• Asian Journal for Public Opinion Research
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• 제9권4호
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• pp.352-367
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• 2021

Purpose: This research aims to examine gender preferences for men and women advertising models in Saudi advertisements. Saudi Arabia is known as one of the most gender-segregated society in the world, and it has gender-specific roles, characteristics, and behaviors that are undesirable for the other gender. Methodology: The questionnaire was developed with the help of earlier studies on perceptions towards advertising models and validated by a jury of experts and focus groups. The gender preferences for ten product categories (including automobiles, baby care products, cigarettes, cosmetics for women, fashion, food & beverages, motorcycles, personal care for men, personal care for women, sporting goods) were examined for men and women models. Similarly, three personal preferences characteristics for both genders (face beauty, voice quality, and Islamic dress), two characteristics for women models (body shape, femininity), and two characteristics for men models (height-weight balance, masculinity) were examined for men and women models separately. Finally, a survey was conducted to solicit responses from respondents (N=412). Findings: Results indicated significant gender preferences for gender-specific product categories and typical gender stereotypes in advertising models. Men models were preferred in men-specific products, and women models were required in women-specific products. Some product categories (including personal care for men and sporting goods) were ranked higher for men advertising models, while for women advertising models, other product categories (including personal care for women and cosmetics for women) were ranked higher. Masculinity was ranked highest as the preferred personal characteristic for men advertising models, while voice quality was highest for women advertising models. Finally, there is a significant difference between the preferred personal characteristic for men and women advertising models for three characteristics, including face beauty, Islamic dress, and masculinity and femininity. Implications: Saudi Arabia is a unique society with predominantly unique cultural dominance. Consequently, local culture greatly influences advertisements. It has stereotyped gender roles even in advertisements. This study will establish a baseline for further research on the subject area.

• 디자인학연구
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• 제16권3호
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• pp.51-58
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• 2003

개인 이미지를 결정하는데 큰 역할을 하는 것은 첫인상으로, 남성의 옷차림에서 상대방 눈 다음으로 시선이 바로 머무르는 곳은 바로 수트의 브이 존(v zone)이다. 따라서 남성의 이미지를 전달하는 데에 넥타이가 순간적으로 강한 영향력을 미치게 된다. 본 연구에서는 남성 이미지 표현에 중요한 역할을 담당하는 넥타이를 소재로 하여, 남성의 이미지를 몇 가지 요인으로 분류하고 이를 표현할 수 있는 넥타이의 디자인적 특징에 대하여 고찰하고 이를 설문조사를 통해 시각적으로 평가하였다. 그 결과, 남성의 이미지는 매력성과 능력성의 2개의 축으로 독특성, 사교성, 온유성, 주목성, 역동성/활동성, 신뢰성의 6가지 요인으로 분류하였으며, 각 이미지에 적합한 넥타이 디자인의 특징을 제시하였다. 또한 각 이미지를 분류된 6개의 직업군과 연결시킴으로써 직업군에 어울리는 넥타이 디자인의 특징을 제시하였다. 이상의 결과를 넥타이 판매에 활용한다던 소비자들은 쉽게 자신의 기호, 상황, 직업과 관련하여 적합한 이미지를 표현할 수 있는 넥타이를 선택한 수 있을 것이며 또한, 이를 통해 보다나은 이미지를 구축할 수 있을 것이다.

• 한국정보시스템학회지:정보시스템연구
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• 제22권3호
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• pp.1-24
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• 2013

SNS(Social Network Services) is being recognized as an important part in our society, individual lives and corporate business aspects, and the influence of SNS is growing explosively as expansion and supply of infrastructures that support mobile environments increase. Previous studies related to SNS were focused on user acceptance of new technology, based on Technology Acceptance Model(TAM). However, they had a limitation to focus on technology acceptance, without the consideration of personal and behavioral factors in SNS use. However, above all, successful SNS requires the understanding of users who are active on the network. Therefore, from the user's perspective, this study attempted a multi-dimensional approach by reflecting characteristics that come from SNS usage. This study considered user innovation, virtual skill, self-efficacy, social pressure and network effect as independent variables, and perceived ease-of-use, perceived usefulness and perceived value as mediating variables, and intention-to-use as dependent variable. The result showed that user innovation, self-efficacy, social pressure and network effect had a significant effect on the mediating variables. The practical contribution of this study is to suggest useful decision alternatives concerned to marketing strategy for acquiring and retaining lone-term customers related to SNS business.

• 한국정보통신학회논문지
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• 제14권5호
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• pp.1085-1092
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• 2010

본 논문에서는 최적화 알고리즘인 PSO를 이용하여 한국인의 생활자계 노출실태 조사 시 확보한 16세 이하의 미취학 아동, 초등학생, 중학생 실측 데이터베이스를 활용하여, 자계노출의 정도를 실측에 의하지 않고 추정할 수 있는 '24시간 소아고노출 생활자계 추정식'을 개발하였다. 24시간 개인자계 노출량 추정식의 입력 데이터는 성, 연령, 주거형태, 주거지 크기, 선로이격거리 및 송전전압을 사용하였다. 그리고 16세 이하에 대해서 24시간 고노출 개인자계 노출분포, 자계노출의 특성, 특정 조건별 자계노출특성 등을 분석하였다.

• 경영과정보연구
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• 제21권
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• pp.189-208
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• 2007

This study was designed to find what impacts store attributes and personal characteristics have had on customer loyalty to beauty shops. Participants were 283 men and women who had experienced services in beauty shops and selected from the Metropolitan area, Busan, Gyeongbuk area, Gyeongnam area, Chungcheong area, and other area. In conclusion, technical factor and lifestyle have had the greatest impact on customer loyalty to beauty shops. In beauty market faced with keen competition, the way to meet customers' needs is to run a distinguished beauty shop with distinct beauty techniques in consideration of individual lifestyle. This will help raise customer loyalty to beauty shops. This study has the important implication that personal characteristics as well as store attributes has been proved to be essential for increasing customer loyalty to beauty shops. I hope that future studies will continue to examine different marketing factors by different beauty shops, with additional analysis on the details, contributing to make a marketing strategy available for beauty shop owners.

• International Journal of Air-Conditioning and Refrigeration
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• 제11권2호
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• pp.67-72
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• 2003

A partition integrated air supply system can provide highly personalized environmental control. The supply air is brought up through raised floors and supplied to outlets located on the partition panels. The purpose of this paper is to find out the best design of outlets for optimal occupant comfort within a personal task area. Real scale experiments were conducted to allow for comparisons of outlet designs within a personal task area. Experimental results indicate that the location of an outlet is the most critical factor in improving the efficiency of supply air distribution of a personal task area. Thermal characteristic comparisons were made between the under-floor and the partition supply systems. Experimental results suggest that the partition supply system is more efficient than the under-floor supply system in terms of cooling. Such a system allows occupants to personally control their immediate environment, resulting in higher productivity.

• 제어로봇시스템학회:학술대회논문집
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• 제어로봇시스템학회 2003년도 ICCAS
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• pp.2217-2220
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• 2003

It is known that an EEG is characterized by the unique and personal characteristics of an individual. Little research has been done to take into account these personal characteristics when analyzing EEG signals. Often the EEG has frequency components which can describe most of the significant characteristics. These combinations are often unique like individual human beings and yet they have an underlying basic characteristics as well. We think that these combinations are the personal characteristics frequency components of the EEG. In this seminar, the EEG analysis method by using the Genetic Algorithms (GA), Factor Analysis (FA), and the Neural Networks (NN) is proposed. The GA is used for selecting the personal characteristic frequency components. The FA is used for extracting the characteristics data of the EEG. The NN is used for estimating the characteristics data of the EEG. Finally, in order to show the effectiveness of the proposed method, classifying the EEG pattern is carried out via computer simulations. The EEG pattern is evaluated under 4 conditions: listening to Rock music, Schmaltzy Japanese ballad music, Healing music, and Classical music. The results, when personal characteristics frequency components are NOT used, gave over 80 % accuracy versus a 95 % accuracy when personal characteristics frequency components are used. This result of our experiment shows the effectiveness of the proposed method.

• 기술혁신학회지
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• 제3권3호
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• pp.85-101
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• 2000

The purpose of this study is to test whether prices of personal computers reflect their varying degrees of non-marketable characteristics including after-sales service. This purpose is carried out using the hedonic price model. In this paper, we estimated 74 functional forms of hedonic price model using the quadratic Box-Cox transformation function and selected one based on the three criteria: expected signs, the statistical significance of estimated coefficients, and goodness of fit in terms of root-mean-square-percentage-error. In this study, we found hat as the after-sales service level increases the price of the personal computer increases. This result is consistent with the hypothesis that the less after-sales service offered with a personal computer, the less consumers are willing to pay for the personal computer, when all else remain constant. This finding shows that since the market works indirectly to influence pricing, the need to rely on consumer protection legislation to guarantee after-sales service is lessened. This study also found that after-sales service supported by each personal computer producer is not a free service, thus produces have a profit incentive for providing after-sales service.

• 한국콘텐츠학회논문지
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• 제14권10호
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• pp.661-676
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• 2014

경기침체로 인하여 남녀 노소를 막론하고 창업에 대한 관심이 고조되고 있는 것이 작금의 현상이다. 대학생 창업과 실버세대의 정년퇴직이 날로 늘어나고 있어, 이에 대한 준비의 일환으로 창업가의 특성요인이 창업의지에 미치는 영향에 관한 연구를 수행하고자 한다. 본 연구에서는 창업에 미치는 영향을 분석하기 위하여 예비 및 기창업자 328명을 대상으로 하여 설문조사를 실시하였으며, 이를 SPSS 20.0 통계프로그램을 활용하여 신뢰도분석, 요인분석, 상관관계를 분석한 후 회귀분석을 통하여 다음과 같은 결론을 도출하였다. 첫째, 개인적인 특성요인과 환경적인 요인은 창업의지에 영향을 주었다, 둘째, 개인적인 특성요인과 환경적인 요인은 창업 멘토링에 영향을 주는 것으로 나타났다. 특히 창업환경요인은 창업의지에 창업멘토링이 조절효과를 주는 것을 알 수 있었다.

• 한국콘텐츠학회논문지
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• 제13권2호
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• pp.263-276
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• 2013

본 연구는 근로능력 저소득층이 자활할 수 있도록 일자리 제공과 자활 능력 향상에 중요한 역할을 수행하고 있는 지역자활센터 종사자가 인식하고 있는 내부마케팅, 사회적 교환관계, 개인특성이 조직몰입을 매개로 하여 자활사업 성과에 미치는 영향을 검증하기 위해 수행되었다. 연구대상은 광주 전남지역의 지역자활센터 종사자를 대상으로 총 156부의 설문지를 분석에 사용하였다. 연구결과를 도출하기 위해 SPSS 통계처리 기법을 사용하였는데, 각 변수에 대한 요인분석과 신뢰도 검증을 실시하였고, 가설검증을 위해 위계적 다중회귀분석을 실시하였다. 연구 결과, 지역자활센터 종사자의 교육 훈련, 권한위임과 직무효능감이 감정적 몰입의 매개효과를 통해 사업성과가 극대화 된다고 나타났다. 이를 위해 종사자의 교육 훈련, 권한위임과 직무효능감을 향상시키는 방안을 제시하였다.