• The Journal of Bigdata
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• v.2 no.2
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• pp.9-16
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• 2017

Global Platform Solution Company (aka Amazon, Google, MS, IBM) who has cloud platform, are driving AI and Big Data service on their cloud platform. It will dramatically change Enterprise business value chain and infrastructures in Supply Chain Management, Enterprise Resource Planning in Customer relationship Management. Enterprise are focusing the channel with customers and Business Partners and also changing their infrastructures to platform by integrating data. It will be Digital Transformation for decision support. AI and Deep learning technology are rapidly combined to their data driven platform, which supports mobile, social and big data. The collaboration of platform service with business partner and the customer will generate new ecosystem market and it will be the new way of enterprise revolution as a part of the 4th industrial revolution.

• The Journal of Information Systems
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• v.31 no.2
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• pp.289-320
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• 2022

Purpose The purpose of this study is to empirically investigate impacts of e-Commerce traits on intention to use platform extended services based on Value-Attitude-Behavior(VAB) framework as well as the moderating effect of network impact as the current e-Commerce platforms provide more extended services to their customers. Design/methodology/approach The research model was developed based on the literature review and VAB framework in order to empirically investigate impacts of e-Commerce platform characteristics. The survey was conducted in order to test proposed hypotheses. 298 collected responses were analyzed for the structural equational modeling(SEM) with SmartPLS 3.0. Findings Findings show that all proposed hypotheses were supported with exception of responsiveness. Among five constructs represented as e-Commerce platform characteristics, product variety had a highest impact on platform value. In addition, this study confirmed that the variable - network effect - strength the relationship between platform attitude and intention to use extended service.

• Journal of Service Research and Studies
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• v.1 no.1
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• pp.29-48
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• 2011

Recently not only industry but also academy have shown an intense interest in social networking service. However, reckless imitation will not guarantee the successful eco-system of social networking service without rich understanding of growth driver and business model. Hence, this study aims at analyzing open platform strategy and business model conducted by a representative social networking service provider in order to provide platform operator, network operator, and portal provider with meaningful implications. Advertisers may pay great attention to social networking service because it has strong ability to provide users with spontaneous motivation to manage and update their profile, and these valuable information can be utilized for providing personalized advertisement on social networking service. As a result, one side of consumers in two side market, advertisers, tend to pay more expenditure to place advertisements. In addition, the open platform adopted by social networking service providers causes pro-sumers to participate in the eco-system, and thereby the explosive quantitative growth is realized. The fact of that this open social networking service can invade other web service area via an unified platform indicates that it may expand its service scope into a wide variety of web service areas. Hence, domestic portal services providers and network providers should consider social networking service not as one of new web services but as an disruptive service platform. Corresponding to the emergence of social networking service, especially if their business area is related to display advertising market, they should seek a way to provide social networking service access users's newly updated information and develop innovative media technologies to enter context awareness ads market.

• Journal of Internet Computing and Services
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• v.18 no.1
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• pp.37-41
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• 2017

In this paper, a platform was proposed that can service the streaming of location based real-time video-clip for smart-travel-services to work with PPL(Product Placement). The location information of drama like as LTE GPS and Beacon were used to provide the drama video with the PUSH service. And PPL DB with the attributes like as picture, video, music and URI(Uniform resource Identifier) was designed. As a result, this platform could provide the location based video streaming service that could replace the original PPL properties, color or shape, with the other properties by the interactive tagging the PPL DB in drama scenes. The proposed platform could provide the location based real-time video streaming service that can alter the PPL properties with the request of service provider.

• The Journal of the Korea Contents Association
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• v.9 no.12
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• pp.528-536
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• 2009

Recently, the importance of IPTV providing multimedia service over IP based networks managed to provide the required level of quality of service and experience, security, interactivity and reliability has been gradually increasing by the commercialization of its service. However, the original purposes of IPTV service - contents are produced and consumed anytime, anywhere, and over any device at the same time - have not been satisfied by service providers because most services offered by service providers depend on closed IPTV platform. In this paper, we propose an open IPTV service platform that an individual or small company can easily produce contents and offer IPTV service independently from the existing closed IPTV platform.. The proposed IPTV platform exploits overlay multicast scheme to offer reasonable service under the environment where network bandwidth and processor resource are limited. It also uses CDN-like scheme to ensure the quality of transmitted contents. The performance evaluation shows that the proposed IPTV platform has the possibility of being an open IPTV platform considering its results such as the quality of transmitted contents, the transmission rate, the channel zapping time, and so on. It also shows that proposed IPTV platform could be applied to real IPTV service with continuous enhancement of its functions and user interfaces.

• Journal of Digital Convergence
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• v.10 no.8
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• pp.185-192
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• 2012

Globally, U-health services have been increased according to the increase in interests on health managing and the development of information communication technology (ICT) based on increases in advanced ages and chronic disease. Exiting U-health services provide required services and health information monitoring only through counsels and that represent limitations in preventing and managing cardiovascular disease patients like chronic patients. In this paper, we propose of U-health platform based health management service model using context information. In our service model can provide health monitoring, diet, and exercise service using context information of clinical information and wether in U-health platform environment. Service to offer is the specialized service using external content provider of DB. in addition to, doctor can to provide advice information to patient using monitoring service. The proposed service model provides effective services using context information in U-health platform environments to customers and that will improve the health of chronic patients.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.8 no.4
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• pp.49-56
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• 2013

KakaoTalk, a Korean mobile instant messenger service launched by KAKAO Inc., has grown remarkably popular in a short period of time, with its number of subscribers exceeding 100 million as of July 2013. Today, KakaoTalk is an everyday communication tool among most Korean mobile users. Although KAKAO has been the subject of many business and consumer studies, the KakaoTalk platform strategy has not been studied thoroughly. In this study, we analyze its platform strategy through the lens of several widely utilized frameworks such as Platform Leadership (Gawer & Cusumano 2002, 2008), Winner-take-all dynamics (Eisenmann et al. 2006), and Open Service Innovation (Chesbrough 2011). Our results show that Eisenmann et al (2006)'s "Winner-Take-All" platform best explains how KakaoTalk dominated its rivals, Mypeople by Daum Communications and Line by Naver Corporation. In surpassing its rivals, KAKAO delivered a solution to the 'essential problem' that mobile social communication should be upgraded from mobile companies' paid "Short Message Service" (SMS). By doing so, KakaoTalk fulfilled the first requirement of Gawer & Cusumano (2008)'s "Coring" strategy, which explains how a new platform is created. KakaoTalk also satisfied the second requirement of "Coring" by providing economic incentives for KakaoTalk members to interact through its Games and Items store. Actively accepting its customers' ideas and upgrading its services, KAKAO reinforced its platform leadership to its customers and put Chesbrough (2011)'s "Outside In - Open Service" innovation strategy into practice.

• 한국IT서비스학회:학술대회논문집
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• 2006.11a
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• pp.551-555
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• 2006

Ubiquitous technology(UT)의 발전과 더불어 특성 산업에 가시적인 적용 성과가 나타남으로써, 전통적인 제조업에서도 ubiquitous 환경 구현 및 제조기술(MT: Manufacturing Technology)과의 융합을 통한 제조혁신의 필요성이 대두되고 있다. 따라서, 본 연구에서는 ubiquitous factory 구현을 위한 체계적인 서비스 개발을 위해서, factory에 적용할 수 있는 특정 서비스 platform 개발을 목적으로 한다. 이를 위해, 서비스 개발 platform과 관련된 연구와 ubiquitous 서비스 개발 방법론 등을 분석하여 factory 현장에 바로 적용할 수 있는 platform을 개발하였다. 개발된 platform을 검증하기 위해 사례분석을 통해 연관분석을 실시함으로써 본 연구의 타당성을 검토하였다. 본 연구에서 개발된 platform은 ubiquitous factory를 구현하는데 활용될 예정이며, 향후 적용을 통한 개선사항을 도출하여 제조혁신을 위한 방법론으로 정립할 예정이다.

• Journal of Korea Society of Industrial Information Systems
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• v.17 no.1
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• pp.47-62
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• 2012

To propagate clinical disease management service, there should be built a ecosystem where service developers, service providers, device suppliers closely cooperate for u-Health platform. However, most u-Health platform is difficult to build an effective ecosystem due to the lack of secure and effective PHR(Personal Health Record) management, the lack of personalized and intelligent service, difficulties of N-screen service. To solve these problems we suggest the CDMP(Chronic Disease Management Platform) architecture. The CDMP is a software platform that provides the core functions to develop the chronic disease management services and performs a hub function for the link and integration rbetween various services and systems. CDMP is SOA based platform that enables a provision of reusability, expansibility and it provides open API where everybody can share information, contents and services easily. CDMP supports the multi platform system foN-screen service and the self management functions via SNS. In this paper, we design and implement the CDMP including PHR service based on hybrid data model for privacy preservation. Experiment results prove the effectiveness of hybrid model-based PHR service.

• 제어로봇시스템학회:학술대회논문집
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• 2002.10a
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• pp.55.1-55
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• 2002

In the era of home automation, we need more context-aware and intelligent service applications than before. For these applications, a service gateway as a platform is required to bridge the gap between external data networks to internal home networks. Also, the sonics gateway enables customers to receive new classes of home services. The OSGi service platform is a good solution for the service gateway since it can deliver new applications dynamically from a broader network. In the near future, every home will be equipped with a residential gateway powered by the OSGi, and will demand value-added service applications, such as home security monitoring and safety alerts. In this pa...