive evaluations of scenery and accommodations. Fourth, the top nine YouTube videos with the highest view counts were produced by individuals, with limited responses to videos produced by local governments or authorities. The findings identified popular tourist destinations and trends in the Gyeongpo District, noting a bias in visits and behaviors of video producers toward specific locations. This suggests the need to develop tourism resources by utilizing the natural and historical assets of Gyeongpo District. The findings are expected to guide future tourism policies, promotional efforts, and marketing strategies for Gyeongpo District.

• Fashion, Industry and Education
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• 제14권2호
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• pp.35-46
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• 2016

The purpose of this study was to examine female consumers' attitudes and purchase intentions toward intimate apparel brands. To understand female consumers' shopping behaviors for intimate apparel products, this study examined interrelationships among brand familiarity, perceived risk, attitudes, and purchase intentions toward intimate apparel brands. A conceptual model was developed by adopting perceived risk theory (Cox, 1967) and theory of reasoned action (Ajzen & Fishbein, 1980). A pre-survey using a paper and pencil was conducted to identify the most familiar intimate apparel brand to young female consumers. The majority of pre-survey respondents (66 female college students) indicated Victoria's Secret as the most prominent intimate apparel brand. Therefore, Victoria's Secret was used to examine possible effects of brand familiarity on perceived risk and attitudinal and behavioral responses toward the brand. Using a web-based survey, 384 complete responses were collected from young female college students between the ages of 18-29 at a Mid-southern U.S. university. A structural equation modeling was employed to test the proposed research model and hypotheses. Results showed positive, statistically significant associations among the four variables (e.g., brand familiarity, perceived risk, attitudes, and purchase intentions). The findings suggested that young female consumers who are familiar with a particular intimate apparel brand are likely to perceive a low level of risk, leading to positive, strong attitudes with purchase intentions toward that particular intimate apparel brand. This suggests establishing brand familiarity through integrated marketing communication is crucial for risk reduction strategy in intimate apparel shopping.

• 디지털융복합연구
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• 제18권3호
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• pp.111-121
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• 2020

본 연구는 지속적으로 성장하고 있는 모바일 내비게이션 서비스를 이용하는 소비자들의 만족도에 대해 알아보고자 한다. 따라서 본 연구는 모바일 내비게이션 서비스를 이용하는 1200명의 소비자를 중심으로 서비스 이용행태와 만족도에 영향을 미치는 변인들에 대해 살펴보았다. 연구 결과 서비스를 이용 소비자는 주 1-2회, 3-4회에서 주말 점심, 주중 아침에 사용량이 높게 나타났다. 서비스에 대한 소비자 만족에 가장 높은 영향을 미치는 것은 핵심 기능성 차원으로 나타났다. 소비감정에서 긍정감정은 정의 방향, 부정감정은 부의 방향으로 영향력을 지니며, 혁신성은 통계적으로 유의하지 않는다. 이를 통해 모바일 내비게이션 서비스 이용 소비자들의 이용행태와 만족도 형성에 대해 분석할 수 있었으며, 차후 소비자만족을 위한 서비스 전략을 구축할 수 있을 것이며 내비게이션 산업의 기초자료로 활용할 수 있을 것으로 기대된다.

• 영재교육연구
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• 제10권2호
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• pp.87-108
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• 2000

This study analyzes the factors influencing self-esteem of the gifted children. The factors are divided into the environmental ones and innate ones. The purposes of this study is presented as follows. 1) To analyze the environmental factors influencing self-esteem of the gifted children (1) whether the education period affects self-esteem of the gifted children? (2) what influences do the manners of parental child-rearing behavior make? (3) what influences do peer relationships make on self-esteem of the gifted children? 2) To analyze the innate factors influencing self-esteem of the gifted children (1) does the gender make a difference to self-esteem of the gifted children? (2) does the level of intelligence make a difference to self-esteem of the gifted children? (3) what influences does the locus of control make on the self-esteem of the gifted children? To solve these questions 120 gifted children were selected, who were taking a special education program at C Korea Academy of Gifted Education located at Yangjae-dong Seocho-gu. They were 1st to 3rd grades at elementary school. We used Hare Self-Esteem Scale developed by Bruce R. Hare in 1985, the Index of Peer Relations developed by Hudson in 1986, and Nowicki & Strickland Locus of Control Scale developed by Nowicki and Strickland in 1973. At the other hand the nursing behaviors of 120 mothers of the gifted, were also investigated, based on the Korean Maternal Behavior Inventory, developed by Sungyeon Park in 1989 with some modifications. For statistical analysis we adopted SPSS, a computer software, and calaulated the coefficient of internal appropriateness and the frequencies and percentages of general aspects of the cases. We analysed the factors influencing the self-esteem of the gifted children by way of Pearson's product moment correlation coefficient, t-test, ANOVA, and multiple regression analysis and Duncan for ex-post-facto approval. The results of this study can be summarized as follows. 1) Influences of the environmental factors on the self-esteem of the gifted children: (1) The duration of education period had a significant effect on the self-esteem; the longer the duration were, the higher self-esteem they possessed. (2) Of parental child-rearing behaviors, active involvement had positive influence on the self-esteem; on the contrary, authoritarian control and overprotection had negative influences on the self-esteem. (3) An acceptable peer relationship had a positive influence on the self-esteem of the gifted children. 2) Influences of individual innate characteristics on the self-esteem of the gifted children: (1) The gender made no difference on the self-esteem of the gifted. (2) The intelligence did not have a statistically significant effect on the self-esteem of the gifted. (3) When the locus of control was external, the self-esteem of the gifted tended to be low.

• Annals of Occupational and Environmental Medicine
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• 제35권
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• pp.51.1-51.15
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• 2023

Background: Recently, there has been increasing worldwide concern about outdoor air pollution, especially particulate matter (PM), which has been extensively researched for its harmful effects on the respiratory system. However, sufficient research on its effects on cardiovascular diseases, such as hypertension, remains lacking. In this study, we examine the associations between PM levels and hypertension and hypothesize that higher PM concentrations are associated with elevated blood pressure. Methods: A total of 133,935 adults aged ≥ 40 years who participated in the Korean Genome and Epidemiology Study were analyzed. Multiple linear regression analyses were conducted to investigate the short- (1-14 days), medium- (1 and 3 months), and long-term (1 and 2 years) impacts of PM on blood pressure. Logistic regression analyses were conducted to evaluate the medium- and long-term effects of PM on blood pressure elevation after adjusting for sex, age, body mass index, health-related lifestyle behaviors, and geographic areas. Results: Using multiple linear regression analyses, both crude and adjusted models generated positive estimates, indicating an association with increased blood pressure, with all results being statistically significant, with the exception of PM levels over the long-term period (1 and 2 years) in non-hypertensive participants. In the logistic regression analyses on non-hypertensive participants, moderate PM₁₀ (particulate matter with diameters < 10 ㎛) and PM_2.5 (particulate matter with diameters < 2.5 ㎛) levels over the long-term period and all high PM₁₀ and PM_2.5 levels were statistically significant after adjusting for various covariates. Notably, high PM_2.5 levels of the 1 year exhibited the highest odds ratio of 1.23 (95% confidence interval: 1.19-1.28) after adjustment. Conclusions: These findings suggest that both short- and long-term exposure to PM is associated with blood pressure elevation.

• 한국학교보건학회지
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• 제33권1호
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• pp.28-38
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• 2020

Purpose: This study aimed to identify the prevalence of alcohol and cigarette use and assess its relationship with socio-environmental, psychological, violent and behavioral factors among a sample of high school students from Lima and Callao, Peru. Methods: We utilized the data from a cross-sectional study conducted by the Yonsei Global Health Center in collaboration with the Korea International Cooperation Agency (KOICA) Peru office in November 2016. The total sample size of this study was 1,477 students. For analysis, we used bivariate and multivariate logistic regression to calculate the unadjusted and adjusted odds ratios and their respective 95% confidence intervals. Results: The current prevalence of alcohol and cigarette use among adolescents was found to be 24.2% and 12.1%, respectively. Alcohol use was affected by age, friends' alcohol use, experience of physical fighting, and involvement in other risk behaviors (smoking, drug use, and sexual intercourse). Cigarette use was affected by perceived academic performance, friends' cigarette use, and involvement in other risk behaviors (drinking, drug use, and sexual intercourse). Furthermore, students who received affection from their parents and whose parents monitored their activities were less likely to report using both alcohol and cigarettes. Conclusion: Alcohol and cigarette use among Lima and Callao adolescents is affected by socio-environmental, violent and behavioral factors. Alcohol and cigarette use prevention initiatives should promote positive parenting practices, family togetherness, and a supportive school climate. In addition, it is needed to establish peer-led programs that promote behavioral changes in students and strengthen social relations without the presence of alcohol, cigarettes, and other harmful substances.

• 대한지역사회영양학회지
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• 제23권4호
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• pp.289-301
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• 2018

Objectives: The aim of this study was to examine the current status of consumption of energy drinks among college students and investigate the effects of general environmental factors, health behavior factors, caffeine knowledge levels, and perceived stress levels on consumption of energy drinks. Methods: A survey was conducted among a total of 479 college students in Gwangju, using self-administered questionnaires. The questionnaire consisted of items about general environmental factors, health behavior, caffeine knowledge, perceived stress, and energy drink consumption behaviors. Results: 69.1% of participants experienced consumption of energy drinks, and specifically 82.8% of male students and 54.1% of female students experienced consumption of energy drinks (p<0.001). The reasons for drinking energy drinks were found to be recovery from fatigue, curiosity, taste, habit, thirst relief, and stress relief. In addition, 40.7% of participants experienced drinking energy drinks mixed with alcohol, and specifically 48.6% of male students and 27.4% of female students reported drinking energy drinks with alcohol (p<0.001). Moreover, 51.5% of participants responded that they experienced the effects of energy drinks, 31.9% reported experiencing adverse effects, and 41.1% were found to perceive the health risks. As a result of the assessment of caffeine knowledge, the participants showed a high level of knowledge of the arousal effect (77.7%) and the concentration increasing effect (70.8%) of caffeine, whereas they exhibited a low level of understanding of the health problems due to caffeine (32.6%) and adequate caffeine intake levels (24.4%). The higher levels of consumption experience of energy drinks was associated with higher body mass indexes (BMI) (p<0.01), higher academic years (p<0.01), lower levels of interest in health (p<0.05), smoking (p<0.001), alcohol consumption (p<0.05), and higher levels of perceived stress (p<0.05). Conclusions: The risk groups related to consumption of energy drinks among college students were identified as male students rather than female students, students in the third or fourth year of study associated with increased stress levels, and students with negative health behaviors. Therefore, support for diverse health and nutrition education for college students is required along with the improvement of internal and external environments of schools in order for college students to manage increased stress levels due to the schoolwork and preparation for employment and maintain positive health behaviors.

• 유통과학연구
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• 제18권1호
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• pp.107-121
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• 2020

Purpose: Shared mobility services are the most notable in the shared economy; however, they have yet to be activated in Korea due to various regulations and conflicts amongst stakeholders. Nevertheless, shared mobility has become an irresistible trend of the times, as it can cause a great deal of economic and environmental benefits. In this vein, the purpose of this study is to contribute to the revitalization of shared mobility services in Korea and to provide service providers with implications for developing consumer-oriented marketing strategies. Research design, data and methodology: Based on the reasons that the users do not use shared mobility service, the factors influencing the behaviors of shared mobility users are structured and analyzed in a reliable, technical and procedural manner. To this end, the theory of reasoned action (TRA) of Ajzen and Fisbbein, the initial trust model (ITM), task technology fit (TTF) and switching cost (SC) are adopted. A total of 202 questionnaires were collected from the respondents who were aware of shared mobility. Then statistical processing of the collected data used SmartPLS(v.3.2.8), a PLS-SEM (Partial Least Squares Structural Equation Modeling) analysis program. The steps of the analysis are as follows. First, a PLS-Algorithm analysis was performed to evaluate the measurement model, and a Bootstraping and Blindfolding analysis was performed to evaluate the structural model and verify the hypotheses. Second, a multi-group analysis (PLS-MGA) was conducted to further analyze the differences depending on whether or not users experienced shared mobility service. Results: The results showed that initial trusts model (ITM) and task technology fit (TTF) have positive effects on users' behaviors through the mediation of the intention to use. As opposed to the assumption, switching costs did not have negative moderating effects in relation to the intention to use and users' behaviors. The influence of IT self-efficacy was significant, depending on the prior experience to use shared mobility services. Conclusions: This study will contribute to the revitalization of domestic shared mobility services and the formulation of service providers' marketing strategies. In future studies, there is a need to explore, reconstruct, and validate factors other than the impact factors of the shared mobility services used in this research model.

• 한국지역지리학회지
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• 제11권3호
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• pp.336-350
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• 2005

본 연구는 광릉지역의 관광행태와 이용 민족도 등을 분석하여 관광수요자의 기초적 속성과 행동 성향을 구명하는데 1차적인 목적이 있다. 나아가 문화 생태자원 및 환경에 대한 관광객의 의식과 개발수요를 진단함으로써 광릉지역의 지속가능한 보전과 합리적인 이용 및 관리를 위한 대안을 모색해 보고자 한다. 연구지역의 관광행태를 분석한 결과 광릉지역의 관광유형은 가족중심의 당일 소풍형 또는 경유형으로 나타나 지역 내에서의 소비규모와 체류시간이 짧고, 서울 및 수도권 주민의 재방문율이 높았다. 생태환경 및 자원에 대한 선호도는 사실상 접근이 불가능한 생태자원에 대해 높은 선호도를 보인 반면 문화자원은 광릉지역의 관광견인력에 크게 영향을 주지 못하는 것으로 나타났다. 그러나 광릉지역의 보전 및 활용 가치에 대한 관광객의 인지도는 모두 높게 평가되었을 뿐 아니라 문화 생태자원 및 환경의 보전에 대한 만족도 역시 높게 평가되었다. 반면 문화 생태자원 및 환경의 이용과 접근 시설과 관리에 대한 만족도는 상대적으로 낮게 평가되어 적극적인 자원활용과 시설개선 및 확충 등이 요구되고 있다.

• 산업경영시스템학회지
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• 제47권3호
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• pp.217-227
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• 2024

This study investigated the effects of social responsibility activities on consumer attitudes, product evaluation, corporate support, and corporate trust through structural equations and path analysis. Corporate social responsibility activities were divided into five areas: consumer and environmental protection, social contribution, cultural business, and economic responsibility, and the relative impact on consumer attitudes was considered. The results and strategic implications of this study are as follows. The same results as in previous studies confirmed that the performance of corporate social responsibility activities induces positive attitudes and behaviors of consumers. It proved that the performance of corporate social responsibility activities leads consumers to form a positive attitude, which can eventually be transferred to products and corporate images by a halo effect, leading to product evaluation, corporate support and trust. In addition, the composition dimension and measurement items of corporate social responsibility activities were re-verified, and from a consumer point of view, it was confirmed that social responsibility activities include not only economic activities, but also activities that contribute positively, such as social contribution, support for local and cultural projects, and actions that do not harm society as a whole, such as protecting consumer rights and protecting the environment.