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The Effects of the Attractiveness of an Internet Shopping Mall and Flow on Affective Commitment

  • Kang, Sung-Ju;Kim, Jae-Yeong;Park, Young-Kyun
    • Journal of Distribution Science
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    • v.9 no.4
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    • pp.29-42
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    • 2011
  • With the many advantages of the internet, online shopping has become one of the fastest growing types of retail businesses. However, internet-based firms are much more firmly required to retain existing customers rather than secure new ones, and to make them revisit the site by strengthening trust and loyalty, thereby improving profits and outrivaling competitors. Commitment is an essential part of successful long-term relationships between buyers and sellers. Although commitments by both parties in an exchange can provide the foundation for the development of relational social norms, disproportionate commitments can lead to opportunism by the less committed partner. Moreover, flow, which is characterized by intense concentration and enjoyment, was found to be significantly linked with exploratory use behavior, which in turn was linked to the extent of computer use. The level of flow was, itself, determined by the individual's sense of being in control, and the level of challenge perceived in maneuvering a website. Website attractiveness goes hand in hand with the attractiveness of an internet shopping mall, and it can be conceptualized as the persuasive effectiveness of a message by the use of familiarity, favor, similarity, etc. It occurs when information receivers try to achieve self-satisfaction when they actually or emotionally identify themselves with an information source. This study investigates the relationship between the perceived system characteristics of an internet shopping mall and the loyalty of online consumers, and it examines how perceived website attractiveness and flow play mediating roles between the perceived system characteristics of an internet shopping mall and the affective commitment in the context of a clothes internet shopping mall. For these purposes, a structural model comprising several variables was developed. That model was tested with an analysis of moment structure (AMOS) using data from respondents who had purchased clothing through the internet during the past three months. In this model, the perceived system characteristics of an internet shopping mall, such as familiarity, reputation, uniqueness, positive emotions, self-efficacy, and interactivity, were proposed to affect the website's attractiveness and flow, and lead to a higher affective commitment over time. Thus, the perceived website attractiveness and flow were proposed as core mediating variables between perceived system characteristics and affective commitment. The results of a reliability test using Cronbach's Alpha, and a confirmatory factor analysis warranted using unidimensionality for the measures for each construct. In addition, the nomological validity of the measures was warranted from the results of a correlation analysis. The results of empirical analyses indicated that systematic attributes resulting in website attractiveness and user's characteristics, thereby triggering customers' flow, play a crucial role in inducing customers' affective commitment, and a user's characteristics are twice as important as systematic attributes in this study. Moreover, familiarity, reputation, and uniqueness all have a significant effect on website attractiveness, and the research showed that uniqueness took the first place, and that familiarity and reputation followed in order of magnitude. The fact that reputation was not the most important factor that affects the attractiveness of an internet shopping mall, with uniqueness or familiarity having a greater impact, suggests much deeper implications. Finally, positive emotion, self-efficacy, and interactivity all have a significant effect on customers' flow. In particular, the fact that positive emotion, compared to self-efficacy or interactivity, has much more impact on flow is very suggestive.

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Security Measures through a Statistical Analysis of Accident within the School (학교내 사고 통계분석을 통한 안전대책 방안)

  • Kim, Tae-Hwan;Hong, Jun-Soo;Lee, Jae-Min
    • Korean Security Journal
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    • no.34
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    • pp.139-160
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    • 2013
  • Growth of minors learning space that the school is a place where many students live. Students, but in the living space of these minors values of change and chaos that occurs in addition to school safety incidents typically occur many accidents and potential for accidents to occur. Tinking of these potential events. Indifferent about the safety of schools and teachers with the much more conscious of the safety of the students lean due to being generated. Body and life, and damage to property due to these events. Accidents due to wear and sometimes liability and indemnity issues surrounding tarnished with the image of the school and teachers look forward to hearing from parents about the school deterioration, resulting in an unfavorable impact. Therefor in this essay, we are presenting case analysis may occur or re-occur. Prevent accidents that can identify and Countermeasures against accidents that occur within the school.

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A Study for International Standards of Midwife Education and Improvement of the Level of the National Examination (조산교육의 국제 표준화 및 국가시험의 수준향상을 위한 연구)

  • Lee, Kyung-Hye
    • Korean Parent-Child Health Journal
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    • v.5 no.2
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    • pp.145-160
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    • 2002
  • The primary purpose of this study was to suggest midwife education programs which could be recognized and exchanged internationally by examining and analyzing both domestic and foreign midwife education programs. The secondary purpose of this study was to offer a plan to raise the level of national examination. Specific aims of this study were as follows: 1) to identify the international standard of the education and practices of midwives 2) to analyze both domestic and foreign midwife education programs 3) to offer a new curriculum for educating midwives 4) to suggest a prerequisite to raise the standards of the national examination 5) to suggest subjects for the national examination The results of this research were as follows: 1. The concept of midwife and midwifery practices recognized internationally by WHO and ICM(International Confederation of Midwives) was identified. In addition, Core Competencies for Basic Midwifery Practice suggested by ACNM(American College of Nurse-Midwives) of the U.S.A. were examined. 2. Midwife education programs of the U.S.A., Sweden, Australia, and Japan were investigated and analyzed. In addition, the midwife education program stated in the public health related law of this country as well as curriculums of institutions for midwife education were also investigated and analyzed. 3. As for the midwife education system, both a graduate program for midwife education in the college of nursing sciences and a postgraduate professional midwife education program centered medical institutions were suggested. 4. A new curriculum that could promote more international exchanges and extend the role of midwives was suggested after studying both domestic and foreign midwife education programs. 5. A prerequisite to raise the level of national examination for midwives was suggested. In addition, subjects for the examination which could evaluate the applicant's comprehensive thinking ability were presented with its respective range and ratio. A midwife is a medical professional who has a nursing license and is licensed nationally as a midwife with an additional year of education. An effort to extend a midwife' role and to improve its service is imperative. The laws related midwives should be revised in regard to education, service, and the national examination to the level of developed countries so that international recognition can take place. In addition, midwife curriculum and its service should be evaluated periodically. A system must be established to renew midwife licences.

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Development of Community Health Nursing Service Model: - Based on the Visiting Nurses Project in Seoul, Kyonggi, and Kang-won Area- (지역사회 간호 서비스 전달 체계 모형 개발 -가정방문서비스를 중심으로-)

  • Kim, Sung-Sil
    • Research in Community and Public Health Nursing
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    • v.12 no.2
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    • pp.361-374
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    • 2001
  • This study was done to identify a status of home visiting project as a community health nursing system, that was the organization. personal who have age, educational background, marital status, position, experience of the home visiting in the public sectors in part of Seoul. Kyonggi, Kang-won area, It was done to provide basis data for the development of effective visiting nurses project in the health sectors, where was Health Centers in urban and rural. Branch of Health Center in rural and Health posts. The question airs were distributed 352 public health workers who working place was 118 health workers in 12 health centers in Seoul. 56 public health workers among 39 health center and other public health sectors in Kyonggi and 178 public health workers among health center and health care sectors. Data collected from October to December. 2000. The analysis by SAS system with F test, percentage and frequency. The major result were as follows. The general characteristics of the respondent show that most of them were graduates from community college and RN-BS with broadcast that they had not completed CPHN course but only two health workers have trained for the visiting nurses project. As for their grade in the position, the most of health workers have seventh level and the other CHP were above sixth level in the health care post that in the government structure. This indicates that workers do not have great authority in decision making, the most period of works in the position was one and two years indicating that they change jobs frequently. On an average their clinical experience was 4.11 years which is ideal for the total service. As for preparation of staff for home visiting workers education on visiting nurses program have to receive short term or longer term training course for strong emphasis. The analysis showed that public health visiting workers responds about active job performance that based on an area, approach of acting by districts, education and position are shown statistically significant difference between acceptance of the visiting nursing job show the same as well as visiting nurses project. Special concerns for visiting Nursing care spread came to burden, many of activity carry out main solution is covered the health problem connective support system needs of quality and quantity which out health problem. As 71.1% of visiting health service held on the poor population was under the guardianship of the law, but people who health insurance wide application under law shown a tendency to increase gradually. The general characteristics of the patients showed 56.2% of female on average of age was 66.1 years old, they have health problem was the most of 47.6% of high blood pressure and stroke, the other and as a problem that economics, which is complex welfare with out health problem. Community health care service should be combined health and social work program. The form of delivery of visiting health care given the most guide and education with counselling and support. (33.6%) Among the six category of visiting care service shown statistically significant difference and next is fundamental care, remedy care with priority.

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A Comparative Experimental Study on the Vital signs, Crying Fluid Intake and Excretion of the Full-term newborn Infant kept in the Prone or Lateral Position (복위 및 측위에 따른 신생아의 활력증상, 울음회수, 수유량 및 배설횟수의 비교연구)

  • 한경자
    • Journal of Korean Academy of Nursing
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    • v.5 no.1
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    • pp.133-143
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    • 1975
  • Most of mothers place their babies in either supine or prone position without change of position. Studies comparing supine and prone position of the newborn infants -have already been performed with the result that the prone position is relatively better than the supine position. However, one kind of position recommended to the mothers is not sufficient for the good rearing practice of children, because the same position placed for period long of time may bring out physical, mental tension and fatigue, and deformities of the skull and the thorax. For this reason nurses have to find out other position which has identical or more advantages than prone position so as to perform the position change for the babies. Main purpose of this study is to identify the differences of vital signs, the number of urination, defecation, diaper rash, crying and amount of feeding of the newborn infants with prone position or lateral position during the first three days of life. Sixty two newborn infants who were delivered at Seoul National University Hospital during the period from July 1 to September 5, 1974 were chosen as subjects for this study. The criteria for the choice of subjects were the babies born with vaginal delivery; body weight 2.5kg or over at birth; Apgar score Seven or over; and gestation period between thirty-eight months ana forty- two months. Of these subjects, by random sampling, thirty-one newborn infants were placed in the prone position and the other thirty-one in the lateral position. The results of this study reviewed in a statistical analysis of the t-test to obtain the following findings : 1. The heart rates of babies in the prone position were the mean heart rates of 135.03 and those in the lateral position 135.98 without any statistically significant difference. 2. There was no significant difference of respiration rate between two groups : a group in the prone position showed the mean respiration rates of 45,57 and the other in the lateral position 46.49. 3. There was no significant difference of body temperature between two groups: the mean body temperature of a group placed in the prone position was 98$^{\circ}$18'F(36$^{\circ}$77'C) and that of the other group 98$^{\circ}$20'F(36$^{\circ}$78'C). 4. One baby showed diaper rash only in a group of infants in the prone position. 5. The number of crying of the babies in the prone position were 23.70 and those in the lateral position 30.00 with a statistical difference at 5 percent level. 6, There was no difference of frequency of urination between two groups: the mean frequency of a group placed in tile prone position was 5.44 and that of the other group 5.06, 7. There was no significant difference of frequency of defecation between two groups : the mean frequency of a group placed in the prone position was 4.20 and that of tile other group 4.21, 8. There was no significant difference of feeding amount between two groups : the average amount of a group in the prone position showed 325.03 and that of the other group in the lateral position 291.51. All the above results mean that we may substitute tile lateral position for the Prone position or utilize both position for tile rearing practice of the babies.

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The efficiency Analysis of study using brainwave measurement device (Biopac 뇌파측정 장치를 이용한 학습의 효율성 분석)

  • An, Young-Jun;Lee, Chung-Heon;Park, Mun-Kyu;Ji, Hoon;Lee, Dong-Hoon
    • Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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    • 2015.05a
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    • pp.951-953
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    • 2015
  • Learning for thinking says the behavior of the organism changes as a result of practice or experience. It is very difficult to identify focusing ability objectively when students study. But, brain of the body is not so. EEG signal means continuously electric records of brain potential variation between two points on the scalp when brain activities take place. In types of EEG, there are delta(0~4Hz), theta(4~8Hz), alpha(8~13Hz), beta(13~30Hz) and gamma waves(30~50Hz). SMR waves and Mid-beta waves appear when focused for studying. Part for the most influence on concentrating reported that Mid-beta waves. In relation to brain activities, EEG has been actively researched for evaluating brain focus index system during learning and study. So, By using Biopac system for this study, measured brain wave was converted into FFT for extracting Mid-beta domain signals that are related to learning after giving focus invoked subjects to a small number of people. When concentrating, we measured the change in the power of the Mid-beta frequency domain and presented a correlation. Based on these results, we analyzed whether students are concentrated objectively on learning or not. and hope to offer more efficient learning method.

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Investigation on the Content Development and Promotional Strategy to Vitalize the Korean Science Channel (국내 과학전문채널 활성화를 위한 콘텐츠 개발 및 홍보전략 연구)

  • Song, Hae-Ryong;Kim, Won-Je;Cho, Hang-Min
    • The Journal of the Korea Contents Association
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    • v.12 no.5
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    • pp.103-112
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    • 2012
  • This paper is based on the perspective that the YTN Science, a science channel in Korea which plays a key role in the popularization of science, is suffering from low viewing ratings, insufficient content, and shortage of production. First, this study employs an exploratory method to identify current status of programming and operation of the Korean science channel along with its promotional strategy. Second, it aims to conduct an analysis on the science channels, specifically some major programs, of other nations including the U.S. (Discovery Channel, National Geographic Channel), United Kingdom (BBC Knowledge), Japan (Science Channel), and China (CCTV 10), seeking the possibility to apply and combine them afterward to the Korean TV channels specialized in science. A number of implications are derived from our diagnosis of present situation and analysis of abroad cases, and this helps us suggest the content development and promotional strategies as follows: First, due to the rising need for change in the programming strategy to enhance the value of the content, it is required to rearrange the programming in terms of the target audience and the viewer lifestyle, adopt a new strategy for building up the viewers' watching habit through 'stripping', and place strategic programs in prime-time. Second, as for the specific schemes of content production and application, it is recommended to establish a dual strategy in creating the content (one for conveying knowledge, the other for delivering fun), plan and use a representative character of the program, select scientific and technological topics with more Korean backgrounds, attempt strategic ties with SNS, deepen and diversify the material for programs, and implement a strategy to boost the OSMU. Finally, with regard to the promotional strategy, a constructive proposal may include raising channel awareness through science-related events and live broadcasting, performing promotional strategies by way of expanding to printed media like magazine and book publications, and intensifying online and mobile promotional strategy.

Developing a Method for Detecting the Asian dust event Among High $PM_{10}$ events Using Aerodynamic Particle Sizer (APS) (Aerodynamic Particle Sizer (APS)를 이용한 고농도 $PM_{10}$ 사례 중 황사 판별기법 개발)

  • Lee, Young-Gon;Cho, Chun-Ho;Kim, Myoung-Soo
    • Atmosphere
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    • v.18 no.1
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    • pp.25-32
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    • 2008
  • Log normalized volume size distribution (dV/dlog$D_p$) with 52 size ranges from 0.5 to $20.0{\mu}m$ was measured for the cases of high $PM_{10}$ mass concentration (> $200{\mu}gm^{-3}$) using the Aerodynamic Particle Sizer (APS) at the Korea Global Atmosphere Watch Center (KGAWC) from 6 April, 2006 to 5 April, 2007. Black Carbon (BC), gaseous pollutants of $NO_X$ and $SO_2$ and ${\AA}ngstr\ddot{o}m$ exponent were also measured to examine the properties of the volume size distribution. From distinct difference of the high volume concentration (> $100{\mu}m^3cm^{-3}$), the volume size distribution for each event day was clasified into four types: (1) Type 1 had the high volume concentration for supermicron particles from 2.3 to $6.0{\mu}m$ and maximum average volume concentration was $160.7{\mu}m^3cm^{-3}$ at $3.5{\mu}m$. (2) Type 2 represented the high volume concentration in the both size range of submicron ($0.7-1.0{\mu}m$) and supermicron particles ($2.1-4.1{\mu}m^3cm^{-3}$ and $136.2{\mu}m^3cm^{-3}$ were found at 0.8 and $3.3{\mu}m$ respectively. (3) Type 3 showed the high volume concentration in the size range of $0.5-3.5{\mu}m$ and highest volume concentration of $201.1{\mu}m^3cm^{-3}$ at the particle size bin of $0.8{\mu}m$. (4) Type 4 was characterized by the high volume concentration for the fine particles less than $1.2{\mu}m$ and very high concentration of $446.8{\mu}m^3cm^{-3}$. ${\AA}ngstr\ddot{o}m$ exponent, concentration of gaseous ($NO_X$ and $SO_2$), and particle (BC) pollutants suggested that Type 1 was a typical volume size distribution for the Asian dust and Type 3 provided transportation of air pollutants. The distribution in Type 2 found to have both characteristics of the Asian dust and air pollutants, and Type 4 was took place during the foggy atmosphere containing high density of local pollutants. Based on the properties of volume size distribution, we can identify the three major events contributing the increase of $PM_{10}$ mass concentration, and hope to provide a guideline for discriminating the Asian dust from high $PM_{10}$ events. More case studies and longeto advance this determination method.

Study on Image of Future in Modern Fashion (현대 패션의 미래적 이미지에 관한 연구)

  • 김예형;조정미
    • Journal of the Korean Society of Costume
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    • v.53 no.1
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    • pp.35-48
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    • 2003
  • The primary goal of this study is to define the future image of modern fashion. By review of many references, this study has examined predictable future in common, various researches on future, and futurism that appeared from art history. This study has also identified the trend of future image and the properties of the image in terms of fashion as well. The purpose of this study is defined as future image of modern fashion. First of all. through a large literature, this study is to examine general future and the study of future, to investigate futurism appears from art history. and to identify the trend of future image and the properties of the image in terms of fashion. The main results of this study include : 1) General future means forthcoming sometime or a state of life at that time, and future is not drawing near naturally in accordance with the passage of time. The future is developed according as which the owners of time have independent meaning and what they select. 2) The futurism had started with the background based on Darwins and Einsteins scientific theories and Bergsons and Nietzsches philosophical thoughts, which was then established by Marinettis Futurism Statement and Dynamism Theory of Umberto Boccionio, Giaomo Balla, Luigi Russolo and Gino Severini. As the purpose of futurism is to represent the dynamism of machinery and the beauty of speed, it has been developed toward op art and kinetic art including video art, laser art, and holography. 3) Fashion style and trend of futurism from the beginning of 20th century up to now can be defined as follows : Firstly futurism fashion represented by loud colors and geometric pattern appeared from 1910s to 1930s in the first place. Secondly, or art fashion and kinetic fashion appeared in 1960s due to the influence of op art and kinetic art which were developmental arts of futurism paintings. Space Look and Cosmo Corps Look that were designed by Andre Courreges, Pierre Cardin, Rudi Gernreich and Paco Rabanne, were also the trend of future image fashion. Thirdly, various materials and techniques developed this future image fashion in 1980s, and Glitter Look and Collage Look were its representative style. Fourthly, in 1990s, human beings dreamed the freedom of mind by human-oriented thought. and created the ecology of new concept mixed with technology due to anxiety on environmental destruction. which influenced on the advent of Zen style.

The Current Status of Life and Happiness of Out of School Youth (학교 밖 청소년의 생활실태와 행복감 관련 변인)

  • Hwang, Yeoun-Kyoung;Hong, Eun-Young
    • Journal of Digital Convergence
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    • v.16 no.2
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    • pp.57-64
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    • 2018
  • The purpose of this study was to analyze the current status of life and psychological characteristics of 250 out of school youth in Cheonan city, and to identify the factors affecting the happiness. For statistical analysis, SPSS 21.0 were used, and reliability, mean comparison, correlation and multiple regression analysis were applied. First, adolescents who stopped studying due to family problems was lower in self-esteem than those who did for other reasons. Males was higher in happiness than females, and those who were less than two years of drop-out duration than those with over two years. Second, out of school youth used a day as 7.9 sleeping hours, 3.91 working hours. For the places for daily activities, they stayed at home for 10.73 hours, at working place for 3.66 hours. The future plan was the most for job plan. Third, there was a positive correlation between self-esteem, hope, and happiness of adolescents out of school. Fourth, the relative impact on the happiness of out of school youth ranked in the order of self-esteem, hope, employment plans, and household income level.