Information Systems Review (경영정보학연구)

The Korea Society of Management Information Systems (한국경영정보학회)
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An Experimental Study on the Design of Digital Media Systems using Hue and Color Contrast

색조와 색상차를 이용한 디지털 미디어 시스템의 설계 방안에 대한 실험적 연구

  • Published : 2007.12.31
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Abstract

The wide spread of the Internet and personal computers does not only alter the form of content from analog to digital, but also lead to the emergence of a new digital media system that is different from analog media system. The digital media system is a convergent media that includes both public and private systems from the perspective of use-limitation, as well as storage and enjoyment systems from the perspective of use-purpose. The major goal of this research is to suggest and empirically verify an effective way of presenting the perception of places that are converged in the digital media system. Involvement and motivation are suggested as key conceptual factors and color contrast and hue are suggested as concrete design factors to make people perceive corresponding places. Results of our controlled experiment indicated that the color contrast and hue significantly affected the perception of place, and consequently, influenced usability of the digital media system. This paper ends with implications that can be used to construct appropriate perception of places for the media system of digital products.

컴퓨터의 대중적 보급은 아날로그 컨텐츠들의 디지털화를 유도하고 있다. 컨텐츠의 디지털화는 종래의 아날로그 컨텐츠를 위한 미디어 시스템과는 차별화된 디지털 미디어 시스템의 출현을 초래하였다. 종래의 아날로그 미디어와는 달리 디지털 미디어 시스템은 다양한 사용목적과 사용범위를 한 시스템 내에 포괄하고 있다. 본 연구의 목적은 디지털 미디어 시스템 내부에 융합되어 있는 다양한 하위 시스템을 적절하게 표현할 수 있는 디자인 요소를 파악하고 그 효과를 실증적으로 검증하는데 있다. 이를 위해 본 연구에서는 사용자가 미디어에 대하여 갖는 관여도와 동기에 따라 효과적으로 디지털 컨텐츠를 사용할 수 있도록 도와주는 디자인 요소로서 색상차와 색조를 계시하였다. 그리고 색상차와 색조를 이용하여 디지털 미디어 시스템의 프로토타입을 구축하였다. 프로토타입을 이용한 통제된 실험결과 색상차와 색조는 사람들이 시스템에 대해서 느끼는 공간감에 중요한 영향을 미치며, 더 나아가 디지털 미디어 시스템의 사용성에도 유의미한 영향을 미치는 것을 알 수 있었다.

Keywords

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