• Title/Summary/Keyword: perceptional information(Visual)

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The Effect of Dynamic Visual-Motor Integration Training on the Visual Perception Reaction Velocity (역동적 시각-운동 통합 훈련이 시지각 처리 속도에 미치는 영향)

  • Song, Minok;Lee, Eunsil;Park, Sungho
    • Journal of The Korean Society of Integrative Medicine
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    • v.3 no.4
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    • pp.37-42
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    • 2015
  • Purpose: This study was conducted to test the impact of The Dynamic Visual-Motor integration training has effect on the visual perception reaction velocity. Dynavision were used to measure data from the participating 24 students(K college). Method : The participants were the 24 students of 'K' College in Busan in there twenties. They were divided into the The Dynamic Visual-Motor integration training group and the control group. To know if the Dynamic Visual-Motor integration training has effect on the visual perception reaction velocity, the Dynamic Visual-Motor integration training was implemented triweekly for 4 weeks. In Dynamic Visual-Motor integration training the ball should be grasped with one hand and threw by an arm. Only the balls threw beyond the objective point were counted. The visual perception reaction velocity and the number of response were measured before and after experiment by Dynavision. Result : Firstly, the visual perception reaction velocity was increased in Dynamic Visual-Motor integration training group compared with control group. Secondly, the number of response was also increased in Dynamic Visual-Motor integration training group compared with control group. Conclusion : As a result of The Dynamic Visual-Motor integration training has an effect on the visual perception reaction velocity and the number of response. The Dynamic Visual-Motor integration training seems to be effective for cerebral apoplexy patient who has visual perceptional disability or cerebral palsy child in training for visual perceptional development or daily living activities development. Study participated by more detailed and practical patients in hospital is needed.

The Psychological Effect of Visual and Auditory Stimuli on the Road Traffic Noise (시청각 정보에 의한 도로교통소음의 심리적 저감효과)

  • Jang, Gil-Soo;Baek, Gun-Jong;Song, Min-Jeong;Shin, Hoon
    • Proceedings of the Korean Society for Noise and Vibration Engineering Conference
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    • 2007.11a
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    • pp.1177-1182
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    • 2007
  • This study aims at identifying the effect of preferred visual and auditory stimuli on the road traffic noise perception through the series of psychoacoustic experiments. The first experiment was designed to find the addition effect of a sound reproducing system in a square where lay adjacent to roads with road traffic noise, provide appropriate music corresponding to the varying conditions of weather in the given space. In result, it was found that the rating around the square improved toward more positive adjectives. The second experiment was designed to assess the visual effect of twelve roadsides with different landscapes on the road traffic noise perception. As a result, approx. 3 to 5 dB(A) of psychological reduction was seen in places where natural landscape was preferred, compared to the others, although the noise levels were similar. The third experiment was designed to evaluate the effect of visual screen from adjacent roads on road traffic noise perception by means of ME method in a laboratory. In result, the effect of psychological reduction was observed at 65dB(A) or lower. Especially, complete screening from adjacent roads led to 5 to 10% of loudness reduction effect, compared to non-screening cases. Finally, the fourth experiment was designed to evaluate the effect of visual and auditory information with ME method and 7-point SD rating scale in a laboratory. In result, up to 10% of loudness reduction and about 2dB(A) of noise perceptional reduction were seen at 65dB(A) or lower.

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Study on Vehicle Haptic-Seat for the Driving Information Transfer to Driver for the Elderly (고령운전자 운전정보전달을 위한 차량용 햅틱시트 연구)

  • Oh, S.Y.;Kim, K.T.;Yu, C.H.;Kwon, T.K.
    • Journal of rehabilitation welfare engineering & assistive technology
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    • v.8 no.3
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    • pp.151-160
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    • 2014
  • In this study, the effect of the automotive haptic-seat technology which can transmit the driving information by the vibro-stimulus from the seat was investigated to overcome previous system's limitation relied on the visual and audial method and to help handicap driving. A prototype haptic seat cover with 30 coin-type motors and driver module were developed for this sake. In an experiment of seat vibration stimulation being performed under virtual driving situation by targeting the elderly aged over 65 years old, average score of test subjects for total vibration recognition was 3.5/4 points and recognition rate of 87.5% was represented. In addition, a result that all the test subjects totally recognized overspeed warning signal of 4 times was represented. As a result of statistical analysis for vibration recognition score by each group depending on TMT score, a significant difference was not found and a result that tactile function of which vibration is recognized even by the aged whose visual, perceptional function is declined showed an equal ability was obtained.. In this study it was shown that the seat vibration stimulus could be used to transfer the old drivers' information while driving.

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A Study on the Characteristics of Consumer Visual-Perceptional Information Acquisition in Commercial Facilities in Regard to its Construction of Space from Real-Time Eye Gaze Tracking (상업시설 공간구성의 실시간 시선추적에 나타난 소비자 시지각 정보획득 특성 연구)

  • Park, Sunmyung
    • Science of Emotion and Sensibility
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    • v.21 no.2
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    • pp.3-14
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    • 2018
  • For satisfying consumer needs, commercial facilities require a variety of sale-related space expressions and eye-catching product arrangements; space composition can also be a direct marketing strategy. The human eye is the sensory organ that acquires the largest amount of information, and an analysis of visual information helps in understanding visual relations between . However, the existing studies are mostly focused on analysis of still frames in experimental images, and there is a lack of studies analyzing gaze information based on mobile images of commercial spaces. Therefore, this study analyzed emotional responses through gaze information of space users in reality using a video of a movement route through a commercial facility. The analysis targeted straight sections of the moving route; based on the data acquired, sectional characteristics of five gaze intensity ranges were examined. As a result, section A, the starting point of the route, had a low gaze intensity, while section B had the highest gaze intensity. This indicates that, starting in section B, the subjects explored the space in a stable way and needed time to adapt to the experimental video. In relation to space characteristics of the gaze-concentrated area, display formats of the right stores in 4 of 6 sections received greater attention. The gaze of consumers was mostly focused on props, and big gaze information was revealed in showcase display formats of the stores. In conclusion, this analysis method can provide highly useful direct design data about merchandise display and merchandise component arrangement based on consumer visual preference.

A Study on Visual Merchandising Perceptional Factors of Women's Fashion Brand in Department Stores (백화점 여성 의류브랜드의 비주얼 머천다이징 지각요인에 관한 연구)

  • Kim, Hung-Kyu;Lee, Ji-Soo
    • Journal of the Korean Society of Clothing and Textiles
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    • v.34 no.1
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    • pp.27-39
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    • 2010
  • In addition, an intense competition depending on the diversity of consumer demands women's clothing brands show changes in market organization such as diversification of the circulation market and general market depression in this rapidly changing fashion environment. Companies tend to use fashion VMD (a marketing-strategic approach) as a differentiation method to create a fashion brand shop image as brand differentiation becomes difficult due to generalization of techniques. This study analyzes forms and types of VMD recognized by consumers within this marketing communication environment and Q methodology was adapted to analyze the subjective internal order of individuals. First, a set of stimuli that presented the brand name and another without it were prepared (two sets in total) to examine the effects in the presentation of the brand name. Stimulants with the brand name were presented to the subjects by the same method after an experiment through stimuli without the brand name presented. As a result, VMD recognition factors were classified into 4 Q factors in cases of stimuli without brand names and 2 factors in cases of stimuli with brand names. This indicates that among brand functions, the role of simplifying information management and grasping the thoughts of consumers was applied. This study has a practical value of presenting VMD directions of each brand image based on the factors discovered.

Recognition and formative Enblem of Pictorial Sign in TTX (TTX 픽토리얼 사인의 인지성과 조형적 표상)

  • Han, Seok-Woo;Han, Sung-Ho
    • Proceedings of the KSR Conference
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    • 2011.05a
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    • pp.1059-1068
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    • 2011
  • This study is aimed to systematically grasp the visual and informative needs of sign system and secure the formativeness sample for standardization model. This study, therefore, will help building the requirements to create design value and secure objectiveness for realization of practical use of the communication design plan, and means transference of the external and internal information system of railroad vehicles for practical use into the standardization model. The pictorial sign based information delivery is a communication process and way gained through vision and perception, so that grasping the formative structure connoted in message is not less than understanding the characteristics of the essence. In this study, I defined the symbolic expressions inherent in TTX sign system to be perceptional action and value norms as general signatures and signifiers.

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A Study on the Form-Element of Buildings Affecting in Street Spaces (가로공간 이미지에 영향을 미치는 가로변건축물 형태구성요소에 관한 연구)

  • Choi, Im-Joo;Jo, Hyun-Duk
    • Journal of the Korean Association of Geographic Information Studies
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    • v.13 no.1
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    • pp.16-27
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    • 2010
  • A street, as a linear factor constituting the city, is an axis of urban development. The substantial function of the street is the traffic space for the passage but now it plays the important role of the place of community where contains various activities such as meeting between people and people, rest, entertainment etc. A street is basically the 3 dimensional space consisted of the sidewalk, roadway and the roadside structures surrounding the street. In this case, the roadside structures are the physical composition factors for the street space and the facade of the roadside structures acts as important variables to form the image of street space. Thus, this study is to provide the basic data to be applied in the future urban street landscape plan by extracting the superior factors in visual and perceptional aspects which affect the image of street view from the shape composition factors which constitute the facade of the roadside structures, and by searching and analyzing the satisfaction degree and preference of each factors.