Abstract
In the swirl of change in the world, Media, the development of information technology, and the enterprise-oriented capitalism have tied the world as one unit, and have entered the period of adaptation. With the view of introspection of these concepts, this paper is mainly written by the theory of "matter as the content" with exploration of the design of essence and scientific approach. The design process is the condensational process which is developed by the exchange of reason and sensibility. This process, which is characterized by the objective manipulation of a given condition and the intervention of extrapolation, is the new way of thinking and approach rather than the concept of the way and means. The research of this paper is based on paintings and the analysis of essential experiments in design, the definition of the terms of content in the view of philosophy and design, and the analysis of the cases in architecture and spacial design. As a result, this paper shows that these designs are not just "Simulacre" but the essential eidos, and "content" is the core of these designs which can produce prototype as machine. Also, these designs can relatively be the persuasive methodology for the reflexive modernization.