• Title/Summary/Keyword: perception and attitudes

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Effect of Nurse's Perception of People with Disabilities, Experience of Contact with Persons with Disabilities, and Human Rights Sensitivity on Attitudes toward Persons with Disabilities (간호사의 장애인에 대한 인식, 장애인 접촉경험, 인권감수성이 장애인에 대한 태도에 미치는 영향)

  • Ahn, Eun-young;Lee, Hye-Kyung
    • Journal of the Korean Applied Science and Technology
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    • v.39 no.2
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    • pp.205-219
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    • 2022
  • This study is a descriptive research study to understand the effects of nurses' perception of the disabled, contact experience with the disabled, and human rights sensitivity on attitudes toward the disabled. The subjects of the study were 181 nurses working at two university hospitals in D City and one university hospital in C Special Self-Governing City. Data were collected from September 2, 2021 to October 6, 2021. The collected data wre analyzed using IBM SPSS 26.0 program, and analyzed with t-test, ANOVA, Pearson's Correlation Coefficients, and Multiple Regression Analysis. Factors affecting the subject's attitude toward people with disabilities were perception of people with disabilities(t=-3.96, p<.001), presence or absence of contact with patients with disabilities(t=3.23, p=.001), and the ability to perceive responsibility among human rights sensitivity(t=2.13, p=.035), whether or not they had completed education for improvement the awareness of the disabilities(t=2.90, p=.004), and whether they were recognized of the Act on the Right to Health and Medical Accessibility for the Disabled(t=2.44, p=.016), which showed 30% of explanatory power(F=9.36, p<.001). Accordingly, it is necessary to develop an educational program that can foster nurses' attitudes toward the disabled, including awareness of the disabled, human rights sensitivity, the Health Rights Act for the Disabled, and the experience of contact with the disabled.

Cross-Cultural Comparison of Consumer Attitudes toward US Brand Jeans -among Korean and Mexican consumers- (미국산 청바지에 대한 소비자 태도의 비교문화 분석 -한국과 멕시코의 남녀소비자를 대상으로 -)

  • ;Jai-Ok Kim
    • Journal of the Korean Society of Clothing and Textiles
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    • v.20 no.3
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    • pp.493-501
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    • 1996
  • An understanding of consumers' evaluative processes and the consumer variables that influence cross-cultural evaluations of foreign products is essential to effectively penetrate international markets. This study compared consumers in two developing countries, Korea and Mexico, regarding their product evaluations and purchase intentions for US Levi's jeans. Both Korean and Mexican consumers are generally quality and price conscious. Korean consumers appeared to be more value-conscious than Mexican consumers. Mexican consumers exhibited high level of brand and prestige conscious behavior. Findings in this study support that culture bound consumer characteristics vary from country to country resulting in differences in perception of quality, value and purchase intentions for a particular product. The perception of product quality differs from perception of value and subsequent willingness to buy. For a comprehensive understanding of consumer purchase behavior, the impact of value-conscious attitude on percetion of quality and on purchase intentions should be examined.

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The Effect of Masculine-Feminine Clothing Image on the Perception of Occupational Characteristics and Occupational Suitability(II) -Blouse.Skirt- (남성적-여성적 의복이 직장여성의 직업특성과 직업적합성 지각에 미치는 영향(II) - Blouse.Skirt를 중심으로-)

  • 김광경
    • Journal of the Korean Home Economics Association
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    • v.30 no.2
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    • pp.21-34
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    • 1992
  • The purpose of this study was to investigate (1) the effect of a masculine-feminine image in women's blouse·skirt on the perception of the wearer's occupational characteristics and suitability of the clothing for certain occupations, and (2) the effect of perceiver's sex, sex-role attitudes, and occupation on the perception formed by the function of clothing cues. The research design of the study consisted of 2(skirt color) × 2(blose color) × 3(masculine-feminine blouse forms) factorial desing of a blouse·skirt set. The experimental materials developed for this study were a set of stimuli and 2 response scales. The stimuli consisted of 12 drawings of woman's clothing made by systematic manipulations of 2 independent variabels (color and form) in drawings of blouse-skirt. The dependent variables were the perceptions of the wearer's occupational characteristics and suitability of the masculine or feminine clothing for certain occupations. Occupational characteristics were measured with a 7-point semantic differential scale composed of 21 bipolar adjectives. Perception of occupational suitability was assessed with 12 items of 5-point Likert type questions. In addition, the Bem Sex-role Inventory was used to assess perceiver's sex-role attitudes. The subjects consisted of 393 men and 389 women, whose occupations were classified as professionals, secondary school teachers, and white-collar workers. The data were analyzed by factor analysis, MANOVA, ANOVA, Mean and S.D. Three factors emerged to account for the perception of occupational characteristics. These factors were given the titles of (1) activity, (2) potency, and (3) evaluation factors. The activity factor was the largest, including 9 adjectives and accounting for 33.3% of the variance in blouse-skirt. On the blouse-skirt set, the form of the blouse had an effect on activity and evaluation for both sexes, while the color of the skirt had an effect on evaluation for both sexes as well as on potency for men. Strong effect of color and form on blouse·skirt were seen in perception of occupational suitability for the occupations of attorney(masculine) and secretary(feminine). On suitability for secondary school teaching occupations, the effects of color and form of blouse·skirt differed by sex of the subjects. Male subjects determined suitability by the color of the blouse, while female subjects determinied suitability on the basis of the form of the blouse. Perceiver's sex-role attitude and occupation partially influenced the perception of the wearer's occupational characteristics and suitability of the clothing for certain occupations.

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The Effect of Post-Purchase Discount Format on Consumers' Perception of Loss and Willingness to Return

  • Luo, Xueqing;Lee, Jennifer J.
    • The Journal of Asian Finance, Economics and Business
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    • v.5 no.4
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    • pp.101-105
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    • 2018
  • Price discount is one of the commonly used promotion strategies to increase sales and revenue. If a discount is perceived before the purchase (i.e., pre-purchase discount), consumers are likely to perceive it as a potential gain. If it is noticed after making a regular-priced purchase (i.e., post-purchase discount), consumers may develop negative emotions and attitudes. Based on the rising transparency and omnipresence of price and discount information through web and mobile platforms, we attempt to tackle an understudied topic on the negative effect of post-purchase price discount. Specifically, post-purchase discount information may increase consumers' perception of monetary loss, which may affect consumers' decision to return the product, potentially increasing the operating costs borne by retailers. Based on a close scrutinization of the current market environment and previous academic literature, we suggest a novel conceptual framework to understand consumers' perception, attitude, and behavior (perception of loss, willingness to return) upon perceiving various formats of discount promotion (absolute value vs. percentage discount) posterior to the purchase of a product. We also look at the effect of price level (low-priced vs. high-priced). For marketing practitioners, we intend to suggest optimal promotion formats that can alleviate consumers' negative perceptions and prevent additional operation costs.

Evaluation of drought risk perception and emergency behavior model

  • Jong-Suk Kim;Yu-Xiang Hong;Heon-Tae Moon;Joo-Heon Lee;Seo-Yeon Park
    • Proceedings of the Korea Water Resources Association Conference
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    • 2023.05a
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    • pp.384-384
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    • 2023
  • To enable the government and local authorities to anticipate the public's response to emergency measures, it is crucial to formulate theories on residents' behavioral reactions and establish appropriate evaluation models that cater to local conditions. However, prior research has primarily relied on simple surveys to assess individual disaster preparedness progress, while in the United States, the National Household Survey explores the behavior, attitudes, and motivations of citizens. Nonetheless, relying on simple survey analyses presents limitations. Therefore, our study aims to develop a social science behavioral analysis model that includes risk perception and emergency preparedness evaluation items for drought. We will achieve this by examining both domestic and foreign behavioral models. The ultimate goal is to present an effective response strategy for managing drought risk that incorporates the developed model. The drought risk perception and behavioral model employed in this study involves evaluating individual risk perception of drought disasters, individual effectiveness, and motivation analysis for drought disasters, government satisfaction with drought disaster management, and individual acceptance of drought prevention policies.

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Eating Attitude and Weight Control Strategy in Korean College Men and Women

  • Lee, Dae-Taek;Kang, Hyung-Sook;Kim, Jae-Ho;Cha, Kwang-Suk;Kim, Won-Jung
    • Nutritional Sciences
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    • v.6 no.3
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    • pp.167-172
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    • 2003
  • This study explored the eating attitudes, dieting habits, weight perception and exercise behavior of Korean women. Self-reported questionnaires were administered to 724 Korean college students. Compared to males, female students felt themselves overweight and dissatisfied with their body and desired to lose weight although both groups were within the range of the national standard. Female students dieted more, while males exercised more. Eighteen percent of females showed disturbed eating behavior. The score for disturbed eating behavior was highly related to weight perception in the female students. These results suggest that Korean college women have a high prevalence of eating disturbances without having actual weight problems. A majority of the women desired to lose weight which may be due to the misperception of their body weight and fatness. However, they did not adopt appropriate strategies such as doing regular exercise to reduce their body weight.

Analysis of effect of Invention Education program using the Hands-on robots (Hands-on robots을 활용한 발명교육프로그램 효과 분석)

  • Kim, Sungae
    • Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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    • 2019.05a
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    • pp.615-617
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    • 2019
  • In this study, the effectiveness of the education program was analyzed through the invention education program using Hands-on Robots, the change of perception of invention and robots of primary and secondary students. The results of the study were as follows: there were many differences in robots that students recognized before and after education, and the change was noticeable in lower grades. In addition, perception of inventions included many robots after they were trained, compared to the fact that robots were not included before they were learned. There has also been a change in attitudes toward robots and their attitude toward inventions, which was more pronounced in the lower grades. By doing so, it can be analyzed that the invention education program using Hands-on robots is effective in giving elementary and secondary students a change in their perception of inventions and robots.

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Influence of Death Perception, Attitude Toward Terminal Care, Mental Health on the Terminal Care Stress of Intensive Care Unit Nurses (중환자실 간호사의 죽음 인식, 임종간호 태도, 정신건강이 임종간호 스트레스에 미치는 영향)

  • Hwang, Jung Ok;Kim, Sang Hee
    • Journal of Korean Clinical Nursing Research
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    • v.25 no.3
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    • pp.323-332
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    • 2019
  • Purpose: This study aimed to identify the factors affecting the terminal care stress of nurses in intensive care units in terms of their death perception, attitude toward terminal care, and mental health. Methods: This descriptive study collected data from 118 nurses in intensive care units in one tertiary referral hospital and three general hospitals. The instruments used in the study were the Terminal Care Stress Assessment Tool, the View of Life and Death Scale, the Frommelt Attitudes toward Nursing Care of the Dying Scale (FATCOD), and the Mental Health Assessment Tool. The data were analyzed by t-test, ANOVA, Pearson's correlation coefficient, and multiple regression. Results: There was a significant positive correlation between terminal care stress and death perception (r=.31, p<.001). The factors significantly influencing the terminal care stress of the participants included gender (β=.33, p<.001), religion (β=.24, p=.004), and death perception (β=.35, p<.001), and the overall explanatory power was 23.1% (F=12.73, p<.001). Conclusion: To decrease terminal care stress among nurses, establishing the death perception of nurses based on value clarification about death may be necessary. Furthermore, this study suggests an intervention study examining the effect of an education program on terminal care stress among ICU nurses.

Children's Attitudes Toward Their Mothers' Employment (어머니의 취업에 대한 아동의 태도에 관한 연구)

  • Kim, Mi Kyung;Lee, Sook Hyun
    • Korean Journal of Child Studies
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    • v.11 no.2
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    • pp.98-113
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    • 1990
  • The purpose of this study was to examine how children perceive their mothers' employment. The subjects were 471 elementary school children(4th. 5th. and 6th graders) of working mothers. The instrument used in the present study was a questionnaire consisting of sociodemographic variables and 5 indices. The data were analyzed with multiple regression and stepwise multiple regression. It was found that the child's knowledge about mothers employment, the child's perception of how he/she is affected by having a working mother, the child s perception of mothers feelings about her employment. and the child's perception of mother's interest in him/her predicted the child's attitude toward his/her mother's employment.

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The Relationship Between Social Perception Reflected in Product Advertisement and Consumerism Toward Commodification of Sex Among College Students (대학생의 광고에 반영된 성상품화에 대한 사회적 인식과 소비주의 성향과의 관계)

  • 박충선;정영숙
    • Journal of the Korean Home Economics Association
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    • v.42 no.3
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    • pp.79-90
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    • 2004
  • The purpose of this study was to investigate the relationship between social perception reflected in product advertisement and consumerism toward commodification of sex among college students. Subjects of this study were 1,100 college students in the Daegu metropolitan areas. Social perceptions were assessed by questions such as attitudes toward beauty contests, degree of commodification of sex in product advertisements and buying patterns. Consumerism was assessed by the Korean Featherstone version of consumer culture. Major findings of this study were as follows: a significant difference in the social perception of commodification of sex was found between male and female college students, showing that female students were more negative toward commodification of sex than male students. Higher scores were found for consumerism when subjects had higher perceptions for commodification of sex. Hence, the degree of commodification of sex was positively related to the degree of consumerism. In conclusion, consumerism enforced commodification of sex among college students, resulting negative effects on the sex culture in general.