• 제목/요약/키워드: perception & satisfaction

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Examination of the Gap between Customer's Perception and Foodservice Provider's Perception of Service Quality in Restaurants (외식엽체에서 제공하는 서비스 품질에 대한 고객과 서비스 제공자의 인식의 차이점 분석)

  • 양일선;김성혜;김동훈
    • Korean Journal of Community Nutrition
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    • 제4권3호
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    • pp.466-478
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    • 1999
  • A significant gap can exist between what customers expect in foodservice and what service providers deliver to customers. Reducing the gap and enhancing service quality plays a key role in increasing customer satisfaction and repurchase intentions. The purpose of this study was to investigate the personal and operational characteristics that affect the customer perceptions of service quality, to analyze the overall satisfaction and repurchase intention of customers, and to study the service quality gap between customer and foodservice provides. 427 customers and 278 foodservice providers in 82 fast food and family restaurants were surveyed. T-test, ANOVA, Correlation Analysis, and Multiple Regression were used for statistical analysis, The results of this study were as follows: 1) Among the personal characteristics of customers, sex affected the preception of 'General Management' and 'Reputation', and the expense per person showed a correlation with service quality. 2) Among the operational characteristics, the type of restaurant, months since opening, and the number of seats had a significant impact on service quality, while the seat turnover rate showed a negative correlation with service quality. 3) Among the human resource characteristics, the proportion of part-time employees had a negative correlation with service quality, and in general, the training program for full-time employees led to a higher degree of customer perception of service quality. 4) Six dimensions of service quality accounted for 38.39% of customer satisfaction in Multiple Regression. 5) The overall satisfaction of customers willing to repurchase was significantly higher than that of the non-repurchase customers. 6) The operational characteristics explained over 35% for the service quality gap among the customers and the service providers in Multiple Regression.

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The Effects of Bureaucracy and Control Mechanisms Based on the Length of Relationship on Commitment and Relational Satisfaction of Franchisee (관계기간에 따른 통제기제 및 관료화가 프랜차이즈 가맹점의 결속과 관계 만족에 미치는 영향)

  • 오세조;김상덕;오일두
    • Journal of Distribution Research
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    • 제8권1호
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    • pp.47-67
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    • 2003
  • The purpose of this study is to investigate three issues. First, we investigated four control mechanisms that might increase the franchisee's perception of franchiser commitment: a franchiser's TSIs, relational norms, monitoring, and qualification programs. Second, we proposed that appropriateness and efficacy of these control mechanisms in fostering franchiser commitment might be changed over the relationship life cycle. Third, we examined how bureaucracy and levels of franchiser's commitment related to relationship satisfaction. Through empirical analysis, research results indicate that a franchiser's TSIs and relational norms are positively associated with the franchisee's perception of franchiser commitment. In detail, what increase franchisee's perception of franchiser commitment in short-term relationship are franchiser's TSIs but relational norms are more important in the long-term relationship. In addition, the results show that franchisee's perception of franchiser commitment, participation and formalization are positively related to relationship satisfaction.

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Effects of the Senior Citizens' Perception of Sex on the Life Satisfaction (노인의 성에 대한 인식이 삶의 만족에 미치는 영향)

  • Im, Dong-Ho;Park, Gyeong-A
    • The Journal of the Korea Contents Association
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    • 제18권8호
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    • pp.187-196
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    • 2018
  • This study seeks to analyze the effects of senior citizens' perception of sex on the life satisfaction in an empirical manner, and to present practical measures to improve senior citizens' perception of sex and life satisfaction based on the analysis results. To realize these research purposes, survey was administered targeting senior citizens who are at least 65 years old who reside at the Cities K and S in do-Jeollanam Province. As a result, 168 copies excluding unreliable answers were used for the final analysis. Collected data was subjected to SPSS 20.0 analysis, and the factor analysis, reliability analysis, frequency analysis, Pearson correlation analysis, t/F-test and regression analysis were carried out. Based on these analysis results, the following programs were suggested; development of the senior citizen sex education program to provide knowledge and information on sex, cultivation of the experts and establishment of counseling institutions that handle senior citizens' sex issue exclusively and execution of the social training and PR targeting the general public.

Perception and Satisfaction of the Free School Meal Program for High School Students in Busan (무상급식에 대한 부산지역 고등학생의 인식 및 급식만족도)

  • Yang, Heesun;Park, Young Il;Joo, Nami
    • Journal of the Korean Dietetic Association
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    • 제27권1호
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    • pp.26-34
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    • 2021
  • This study investigates perception of the free school meal program, satisfaction of school meal, and eating habits of free and paid school meal program students in the Busan area. Between 20 to May 2020, a total of 350 students were researched, of which 177 belonged to the second grade of high school (free school meal program), and 173 were from the third grade of high school (paid school meal program). 96.0% free school meal program students and 89.0% paid school meal program students responded to the necessity of a free school meal program, which was significantly different between the two groups (P<0.05). All questions regarding the perception of the free school meal program, which were responded to by more than 3 points, were considered positive. 'Decline of the school meal's quality' had the maximum response, from 64.4% and 76.4% free and paid school meal program students, respectively, and was significantly different between groups (P<0.05). Paid school meal program students wasted significantly more school food than the free school meal program students (P<0.001). 'Not delicious' was responded by 56.0% free school meal program students and 50.0% paid school meal program students. Evaluating satisfaction of the food quality and service categories was determined to be higher amongst free school meal program students than the paid school meal program students (P<0.05). Considering our study data, we propose that with the gradual expension of free school meal programs, inclusion as part of the education system will serve as a foundation for proper eating habits, and compulsory education will help improve students' health and quality of life.

Longitudinal music perception performance of postlingual deaf adults with cochlear implants using acoustic and/or electrical stimulation

  • Chang, Son A;Shin, Sujin;Kim, Sungkeong;Lee, Yeabitna;Lee, Eun Young;Kim, Hanee;Shin, You-Ree;Chun, Young-Myoung
    • Phonetics and Speech Sciences
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    • 제13권2호
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    • pp.103-109
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    • 2021
  • In this study, we investigated longitudinal music perception of adult cochlear implant (CI) users and how acoustic stimulation with CI affects their music performance. A total of 163 participants' data were analyzed retrospectively. 96 participants were using acoustic stimulation with CI and 67 participants were using electrical stimulation only via CI. The music performance (melody identification, appreciation, and satisfaction) data were collected pre-implantation, 1-year, and 2-year post-implantation. Mixed repeated measures of ANOVA and pairwise analysis adjusted by Tukey were used for the statistics. As result, in both groups, there were significant improvements in melody identification, music appreciation, and music satisfaction at 1-year, and 2-year post-implantation than a pre-implantation, but there was no significant difference between 1 and 2 years in any of the variables. Also, the group of acoustic stimulation with CI showed better perception skill of melody identification than the CI-only group. However, no differences found in music appreciation and satisfaction between the two groups, and possible explanations were discussed. In conclusion, acoustic and/or electrical hearing devices benefit the recipients in music performance over time. Although acoustic stimulation accompanied with electrical stimulation could benefit the recipients in terms of listening skills, those benefits may not extend to the subjective acceptance of music. These results suggest the need for improved sound processing mechanisms and music rehabilitation.

A Study on the Effect of Middle-Aged People's Use of Cultural Programs in Public Library on their Library Perception and Life Satisfaction (중장년층의 공공도서관 문화프로그램 이용이 도서관 인식과 생활만족에 미치는 영향)

  • Jeong, Mi Ok;Kim, Giyeong
    • Journal of the Korean Society for Library and Information Science
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    • 제56권3호
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    • pp.181-211
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    • 2022
  • This study designed the research model to identify whether the characteristics of cultural programs of public libraries and middle-aged people's experience of the programs impact on their life satisfaction. To verify our model, we conducted our survey to random middle-aged users of five public libraries in Gyeonggi-do and nine public libraries in Seoul, and 246 valid samples are used. Our analysis showed that the characteristics of cultural programs and middle aged people's experience of the programs affect their perception of cultural programs, and the regional perception of public libraries had a significant effect on fulfilling personal needs for life satisfaction. Our analysis also showed the change in values of public libraries that spread to the realm of daily life. This study is meaningful in suggesting directions for national and local public library policies and public library cultural programs.

A Study on Clinical Nurses Level of Perception of Importance, Performance and Satisfaction in the control of Nosocomial Infection. (임상간호사의 병원감염관리에 대한 중요성 인지도, 실천정도 및 만족도에 관한 연구)

  • 김순옥;조수현
    • Journal of Korean Academy of Nursing
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    • 제27권4호
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    • pp.765-776
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    • 1997
  • Hospitals accomodate patients who have a high risk of infection due to reduced immunity as well as people who require surgical, medical or other treatments. Consequently, the role of clinical nurses, who come into close contact with these patients is very important in the control of nosocomial infection. This study was done to investigate and compare the level of perception of the importance of the control of nosocomial infections as well as the level of actual performance, and the level of satisfaction with the control of nosocomial infection by the clinical nurses. Thus, the purpose of this study is to contribute basic data for improving policies and educational programs to control nosocomial infection. A summary of the survey results is as follows. 1) The means of scores on all categories of the inquiry were 4. 51 for awareness 4.42 for actual performance, and 3.20 for satisfaction, of a possible high score of 5.00. 2) Correlations of the level of perception of importance between characteristics of nurses and hospital control of nosocomial infection differed significantly according to the type of hospital establishment type (p=.005), age(p=.000), career(p=.000), position (p=.002), and regular conferences on infection control in working departments(p=.003), Correlation of the level of actual performance between characteristics of nurses and hospital control of nosocomial infection diffesed significantly according to type of hospital(p=.000), hospital size (p=.009), working department(p=.000), age(p=.000), career (p=.000), school career(p=.040), position (p=.000), education experience on nosocomial infection(p=.020), and regular conferences on infection control in working department(p=.000). Correlation of degree of satisfaction between characteristics of nurses and hospital control of nosocomial infection also differed significantly according to the type of hospital establishment (p=.003), working department(p=.000), age (p=.000), and regular conferences on infection control in working department (p=.000). 3) Correlation between clinical nurses, level of perception of importance and actual level of performance for the control of nosocomial infection was relatively positive (r=.57, p=.000). Correlation between clinical nurses degree of satisfaction and level of actual performance for control of nosocomial infection was relatively positive (r=.47, p=.000). Correlation between clinical nurses, level of perception of importance and degree of satisfaction degree with the control of nosocomial infection was also relatively positive (r=.27, p=.000).

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An analysis of the impact of Korean medicine health counseling on health perception change and satisfaction (한의건강상담이 건강인식 변화에 미치는 영향 및 만족도 분석)

  • Lee, Eunyoung;Jang, Eunsu;Kim, Sujung;Baek, Younghwa;Lee, Siwoo;Mun, Sujeong
    • Journal of Society of Preventive Korean Medicine
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    • 제21권1호
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    • pp.19-30
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    • 2017
  • Objectives : The purpose of this study was to examine the changes of health perception, satisfaction survey and lifestyle in Korean medicine counseling for Daejeon University faculty members. Methods : In this study, the demographic questionnaire, lifestyle habit questionnaire, Mibyeong questionnaire, quality of life questionnaire(SF-12, EQ5D), pattern-based questionnaire, constitutional questionnaire(KS-15) and instrumental examination were performed on the first and second visit. We carried out 1:1 consultation at every visit. Results : A total of 189 participants participated in this study. 66% of respondents answered that they felt the change in health perception and more than 93% of the respondents felt satisfaction due to the Korean medicine health counseling. In the demographic characteristics, it was found that women were more satisfied with the Korean medicine health counseling than men(p <.05), the higher the education level(p <.05) and the higher the age(p <.05), managed their health continuously after receiving Korean medicine health counseling.(p <.05) In addition, in the change of lifestyle habit, the group who smoked and drank in the past answered that the consciousness to manage and improve health was higher than other group after Korean medicine health counseling.(p <.05) Conclusions : Korean medicine health counseling had a positive effect on overall health perception change and satisfaction was high. Since the Korean medicine health counseling has different effects on lifestyle and health perception change and the satisfaction of Korean medicine health counseling is different according to demographic characteristics and existing lifestyle habits. In the future, it will be expected that the effect of Korean medicine health counseling program on health care and disease prevention will be further enhanced if the Korean medicine health counseling program reflecting such characteristics is implemented.

Brand Image and VMD Strategy of Sports Stores in Korea (2017년 이후 스포츠매장의 브랜드이미지와 VMD 전략)

  • Seo, Jung-Hwa;Kim, Hwa-Kyung;Kim, Jong-Jin;Youn, Myoung-Kil
    • Journal of Distribution Science
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    • 제15권11호
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    • pp.83-93
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    • 2017
  • Purpose - The study aims to analyze the VMD(Visual Merchandising) perception factors in recent sporting goods store and clarify the effect of each VMD perception factors on brand image, satisfaction, and customer revisit intention. The VMD perception factors play an important role in attracting and actually inducing sales to the visiting customers. It has investigated the effect of VMD perception on customer satisfaction and revisit intention. It is expected that the company's marketing strategy with VMD will be differentiated and competitive in sports item stores, brand image enhancement, customer retention, and acquisition. Research design, data, and methodology - In order to verify the hypotheses of this study, a total of 380 questionnaires had been distributed. 360 respondents were used in the final analysis excluding 20 respondents' incomplete answers. The SPSS 18.0 program was used and the data analysis was conducted for the demographic characteristics and distribution behavior. Principal Components Analysis was used for the common factor extraction for validity analysis, and factor analysis was conducted to verify such as validity in brand image or brand attitude. As for Multiple regression analysis, was performed to verify and in the research model, and in and , the mediation was defined through the Sobel Test in order to verify the brand image mediating effects on VMD, store satisfaction, and revisit inquiry of sports store. Results - Qualitative research shows that VMD sub-variables such as aesthetic, fitness, and functional convenience influence store satisfaction and revisit intention. As a result of analyzing the mediating effect of the brand image, the more VMD is strengthened, the more brand image is improved and store satisfaction is also increased. Conclusions - VMD enhancement requires a VMD strategy aligned with the company's management policies and objectives, a visual directing and consistent concept that delivers a strong message to customers. The customer actual purchasing behavior is a combination of various factors such as sports item stores' interior design, display, advertisement promotion like POP(Point of Purchase), salespersons and their service quality, so that the VMD image and the brand image must be consistent and a unique strategic plan is required.

The influences of Adolescent’s Volunteer Service Activity on Perception toward the Elderly (청소년의 자원봉사활동이 노인 인식에 미치는 영향)

  • 김지형;장윤옥
    • Journal of Families and Better Life
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    • 제19권5호
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    • pp.83-99
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    • 2001
  • The propose of this study was to investigate the influences of adolescent’s volunteer service activity on perception toward the elderly. The subjects of this study were 556 students who were selected at random from the second grade of high school in the city of Daegu. A questionnaire was used as survey method. Factor analysis and ANOVA were employed for data analysis and Scheffe test for post-hoc analysis. The main findings were as follow: First Adolescent’s perception toward the elderly was hardly different according to the adolescent’s overall volunteer service activity. The participation attitude, the whole participation time, and the voluntary participation time of the adolescent’s overall volunteer service activity had no effect on the adolescent’s perception toward the elderly. But adolescents who were high in the degree of the participation satisfaction with overall volunteer service activities had a more positive perception on social aspect of the elderly than those who were low in it. Second, adolescent’s who participated in volunteer service activities for the elderly showed a noticeable difference in their perception toward the elderly. adolescents who participated in volunteer service activities for the elderly, those who had a enthusiastic participation attitude over volunteer service activities for the elderly had a more positive perception of the family-relationship and social aspects of the elderly than those who had a passive participation attitude in it. Futhermore, adolescents who were high in the degree of the participation satisfaction over volunteer service activities for the elderly had a more positive perception of the family-relational and social aspect of the elderly that those who were low in it. Also adolescents, who spent a lot of time in whole and voluntary participation over volunteer service activities for the elderly, had a more positive perception of the social aspect of the elderly than those who spentless time.

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