• Asia Marketing Journal
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• 제9권3호
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• pp.117-149
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• 2007

기업의 충성도 높은 고객 유치 및 기업 몰입을 위한 하나의 방안으로 대두되고 있는 온라인 개인 커뮤니티의 경우 개인이 미니홈피를 창조하여, 자신을 표현하고 관리하여 커뮤니티를 구축하고, 커뮤니티와 상호작용하면서 자신을 표현하기 때문에 온라인 개인 커뮤니티와 자아간의 연결인 동일시에 대한 연구가 중요함에도 불구하고 아직까지 이에 대한 연구가 이루어지지 않고 있다. 따라서 본 연구에서는 온라인 개인 커뮤니티 몰입에 대한 동일시의 역할과 동일시에 영향을 미치는 자아표현의 효과를 살펴보는데 연구 목적이 있다. 개인 미니홈피를 싸이월드에서 이용하는 소비자들을 대상으로 검증한 결과 첫째, 개인적 실제자아 표현과 개인적 이상자아 표현은 개인적 동일시에 영향을 미치고, 사회적 실제자아 표현과 사회적 이상자아 표현은 사회적 동일시에 영향을 미치는 것을 알 수 있었다. 둘째, 개인적 동일시와 사회적 동일시는 모두 온라인 개인 커뮤니티 몰입에 긍정적인 영향을 미치는 것을 알 수 있으며, 온라인 개인 커뮤니티 몰입 수준이 높을수록 원천 기업에 대한 반응은 좋게 나타나는 것을 알 수 있었다. 따라서 소비자들의 개인적 동일시와 사회적 동일시를 높여주기 위해서 온라인 개인 커뮤니티내의 상호작용 활동 및 정보제공의 용이성과 개인의 표현력을 높여줄 아이템의 개발이 있어야만 할 것이다.

• 한국병원경영학회지
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• 제19권4호
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• pp.45-56
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• 2014

Purpose: This study aims to explore the effects of personal characteristics, satisfaction, quality of care, role performance, image, awareness level of public hospitals perceived by community residents on use-experience of public hospitals. Methods: A cross-sectional survey was conducted with 2,100 community residents around 39 district public hospitals. The questionnaire was designed to collected information on personal characteristics and community awareness of public hospitals. The community awareness consists of 5 factors and 15 items. The data were collected utilizing call-interview by a survey company. Results: The personal characteristic and community awareness were shown significant differences between having use-experience and not-having use-experience of public hospitals (p<.001), except gender. As the results of multiple logistic regression, the significant variables of use-experience of public hospitals were satisfaction (OR=1.06 95%CI=1.010-1.116), quality of care (OR=1.07, 95%CI=1.016-1.134, level of awareness to public hospitals (OR=1.50, 95%CI=1.378-1.632), age (OR=0.43, 95%CI=0.236-0.785), education (OR=1.62, 95%CI=1.013-2.590), type of medical security (OR=0.37, 95%CI=0.142-0.945). Conclusions: Public hospitals have to effort to improve community awareness through providing quality of care, and role performance. It is possible to support them by the Central and Local Government.

• 디자인학연구
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• 제19권3호
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• pp.131-142
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• 2006

The purpose of this study is to develop an online community construct, which proposes an inclusive illustration of the structure of online communities, for online community designers. This study reviewed researches from psychology, sociology, management engineering, and practical reports to understand the characteristics and dynamics of online communities. The proposed online community construct visualizes the cognitive, affective, and behavioral aspects of online community. As the notion of community originates from geographical groups, and with the assumption that geographical community shares identical characteristics with online community, this study reviewed researches about geographical communities as a starting-point. Then the study went through three main perspectives (1) online community attributes, (2) sense of online community and (3) challenges of online community. Then this study proposed an online community construct that encompasses the reviewed frameworks. The online community can be seen as a congregation of members from two sources. One is from the 'Shared Goal' that meets the personal needs. Given the shared goal, members gather into the community without personal relationship and have more chances to feel the sense of belonging to their needs fulfillment or benefit. This befitting tendency leads to strengthening of membership. Public online forums fall under this classification. The other source is from the emotional connections that are already initiated by personal and casual contacts in the real world. The network of emotional connection can evolve into an online congregation of people under faint boundaries. Although there is no (or weak) shared goal, members are strongly bound to other members. Personal homepage or web log (blog) can be classified as an example of relationship-oriented community.

• Imaging Science in Dentistry
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• 제51권2호
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• pp.187-193
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• 2021

Purpose: This study aimed to assess the usefulness of machine learning and automation techniques to match pairs of panoramic radiographs for personal identification. Materials and Methods: Two hundred panoramic radiographs from 100 patients (50 males and 50 females) were randomly selected from a private radiological service database. Initially, 14 linear and angular measurements of the radiographs were made by an expert. Eight ratio indices derived from the original measurements were applied to a statistical algorithm to match radiographs from the same patients, simulating a semi-automated personal identification process. Subsequently, measurements were automatically generated using a deep neural network for image recognition, simulating a fully automated personal identification process. Results: Approximately 85% of the radiographs were correctly matched by the automated personal identification process. In a limited number of cases, the image recognition algorithm identified 2 potential matches for the same individual. No statistically significant differences were found between measurements performed by the expert on panoramic radiographs from the same patients. Conclusion: Personal identification might be performed with the aid of image recognition algorithms and machine learning techniques. This approach will likely facilitate the complex task of personal identification by performing an initial screening of radiographs and matching ante-mortem and post-mortem images from the same individuals.

• Asia Marketing Journal
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• 제16권1호
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• pp.133-148
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• 2014

People enthusiastic about human brands eagerly engage in fan communities to share their common interests with others. Although sharing one's enthusiasm towards the same celebrities can give thempositive senses of we-ness (in-group identity, togetherness, camaraderie) and belongingness, negative sides also exist such as schadenfreude and trash talk. Even though the studies addressing the negative sides of fan community are gaining significance, no prior studies formally examined the negative consequences of engaging in a fan community and their effect on one's well-being. Therefore, this current study aims to investigate how engaging in fan community negatively affects members' psychological well-being through schadenfreude and trash talk. Structural equation modeling analysis revealed that engaging highly in a fan community leads members to feel malicious pleasure at rivals' misfortunes and share negative opinions of rival human brands and fan communities. These negative consequences of fan community engagement ultimately lead to a lower level of psychological wellbeing, especially in the area of personal growth whereas fan community engagement has a direct positive effect on personal growth. By showing the negative influences of engaging in fan communities on members' well-being through schadenfreude and trash talk, the results of this study are expected to add depth to the existing literature.

• 지역사회간호학회지
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• 제28권4호
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• pp.375-385
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• 2017

Purpose: This study aims to examine the relationships among social discrimination, subjective health, and personal satisfaction based on the country of origin. Methods: The analysis was based on 16,958 immigrants who participated in the National Survey of Multicultural Family 2015 in Korea. This study conducted stratified cross-analysis of social discrimination for the differences in subjective health and personal satisfaction. Multivariate-adjusted odds ratios and 95% confidence intervals for the relationships among social discrimination, subjective health, and personal satisfaction were examined with multivariable logistic regression. Results: There were differences in experience of social discrimination, subjective health status, and personal satisfaction according to the country of origin. Groups without the experience of social discrimination had better subjective health and personal satisfaction than the other groups. Conclusion: This study demonstrates that a discrimination prevention program needs to be developed based on a cultural approach.

• 한국정보통신학회논문지
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• 제20권12호
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• pp.2274-2281
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• 2016

장기생태연구 커뮤니티에서 개인정보는 국가단위 뿐만 아니라 국제장기생태연구의 데이터 관리, 데이터 활용에서 협업을 위한 중요한 요소이다. 개인정보를 많은 부분 공개를 하면 협업 연구자에게 데이터 접근 측면에서 유용하지만, 정보 제공자에게는 공개에 대한 부담이 되기도 한다. 개인의 정보보호 관련 법률에서는 개인정보의 수집범위와 유통측면에서 많은 제약 요소가 존재하여 장기생태정보시스템에서도 장기생태연구 협업에 필요한 최대의 개인정보와 비 관련자에게 제공하는 최소의 개인정보 제공이 고려되어야 한다. 본 연구는 국내외 데이터 교류를 위해 관련 법률의 해석을 기반으로 국제 메타데이터 표준인 EML과 국제 장기생태 플랫폼의 개인정보 관리에 대한 동향을 분석하고 개인정보 관리를 위한 시스템 모델을 설계 및 구현을 통해 제시하고자 한다.

• 한국환경교육학회지:환경교육
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• 제12권1호
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• pp.348-364
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• 1999

The objectives of this study were: (a) to measure the level of rural community residents' environmental preservation consciousness, (b) to identify the variables related to their level of environmental preservation consciousness, and (c) to provide suggestions to improve their environmental preservation consciousness. The major findings of this study were as follows; 1) Personal characteristics- gender, years of education, age, and income- were related to the rural communities residents' the environmental preservation consciousness. 2) Social characteristics- membership in environmental organizations, participation in environmental preservation campaigns, environmental dispute within their communities, experiences of participation in environmental dispute in their communities, participation in environmental education-were related to the rural community residents' the environmental preservation consciousness. Based on the above findings, the following suggestions are offered: 1) To improve rural community residents' environmental preservation consciousness, residents in rural community should be motivated and encouraged to participate in environmental and agriculture-related organizations. 2) To effectively solve environmental disputes among rural community residents and between rural communities, central and local governments should provide opportunities for rural residents to acquire their sound environmental consciousness. 3) Environmental preservation consciousness should be assessed including affective domain, cognitive domain, and behavioral domain. Appropriate environmental education programs should be developed after considering rural residents' personal characteristics including education level, income, gender, years of residency, and are.

• Journal of Information Technology Applications and Management
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• 제28권6호
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• pp.117-132
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• 2021

Based on the core value of the Q&A community, the contribution of knowledge and information has a great impact on users' community evaluation. As a small social group, the relationships and interactions among community members are quickly formed through information technology. As such, the cognitive evaluation of the relationship between community members will have an impact on the intention of information contribution. This research builds on the previous research based on the social exchange theory and establishes a dual model of swift guanxi in examining the relationship between guanxi and continuous knowledge contribution. In the current study, 305 survey questionnaires were used and 249 valid questionnaires were used for analysis. The analysis results are as follows: First, information support has a positive impact on dedication-based swift guanxi. While hypothesis between information support and constraint-based swift guanxi was not be supported. Second, emotional support has a positive impact on the formation of swift guanxi from a dual perspective. Third, the swift guanxi from the dual perspective has a positive impact on the intention of continuous knowledge contribution. Finally, although personal involvement has an adjustment effect, it is a downward adjustment effect, hypotheses are not supported. The current study offers theoretical and practical implications in field of knowledge management, specifically knowledge contribution in the virtual community.

• 여성건강간호학회지
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• 제27권2호
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• pp.153-165
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• 2021

Purpose: This study aimed to develop the following scales on women's environmental health and to examine their validity and reliability: severity, susceptibility, response efficacy, self-efficacy, benefit, barrier, personal health behavior, and community health behavior scales. Methods: The item pool was generated based on related scales, a wide literature review, and indepth interviews on women's environmental health according to the revised Rogers' protection motivation theory model. Content validity was verified by three nursing professionals. Exploratory factor analysis, convergent validity, and internal consistency reliability were examined. Results: The scales included 10 items on severity, 11 on susceptibility, 10 on response efficacy, 14 on self-efficacy, 8 on benefits, 10 on barriers, 17 on personal health behavior, and 16 on community health behavior. Convergent validity with the environmental behavior scale for female adolescents was supported. The Cronbach's α values for internal consistency were good for all scales: severity, . 84; susceptibility, .92; response efficacy, .88; self-efficacy, .90; benefits, .91; barriers, .85; personal health behavior, .90; and community health behavior, .91. Conclusion: The evaluation of the psychometric properties shows that these scales are valid and reliable measures of women's environmental health awareness and behaviors. These scales may be helpful for assessing women's environmental health behaviors, thereby contributing to efforts to promote environmental health.