• Title/Summary/Keyword: perception model

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A Case Study on the Lean Start-up in a Small Business Industry For Small Business Start-up Consulting (소상공인의 창업 경영진단과 컨설팅을 위한 린 스타트업의 활용 사례연구)

  • Kim, Jae hyun;Nam, jung min
    • Asia-Pacific Journal of Business Venturing and Entrepreneurship
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    • v.13 no.4
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    • pp.183-196
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    • 2018
  • In this study, we conducted in - depth interviews of young entrepreneurs who are currently in the process of establishing new entrepreneurs management diagnosis and consulting for young entrepreneurs, and found the common difficulties experienced in young entrepreneurs' perception of entrepreneurship, In addition, through a case study, we verified product suitability through customer issue / solution suitability, idea marketability verification and MVP (Minimum Viable Product) using Lean Canvas according to the structure of Lean Start-up It is aimed at voluntary management diagnosis and consulting of small business owners, activation of young entrepreneurs' entrepreneurship, and reduction of startup failure rate. The purpose of this study is to examine the items of five young entrepreneurs from the perspective of the customer for about 10 months, focusing on the case of small entrepreneurs in the small entrepreneurs support project. Or we could provide the customer's problem or solution based on Lean Start-up. This study was conducted as a case - based qualitative study due to the limited sample and it is hoped that this study will be used as a basic research to verify the effectiveness of the lean start-up methodology for small business owners through quantitative research.

The Effect of the Perception of ICT Technical Characteristics in Agricultural Industry on the Intention to Start Smart Farm: Focusing on the Mediating Effects of Effort Expectation and Acceptance Intention of Smart Farm (농산업 ICT 기술적특성에 대한 인식이 스마트팜 창업의도에 미치는 영향: 스마트팜의 노력기대와 수용의도의 매개효과 중심으로)

  • Park, Sung Geun;Heo, Chul-Moo
    • Asia-Pacific Journal of Business Venturing and Entrepreneurship
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    • v.15 no.3
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    • pp.19-32
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    • 2020
  • This study analyzed the effects of ICT technical characteristics of agricultural industry on smart farm entrepreneurial intention by using smart farm effort expectation and smart farm acceptance intention as mediators for smart farm pre-founders. Sub-variables of the technical characteristics of agricultural industry ICT were classified into availability, economics, data convergence and scalability. 349 questionnaires collected from pre-founders living in the country were used for empirical analysis. SPSS v22.0 and Process macro v3.4 were used to analyze the data based on serial multiple mediation model. First, economics and scalability had a positive (+) effect on start-up intention. Second, availability, economics and scalability had a significant effect on effort expectation. Third, effort expectation had a significant positive effect on acceptance intention. Fourth, acceptance intention had a significant positive effect on start-up intention. Fifth, the indirect effects of economics on start-up intention were all significant through effort expectation, through acceptance intention and through both effort expectation and acceptance intention. Sixth, the indirect effect of data convergence on start-up intention was significant through acceptance intention. Seventh, the indirect effect of scalability on start-up intention was significant through effort expectation and through both effort expectation and acceptance intention. As a follow-up study, it is necessary to study for the mediating variables other than mediators introduced in the study or the moderated mediation analysis through the conditional process model in which the moderating variable is introduced.

A Research on Value Chain Structure on Experience of VR and AR Focused on Means-End Chain Theory on VR and AR (가상현실 미디어 체험이 가치사슬구조형성에 미치는 영향 연구 VR-AR 수단-목적 사슬이론 적용 중심으로)

  • Kweon, Sang Hee
    • Journal of Internet Computing and Services
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    • v.19 no.1
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    • pp.49-66
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    • 2018
  • This research explores a value chain structure of VR-AR media including user's perception, uses, and evaluation. The purpose of this research focused on factor analysis and the relationship among user's VR-AR adoption motivations and utilities. This research explores correlation between personal value and using motivation. This study was to identify the value structure of respondent on VR-AR usages based on means-end chain theory. The research used structured APT laddering questions and 251 data was analysed. Through such analysis, category difference by stage and relationship difference were identified and hierarchical value map was compared. There are four different value ladders: first is attributes, functional consequences, psychological consequences, and final value. This study is based on the analysis of the value chain structure factors that affect VR and AR use behavior (attributes, functional benefits, psychological benefits, use value), 'Hierarchical Value Map' between users' The purpose of the model is to construct a model. For this, 'means-end chain theory' was applied to measure the causal relationship between personal value and VR related use behavior. In order to solve this research problem, 135 people were analyzed through the structured questionnaire using the AR and VR content fitness measure and the second APT laddering, and the use of VR-AR : 1) Functional benefits; 2) Psychological benefits; 3) Means to reach value, 4) Objective value chain structure was identified. The results show that VR users tried to smooth the social life through the new virtual reality audiovisual element, the newness of experience, fun, and pleasure through the departure of reality, vividness of experience, and leading fashion. The AR fitness was a game and a new program, and the value of interacting with other people and the value of 'periwinkle' played an important role through the vividness and peripheral interaction of AR, It was an important choice. The important basic values of users' VR and AR selection were correlated with psychological attributes of interaction with others, achievement, happiness and favorable values.

Decomposition of Educational Effects on Attitudes toward Migrant Workers: A Comparative Study on Korea, Japan, and Taiwan (이주노동자에 대한 태도에 영향을 미치는 교육의 효과 분해: 한국, 일본, 대만 비교연구)

  • Kim, Seok-Ho;Shin, In-Cheol;Kim, Byung-Soo
    • Korea journal of population studies
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    • v.34 no.1
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    • pp.129-157
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    • 2011
  • This study attempts to analyze the effect of level of education on the attitudes toward immigrants or foreign workers. More specifically, we examine whether there is significant difference in the effects of the level of education and global mind on the attitude among three East Asian countries (South Korea, Japan, and Taiwan), controlling other socio-demographic factors in relation to increase in immigrants and foreign workers. Using EASS data, we employs sequential logit model to the general attitudes toward immigrant workers into the weighted sum of transition probability within each educational level. One major finding is that there is clear and significant difference in the relationship between the level of education and the attitudes toward foreign workers among three countries. In general, while Japanese and Taiwanese tend to have more open-minded attitudes toward foreign workers as they have higher level of education, Koreans are opposite case that they are little bit more hostile toward to foreign workers with higher level of education. Especially, there is strong positive effect of education on the attitude in Taiwanese case. Another finding is that while there is strong resistance against increase in migrant population in Korea and Taiwan, Japanese respondents want current level of foreign population to remain in the similar level. Our findings imply that there is no one converging pattern of relationship between the level of education and the positive attitudes toward foreign workers which can be applied to any country. Therefore, this paper suggests that unique political, social, and cultural characteristics of each country should be considered to better understand the effect of education on the attitude toward immigrants and foreign workers. Also, we conclude that systematic comparative-demographic analyses should be utilized to provide more comprehensive picture of how difference in educational level affects the attitude toward immigrants and foreign workers.

The influence of health information source credibility and e health literacy on health information orientation of parents of local hospitalized children (일부도시 입원 아동 부모의 건강정보원에 대한 신뢰도와 전자 건강문해력이 건강정보지향에 미치는 영향)

  • Kim, Kyoung-Ja;Lee, In-Sook
    • Journal of Digital Convergence
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    • v.14 no.6
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    • pp.295-307
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    • 2016
  • The purpose of this study was to explore the influence of credibility of health information (CHI) source and e health literacy (eHL) on health information orientation (HIO) of parents of hospitalized children. Convenience sampling method of 109 parent whose children were admitted in a children's hospital in D city was used. The hierarchial regression model with general characteristics and characteristics of children for step 1 and eHL and CHI for step 2 against HIO was statistically significant (F=8.22, p<.001). And this model could explain 40% of HIO ($R^2$=.40). Especially, eHL (${\beta}$=.54, p<.001) and CHI (${\beta}$=.21, p=.008), subjective health perception (${\beta}$=.19, p=.016), and age (${\beta}$=-0.15, p=.048) were identified the influencing factors on HIO. Based on these findings, to foster the HIO of parents of inpatient children, credible health information should be given to these population and a approach with eHL enhancement should be considered. And further research that is to explore the way to enhance the eHL should be carried out to suggest the practical application

The Development and Application of Integrating Instruction with Evaluation Materials for Strengthening of Independent Living Competence: Focused on Technology and Home Economics Education (기술·가정과 생활자립역량 함양을 위한 교수학습-평가 연계 자료 개발 및 적용)

  • Lim, Yun Jin;Kim, Eun Jeung
    • Journal of Korean Home Economics Education Association
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    • v.31 no.3
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    • pp.23-39
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    • 2019
  • The purpose of the study was to analyze the home economics education experts' and teachers' perception of ways to align instruction with evaluation, based on the 2015 revised technology and home economics curriculum for the purpose of developing the independent living competencies, and to provide examples of alignment in practice. The analysis is based on the data from a Delphi study (10 experts) and a survey of technology and home economics teachers(n=422). The results of survey indicated that experts and teachers perceived the instruction-assessment alignment to be most appropriate for project learning-project assessment, followed by project learning-portfolio assessment, problem solving learning-portfolio assessment, and problem solving learning-project assessment, in order. Based on the survey results, a model of instruction-assessment alignment and a teaching-learing plan were presented, based on 'Development task of life cycle and Life plan' unit. This was considered to be a proper method of instructional alignment for the purpose of developing 'independent living competence' with project-learning/project-assessment. The model focuses on consistency between instruction and evaluation, unity in methods, and the availablility of feedbacks of assessment for the improvement of independent living competencies. In conclusion, this study contributes as foundational information for teaching and learning-assessment alignment. Diverse methods of instruction-evaluation alignment is expected for future research.

Changing Relation of Science and Public: The Main Approaches to Public Understanding of Science(PUS) (과학과 대중의 관계 변화 - 대중에 대한 인식 변화를 중심으로)

  • Kim Dong-Kwang
    • Journal of Science and Technology Studies
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    • v.2 no.2 s.4
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    • pp.1-23
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    • 2002
  • This Article examines the main approaches to the public understanding of science(PUS) in light of the changing relation of science and public. Traditional approach called deficit model recognizes scientific knowledge as a entity, unidirectionally diffusing to public. This View basically presupposes the gap between science and public. Meanwhile, this approach has an aspiration to reduce the gap. So there is a paradoxical situation in the traditional PUS. Public perception of environmental crisis and risk of science has been risen since late 1980's. And the science technology studies (STS) have criticized traditional approach. STS proposes new approach of constructive PUS. Constructive PUS conceives the public to have heterogeneous, local characteristic. This approach has been very fertile both in theory and practice. But most recently, newly proposed approach, so called heterogeneous PUS, criticizes constructive PUS. Main point of criticism is that constructive PUS has dichotomy between science and public, and romanticizes the public. It is uncertain whether heterogeneous PUS can take place of constructive PUS. But this trend has the implication that the relation of science and public is constantly changing.

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International Research Trends of Engineering Education in Secondary School Level : Focus on the Technology Education Related Journals (국외 중등 공학 교육 연구 동향 분석 : 기술 교육 관련 학술지를 중심으로)

  • Lee, Eun-Sang;Choi, Yu-Hyun
    • 대한공업교육학회지
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    • v.41 no.1
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    • pp.147-169
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    • 2016
  • This study analyzed the international research trend of the secondary school level engineering education published from 2004 to 2014 in four major journals associated with technology education. The findings of this study were as followings First, regarding the published year, the studies related to the secondary school level engineering education were started from 2004 and had been conducted most actively from 2007 to 2011 (32 pieces). However, the number of studies decreased after 2012. Second, regarding the research topic, the number of study followed by 'survey/investigation' (16 pieces), 'establishment of concept/theoretical discussion' (11 pieces), 'verification of teaching method/models' effect' (10 pieces), 'teaching method/model observation' (7 pieces), 'development of concept/teaching method/model' (4 pieces). Third, regarding the research subject, the number of study followed by 'high school student' (17 pieces), 'literature' (16 pieces), 'teacher' (12 pieces), 'professor' (5 pieces). Fourth, regarding the research method, the number of study followed by 'survey research' (13 pieces), 'literature research' (12 pieces), 'qualitative research' (12 pieces), 'experimental research' (6 pieces), 'integrated research' (5 pieces). Based on the conclusion of this study, there are the needs for further studies to establish theoretical foundation on the engineering concept and content elements in secondary school level, investigate technology teachers' perception toward the implementation of engineering education, and analyze secondary school students' problem solving process.

A Study on the Impact of Career Maturity on the Protean Career Attitude and the Subjective Career Success of College Students (대학생의 진로성숙도가 프로티언 경력태도와 주관적 경력성공에 미치는 영향)

  • Cho, Hyoung-Lae;Park, Yongho
    • The Journal of the Korea Contents Association
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    • v.17 no.9
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    • pp.212-224
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    • 2017
  • This study was conducted in order to raise a question regarding limitations of career guidance as career guidance programs for university students are limited to career planning and preparation and fail to deal with career management after being employed. Accordingly, it investigated the effects of career maturity, which is mainly studied among university students, on protean career attitude and effects of protean career attitude on subjective career success. To that end, this study built a research model based on the effects of career maturity and protean career attitude on subjective career success of university students and analyzed data collected from 273 university students based on the research model. The result showed that career maturity of university students had positive effects on their protean career attitude. Especially, in career maturity, planning and independence had significant effects on protean career attitude. However, in career maturity attitude, attitude toward work had negative effects. Also, protean career attitude of university students had significant effects on subjective career success. This study aimed to explain the relationship between career of university students and relevant behaviors and perception by clarifying the structural relationship among planning, independence, attitude toward work, protean career attitude, and subjective career success. Based on the results of this study, it was suggested that career management theory should be newly introduced into career guidance program of university students.

A Study of Developing and Applying of Learner-leading e-Learning Contents Model for Vacational High school (전문계고 교수-학습 효과성 제고를 위한 학습자 주도형 e-Learning 콘텐츠 모델 개발 및 적용 연구 - 「공업입문」 교과목을 중심으로 -)

  • Kim, Sun-Tae
    • 대한공업교육학회지
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    • v.33 no.1
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    • pp.44-66
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    • 2008
  • As the way to intensify vocational education, the places to learn and work merge into one educational system and teaching-learning methods that were pointed at lecturer level are adjusted to learners level. However, the current education environment of vocational highschool doesn't keep up with a new teaching and learning paradigm due to the lack of government-level support and the lecturer level education as well. In this paper, we present a novel learner-leading e-Learning teaching & learning contents framework that intensifying self leading education. In this framework, we concern the ability of self leading, space perception and lesson preparation, preferences of multimedia, scholastic aptitude level and achievement level of students in vocational highschool. Moreover, with following the protocol of the suggested model, we generate a new e-learning contents applying to the subject "Introduction to industry". Especially, to perform better quality of contents, we have survey the whole content of the subject and assorted part of it that would work best with learner-leading e-Learning teaching and learning contents. As we tentatively apply e-learning contents to students in vocational highschool, 79% of them replied that contents brought advantages to get school accomplishment, whereas 19% of students answered in negative that contents wasn't helpful than we've expected. Therefore, the statistical results probe that the e-learning contents we proposed show positive effect, and we analyzed the reasons that deteriorate the effects of contents as shortage of budget and copyright limitation.