• 제목/요약/키워드: personalization service

검색결과 244건 처리시간 0.026초

6시그마 프로세스를 활용한 모바일 게임 사이트의 구매 전환율 향상에 관한 사례연구 (Case study: Improvement of Purchase Conversion Rate in Mobile Game Site using Six Sigma Process)

  • 김용수
    • 품질경영학회지
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    • 제37권3호
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    • pp.74-82
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    • 2009
  • This article presents a six sigma project for improving purchase conversion rate in mobile game site. The project was carried out based on DMAIC process. First, a defect rate is defined as low purchase conversion rate. In addition, 60-days purchase data was analyzed and it is shown that the defects level was 2.48 sigma level. In this study, in order to raise the sigma level, six personalization services were used in the mobile game site. Six factors were determined based on FDPM(Functional Deployment Process Map), fishbone chart, linear regression analysis, effort-performance matrix, and so on. The sigma level of defects has improved from 2.48 to 2.93.

모바일 사용자를 위한 서비스 중심의 개인화 시스템 (Service-based Personalization System for Mobile User)

  • 전영효;황인준
    • 한국정보과학회:학술대회논문집
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    • 한국정보과학회 2002년도 가을 학술발표논문집 Vol.29 No.2 (3)
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    • pp.367-369
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    • 2002
  • 인터넷 검색 기술은 발전을 거듭하고 있지만 불필요한 정보의 과잉현상으로 개인에게 필요한 정보나 서비스를 찾기 위해서는 많은 시간과 노력이 필요하다. 웹 사이트 개인화(web site personalization)는 이러한 문제점을 해결하기 위한 노력으로 맞춤형 정보를 제공한다. 특히 차세대 인터넷 접속 매체인 PDA나 휴대폰, 스마트폰 등 모바일 단말기가 보편화되면서 작은 화면이나 낮은 대역폭과 같은 무선 환경의 단점을 극복하고 개인화의 장점을 얻을 수 있는 연구들이 활발히 진행되고 있다. 본 논문에서는 웹 사이트에서 제공되는 서비스 페이지들을 사용자의 개인별 선호도에 따라 쉽게 접근할 수 있도록 추출하여 제공함으로써 단순히 웹 페이지에 대한 사용자 접근 패턴을 이용한 기존 모바일 개인화 시스템의 단점을 극복한 웹 서비스 페이지 중심의 모바일 개인화 기법을 제안한다.

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성공적인 지식경영시스템 운영전략을 통한 조직혁신과 성과향상에 관한 사례연구 (Case Study for Successful KMS Operation Strategies Leading to Organizational Innovation and Performance Enhancement)

  • 이건창
    • 지식경영연구
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    • 제11권5호
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    • pp.25-36
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    • 2010
  • It is widely known that KMS (Knowledge Management System) plays a role of facilitator that contributes to upgrading the organizational performance. Despite this widespread belief, actual operation of KMS has been stalled at the level of being used only for the plain knowledge administration, not reaching the level of utilizing KMS strategically. In this sense, this case study suggests three successful KMS operation strategies-personalization strategy, socialization strategy, and technological strategy. Cases adopted in this study include HIRA(Health Insurance Review & Assessment Service) and KORAIL (Korea Railroad) where KMS has been successfully utilized to improve their organizational innovation and performance as well. Through scrutinizing the two cases, it was concluded that the proposed three KMS operation strategies have potentials of being generally applied to other KMS operation cases.

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Emotion Modeling for Emotion-based Personalization Service

  • Kim, Tae Yeun;Bae, Sang Hyun
    • 통합자연과학논문집
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    • 제13권3호
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    • pp.97-104
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    • 2020
  • This study suggests the emotion space modeling and emotion inference methods suitable for personalized services based on psychological and emotional models. For personalized emotion space modeling taking into account the subjective disposition based on the empirical assessment of the personal emotions felt by the personalization process of emotion space was used as a decision support tool, the Analytic Hierarchy Process. This confirmed that the special learning to perform personalized emotion space modeling without considering the subjective tendencies. In particular to check the possible reasoning based on fuzzy emotion space modeling and sensitivity for the quantification and vague human emotion to it based on the inherent human sensitivity.

Developing a recommendation system for e-newspaper articles through personalizing digital contents

  • 하성호;이재신
    • 한국경영과학회:학술대회논문집
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    • 한국경영과학회 2004년도 추계학술대회 및 정기총회
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    • pp.430-460
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    • 2004
  • This study presented a personalization system that adopted a methodology which is applicable for digital content recommendation and executed by the Internet service providers. The system made a recommendation to the users on the basis of their preferences, while most techniques for recommending digital content have focused on considering the similarity of content. In addition, it developed a method of evaluation to determine the priority of recommendations and adopted measures when selecting a set of recommendations. To experiment the feasibility and effectiveness of the presented methodology, a prototype system was developed and was applied to an English newspaper on the Internet.

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간접적으로 추출된 데이터를 활용한 사례기반 접속지역 추론기법 (Connection location Case-based reasoning teachnique Using indirect data)

  • 정용진
    • 한국지능정보시스템학회:학술대회논문집
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    • 한국지능정보시스템학회 2004년도 추계학술대회
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    • pp.189-192
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    • 2004
  • 현재 인터넷의 수많은 정보들은 다수의 임의 사용자들을 대장으로 하고 있으므로 각 개안의 다양한 요구 사항을 고려할 수 없고, 이로 인하여 수많은 불필요한 정보를 검색해야 하는 단점을 안고 있다. 하지만 웹 서비스는 기존의 미디어와는 달리 사용자 별로 차별화된 맞춤형 서비스를 제공하는 대량 개별화가 가능하다. 본 논문에서는 이러한 개인화 전략을 지원하는 서비스를 구현하기 위하여 사례기반 추론 방식의 한가지 분류인 간접적인 추출기법을 사용하여 사용자의 접속 지역을 추론해내는 시스템을 제안한다.

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Hybrid Internet Business Model using Evolutionary Support Vector Regression and Web Response Survey

  • Jun, Sung-Hae
    • 한국지능시스템학회:학술대회논문집
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    • 한국퍼지및지능시스템학회 2006년도 추계학술대회 학술발표 논문집 제16권 제2호
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    • pp.408-411
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    • 2006
  • Currently, the nano economy threatens the mass economy. This is based on the internet business models. In the nano business models based on internet, the diversely personalized services are needed. Many researches of the personalization on the web have been studied. The web usage mining using click stream data is a tool for personalization model. In this paper, we propose an internet business model using evolutionary support vector machine and web response survey as a web usage mining. After analyzing click stream data for web usage mining, a personalized service model is constructed in our work. Also, using an approach of web response survey, we improve the performance of the customers' satisfaction. From the experimental results, we verify the performance of proposed model using two data sets from KDD Cup 2000 and our web server.

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IP multicasting 을 활용한 영상커뮤니티 서비스 및 채널전환시간 감축방법 (Channel Zapping Time Improvement and Video Community Service using IP Multicasting)

  • 정상국;이승탁;정기태;김정일;오길남
    • 한국정보통신설비학회:학술대회논문집
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    • 한국정보통신설비학회 2007년도 학술대회
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    • pp.89-91
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    • 2007
  • Multimedia service based on interactivity, personalization, multiple channels and community distinguishes IPTV from incumbent TV. But data encoding/decoding time and image frame processing should be considered in digital TV versus analog device. Especially channel zapping time is one of the most important parameters for the service quality of IPTV. This paper proposes the mechanism for decreasing the channel zapping time with multiple decoder and image frame processing. We also implemented the multi-group video community service system using IP multicasting function supporting interactive learning service.

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상황인지 기반 최적화가 가능한 개인화된 모바일 웹서비스 구축을 위한 다중에이전트 접근법에 관한 연구 (A Multi-Agent Approach to Context-Aware Optimization for Personalized Mobile Web Service)

  • 권오병;이주철
    • 경영과학
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    • 제21권3호
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    • pp.23-38
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    • 2004
  • Recently the usage of mobile devices which enable the accessibility to Internet has been dramatically increased. Most of the mobile services, however, so far tend to be simple such as infotainment service. In order to fully taking advantage of wireless network and corresponding technology, personalized web service based on user's context could be needed. Meanwhile, optimization techniques have been vitally incorporated for optimizing the development and administration of electronic commerce. However, applying context-aware optimization mechanism to personalized mobile services is still very few. Hence, the purpose of this paper is to propose a methodology to incorporate optimization techniques into personalization services. Multi agent-based web service approach is considered to realize the methodology. To show the feasibility of the methodology proposed in this paper, a prototype system, CAMA-myOPt(Context-Aware Multi-Agent system for my Optimization), was implemented and adopted in mobile comparative shopping.

시맨틱 웹 기반의 개인화 지능형 문화관광 서비스 시스템 (A System of Personalized and Intelligent Tourism Content Service Based on Semantic Web)

  • 주재훈
    • 한국정보시스템학회지:정보시스템연구
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    • 제18권3호
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    • pp.211-229
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    • 2009
  • Recently, trends of information technology development include offerings of service for personalization, intelligence, and convergence. The research suggested a new tour system that tourists can make their tour packages by applying Semantic Web technology. The system includes ontologies and inference rules for offering intelligent and personalized service. Our system called MYT (Make Your Tour-package) was successfully demonstrated by employing realistic scenarios. Current version of the MYT system needs manager's intervention to link and integrate automatically ontology subsystem and Web service. In further study, the MYT will be extended to the system including a component integrating automatically subsystems and a component capturing and processing context data from RFID/USN.

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