• Information Systems Review
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• v.9 no.3
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• pp.133-156
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• 2007

The wide spread of the Internet and personal computers does not only alter the form of content from analog to digital, but also lead to the emergence of a new digital media system that is different from analog media system. The digital media system is a convergent media that includes both public and private systems from the perspective of use-limitation, as well as storage and enjoyment systems from the perspective of use-purpose. The major goal of this research is to suggest and empirically verify an effective way of presenting the perception of places that are converged in the digital media system. Involvement and motivation are suggested as key conceptual factors and color contrast and hue are suggested as concrete design factors to make people perceive corresponding places. Results of our controlled experiment indicated that the color contrast and hue significantly affected the perception of place, and consequently, influenced usability of the digital media system. This paper ends with implications that can be used to construct appropriate perception of places for the media system of digital products.

• Preventive Nutrition and Food Science
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• v.15 no.4
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• pp.335-339
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• 2010

The effects of baking with broccoli powder on the consumer perception and sensory characteristics were investigated using a model system of cookies incorporated with broccoli powder as a value-added food ingredient. Broccoli powder was incorporated into cookie dough at 5 levels (0%, 1%, 2%, 3%, and 4%, w/w) by replacing equivalent amount of wheat flour of the cookie dough. After aging and sheeting, cookies were baked at $170^{\circ}C$ for 8 min in an oven. The baked cookies were cooled to room temperature for 1 hour and packed in airtight bags prior to all measurements. Control received the most favorable mean score, which was not significantly different from samples with 1% broccoli powder for color preference (p>0.05). Results of the consumer preference on taste showed a similar trend. Consumers did not find any significant differences on aftertaste and flavor among samples prepared by replacing wheat flour with up to 2% broccoli powder (p>0.05). Overall, incorporation of 1% broccoli powder in the formulation would result in the most favorable broccoli cookies for the consumers without sacrificing the sensory qualities, while still taking advantages of health benefits of broccoli. Correlation analysis indicated that broccoli powder concentration was significantly negatively correlated with the consumer preference for color, taste, aftertaste, flavor, overall acceptability and positively correlated with sensory color, taste, and flavor (p<0.05). Consumers' color, taste, aftertaste, and flavor were well correlated with the overall acceptability (p<0.05). Sensory intensity results are also presented.

• Journal of Korea Multimedia Society
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• v.24 no.10
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• pp.1449-1460
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• 2021

The visual design elements of packaging play an vital role in attracting consumers' attention, forming their sense of pleasure and sensory expectations, as well as having an important impact on the actual product experience. This study aims to explore whether the colors and textures in the packaging design elements of canned beer will affect consumers' senses, judgments and taste perception of canned beer. Participants in Survey I (N=193) evaluated their expectations for beer freshness, softness, bitterness and alcohol content by observing the packaging of canned beer, then recorded whether they could get the expected experience when tasting beer, and evaluated their preference and purchase intention. In the Survey II, 4 kind of colors and 2 types of texture shapes were applied, and all participants were provided with the same beer for multivariate cross contract analysis to evaluate the specific impact of color and texture of packaging design elements on consumers' taste and the interaction between sensory judgment and taste perception.The results showed that both colors and textures had a significant affect on the sensory expectation (pre-tasting score) of canned beer, but their effects on the sensory score after tasting (actual perception)were inobvious. The analysis of the influence of the interaction between color, texture and shape on taste perception shows that when the expected packaging appearance perception is similar to the actual drinking perception (i.e., straight line and B/G or arc line and Y/R), it is more likely to obtain consumers' favor and higher purchase intention evaluation than the inconsistent canned beer packaging (i.e., straight line and Y/R and arc line and B/G). This paper discusses the influence of these results on the packaging design of canned beer and the possibility of improving the brand efficiency by meeting the visual elements of packaging design expected by consumers.

• Journal of the Korean Society of Costume
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• v.58 no.1
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• pp.33-44
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• 2008

The purpose of this study was to investigate the effects of the style and the color of jacket, the style of shirt, and stimulus-manufacturing method on men's image perception. A quasi-experimental method by questionnaire was used, and the experimental design was $2{\times}2{\times}2{\times}2$ (jacket style${\times}$jacket color${\times}$shirt style${\times}$stimulus-manufacturing method) factorial design. Computer simulation picture and photograph were used for stimulus-manufacturing method. Subjects were 377 women in the metropolitan area of Seoul. The data were analyzed by using factor analysis, Cronbach's ${\alpha}$-reliability coefficient, and three-way ANOVA. The men's image derived five dimensions by factor analysis; neatness, ability, activity, individuality, and sociability. Tailored jacket with jean pants was evaluated higher in ability, individuality, and sociality than jumper with jean pants, and jumper was evaluated higher than tailored jacket in activity. The indigo jacket was evaluated lower in individuality in the picture stimuli than in the photograph stimuli. The beige tailored jacket with jean pants was evaluated higher in activity than indigo tailored jacket. However, the indigo jumper was evaluated higher in activity than beige jumper. Dress shirt under the tailored jacket was evaluated higher in ability and individuality than T-shirt under the tailored jacket. T-shirt under the jumper was evaluated higher in activity than dress shirt.

• Journal of Convergence for Information Technology
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• v.11 no.11
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• pp.256-265
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• 2021

The purpose of this study is to empirically identify the effect of women's motivation for choosing makeup colors on their perception of physical attractiveness and self-respect. Participants in this study were surveyed through questionnaires for 256 employees in Seoul and Gyeonggi-do, and the collected data were analyzed in depth using statistical analysis methods of frequency analysis, factor analysis, and multiple regression analysis. The results derived through a series of research procedures are as follows: First, the motivation for women in the workplace to choose makeup colors showed a statistically significant influence on physical attraction perception. Second, the motivation for women in the workplace to choose makeup colors showed a statistically significant influence on self-esteem. Third, office workers' perceptions of physical attraction had a statistically significant impact on self-esteem.

• Proceedings of the IEEK Conference
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• 2003.07d
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• pp.1533-1536
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• 2003

In this paper, instead of conventional color management method that using spectrum analysis, a simplified color management scheme is proposed that is low-cost required method to reproduce the visual color perception of human. Proposed scheme uses computer color scanner to obtain a bit map image from dyed original color sample, and conducts pixel analysis by image histogram. From obtained image histogram, extract the color and RGB value from histogram that shows dominant pixel distribution of the sample image.

• Journal of the Korean Institute of Educational Facilities
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• v.10 no.1
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• pp.5-14
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• 2003

This study is performed to improve the elevation design of schools by the tools of color. Color is a very powerful design tool, one that is capable of altering the perception of a building or a space. The present form and material of elevations of schools are very monotonous and uniform. Therefore students do not have attachment for schools. And also in neighborhood, schools do not function as a good landmark. This study aims to develop good sample of exterior color design for schools and verify the guideline of color design for schools which was went ahead of this study. Through the survey of color preference and color image preference of the students of Seoul High School, the attitude of students to color were considered in design. The exterior color design for Seoul High School was realized. The result of this study suggests that the exterior color design can improve the image and plasticity of present schools. But within the monotonous character of present elevation, the effect of color design will be limited. Therefore to make a effective project, exterior color design should be accompanied with the alteration of elevation to make a plastic element of elevation.

• Journal of the Korean Society of Clothing and Textiles
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• v.43 no.3
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• pp.373-383
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• 2019

This research investigated the effect of individual yarn colors on the perception of overall colors of yarn-dyed woven fabrics. The way the colors of yarn-dyed woven fabrics are perceived is known as visual color mixing: when the different colored yarns juxtaposed on the fabric surface are observed from some distance away, they are visually mixed in our eyes and perceived as a solid color. However, we can still see individual yarn colors that make the fabrics look obviously different from actual solid colors. To quantify this visual color mixing effect, twenty-one sateen fabrics were produced in a wide range of colors using cyan, magenta, and yellow yarns, and the colors were measured instrumentally. The obtained colorimetric values were converted into solid color images on a CRT monitor. Then, the physical fabrics were scanned, and the scanned images were displayed on the monitor with solid color images in pairs for visual color difference evaluation. The woven and solid colors in each pair were of physically identical color; however, the visual color difference was as large as $4.81{\Delta}{E^*}_{ab}$ on average. A visual color difference model was proposed by considering this parametric effect of individual yarn colors.

• Journal of Korean Ophthalmic Optics Society
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• v.6 no.1
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• pp.139-144
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• 2001

In order to analyze of the color perception Farnsworth Test Panel D-15 in the CIELab color space coordinates, it was measured by the reflectance spectrum of the 380~780nm wavelength regions. The Test Panel D-15 was situated in the near origin point of higher the saturation in CIELab coordinates (a, b). Normal person perceived to the similar color for the color of small color difference, and color deficiency person depended on the confusing color line and the neutral point unconcerned with the color difference. In case of Ptotanopia, Deutrnopia, r-g defect, y-b defect with the color deficiency, the neutral points position (a,b) were each (2.12,1.02), (4.25,2.05), (2.51,0.25), (1.20,-1.10).

• Korean Institute of Interior Design Journal
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• v.23 no.4
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• pp.32-41
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• 2014

The purpose of this study is providing a systematic method of exterior, interior finish materials and color scheme for elementary school and the actual color plans of elementary schools in Busan was analyzed to support the study. As a powerful design tool, a finish materials and a color are very effective to alter the perception of a building and a view. Most of the school, a shape and a material of elevations are monotonous and uniform and it makes students are hard to attach to their schools. As a place for learning and school life, the inner space of elementary classroom needs to be considered very important. The new basic guideline for developing and planning of architectural design could be achieved by researching a current plan and a finish material in elementary school. As a result, this study will benefit in planning both the exterior and interior environments of color.