• Journal of Korea Society of Industrial Information Systems
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• v.22 no.5
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• pp.51-64
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• 2017

This Paper Aims to Provide Economic Implications to Activate College Start-ups by Performing an International Comparative Study on the Personality Characteristic Elements that Affect Entrepreneurial Intention of University Students. This Investigation Employed Entrepreneurial Self-efficacy, Entrepreneurial Preference, Desire of Achievement, and Fear of Failure as Personality Characteristic Factors. Furthermore, Social Perception was used as the Moderating Variable. The Result Shows that Entrepreneurial Self-efficacy and Entrepreneurial Preference had a Positive Effect, while fear of Failure had a Negative Effect on Entrepreneurial Intention. Moreover, Desire of Achievement did not have any Effects. The Analysis of Moderating Effect of Social Perception between Personality Characteristics and Entrepreneurial Intention Shows that the Moderating Effect did not Appear.

• Journal of Science Education
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• v.38 no.1
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• pp.196-204
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• 2014

The characteristics of gifted children includes a non-cognitive characteristics and cognitive characteristics. Until now, the instruction for the affective domain of gifted children have been treated lightly compared to the cognitive instruction. The purpose of this study was to analyze the effects of personality education programs of the moral judgement of science-gifted elementary school students, and which implied that the 6 large virtues of human-centered relationship are 'honesty, commitment, forgiveness, responsible, caring, and owns' was applied to the science-gifted elementary school students for 4 weeks. Then, it was investigated whether there are differences in gender effects and the personality education program's effectiveness through the moral judgment test KDIT. The results of this study are as follows. First, the personality education program was found to be effective to improve the moral judgment of the gifted students. Second, the difference between groups of female students and male students in science gifted elementary school was not significant.

• Physical Therapy Rehabilitation Science
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• v.2 no.1
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• pp.49-56
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• 2013

Objective: To examine the relations between satisfaction in major, academic achievement and five personality factors of physical therapy students. Design: Questionnaire study. Methods: In order for a complete enumeration when selecting study subjects, we selected five representative schools through raffles. For about three weeks from May 21st to June 16th 2012, we distributed self-administered questionnaires comprised of questions related to five personality factor characteristics, satisfaction in major and academic achievement. Total of 510 questionnaires were distributed and 442 questionnaires were returned. Except the castle is not answered or unanswered call 73 questionnaire collected data from the 369 call. And 369 questionnaires were used for analysis. The frequency analysis was conducted to examine general characteristics of subjects. Results: In the analysis of differences in personality factors for each individual variable in accordance with sex, women had higher degree of neuroticism than men (p<0.05). Also men showed higher openness than women (p<0.05). In the analysis of differences in personality factors for each individual variable in accordance with age, the lower the age was, the higher the degree of neuroticism was (p<0.05). For satisfaction in major, "Satisfaction in school life" and "Motive for selecting the major"were significant factors (p<0.05). academic achievement, "School type" and "Motive for selecting the major" were significant factors (p<0.05). Conclusions: In regards to the satisfaction in major and academic achievement, "Motive for selecting the major" was the major significant factor. Students who had high interest in their majors expressed higher satisfaction, which the in turn correlated with higher academic achievement.

• Journal of Korean Academy of Nursing
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• v.29 no.6
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• pp.1434-1444
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• 1999

The purpose of this study was to investigate the influence of job characteristics on the nurses' the moderating effect of locus of control on the job satisfaction and organizational commitment and relationship between job characteristics and attitude. The sample for this study consisted of 594 nurses from 8 university hospitals. Factor analysis, Cronbach's alpha analysis, multiple regression analysis and hierarchical multiple regression analysis were used for the statistical methods. The results of this study were found that (1) autonomy among 5 core job characteristics showed positive influence on job satisfaction, (2) task significance and autonomy among 5 core job characteristics had positive influence on organizational commitment, (3) the internals of locus of control moderated the effect of job characteristics on nurses' job satisfaction, and (4) internals and externals of locus of control moderated the effect of job characteristics on nurses' organizational commitment.

• Journal of Gifted/Talented Education
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• v.19 no.1
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• pp.25-46
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• 2009

The purpose of this study was to investigate gifted students' gender difference in ego state and personality, the characteristics of the functional types and the temperable types in personality traits and relations between gifted students' ego state and their personality traits by Ego-gram test based on Borne's personality theory and MMTIC test based on Jung's psychological theory. The subjects of this study were 230 of gifted students of K Gifted Center, The data analyzed by chi-square, t-test, one-way anova in accordance with each research question. The results of this study can be used as the material data for academic and career counseling and for guidance in students' human relationships. The results showed that there were gender differences in the ego state and personality traits in two dimensions. Second, gifted students showed significant difference from Korean standardization in the functional types and the temperable types of personality. These results showed that there were solid relations between the types of ego-gram and personality of gifted students.

• Journal of Global Scholars of Marketing Science
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• v.18 no.3
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• pp.27-57
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• 2008

Many consumers enjoy the challenge of purchasing a brand that matches well with their own values and personalities (for example, Ko et al., 2008; Ko et al., 2006). Therefore, the personalities of consumers can impact on the final selection of a brand and its brand personality in two ways: first, the consumers may incline to purchase a brand or a product that reflects their own personalities; second, consumers tend to choose a company that has similar brand personalities to those brands that are being promoted. Therefore, the objectives of this study are following: 1. Is there any empirical relationship between a consumer's personality and the personality of a brand that he or she chooses? 2. Can a corporate brand be differentiated by the brand personality? In short, consumers are more likely to hold favorable attitudes towards those brands that match their own personality and will most probably purchase those brands matching well with their personality. For example, Matzler et al. (2006) found that extraversion and openness were positively related to hedonic product value; and that the personality traits directly (openness) and indirectly (extraversion, via hedonic value) influenced brand effects, which in turn droved attitudinal and purchase loyalty. Based on the above discussion, the following hypotheses are proposed: Hypothesis 1: the personality of a consumer is related to the brand personality of a product/corporate that he/she purchases. Kuksov (2007) and Wernerfelt (1990) argued that brands as a symbolic language allowed consumers to communicate their types to each other and postulated that consumers had a certain value of communicating their types to each other. Therefore, how brand meanings are established, and how a firm communicate with consumers about the meanings of the brand are interesting topics for research (for example, Escalas and Bettman, 2005; McCracken, 1989; Moon, 2007). Hence, the following hypothesis is proposed: Hypothesis 2: A corporate brand identity is differentiated by the brand personality. And there are significant differences among companies. A questionnaire was developed for collecting empirical measures of the Big-Five personality traits and brand personality variables. A survey was conducted to the online access panel members through the Internet during December 2007 in Korea. In total, 500 respondents completed the questionnaire, and considered as useable. Personality constructs were measured using the Five-factor Inventory (NEO-FFI) scale and a total of 30 items were actually utilized. Brand personality was measured using the five-dimension scale developed by Aaker (1997). A total of 17 items were actually utilized. The seven-point Likert-type scale was the format of responses, for example, from 1 indicating strongly disagreed to 7 for strongly agreed. The Analysis of Moment Structures (AMOS) was used for an empirical testing of the model, and the Maximum Likelihood Estimation (MLE) was applied to estimate numerical values for the components in the model. To diagnose the presence of distribution problems in the data and to gauge their effects on the parameter estimates, bootstapping method was used. The results of the hypothesis-1 test empirically show that there exit certain causality relationship between a consumer's personality and the brand personality of the consumer's choice. Thus, the consumer's personality has an impact on consumer's final selection of a brand that has a brand personality matches well with their own personalities. In other words, the consumers are inclined to purchase a brand that reflects their own personalities and tend to choose a company that has similar brand personalities to those of the brand being promoted. The results of this study further suggest that certain dimensions of the brand personality cause consumers to have preference to certain (corporate) brands. For example, the conscientiousness, neuroticism, and extraversion of the consumer personality have positively related to a selection of "ruggedness" characteristics of the brand personality. Consumers who possess that personality dimension seek for matching with certain brand personality dimensions. Results of the hypothesis-2 test show that the average "ruggedness" attributes of the brand personality differ significantly among Korean automobile manufacturers. However, the result of ANOVA also indicates that there are no significant differences in the mean values among manufacturers for the "sophistication," "excitement," "competence" and "sincerity" attributes of the corporate brand personality. The tight link between what a firm is and its corporate brand means that there is far less room for marketing communications than there is with products and brands. Consequently, successful corporate brand strategies must position the organization within the boundaries of what is acceptable, while at the same time differentiating the organization from its competitors.

• Journal of Oriental Neuropsychiatry
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• v.17 no.2
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• pp.147-158
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• 2006

Objective : This Study is attempted to analyze characteristics of personality by Minnesota Multiphasic Personality Inventory responses in Vertigo patients. Method : 24 Vertigo patients and 28 control group were tested by MMPI and QSCCII. It is analyzed by one-way ANOVA, chi-square test, t-test, Duncan method is used as ex-post test. Result & Conclusion : 1. 24 Vertigo patients were classified into three constitutions by QSCCII. There were 6 of Soyangin(25.0%), 8 of Soeumin(33.3%) and 10 of Taeumin(41.7%) 2. In the analysis of personality disorder scale of MMPI, BDL scale score of Soyangin group was higher than that of other groups, and STY, AVD scale score of Soeumin group was higher than that of other groups. 3. In the analysis of personality disorder scale of MMPI, vertigo patients group showed higher scores than control in CPS, PAG, PAG, DEP, STY, SZD scale.

• Journal of Oriental Neuropsychiatry
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• v.26 no.2
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• pp.131-142
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• 2015

Objectives: The purpose of this study is to evaluate the personality traits and cognitive characteristics of the Sasang constitution by comparing the Eysenck Personality Questionnaire (EPQ), Temperament and Character Inventory (TCI), Continuous Performance Test (CPT) and Stroop Test. Methods: One hundred and six healthy subjects (age 20 to 40) were analyzed; 45 Taeeumin, 30 Soyangin and 31 Soeumin. The Sasang constitution was diagnosed by a sasang constitutional medicine specialist based on the results of a Two Step Questionnaire for Sasang Constitution Diagnosis (TS-QSCD), the external appearance, temperament and symptoms. The results of the EPQ, TCI, CPT and Stroop Test were compared between Sasang constitutions. Results: Among the seven dimensions of EPQ, Taeeumin and Soyangin scored significantly higher than Soeumin in Extraversion. Soyangin scored significantly higher than Soeumin in Impulsiveness. Among the four temperament dimensions of TCI, Taeeumin and Soyangin scored significantly higher than Soeumin in novelty seeking, reward dependence and persistence. Soeumin scored significantly higher than Taeeumin and Soyangin in harm avoidance. Among the three character dimensions of TCI, Soyangin scored significantly higher than Taeeumin in self transcendence. The results for CPT showed no significant differences between sasang constitutions. Taeeumin had a significantly higher color score in the stroop test than Soeumin. Conclusions: The personality tests showed significant differences between Sasang constitutions, but the neuropsychological test did not show any differences. Further studies should be performed to identify neuropsychological differences between Sasang constitutions.

• Journal of Oriental Neuropsychiatry
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• v.23 no.4
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• pp.123-132
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• 2012

Objectives : This study aims to investigate the correlation between the characteristics of personality on MMPI scale, and the siblings relation, number of current family living with, gender and age of the Oriental Medical University students. Methods : For this study, we carried out the MMPI profiling and gathered information regarding the sibling relation of the subjects. We studied the correlation between the two measures, and the correlation between MMPI scales and the subjects' gender and age. Results : 1. The group without siblings had higher STY figures then the groups with siblings. 2. There was no significant differences in MMPI profiles among the only child group, first-born group, second-born group, and third-born group. 3. The married group showed higher Pd, Pt, Sc, BDL figures than the unmarried group. 4. As the number of family members currently living with increased, the BDL and STY figures decreased. 5. The male group had higher Hs, Hy, Pa, Ma, NAR, BDL, ANT, CPS, PAR, and SZD figures, while the female group had higher D, Pd, Mf, Pt, HST, PAG, and DEP figures. 6. As the subjects' age increased, the figure of Hs, D, Pt, Sc, Si, AVD, and SZD increased, while the HST figure decreased. Conclusions : By the above results, we can assume that the sibling relations and the order one is born in the family does not affect one's personality much in grown-ups; whereas the gender and age affect the personality.

• Journal of Korean Academy of Nursing Administration
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• v.8 no.3
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• pp.489-500
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• 2002

Purpose : The objective of this research is to explore the correlation between personality and degree of job-satisfaction among nursing profession in order to provide effective guide for HR management and nursing care. Method : The research has been conducted on hundred sixty four nurses working in C university hospital in Seoul, from February 23 to March 7 of 2002, through survey. For the experimental tools, I have used Young-Hwan Kim's MMPI(1988) personality test and Slavitt's job-satisfaction test(1978) which were improved by Eun-Seuk Lee(1988). The acquired data are analyzed through SPSS program using descriptive statistical method, t-test, One way ANOVA and Pearson Correlation coefficient analysis. Results : Most survey score were within normal range of personality measurement and Masculinity-Femininity scored high compare with the rest. Overall job-satisfaction score showed fairly high level of 3.01; in the order of high score, 3.43 for reciprocal action, 3.41 for job requirement, 3.20 for autonomy, 3.15 for professional status, 2.96 for doctor-nurse relationship, 2.54 for administration and 2.38 for compensation. Analysis based of social demographics showed that the degree of paranoia depends on the age, marriage, nursing experience, education, professional status and salary. Also, marriage had significant influence on the score of hysteria, psychopathic deviation, paranoia, psychasthenia, schizophrenia and masculinity-femininity. Test score showed that, based on the general characteristic of nursing profession, job-satisfaction depends on the age and professional status. The relationship between personality and job-satisfaction showed that depression score and social introversion score have statistically significant negative correlation with job-satisfaction. Conclusion : this research revealed that depression and social introversion are characteristics identified to have significant influence over job-satisfaction of nurses, among many characteristics.