• Journal of Broadcast Engineering
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• v.23 no.2
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• pp.218-226
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• 2018

As the number of personal broadcasting contents is rapidly increasing, the demand for a service that provides highlights is growing. A highlight, a collection of interesting scenes, can improve the quality of viewing experience. In this paper, we propose a method to automatically detect highlights using only chat traffic information. We also propose evaluation methods the effectiveness of using chat traffic in highlight detection. We apply the detection algorithm to game broadcasting, which has larger audience, and demonstrate its performance.

• Journal of Information Technology Services
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• v.18 no.5
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• pp.99-117
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• 2019

In recent years, the one-person media has increasingly gained popularity. The purpose of this study is to investigate the relationship among the service quality, satisfaction and intention of continuous use of one-person media service and to further examine the mediating effect of satisfaction operating on the relationship between the service quality and intention of continuous use. Based on the literature review, hypotheses were developed and the research model was built for testing. The sample of 358 users was selected to achieve these objectives. From the analysis of PLS(Partial Lease Square Path Analysis), key research findings are summarized as follows. First, relationships among the service quality, satisfaction, and intention of continuous use were all positively correlated each other. Second, the effect of service quality on intention of continuous use was mediated by satisfaction. Third, the content quality of one-person media has the higher effectiveness than platform quality to satisfaction and intention of continuous use. Results of this paper are expected not only to emphasize the importance of satisfaction based on the service quality, but also to provide multifaceted implications and directions for the management of one-person media service effectively.

• Journal of the Korea Convergence Society
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• v.11 no.9
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• pp.99-107
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• 2020

The new characteristic of Millennial High-Tech Media is breaking the existing standardized creative grammar. The destructive form of high-tech media is differently accommodated according to the consumer's tendency or characteristics. The purpose of this study is to explore guidelines for effective creative strategy creation of high-tech media. In consumer psychology, consumer innovation is a key factor in evaluating the creativeness of high-tech media. The results of finding out the effect of persuasive communication on consumer innovation and advertising creative type are as follows. Informative(image) creative type showed higher attitude toward advertisement, brand attitude, purchase intention, and prior intention to consumers with high innovation than consumers with low innovation.

• Journal of Information Technology Services
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• v.19 no.6
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• pp.31-53
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• 2020

The traditional media ecosystem is facing major changes with the expansion of over-the-top (OTT) services. While the percentage of people cutting the cord has already exceeded the percentage of people subscribing to pay TV services in the United States, due to the unique characteristics of the Korean market, it is uncertain whether the cord-cutting trend will have an impact on the Korean media industry despite of the advantages of OTT services. Accordingly, this study has directly determined the beneficial and sacrificial factors of switching to OTT services, as well as the personal and external influences behind the Korean OTT service users' intention to switch. To achieve this, the Value-based Adoption Model (VAM) was used to measure the benefits of OTT services with regards to their content and systems, as well as measure the financial and procedural switching costs of cord-cutting; further, personal innovativeness and consumers' social image were added as external variables. The results of this study showed that consumers take the content and system quality of OTT services and procedural switching costs and into consideration, and that their intention to switch was based on social image. These results could serve as data for consumer analysis regarding the expansion of OTT services into the Korean media industry, and also provide the strategic basis for preparing for sudden changes that may occur in the media ecosystem due to cord-cutting.

• Journal of Digital Contents Society
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• v.9 no.1
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• pp.41-51
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• 2008

In a circumstance that the development of mobile media through the on-line consumer desire in the era of Web 2.0 has promoted extension of personal mobile media on the part of consumers, this study examined consumer trends depending on use of e-learning contents through mobile media. In connection with tendencies through mobile prosumers' consumption patterns and use of mobile educational contents, I analyzed user demands based on characteristics of personal media centering around a communities of e-learning portals. Direction of e-learning technological development calls on mobile communication companies to open their networks and share platform following digital convergence. E-learning contents should be produced in a custom-made way for the personal media. This study is aimed at contributing for advancement of e-learning contents consumers' user convenience implicating examination into consumer demands which are necessary to invigorate e-learning contents.

• Asia pacific journal of information systems
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• v.27 no.3
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• pp.176-190
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• 2017

This study aimed to investigate the roles of three health-oriented personal factors-health technology innovativeness (HTI), health consciousness (HC), and health information orientation (HIO)-in determining Koreans' perceptions about telemedicine. Based on an extended version of the technology acceptance model (TAM), two perceptual components-perceived usefulness (PU) and perceived ease of use (PEOU)-of telemedicine were considered for this investigation. Data from 699 usable surveys were analyzed using path analysis. The results from the path analysis indicated that while HTI and HC had no or limited effects on the PU and PEOU of telemedicine, the effects of HIO on those two perceptual components of telemedicine were statistically significant. Moreover, the results from the path analysis showed that there were significant regional differences in the effects of HTI and HC on the PU and PEOU of telemedicine. In general, these effects were greater among the metropolitan residents than they were among the rural residents.

• Proceedings of the Korea Society of Design Studies Conference
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• 2004.05a
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• pp.318-319
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• 2004

• Smart Media Journal
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• v.11 no.10
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• pp.76-88
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• 2022

Personal information leakage is very harmful as it can lead to additional attacks using leaked information as well as privacy invasion, and it is primarily caused by hacking server databases of institutions that collect and store personal information. We propose a scheme that allows a service-requesting user to authorize a secure delegated transfer of his personal information to the service provider via a reliable authority and enables only the two parties of the service to retrieve the provided information stored on a blockchain ensuring data confidentiality. It thus eliminates the necessity of storing customer information in the service provider's own database. As a result, the service provider can serve customers without requiring membership registration or storing personal information in the database, so that information leakage through the server database can be completely blocked. In addition, the scheme is free from the risk of information leakage and subsequent attacks through smartphones because it does not require a user's smartphone to store any authentication credential or personal information of its owner.

• Journal of Venture Innovation
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• v.5 no.4
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• pp.75-90
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• 2022

This study was conducted to empirically analyze the relationship between business and digital capabilities of small businesses on business satisfaction. To this end, business capabilities were subdivided into industry expertise and customer management expertise. Digital capabilities were subdivided into SNS activity, ease of ICT usability, and business utilization of ICT. At the same time, we examined how the moderating effect of performance of personal media education. A survey was conducted to empirically analyze this, and 200 sample who received personal media education were analyzed. SPSS 24.0 and Macro Process 4.0 were used for statistical analysis. As a result of the empirical analysis of this study, industry expertise, customer management expertise, SNS activity, and business utilization of ICT, all had a positive (+) significant effect on business satisfaction. On the other hand, the significant influence relationship on the ease of ICT usability was not tested. Industry expertise and business utilization of ICT were found to be variables that had a great influence. It was analyzed that personal media education performance plays a moderating role between SNS activity, business utilization of ICT and business satisfaction. The results of this study are meaningful in that they empirically analyze that these capabilities affect business satisfaction even for small businesses at a time when the importance of digital capabilities increases.

• Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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• 2011.05a
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• pp.757-759
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• 2011

본 논문에서는 홈 헬스케어에서 건강측정을 위하여 가장 많이 사용되는 개인 건강 기기(personal health device)인 혈당계, 혈압계, 심박측정계(heart rate monitor), 산소포화도 측정계(pulse-oximeter), 심전도 측정계(ECG monitor)의 5가지 홈 헬스케어 의료기기를 구성하고 표준 핵심 기술 요소인 ISO/IEEE 11073, HL7을 준용하는 게이트웨이 플랫폼을 스마트폰에 적용하여 기존의 홈 헬스케어 시스템을 구성하는 단말기 형태의 게이트웨이나 홈 서버 하드웨어 구성을 필요로 하지 않으면서 집안의 고정된 게이트웨이로 인해서 생기는 위치종속성 문제를 해결할 수 있는 PMG(personal mobile gateway) 기반의 홈&모바일 헬스케어 시스템을 개발하고자 한다.