• 패션비즈니스
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• 제21권1호
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• pp.124-133
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• 2017

This study analyzed consumers' online fashion shopping site usage by site type and analyzed how product information search and product purchase differ. In addition, by comparing and analyzing preference and selection factors of PC and mobile shopping, we tried to provide basic data of effective mobile commerce operation strategy according to expansion of mobile market in fashion industry. We surveyed the use of 6 types of online sites (portal site, open market, general shopping mall, social commerce shopping mall, brand shopping mall and non-brand shopping mall) to understand the usage of mobile shopping site for consumers' fashion products. Consumer survey subjects were 373 college students in their early 20s who had the most mobile shopping experiences. The questionnaire consisted of online fashion site usage items, internet and mobile fashion shopping preference (6 items), internet and mobile shopping choice behavior (10 items), and purchase intention (3 items) .Data were analyzed using SPSS 14.0 program. The high preference of portal sites, open market, social commerce, and non-brand shopping malls in shopping online fashion products is a result of the perceptual changes of major distribution channels and the trends of consumers' value consumption tendency. Therefore, it is necessary for fashion companies to actively cope with fashion product distribution competition with huge shopping sites of current online market by well understanding consumers' preference trends and factors of online sites.

• 한국전자통신학회논문지
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• 제8권5호
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• pp.713-724
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• 2013

본 연구는 노인의 포털사이트 선호 유형을 Q 방법론을 통해 탐색하고, 각 유형별 특성을 파악하고자 하였다. 학술논문 및 대중매체의 보도내용의 고찰과 노인 및 노인 정보 교육 담당자들과의 면접을 통해 마련한 35개의 Q 표본과 65세 이상 노인 29명으로 구성된 P 표본에 대한 PC QUANL에 의한 분석결과, 노인의 포털사이트 선호 유형은 1) 보편성, 대중성 추구형, 2) 개인의 관심사 및 흥미 추구형, 3) 사회적 관계 추구형, 4) 편리성 추구형의 4가지로 분류되었다. 본 연구에서는 각 선호 유형별 특성을 제시하고, 이를 기초로 노인의 포털사이트 활용 증진방안에 대한 논의를 진행하였다.

• 한국산업정보학회논문지
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• 제21권6호
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• pp.41-51
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• 2016

본 연구는 탐색적 연구로써 부동산 사이트의 차별화에 대한 전략적인 대안을 제시하기 위하여 부동산 정보포털사이트의 대표적인 두 유형인 포털사이트 내의 부동산 정보 사이트와 독립적 부동산 전문 사이트에 대한 선호도의 차이를 비교 분석하고자 하였다. 2개의 포털사이트의 부동산 사이트 (네이버부동산, 다음부동산)와 3개의 부동산 전문사이트 (부동산 114, 서울부동산광장, 매경부동산센터), 총 5개의 부동산 사이트를 총 60명의 참가실험자들을 대상으로 시행하였다. 본 연구의 결과는 아직도 대다수의 부동산 사이트 연구가 신뢰도에 관한 상황에서 본 연구는 부동산 정보 사이트 사업자에게 유용한 참고자료가 될 수 있는 부동산 정보 사이트 이용자의 선호도 조사에 초점을 맞추었다. 또한 독립적인 부동산 전문 사이트와 포털사이트 내의 부동산 정보 사이트와 비교 분석해 좀더 유용하면서 현실적인 연구라고 사료된다.

• 한국멀티미디어학회논문지
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• 제6권1호
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• pp.97-104
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• 2003

개인을 고객으로 하는 각종 포탈 사이트들이 많이 생성됨에 따라 고객 개인을 위한 고객화된 정보가 매우 중요한 하나의 컨텐츠로 자용하고 있다. 하지만, 현재 국내외 전자상거래를 주목적으로 하는 포탈 사이트의 시스템들은 고객에 관한 정보를 단순한 개인 프로파일로 활용하고 있을 뿐 고객 정보를 이용하여 더 많은 개인화된 새로운 정보를 창출하지 못하고 있다. 본 논문은 고객에 대한 정보를 세분화하고 분석하여 제3의 개인화 정보를 생성하여 자동으로 각 개댈 고객에게 개인화된 정보를 제공해 줄 수 있는 시스템을 설계 및 구현하고자 한다. 고객의 이메일 오픈율과 마우스 이벤트 정보를 분석 및 계산하여 개별 고객에게 고객의 관심정보 및 관심 컴포넌트를 생성한 후 관심정보와 관심 컴포넌트를 이용하여 개별 호객의 관심 정보를 고객이 선호하는 이메일 규격 및 양식에 맞게 에이전트를 통해 자동으로 재구성하여 푸쉬해 주는 개인화 메일 자동 생성 에이전트 시스템을 개발하고자 함이 본 논문의 목적이다.

• 한국실내디자인학회:학술대회논문집
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• 한국실내디자인학회 2006년도 춘계학술발표대회 논문집
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• pp.220-223
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• 2006

As more people want plastic surgery for various reasons, the demand for pleasant and aesthetical environment has increased also. This study, therefore, conducted literature and portal sites research before surveying women in their 20's and 30's who are more likely to be interested in and have plastic surgery. And we worked out a questionnaire to predict the customer demand and a survey board using specific vocabulary conveying emotional information as well as designs, targeting 120 people in Gangnam and Myeongdong areas. As a result, the respondents preferred natural designs, followed by modern and casual one with slight differences based on the areas. Thus, this is open to further studies. The preference for natural designs is considered to be related with the current interests in well-being and nature-friendly trend, coupled with new naturalism in the 21C. Hence, in order to add more colorfulness, minimalism, and vitality to the existing natural environment, one needs to seek motives from nature but make use of high-tech materials with strong colors to avoid boredom but create a lively indoor environment.

• 대한인간공학회지
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• 제20권3호
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• pp.47-60
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• 2001

The purpose of this paper is propose an analytical method for evaluating user satisfaction of Internet website and identifying casual relationships between user satisfaction of Internet website and performance measures as like revisit intention and complaints using the structural equation model (SEM). This paper is intended to identify critical evaluation factors of user satisfaction for Internet website to determine criteria for evaluating the website. and use the criteria to develop a SEM model for quantitatively evaluation of each factors effects of user preference. The SEM model used 5 latent variables for the evaluation factors of website user satisfaction and 2 latent variables for performance evaluation. 2 portal sites were evaluated to construct the SEM model. and 74 subjects participated the website evaluation using the walk-through and face-to face survey method. Analysis results showed that the SEM model was statistically significant for all the 2 websites evaluated.

• 한국조리학회지
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• 제12권3호
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• pp.1-16
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• 2006

This study investigates the level of customers' preferences for the menu at rice cake cafes. The study aims at examining the potential of restaurants with rice cake dishes and suggesting the ways to contribute to the potential. For this study, various rice cake cafes in Seoul which were often mentioned in the Internet portal sites and mass media are selected such as Jilsilu, Midan, Yaemunbyeonggwa, and Howeondang. Some of the customers in these rice cake cafes from August 16th to 26th in 2005 are the participants in this study. Using Windows SPSS 11.0 for statistical analysis, the validity of the items in the questionnaire is tested through Cronbach's Alpha which also reveals the internal reliability. Variables are analysed to eliminate less important variables. In order to examine the differences between groups by norm population profiles, t-test and ANOVA are conducted. For obtaining the degree of impact of rice cake cafe preference variables on the satisfaction in the rice cake cafe, regression analysis is carried out. As a result, for preferences for dishes, 19 variables among 22 are identified and divided into four factors which are named as 1) fundamental factor, 2) external factor, 3) appearance factor, and 4) structural factor. The fundamental factor, external factor, appearance factor, and structural factor are all significantly influential to the level of satisfaction with the menu, yet the fundamental factor is the most powerful factor among them.

• 한국차세대컴퓨팅학회논문지
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• 제14권5호
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• pp.71-79
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• 2018

최근 한국전통식품은 편리하고 간편하게 섭취할 수 있도록 상품화 되어 세계로 수출되고 있다. 특히 한국전통식품은 우리나라에 지리적으로 인접한 중국 및 일본을 대상으로 선호도가 높은 대표 대표식품에 대한 레시피 연구 및 개발이 필요하다. 따라서 본 논문에서는 중국, 일본에서 한국전통식품에 대한 대표식품에 대하여 중국, 일본 포털 사이트를 이용하여 국가별로 레시피를 검색하고 수집한다. 국가별로 수집된 레시피는 레시피 DB를 구축하여 레시피 종류별로 어떤 재료가 얼마나 사용되었는지 분석하고 시각화한다. 국가별로 분석된 레시피는 향후 중국, 일본에서 한국전통식품을 상품화하는데 기초자료로 활용할 수 있도록 할 것이다.

• Journal of the Korean Wood Science and Technology
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• 제50권6호
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• pp.375-391
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• 2022

Improving public awareness of wood is crucial for expanding the use of wood and establishing a wood culture. In this study, the environment and trends of the public's wood utilization were analyzed using a questionnaire survey and online text mining at a time when eco-friendly practices are gaining popularity. As a result of reducing climatic and environmental concerns and its positive physical and psychological effects, the use of wood is predicted to rise in areas intimately connected to everyday living, such as wood furniture, wooden structures, and interior materials. Nonetheless, there was a negative awareness that wood was expensive, difficult to maintain, and associated with deforestation. The correlations between wood-related search terms on major Korean portal sites were analyzed and categorized into five groups: Wooden architecture, cultural education, woodworking, wood industry, and wood policy. As a building material, wood was seen as more traditional and friendly than reinforced concrete and stone. Eighty-six percent of respondents expected to utilize wood as a building material in the future, regardless of whether the wood is domestically produced or imported. Sixty-five percent responded favorably about the effects of wood on the health of wooden home inhabitants. It is believed that both active publicity and quantifiable value analysis of human and environmental friendliness are required to increase pro-environment awareness of wood utilization.

• 한국의상디자인학회지
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• 제17권3호
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• pp.85-98
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• 2015

Modern fashion shows the trend of various styles and the period focusing on only product functions is changed to the period focusing on consumer's sensibility. Consumers show different sensitivities and preference by individual at the stage cognizing and recognizing the stimulation of given image and the method of objective measurement based on the fashion sensible vocabularies is necessary to measure fashion sensibility. Therefore, this research is significant to examine differences of preference to classic fashion by generation and awareness for sensible vocabularies and suggest methodology of design sensible evaluation research through the quantitative evaluation objectifying subjective sensibility. For the method of research, precedent theses related to classic, concept and characteristics of classic in books and definition and characteristics by generation were examined, the best 3 domestic portal sites were selected and adjective vocabularies and images related to classic were collected from 2010 to 2014. Among the 206 adjectives collected, vocabularies whose average is more than 3.5 were drawn by 5-point Likert scale for fashion expert group. And, among the total 306 images collected, 21 representative images were selected by preliminary investigation of fashion expert group. For the classic images and vocabularies selected, frequency analysis, factor analysis and variance analysis were conducted by SPSS 19.0. The results of analysis are as follows. Preference to classic fashion image by generation was analyzed. As a result, both of two generations selected classic fashion as the most classic one. The images of the next orders were analyzed. As a result, Y generation selected basic classic fashion image which is casual with high activity as a classic one. Baby boom generation selected ancient classic fashion image, so there were differences in preference for classic by generation. As a factor analysis on classic adjective vocabularies, they could be divided into 5 factors such as basic form, attractive form, traditional form, vintage form and active form and they verified that credibility of all measuring variables for classic sensible vocabularies was achieved. Differences of classic sensible vocabularies by classic fashion image and generation were examined. As a result, generation and classic fashion image made a significant effect on five factors. Therefore, there were differences of the awareness on classic fashion images and sensible vocabularies among the generations and this thesis can be a fundamental material which objectifies subjective sensibility and suggests the methodology of new research.