• Industrial Engineering and Management Systems
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• v.4 no.2
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• pp.218-227
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• 2005

In this research a model for establishing a new, rational fee schedule for general surgical procedures in a national health insurance program is developed. A fuzzy multiple criteria decision-making (FMCDM) model is proposed. The relative values of eleven surgical procedures were obtained through an empirical study based on the FMCDM model. Consequently, a new fee schedule obtained from the FMCDM model. This new fee schedule is more convincing than previous schedule and more persuasive to the references for the policy setting.

• Journal of Arbitration Studies
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• v.31 no.2
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• pp.99-118
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• 2021

The participants in this study were university students, who are millennials and familiar with various devices and SNS enabling hyper connection, such as smartphones, the Internet, and the Internet of Things. People are sustaining their relationships with others by using the latest technology and cutting-edge devices at will. Some purchases are made at offline stores through online information, but products are checked through offline stores and purchased online. The MZ generation, which does not always have a fixed and constant behavioral response pattern, was considered a participant in this study because the response pattern may vary depending on one's tendency to avoid uncertainty. As a result of experimenting with the MZ generation, similar results were found in all dependent variables. Advertorial and general ads treated as independent variables affected the participants' tendency to avoid uncertainty. In other words, uncertainty avoidance tendency and interaction effect were found as a result of verifying the effects on the dependent variable of ads type. In an advertorial, the group with low uncertainty avoidance tendencies showed higher dependent variable effects than the group with high uncertainty avoidance tendencies; in general ads, uncertainty avoidance tendencies were higher. The higher group showed higher dependent variable effects than the lower group. Therefore, the group with a low tendency to avoid uncertainty has a high level of dependent variable effects in the advertorial, and the group with high uncertainty avoidance tendency performs self-interpretation in general ads.

• International Journal of Advanced Culture Technology
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• v.10 no.3
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• pp.237-243
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• 2022

This study intends to examine gender differences in predictors of Human Papilloma Virus (HPV) vaccination intention based on the Theory of Planned Behavior (TPB). Specifically, this study investigated whether the variables constituting TPB might show differential effects on college men and women's HPV vaccination intention. The current study also examined which specific subjective norms are more influential in explaining HPV vaccination intention of men and women. The results of an online survey revealed that females showed significantly higher intention to get the HPV vaccine and perceived behavioral control than male students. Female students' vaccination intention was best predicted by perceived behavioral control whereas friend norm was the most influential predictor of male students' intention to get the HPV vaccine. The results of this study provide implications for persuasive strategies required to appeal to college men and women to increase HPV vaccination rate.

• International Journal of Contents
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• v.13 no.3
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• pp.17-24
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• 2017

Video games are an alternative channel for public health authorities constantly striving to reach target audiences and make positive changes. The objective of this research is to address effectiveness of health games as a health promotion technology for anti-smoking communication. This study tested the impact of advertising message types and voice-over relative to anti-smoking persuasion. By using commercial-level custom-made first person shooter (FPS) games, two experimental studies demonstrated usefulness of applying health games to change a player's attitude towards smoking. In particular, an interactive in-game message with a persuasive voice over was the most effective method to change targets' attitude towards smoking. Findings of our research offer meaningful insight on health promotion research and provide possible directions for future anti-smoking communication using health games.

• Asia pacific journal of information systems
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• v.11 no.3
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• pp.105-126
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• 2001

The objective of research is to find out exogenous variables that influence the usage and performance EDI in the Korea firms. Specifically the goals of this research are; (1) to examine relationships between exogenous variables, such as management, technology, inter-firm relationship characteristics, and EDI performance, and (2) to measure EDI volume, EDI diversity, EDI depth among Korea firms. The questionnaire consists of two versions; One for the EDI system managers and the other for the EDI users. The analysis of this study is designed as cross level to examine the causal relationship among variables in different analysis level. The reliability and validity of data was tested by explanatory factor analysis, Cronbach's alpha coefficient, confirmatory factor analysis, and correlation analysis. Also, the structural equation model(SEM) analysis was performed to test the usefulness of the model. The analysis results revealed that education level, IS growth, trust, support, power are major influential variables on the usage level and performance of EDI. Especially, persuasive power turned out to be more important than coercive power, and technical financial support from organizations was also found to be a significant variables.

• International Journal of Advanced Culture Technology
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• v.6 no.4
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• pp.12-19
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• 2018

This article aims to discuss the transition of the Kazakh writing system from Cyrillic to Latin. First, the study investigates the relationship between the Kazakh Cyrillic alphabet and phonology, in order to linguistically evaluate the efficiency of the writing system. Second, the process of determining the Kazakh Latin alphabet is discussed in terms of the Kazakh phonological system. Third, the factors that determined the Latin alphabet of Kazakh language are analyzed. In Kazakh, the phonemic system is subject to controversy among linguists, but it can be said that the phonological system basically follows the one-to-one correspondence to the Russian and Kazakh phonemes. As for the depth of orthographies, Kazakh Cyrillic writing system is not based on the shallow orthographies, so it incorporates morphophonemic information to make skilled readers understand easier. The political and social aspects are considered as a cause of the alphabet change. Although there are studies suggesting the conversion of the writing system is caused by the extrinsic factors rather than the intrinsic factors, the five criteria of Smalley (1964), which compromise the intrinsic and extrinsic factors, are also persuasive. The five factors are 1) Maximum motivation for the learner, 2) Maximum representation of speech, 3) Maximum ease of learning, 4) Maximum transfer, 5) Maximum ease of reproduction.

• Food Science of Animal Resources
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• v.44 no.2
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• pp.356-371
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• 2024

Novel meat-inspired products, such as cell-cultivated meat and meat analogues, embrace environmental sustainability, food safety and security, animal welfare, and human health, but consumers are still hesitant to accept these products. The appearance of food is often the most persuasive determinant of purchasing decisions for food. Producing cultivated meat and meat analogues with similar characteristics to conventional meat could lead to increased acceptability, marketability, and profitability. Color is one of the sensorial characteristics that can be improved using color-inducing methods and colorants. Synthetic colorants are cheap and stable, but natural pigments are regarded as safer components for novel food production. The complexity of identifying specific colorants to imitate both raw and cooked meat color lies in the differences in ingredients and methods used to produce meat alternatives. Research devoted to improving the sensorial characteristics of meat analogues has noted various color-inducing methods (e.g., ohmic cooking and pasteurization) and additives (e.g., lactoferrin, laccase, xylose, and pectin). Additionally, considerations toward other meat components, such as fat, can aid in mimicking conventional meat appearance. For instance, the use of plant-based fat replacers and scaffolds can produce a marked sensory enhancement without compromising the sustainability of alternative meats. Moving forward, consumer-relevant sensorial characteristics, such as taste and texture, should be prioritized alongside improving the coloration of meat alternatives.

• Korean Institute of Interior Design Journal
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• v.18 no.2
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• pp.3-15
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• 2009

In the swirl of change in the world, Media, the development of information technology, and the enterprise-oriented capitalism have tied the world as one unit, and have entered the period of adaptation. With the view of introspection of these concepts, this paper is mainly written by the theory of "matter as the content" with exploration of the design of essence and scientific approach. The design process is the condensational process which is developed by the exchange of reason and sensibility. This process, which is characterized by the objective manipulation of a given condition and the intervention of extrapolation, is the new way of thinking and approach rather than the concept of the way and means. The research of this paper is based on paintings and the analysis of essential experiments in design, the definition of the terms of content in the view of philosophy and design, and the analysis of the cases in architecture and spacial design. As a result, this paper shows that these designs are not just "Simulacre" but the essential eidos, and "content" is the core of these designs which can produce prototype as machine. Also, these designs can relatively be the persuasive methodology for the reflexive modernization.

• 한국HCI학회:학술대회논문집
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• 2008.02b
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• pp.221-226
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• 2008

최근 건강에 대한 사회 전반의 관심이 증대되면서 자신의 건강을 체크하고 행동 및 습관을 변화시키기 위해 휴대용 건강 체크 기기를 사용하는 사람들이 늘고 있다. 휴대용 기기 중에서 모바일은 네트워크를 사용하여 시간과 장소에 상관없이 정보 제공이 가능하기 때문에 설득적 매체로 각광받고 있다. 모바일을 통해 사용자의 태도 및 행동을 변화시키는 서비스를 제공하기 위해서는 효과적인 설득의 전략을 세워야 한다. 신뢰성(credibility)은 사람이 어떠한 대상에 대해서 믿을 수 있다고 인지한 정도를 의미하는 것으로 일반적인 설득 커뮤니케이션에서 사용자의 태도 및 행동을 변화시키는 것에 큰 영향을 주는 것으로 알려져 있다. 본 연구에서는 모바일의 매체적 설득 효과별 알아보고, 신뢰성에 영향을 주는 요인을 전문성과 믿음성으로 나누어 이들 요인에 따라서 사용자의 태도 및 행동 변화가 어떻게 달라지는지 실험을 통해 분석하였다. 실험 결과 웹을 통해 실험에 참여한 사람보다 모바일을 통해서 실험에 참가한 사람들의 식생활 개선이 크게 나타났다. 이를 통하여 웹보다 모바일의 매체적 설득 효과가 크다는 사실을 앞 수 있었다. 또한 전문가의 메시지를 받은 그룹 참가자들 중에서 설득 메시지에 대하여 인지된 신뢰성을 높게 평가한 사람의 개선 정도가 크게 나타났다. 인지된 신뢰성은 서비스 만족도에 영향을 준다는 사실도 알 수 있었는데, 이는 모바일 환경에서 신뢰성 제공 전략은 설득력을 높이기 위한 전략이면서도 사용자의 서비스 만족도를 높이기 위한 전략이 된다는 것을 의미한다. 본 연구 결과는 모바일을 통해서 사용자에게 동기를 부여하고 더 나아가 직접적인 행동 수정이 이루어지도록 하는데 이용될 수 있을 것이다.

• Journal of Distribution Science
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• v.19 no.1
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• pp.75-87
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• 2021

Purpose: The objective of this research is to identify the core aspects of persuasive factors influencing consumer's experiential value towards using Augmented Reality (AR) try-on feature while shopping cosmetic products online. The conceptual framework of this study is adopted and integrated from the theoretical study on how narrative experience, media richness, and presence affect the formation of experiential value in the augmented reality interactive technology (ARIT) process. Research design, data and methodology: The sample (n = 550) were collected from online and offline questionnaires by using stratified random sampling and purposive sampling methods. Confirmatory Factor Analysis (CFA) and Structural Equation Model (SEM) were used to analyze the data to confirm goodness-of-fit of the model and hypothesis testing. Results: The results indicated that media richness induced higher experiential value (consumer ROI, playfulness, service excellence and aesthetics), followed by narrative experience and presence towards using AR try-on feature. Conclusions: Consumer's experiential value towards using AR try-on feature when shopping cosmetic products online rely on media richness, narrative experience and presence respectively. Therefore, marketing practitioners are recommended to develop the feature design and content to be more useful, authentic, user-friendly and entertaining to better connect and provide confidence to consumers when shopping cosmetics online.