• Title/Summary/Keyword: port marketing

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A Survey on the Shipping and Port Logistics Industry in Busan, and Establishment of Its e-Logistics Infrastructure (부산지역 해운.항만업체 총조사와 e-Logistics 인프라 구축에 관한 연구)

  • 노흥승;이재원
    • Journal of Korea Port Economic Association
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    • v.17 no.2
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    • pp.167-182
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    • 2001
  • The government of Busan Metropolitan City conducted the "Survey on Shipping and Port Logistics Companies in Busan" between May and December, 2000. This was the first comprehensive survey of Busan Port conducted from the perspective of regional & industrial economics. The objective of the survey was to find out the level of influence of the shipping and port logistics industry on the regional economy of Busan, and to obtain base data for use in establishing an actual promotion program. The survey acquired information about human and physical resources, management conditions and consciousness of the industry, In addition, the study analyzed the survey data. The results of the analysis showed a method of creating added value in support of the marketing activities of the companies, and indicated methods of achieving systematic and sustainable promotion. The government of Busan City shall develop an e-Logistics infrastructure which can deliver a synopsis and intelligent information to people and companies in the industry by the end of this year. The information system would be of great help for people who may not be familiar with Busan's port and shipping industry, particularly international shipping companies. This will result in an Increase of trade and exchange in the shipping and port logistics industry, resulting in the generation of increased added value within the near future.

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An Empirical Study on Factors Affecting the Relationship Quality in Shipping Service Market : Primarily on Relationship between Liner Shipping Companies and Freight Forwarders (해운서비스시장에 있어서 관계질에 영향을 미치는 요인에 관한 실증연구 - 정기선사와 운송주선인간의 관계를 중심으로 -)

  • Choi Young-Ro;Shin Han-Won
    • Journal of Navigation and Port Research
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    • v.30 no.1 s.107
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    • pp.73-83
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    • 2006
  • The purpose of this study is to analyze the dynamic market mechanism adopting relationship marketing techniques between the shipping companies and shippers. As shipping companies mainly rely on sales operation, the relational structure of shipping companies and shippers is considered to be one of the determinants in business performance and customer satisfaction In this respect, the characteristic relationship between sales person and shipping company takes an important roles in relationship marketing in shipping business industry. An empirical study was carried out to find out the determinants cf relationship quality and antecedent factors of characteristics in shipping companies and sales person.

The Development Device of Busan-Jinhae Free Economic Zone for the International Competitiveness of the Port of Busan (부산항의 국제경쟁력 제고를 위한 부산.진해경제자유구역의 활성화 방안)

  • Sohn, Ae-Hwi
    • Journal of Korea Port Economic Association
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    • v.22 no.1
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    • pp.17-38
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    • 2006
  • This paper suggests the development device of Busan-Jinhae free Economic Zone(BJFEZ) to strengthen the competitiveness of the Port of Busan and promote the regional development in Busan. It deals with the securable feasibility of necessary sites and development costs and financial resources, the foreign investments figure, and the structure of the BJFEZ Authority. In addition, to evaluate the background, process, and contents of 'Special Purpose Local Government', the paper looks into the amendment proposal of 'Act on designation and management of free economic zones' suggested by the central government from the regional view of point. As proposals to promote and activate BJFEZ, it is recommended in the paper that it is required, first, to draw the detailed political methods to guarantee sound and sustainable development project and investment environment in accordance with regional characteristics prior to marketing, second, to develop and implement differentiated policy means to facilitate foreign investment, third, to strengthen specialty of the BJFEZ authority, and finally, to set up the supporting role and cooperation of both the central and local governments.

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A Study on the strategic points(6C) of e-Port in KwangYang Port (e-CRM을 위한 광양항(光陽港)의 e-Port화(化) 전략요소(戰略要素)(6C)에 대한 연구(硏究))

  • Choi, Heung-Seob
    • International Commerce and Information Review
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    • v.3 no.1
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    • pp.139-155
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    • 2001
  • The managing strategies of each enterprise has been fundamentally changed due to the emergence of digital economics by using the internet. Therefore it is indispensable for each enterprise to be changed their business strategies. With a view to meeting the change of new economic paradigm, they are efforting to build a infrastructure for information and communication, induce foreign capital, reconsider their conditions of location, draw the law concerned and reinforce education for experts etc. In consideration of these change, the KwangYang port have to introduce e-Business for the purpose of increasing the level of their competition. We - our government, the companies - concerned with port management should recognize and use efficiently our core competence and potentiality of our port management. To achieve it, firstly port industries are to handle not only international logistic system but also communication, finance and sightseeing. Secondly, the developed off-line system have to be harmonizing with the on-line. Therefore, this paper are focused to suggest the theoretic background by analyzing the strategic points of e-port which are divided in 6C - Contents, Community, Connection, Commerce, Communication and Customization.

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The Logistics Strategies to Improve Gunsan Port's Competitiveness (군산항의 경쟁력 제고를 위한 LOGISTICS 전략)

  • Hwang, Ho-Man
    • Journal of Korea Port Economic Association
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    • v.23 no.3
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    • pp.149-164
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    • 2007
  • The purpose of this study is to suggest the logistics strategies for the improvement Gunsan port's competitiveness. To accomplish the purpose, this paper reviews the concept & function of logistics firstly. Next we find out the main factors of improving port's competitiveness, build the basic model of the logistics strategy and apply the model to the case of Gunsan port. The strategies to improve the competitiveness of Gunsan port are as follows ; (1) Construction of logistics environment (2) Planning the port marketing for the extension a logistic market share (3) Construction of logistics chain and finally (4) Construction of logistics community.

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A Study on Analysis and DMAIC Preventive Operations for Cargo Handling Accidents In Inchon Port (6시그마 기법을 적용한 인천항 항만하역 재해예방 대책에 관한 연구)

  • Nam Young Woo;Lee Chang Ho
    • Journal of the Korea Safety Management & Science
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    • v.7 no.2
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    • pp.13-27
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    • 2005
  • Many countries of the world is driving forward development of large-scale hub port. They are now pushing ahead with setting up of effective marketing strategies to survive in keen competitions of the 21st century port industry. The port is of ever increasing importance for the bridge connecting sea and road transportation in handling international cargoes. The port, differently from general working places, is a closed area required for security, customs, and quarantine procedures. The loading and unloading is being done differently by ports, cargoes, and ships. To do loading and unloading, a lot of equipment and different types of labor are required, which flow is complicated and safe management is essential. As above mentioned the port is very unique and very deteriorated working place in its working environment. The purpose of this study is to propose ways to reduce and prevent from port accidents. As first step to do this, we have collected 923 accidents happened at Incheon Port during the period of 1994 to 2003. We have thoroughly analyzed characteristics, harmfulness, and risk of the loading/unloading they have done, as well as the accident frequency and relationship between the accidents. As second step to further analyze, We have employed DMAIC technology, an advanced process of 6 sigma presently in spotlight as the best program for management innovation. This analysis results in recognition of important accident characteristics, causes and effects analysis, critical causes of accident, and suggestions to decrease accidents.

A Research on the Factors for Selecting Pyeongtaek Port for Importation of Cars (수입자동차의 평택항 선택 결정 요인에 관한 분석)

  • Choi, Ki-Young
    • Journal of Korea Port Economic Association
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    • v.27 no.3
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    • pp.231-245
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    • 2011
  • Pyeongtaek Port is becoming a specialized for importing or exporting cars. In 2010, Pyeongtaek Port became the major port, out of the 31 ports in Korea, for import and export of cars. Usage of this port was especially high for imported cars. In 2011, more than 1 million cars are expected to be imported or exported via Pyeongtaek Port. This research analyses the factors for selecting Pyeongtaek Port for imported cars and recommendations required to improve Pyeongtaek Port. To do this, questionnaires were given to 14 imported car companies that currently, July 2011, use Pyeongtaek Port and used AHP criteria to asses the importances of each factors. According to this research, the most important determinant for the use of Pyeongtaek Port is 'Port Location' followed by 'Port Cost', 'Port Facility', 'Port Service', 'Port Marketing' and 'Port Cargo Volume', in the order of importance. Also, imported car companies say that the factor in need for the most urgent improvement is 'Port Facilities' in Pyeongtaek Port.

The Relative Effects of Three Dimensions of Service Quality of Ports in the Yellow Sea Region (환황해권 항만의 서비스 품질 각 차원이 고객만족에 미치는 상대적 영향에 관한 연구)

  • Kim, Byung-Il;Yu, Hong-Seong
    • Journal of Korea Port Economic Association
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    • v.23 no.4
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    • pp.1-22
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    • 2007
  • The present study examined the effects of the factors of port service quality on customer satisfaction and surveyed customers' perception on service quality and their satisfaction with port services by comparing Incheon Port with Qingdo Port, Tianjin Port and Dalian Port. According to the results, the quality of port services can be divided into three levels-inner quality, external environment quality and interaction quality, and except the external environment quality of the Dalian Port, the three levels of service quality were found to have significant effects on customer satisfaction. In addition, according to the results of comparing customers' perception on the three levels of service quality among the ports, the Incheon Port was inferior to the Qingdo Port, the Tianjin Port and the Dalian Port in inner quality, and to the Qingdo Port and the Tianjin Port in external environment quality, but superior to the Tianjin Port and the Dalian Port in interaction quality. However, customers' satisfaction with the Incheon Port was lower than that with the Qingdo Port and the Tianjin Port.

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A Study on Analysis and DMAIC Preventive Operations for Cargo Handling Accidents In Inchon Port (6시그마 기법을 적용한 인천항 항만하역 재해예방 대책에 관한 연구)

  • Nam Young Woo;Lee Chang Ho
    • Proceedings of the Safety Management and Science Conference
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    • 2005.05a
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    • pp.199-212
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    • 2005
  • Many countries of the world is driving forward development of large-scale hub port. They are now pushing ahead with setting up of effective marketing strategies to survive in keen competitions of the 21st century port industry. The port is of ever increasing importance for the bridge connecting sea and road transportation in handling international cargoes. The port, differently from general working places, is a closed area required for security, customs, and quarantine procedures. The loading and unloading is being done differently by ports, cargoes, and ships. To do loading and unloading, a lot of equipment and different types of labor are required, which flow is complicated and safe management is essential. As above mentioned the port is very unique and very deteriorated working place in its working environment. The purpose of this study is to propose ways to reduce and prevent from port accidents. As first step to do this, we have collected 923 accidents happened at Incheon Port during the period of 1994 to 2003. We have thoroughly analyzed characteristics, harmfulness, and risk of the loading/unloading they have done, as well as the accident frequency and relationship between the accidents. As second step to further analyze, We have employed DMAIC technology, an advanced process of 6 sigma presently in spotlight as the best program for management innovation. This analysis results in recognition of important accident characteristics, causes and effects analysis, critical causes of accident, and suggestions to decrease accidents.

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The Estimating of Port Preference according to Customer′s Segmentation (고객 세분화에 따른 항만 선호도 비교분석)

  • Hur, Yun-Su;Kim, Yul-Sung
    • Journal of Navigation and Port Research
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    • v.28 no.3
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    • pp.193-198
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    • 2004
  • In this paper, we estimate the difference of port preference and attributed importance by diving subjects of the survey into internal and external shipping companies considered as the main customers of port. From the results of conjoint analysis, it is found that there are differences in preference between domestic shipping companies and foreign ones. The difference in port preference shows; foreign shipping companies mark Shanghai port in the first place in the preference of transshipment port, while domestic shipping companies prefer Busan port. Similar results are applied to preference of rolling port. The result of the survey means it is necessary to group shipping company, when port is analyzed, because the port preference is subject to wether internal or external shipping companies. Also, it implies target marketing strategies should continuously be needed in order to maintain Busan port's preference gaining advantage over other ports and major target would be shipping companies.