• Title/Summary/Keyword: perception & satisfaction

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The Determinants of Tap Water Consumption Patterns (수돗물 음용행동의 영향변수에 관한 연구)

  • Kim Young-Seen
    • Journal of Families and Better Life
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    • v.24 no.2 s.80
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    • pp.93-106
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    • 2006
  • This study investigated the determinants of Tap Water consumption patterns. Socio-demographic variables(gender, family income, education level, residual area) and consumer attitude knowledge(confidence, knowledge, problem experience, risk perception and aesthetic satisfaction)were included in the analysis. Three hundred fifty-nine teachers were participated in this study. ANOVA(Scheffe test), t-test, regression and logistic regression were conducted. The results of this study are as follows: 1. Tap water was consumed by only 1.7%, boiled water prior to drinking by 37.9%, water filtered by 39.8% and bottled water by 19.0%. 2. Consumer attitude knowledge was affected by socio-demographic variables. That is, aesthetic satisfaction was affected by age, risk perception by gender and educational level, confidence by educational level, knowledge by gender and age, and problem experience by age. 3. Logistic regression analysis indicated that age, confidence and aesthetic satisfaction were the determinants of bottled water or filtered water choice. However, risk perception was not a significant determinant. This suggests alternatives to tap water is related to non-risk, or non-safety factors.

A Study on Married Female Immigrants' Life Style and Marriage Satisfaction in Terms of Preparing Their Old Age in Chungcheongnam-do (여성결혼이민자의 라이프스타일, 부부관계 만족도, 노후준비의식에 관한 연구: 충청남도지역 여성결혼이민자를 중심으로)

  • Son, Hi-Ran;Song, Sun-Hee
    • Journal of the Korean Home Economics Association
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    • v.49 no.10
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    • pp.57-69
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    • 2011
  • The purpose of the present study was to examine married female immigrants' life style and marriage satisfaction on the perception of preparing their old age. We also investigated how socio-demographic factors influence their Preparation for old age. For the study, -data were collected from 350 questionnaires obtained from female immigrants living in Chungcheongnam-do. Cronbach's ${\alpha}$ tests were conducted for reliability, and regressional analysis was conducted to test our hypotheses. The results of this study shows that there is evidence of relations among the sub-variables. However, we found attitudes to safety and material pursuit are not related to married female immigrants' preparations for their old age. On the other hand, the results indicate that their life style and marriage satisfaction influences their perception of preparing their old age in a positive way. Finally, sociodemographic factors such as gender, age, education, marriage status, occupation and income are shown to affect the women's perception of preparing their old age positively.

Consumer Behavior and Perception of Ginseng Products by Different Age Groups

  • Kim, Na-Young;Han, Myung-Joo
    • Journal of the Korean Society of Food Culture
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    • v.27 no.3
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    • pp.324-330
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    • 2012
  • This study investigated the perception, consumer pattern and satisfaction of the ginseng products of 600 people in the Seoul area surveyed from Feb. 1 to 28, 2011. The perception and satisfaction tests were performed using a 5-point scale (1=disagree (dissatisfy) very much, 5=agree (satisfy) very much. People perceived ginseng to have refreshment (3.86), immuno-modulation (3.78), anticancer (3.51), and antiaging (3.41) properties. People in their 20s (4.02) scored high on refreshment compared to people in their 60s and over (3.73). Most people (79.8%) consume ginseng products and prefer red ginseng (74.3%). More people in their 40s (54.1%) and 50s (48.2%) consume ginseng products for refreshment than people in their 20s (38.7%), 30s (41.5%) or 60s and over (40.0%). However, more people in their 50s (36.1%) and 60s and over (43.6%) consume ginseng products for disease prevention than people in their 20s (8.6%). Most people (66.4%) take ginseng all year round. People in their 20s (2.70) showed a smaller satisfaction score of the taste of ginseng products than those in their 30s (3.21), 40s (3.23), 50s (3.26) and 60s and over (3.38).

Life Satisfaction of Rural Wives and the Influencing Factors on it (농촌부인의 생활만족과 영향요인)

  • 한경미
    • Korean Journal of Human Ecology
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    • v.1 no.1
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    • pp.66-80
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    • 1998
  • The purposes of this study were to analyze the family life, farm wort and leisure satisfaction of rural wives in Chonnam district. 300 farmhouses were selected by stratified sampling from 20 Myon in Chonnam district, 283 wives were interviewed using questionnaire. The results are as follow : 1) The level of wives's value perception of agriculture was low. The level of satisfaction of family life was higher than farm and leisure life. The farm satisfaction is the lowest. 2) family environment variables(such as age, education, children number, yearly income, family type, the number of year of house built), variables connected with farm life(major type of agriculture, value perception of agriculture, underdeveloped cause, living period in farm), and variables connected with time use significantly influenced on the life satisfaction. To promote the satisfaction of rural wives various implications were discussed. (Korean J Human Ecology 1(1) : 66∼80, 1998)

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Fashion Image Preference, Pursued Image and Self-Image Satisfaction of Businessmen According to Personality Types (직장 남성의 성격유형에 따른 의복이미지 선호, 추구이미지와 이미지 만족도)

  • Kim, Hyun-Sue;Lee, Ji-Yeon;Lee, Youn-Hee
    • Journal of the Korean Society of Costume
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    • v.62 no.1
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    • pp.1-13
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    • 2012
  • This study is aimed at finding out the self-perception and value of clothing they wear to today's businessmen who work in a fast-growing global network society and for developing a suitable image consulting program for businessmen. The purpose of this study is to categorize businessmen into personality types, and then analyzing purchase behaviors for clothing and image perception, self-image satisfaction among categorized groups. The participants of this study are 320 businessmen who are from 20's to 50's and working in Seoul. A total of 302 questionnaires were used for the survey of this study. The questionnaire is composed of 3 different parts as follows: 1) personality types, 2) purchase behaviors for clothing and image perception, 3) self-image satisfaction. The methods of this study are frequency analysis, descriptive analysis, factor analysis, variance analysis, cluster analysis, t-test and reliability analysis. In conclusion, an image consulting education program for businessmen has to be based on one's own personality type, current fashion style and image perception. Each person has to be provided a unique direction to increase his self satisfaction, which will result in improvements in both personal image satisfaction and social satisfaction. These changes will ultimately become the driving force of career life.

The effects of the components of a fashion show on viewing satisfaction (패션쇼 관람만족에 영향을 미치는 패션쇼구성요인에 관한 연구)

  • Choi, Hyun-Joo;Shin, Young-Ok
    • Journal of Fashion Business
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    • v.12 no.1
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    • pp.45-62
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    • 2008
  • The purpose of this study is to identify how the components of a fashion show can influence the perception of the spectators, and what the spectators most like in a fashion show. Through the analysis on the literature reviews and in-depth interviews with professional's organizing fashion shows we established a list of the main components, which allowed us to set up a questionnaire. The results regarding the viewing satisfaction of the spectators at a fashion show were investigated and came out as follows: First, the components of fashion show are generally viewed to be four factors: the program, the directing, the model, and the sets. These four factors are influencing the perception of the spectators and are very important to the success of a fashion show and the enjoyment of a fashion show by spectators. Second, it is shown to us that the most influential factor for the perception is 'the directing'(stage scenery, background music, lighting, effects etc.), and the next is 'the sets'(convenience seat, display, service facilities etc.). So, in order to raise the level of satisfaction for the spectators, it is advisable to concentrate on these two main factors. Finally, we would suggest that the organizer of a fashion show shall carefully analyze how spectators understand and perceive the components of a fashion show. This study provides information about how the components of a fashion show can influence the spectator's perception and presents suggestions on how to improve a fashion show by reorienting it towards the satisfaction of the spectator. In addition, there needs to be a strategy by customer satisfaction experience to reinforce a customer-oriented fashion show and heighten a viewing satisfaction for spectators.

Apparel Fit by Body Perception and Body Satisfaction

  • Lee, Kyung-Lim;Park, Sook-Hyun
    • Proceedings of the Korea Society of Costume Conference
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    • 2003.10a
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    • pp.55-55
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    • 2003
  • The purpose of this study was to find out apparel fit satisfaction according to item (jacket, pants, skirt) by body perception and body satisfaction. This research was done by a survey method. Statistical analysis such as frequency, a percentage, arithmetic average, standard deviation and Pearson's correlation, Crosstabs(Chi-square) were used for data analysis.

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A Study on the Effect of Public Libraries' ESG Management on Its Perception, User Satisfaction, and the User's Intention to Revisit (공공도서관의 ESG경영이 도서관 인식, 이용자 만족도 및 재이용 의도에 미치는 영향)

  • Mi Ok Jeong
    • Journal of the Korean Society for Library and Information Science
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    • v.58 no.1
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    • pp.303-328
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    • 2024
  • In this study, we designed and verified a research model in order to determine whether ESG management for public libraries affects the perception of libraries, user satisfaction, and the intention to revisit. A survey was conducted among the users of six public libraries in the Gyeonggi region and 25 libraries in Seoul, and 247 valid responses from the survey were analyzed. The analysis revealed that the environment and society factors of ESG management had a positive effect on the perception of libraries and user satisfaction. It also showed that the libraries' perception had a positive impact on user satisfaction and the intention to revisit, and user satisfaction showed a positive correlation for the intention to revisit. From the analysis, we can infer that the effects of ESG management were reflected in everyday life via public libraries as ESG management of the public libraries influenced the perception of libraries, user satisfaction, and the intention to revisit. We confirmed that users showed the intention to revisit if the library provides positive and sincere satisfaction through ESG management, due to public libraries having ethical and moral significance to users. We have also put forward practical marketing strategies and identified areas for enhancement that can prove beneficial to public libraries.

Learner's perception and Learning Satisfaction on e-learning in the University Blended Learning Environment (블렌디드 러닝(Blended Learning) 환경에서 e-learning에 대한 학습자의 지각정도와 학습만족도 -S 대학 보건교육학 강좌를 중심으로-)

  • Han, Ji-Young;Lee, Eun-Hwa
    • The Journal of Korean Association of Computer Education
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    • v.13 no.6
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    • pp.69-77
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    • 2010
  • This purpose of this study is to investigate the learner's perception and learning satisfaction on e-learning in the university blended learning environment. The participants in this study were signed up for Health Education. Collected data were analyzed by using the SPSS program. The results are as follows. The average of learner's perception and learning satisfaction on e-learning was higher than the middle. the most of learners recognized that e-learning is efficient to cultivate computer usage ability. Relation between learner's perception and learning satisfaction on e-learning showed a positive correlation. Learning satisfaction could be influenced by learner's perception on e-learning. Considering all these results, the blended learning which mixs face-to-face learning and e-learning is meaningful.

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The effect of housing type on the perception of the quality of housing environement and housing satisfaction (주택유형이 주거환경의 질인지와 주거만족도에 미치는 영향)

  • 김미희
    • Journal of the Korean Home Economics Association
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    • v.23 no.2
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    • pp.55-66
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    • 1985
  • This study is intended to compare the quality of housing envirionments between single family house and apartments. To be specific, firstly, it is to be examined as to whether there exists any differences between residents of single family house and those of highrise apartments in terms of their perception of the quality of housing environment. Secondly, the major factors of the perception of the quality of housing environment may be linked to the level of housing satisfaction are to be explored in this study. The perception of the quality housing environment is composed of four factors such as living space, noise, neighbor environment, and structural feature. For the purpose, questionnaires were adinistered to 125 home makers living in single family house and 125 home makers in high-rise apartments in Kwangju. The data were analyzed with factor analysis, analysis of variance, and multiple regression analysis.The following conclusions are derived from the data analysis in thi study: 1) Resjdents of apartments tended to be more satisfied with structural feature of housing unit and less satisfied with noise than those of single family house. There are negligible differences between two housing types in perception of the quality of living space, and neighbor environment. 2) According to the singhle family house group, it is found that structural feature, neighbor environment, and living space predict most of the variance in the level of housing unit satisfaction. It is also turned out that neighbor environment, noise, and structural feature have impact on the level of neighborhood statisfaction. 3) the apartments group shows that structural feature is the only predictor having impact on housing unit satisfaction. It is found that neighbor environment factor predicted the level of neighborhood satisfaction.

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