• Title/Summary/Keyword: perception and attitudes

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The Effect of Masculine-Feminine Clothing Image on the Perception of Occupational Characteristics and Occupational Suitability(I) -Suit- (남성적-여성적 의복이 직장여성의 직업특성과 직업적합성 지각에 미치는 영향(I) -Suit을 중심으로-)

  • 김광경
    • Journal of the Korean Home Economics Association
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    • v.30 no.2
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    • pp.1-20
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    • 1992
  • The purpose of this study was to investigate(Ⅰ) the effect of a masculine-feminine image in women's suit on the perception of the wearer's occupational characteristics and suitability of the clothing for certain occupations, and (2) the effect of perceiver's sex, sex-role attitudes, and occupation on the perception formed by the function of clothing cues. The research design of the study consisted of 2(pink and navy blue colors) × 4(masculine and feminine forms) factorial design of a suit. The experimental materials developed for this study were a set of stiuli and 2 response scales. The stimuli consisted of 8 drawings of woman's clothing made by systematic manipulations of 2 independent variables(color and form) in drawings of suit. The dependent variables were the perceptions of the wearer's occupational characteristics and suitability of the masculine or feminine clothing for certain occupations. Occupational characteristics were measured with a 7-point semantic differential scale composed of 21 bipolar adjectives. Perception of ccupational suitability was assessed with 12 items of 5-point Likert type questions. In addition, the Bem Sex-role Inventory was used to assess perceiver's sex-role attitudes. The subjects consisted of 393 men and 389 women, whose occupations were classified as professionals, secondary school teachers, and white-collar workers. They were randomly assigned to one of 8 suit. The data were analyzed by factor analysis, MANOVA, ANOVA, Mean and S.D. Three factors emerged to account for the perception of occupational characteristics. These factors were given the titles of (1) activity, (2) potency, and (3) evaluation factors. The activity factor was the largest, including 9 adjectives. Differences in the form of the suit had effects on potency and evaluation for both sexes, while it also had some effect on activity for women. The color of the suit had some effect on evaluation for both sexes. Strong effects of color and form on the suit were seen in perception of occupational suitability for the occupations of attorney(masculine) and secretary(feminine). On suitability for secondary school teaching occupation, the effects of color and form of suit differed by sex of the subjects. Perceiver's sex-role attitudes and occupation paritally influenced the perception of the wearer's occupational characteristics and suitability of the clothing for certain occupations. In summary, a masculine-feminine image of clothing had a significant effect on the perception of occupational characteristics as well as on suitability of the clothing for certain occupations. Thus, the results of the study support the implicit personality theory on person perception and also the stereotypes of sex-roles on the perception of occupational suitability.

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A Qualitative Study on Purchasing Organic Vegetables for Housewives with Elementary School Children: Focusing on Construct in the Theory of Planned Behavior (초등학생 자녀를 둔 주부의 유기농채소 구매행동에 관한 질적 연구: 계획적 행동이론의 구성요소를 중심으로)

  • Park, Dong-Yean
    • The Korean Journal of Community Living Science
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    • v.28 no.4
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    • pp.547-559
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    • 2017
  • This study was conducted to investigate the perception about the construct in the Theory of Planned Behavior using In-depth interview for 24 housewives with elementary school children. Most housewives did not have an intention to buy organic vegetables more in the future than in the present. They showed positive attitudes toward organic vegetables in terms of non-use of pesticides and fertilizers, taste, nutrient content, freshness, mental health, and protection of the environment. They showed negative attitudes toward organic vegetables in aspect of price, credibility of organic vegetables, differences in nutrients, appearance, size, perishability, and accessibility. Children, especially those with diseases, were the most influential persons to their mothers for buying organic vegetables. Housewives' negative attitudes toward organic vegetables were barriers for buying more organic vegetables and they were not willing to overcome these barriers actively. Therefore, government policy and nutrition education to change attitudes is needed to increase consumption of organic vegetables.

Consumer responses towards mobile coupon characteristics perception and causal relationships among variables (모바일 쿠폰 특성 지각에 따른 소비자 반응과 변인간 인과관계 연구)

  • Kim, Jae-Hee;Yoh, Eunah
    • The Research Journal of the Costume Culture
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    • v.28 no.1
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    • pp.15-29
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    • 2020
  • Purpose of the study is to explore the effect of the types of mobile coupons(text- vs. image-focused coupons; free-gift vs. discount coupons) on characteristic perception of mobile coupons, and the causal relationships among characteristic perception, attitude, and use intention of mobile coupons. A total of 140 university students participated in experiments with questionnaires including one of the four stimuli. Important findings are as follows. First, image-focused mobile coupons generated more enjoyment than did text-focused coupons. However, the text/image-focused coupons were not different in perception of informativeness and credibility of mobile coupons. Second, enjoyment perception was significantly increased when image-focused contents were combined with discount coupons whereas enjoyment perception was decreased when text-focused contents were combined with free-gift coupons. This interaction effect reflects that the level of enjoyment of consumers can be changed in terms of the combination of the value-provision types of coupons and the text-image focused contents. Third, it was found that consumer perception of coupon characteristics formed attitudes toward mobile coupons, and use intention of mobile coupons was determined by attitudes toward mobile coupons. Study findings may fill the void of research investigating the effect of text-image contents and the types of coupons on consumer reponses toward mobile coupons. Mobile coupons have limited quantity of information within a small size of mobile phone screen, therefore, the results were not consistent with prior research tested with mobile advertisements indicating the effect of text-image contents on perception of informativeness and credibility.

A Study of the Elderly's Attitudes to Dating in Later Life (노인의 이성교제에 대한 태도 연구 I)

  • Chang Jin-Kyung
    • Journal of the Korean Home Economics Association
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    • v.42 no.12 s.202
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    • pp.31-54
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    • 2004
  • The purpose of this research is to exam the attitudes of elderly people to dating. This research also investigates the differences of the elderly's attitudes to dating based on demographic, family relation, and social relation variables. Attitudes to elderly dating in this study included the perception, necessity, and difficulty of elderly dating. The sample consisted of 689 elderly Korean people. Data were analyzed by frequencies, mean, standard deviation, Chi-square test, t-test, and F-test. The results showed that there were statistically significant differences in elderly attitudes to dating according to demographic, family relation, and social relation variables. The findings of this study are described in the results section and the implications of these research findings are discussed.

Comparison of body image perception, nutrition knowledge, dietary attitudes, and dietary habits between Korean and Mongolian college students

  • Erdenebileg, Zolzaya;Park, So Hyun;Chang, Kyung Ja
    • Nutrition Research and Practice
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    • v.12 no.2
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    • pp.149-159
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    • 2018
  • BACKGROUND/OBJECTIVES: College students are in transition from adolescence to adulthood, and it has been reported that they show poor dietary habits. This study was conducted to compare body image perception, nutrition knowledge, dietary attitudes, dietary habits, and health-related lifestyles between Korean college students (KCS) and Mongolian college students (MCS). SUBJECTS/METHODS: Subjects were 314 KCS and 280 MCS. The data includes results of self-administered questionnaires; statistical analysis was performed using the SPSS 23.0 program. RESULTS: With regards to body image perception, KCS perceived themselves to be fatter on current body image than ideal body image compared to MCS; 64.0% of KCS and 34.6% of MCS desired to be thinner. Total score of nutrition knowledge in KCS (17.0) was significantly higher compared to MCS (8.4) (P < 0.001), but total score of dietary attitudes in KCS (27.0) was significantly lower compared to MCS (31.2) (P < 0.001). Nutrition knowledge had a significantly positive correlation with dietary attitudes in MCS (P < 0.01). Meal consumption among male and female subjects was 2 and 3 times, respectively, in order in KCS, and 3 and 2 times, respectively, in order in MCS (P < 0.001). Rate of skipping breakfast in both genders was significantly higher in KCS than in MCS (male: P < 0.05, female: P < 0.001). In health-related lifestyles, KCS had a significantly higher rate in frequency of alcohol drinking (P < 0.001), exercise (P < 0.01), and mobile phone usage (P < 0.001), compared to MCS. CONCLUSIONS: This study suggests that development of nutrition education program which is effective and proper is required to improve healthy dietary habits among college students of both countries. Essential contents should include acquirement of nutrition knowledge and a motivation for its application to actual life for KCS, and improvement of healthy dietary habits for MCS.

A Study on the Influence of Nursing Students' Perception, Subjective Norms and Perceived Behavior Control on Attitudes toward Elder Abuse (간호학생의 노인 학대에 대한 인식, 주관적 규범과 지각된 행위통제가 태도에 미치는 영향)

  • Lee, Yu-Jin;Kim, Yun-Su
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.19 no.5
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    • pp.410-417
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    • 2018
  • The purpose of this study was to investigate the perception of elder abuse, subjective norms, and perceived behavioral control and to examine what factors influence attitudes toward elder abuse. The subjects were 404 nursing students at D and S universities in G province. The data were collected from November 20th, 2017 to January 26th, 2017. The collected data were analyzed using descriptive statistics, independent t-test, ANOVA, Pearson's correlation coefficient, and stepwise regression using the SPSS / WIN 22.0. The results show that perception of elder abuse had a score of 3.60, subjective norms had a score of 2.69, and perceived behavior control and attitude had scores of 2.62 and 2.97. Perception of elder abuse, subjective norms, and behavioral control and attitudes showed significant positive correlations and showed significant differences according to elderly nursing education. Factors influencing attitudes toward elder abuse were perception of elder abuse, subjective norms, and perceptions of behavioral control and grade. The results of this study indicate that it is important to increase awareness, subjective norms, and behavioral control for the intervention of elder abuse. We suggest that nursing education of the elderly is important for the intervention of elder abuse.

The Effect of Workplace Spirituality of Art Psychotherapists on Perception and Attitude toward Delinquent Youth (예술심리치료사의 일터영성이 비행청소년에 대한 인식 및 태도에 미치는 영향)

  • Yun, MinHee
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.22 no.5
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    • pp.270-277
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    • 2021
  • The purpose of this study is to analyze the effects of workplace spirituality of art psychotherapists on the perception and attitudes toward delinquent youths. The subjects of this study included 115 art psychotherapists in Seoul City. The analysis methods were frequency analysis, reliability analysis, correlation analysis, and multiple regression analysis using the SPSS 22.0 program. Study results found that the vocational consciousness and transcendental consciousness of art psychotherapists had a significant influence on the perception of delinquent youths, and the inner consciousness, empathy consciousness, and community consciousness did not have a significant effect. Second, it was found that art psychotherapist's inner consciousness, community consciousness, and transcendence consciousness had significant influences on attitudes toward delinquent youths. This means that the higher the art psychotherapist's vocational consciousness and transcendental consciousness, the higher the perception of delinquent youths, and the higher the inner consciousness, community consciousness, and transcendental consciousness, the higher the attitudes toward delinquent youths. The implications of this study are expected to provide basic data for preparing plans to improve the perception and attitudes toward delinquent youths by art psychotherapists.

Adolescents' Perception of Korean Traditional Culture and the Image Association with Fashion Cultural Products of Korean Image (청소년들의 전통문화인식에 따른 한국적 패션문화상품에 대한 이미지 연상)

  • Moon, Hee-Kang;Youn, Cho-Rong
    • Journal of the Korean Society of Clothing and Textiles
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    • v.35 no.1
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    • pp.51-62
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    • 2011
  • This study provides guidelines for the development of Korean fashion cultural products. This study identified adolescents' perception of Korean traditional culture and examined their attitudes towards the fashion cultural products of the Korean image with a focus on their image association of those products. For this study, questionnaire data from 447 adolescents was used for statistical analysis. Adolescents were classified into three groups (apathy group, modernization group, and balanced succession group) according to their perception of Korean traditional culture. There were notable differences among the three groups in the image association with the fashion cultural products of Korean image and their value seeking. A large number of adolescents showed positive attitudes towards products with splendid and decorative images as well as simple and refined images. It is important to maintain a balanced strategy in developing cultural products between modernization and the succession of traditional images in order to magnity the market opportunities for fashion cultural products of the Korean image that focus on adolescents.

Study of University Students' Perception and Attitude towards the Disabled (대학생의 장애인에 대한 인식과 태도)

  • Kwon, Mal-Suk;Lee, Jeong-Hwa
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.15 no.6
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    • pp.3667-3674
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    • 2014
  • The purpose of this study was to survey the perceptions and attitudes of university students towards the disabled. The subject's were 794 students from "D" University. The collected data was analyzed using a t-test, one-way ANOVA, Scheff$\acute{e}$ Test. For the disabled daily life and care-givers, many students considered that the disabled needed to be cared for by the government or public organizations. The students also considered that there would be no adverse effects on education if there was a special school in their village. They collected information related to the disabled from mass communication. They came up with government support being the most effective way of improving the awareness of the disabled. The specific positive attitudes about the disabled were as follows: emotional, behavioral, cognitive, and interchange. The attitudes for the disabled people showed a difference according to gender and grade. The results of the study showed that the perception and attitudes can be established based on the information collected.

Science Teachers' Perception and Attitudes toward Nanotechnology (과학교사의 나노기술에 대한 인식과 태도)

  • Kim, Hyun-Jung;Hong, Hun-Gi
    • Journal of the Korean Chemical Society
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    • v.54 no.5
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    • pp.633-642
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    • 2010
  • In this study, science teachers' perception and attitude toward nanotechnology are examined through questionnaires gathered from 134 secondary science teachers. As a result, the study shows that science teachers have high perceptiveness. However, they do not understand specific information on nanotechnology correctly. Science teachers have positive attitudes toward nanotechnology and they have perceived risks of nanotechnology as well as benefits of nanotechnology. Science teachers show positive attitudes toward the application of nanotechnology, whereas they show negative attitudes toward personal information chip and nano-taste enhancer. Science teachers are exposed to nanotechnology via various sources such as TV and internet, whereas teachers rarely get information on nanotechnology-related concepts in textbooks and teaching resources. Science teachers have perceived many textbooks do not introduce enough nanotechnology-related concepts. Many teachers try to explain the nanotechnology when textbooks include nanotechnology-related concepts, whereas quite a few of teachers do not introduce the nanotechnology-related concepts in class.