The Korean Journal of Community Living Science (한국지역사회생활과학회지)

The Korean Society of Community Living Science (한국지역사회생활과학회)
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A Qualitative Study on Purchasing Organic Vegetables for Housewives with Elementary School Children: Focusing on Construct in the Theory of Planned Behavior

초등학생 자녀를 둔 주부의 유기농채소 구매행동에 관한 질적 연구: 계획적 행동이론의 구성요소를 중심으로

  • 박동연 (동국대학교 사범교육대 가정교육과)
  • Received : 2017.11.14
  • Accepted : 2017.11.23
  • Published : 2017.11.30
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Abstract

This study was conducted to investigate the perception about the construct in the Theory of Planned Behavior using In-depth interview for 24 housewives with elementary school children. Most housewives did not have an intention to buy organic vegetables more in the future than in the present. They showed positive attitudes toward organic vegetables in terms of non-use of pesticides and fertilizers, taste, nutrient content, freshness, mental health, and protection of the environment. They showed negative attitudes toward organic vegetables in aspect of price, credibility of organic vegetables, differences in nutrients, appearance, size, perishability, and accessibility. Children, especially those with diseases, were the most influential persons to their mothers for buying organic vegetables. Housewives' negative attitudes toward organic vegetables were barriers for buying more organic vegetables and they were not willing to overcome these barriers actively. Therefore, government policy and nutrition education to change attitudes is needed to increase consumption of organic vegetables.

Keywords

Acknowledgement

Supported by : Dongguk University

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