• Title/Summary/Keyword: perceived popularity

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The effect of Privacy Factors on the Provision Intention of Individual Information from the SNS Users (SNS 이용자의 프라이버시 요인이 개인정보 제공의도에 미치는 영향)

  • Min, Hyeon-Hong;Hwang, Gee-Hyun
    • Journal of Digital Convergence
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    • v.14 no.12
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    • pp.1-12
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    • 2016
  • Today, with the popularity of smart phones and the proliferation of SNS, anyone is exposed to the risk of personal information leakage. Unlike the prior studies of privacy, this research aims to identify the privacy factors affecting the provision intention of individual information from the SNS Users. This study also analyses how the perceived privacy risks and corporate trust affect the provision intention of individual information. The analysis results of empirical data show that despite experiencing the privacy leakage such as direct hacking and being aware of the risk, people are providing firms with personal information. The most influential variables to perceived privacy risk are information privacy policy, information privacy concern, previous privacy experience and information privacy awareness in the decreasing order of importance. Those to the corporate trust are information privacy policy, information privacy awareness, previous privacy concern and information privacy experience. Besides, the corporate trust and the perceived privacy risk also affect the provision intention of personal information. Finally, this study proposes the implications for personal information privacy.

Consumer Acceptance of Cashierless Fashion Stores -Effect of Store Attributes and the Moderating Role of Consumer Technical Readiness- (무인패션점포 수용 - 점포속성의 영향과 소비자 기술준비도의 조절효과 -)

  • Soyun Park;Soo-kyoung Ahn
    • Fashion & Textile Research Journal
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    • v.25 no.1
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    • pp.11-23
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    • 2023
  • With the proliferation of the "Untact" culture (non-face-to-face society), advanced technologies have accelerated the cashierless systems in the retail context. Cashierless fashion stores are expected to grow rapidly in the same way automated convenience stores grew in popularity. Applying the extended technology acceptance theory, this study aims to investigate how the attributes of cashierless fashion store influence consumers' acceptance of it and to examine how consumer's technology readiness moderates the model. Two online surveys-preliminary and secondary-were conducted to collect data from consumers in their 20s and 30s who had experienced cashierless stores over the past year. To analyze a total of 423 responses, this study conducted a confirmatory factor analysis, a multi-group factor analysis, a multi-group structure equation modeling, and a descriptive analysis. The results demonstrate that convenience, trustworthiness, and price had a positive impact on perceived ease of use, while service quality had a negative one. Enjoyment, convenience, trustworthiness, and price positively influenced perceived usefulness. Both perceived ease of use and usefulness increased the intention to use. Furthermore, the multi-group comparison confirmed that the positive dimensions of consumer's technology readiness played a moderating role in the model. This study provides a research foundation for consumer acceptance of technologically advanced stores and offers practical implications to companies planning cashierless fashion stores.

The Effects of Self-Consciousness and News Consumption on Facebook

  • Lee, Mina;Yang, Seungchan
    • Journal of Internet Computing and Services
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    • v.21 no.1
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    • pp.87-93
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    • 2020
  • The popularity of social media has led to a variety of communicative behaviors among users. This study targeted Facebook as a representative social medial platform because it has the most subscribers in order to investigate factors that influence Facebook usage. In particular, because a person's behavior is based on how they are perceived by others, self-conscious behavior was examined in the study. Facebook usage and news consumption were examined to ascertain the effects of self-consciousness. An online survey was conducted to examine how private SC and public SC (SCs), affects Facebook usage (profiles and writing posts) and news consumption (clicking "like" and sharing news). 616 participants completed the survey, and results indicated that public SC was positively related to the degree of profile updating and post writing. On the other hand, private SC was positively related to the degree of news sharing. These results suggest that psychological elements significantly predict a user's behavior on Facebook.

Determinants Affecting Intention to Campus SNS in China

  • Hou, Jie;Fan, Liu;Lee, Sang-Chul;Suh, Yung-Ho
    • Proceedings of the Korean Society for Quality Management Conference
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    • 2009.10a
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    • pp.176-181
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    • 2009
  • Social networking service (SNS), which is based on the "six degree separation" theory, has gained its popularity in recent years. SNS creates a new way for maintaining relationship and sharing information over the virtual space. As a major branch, campus SNS provides a new platform for student to study as well as build and maintain inter-personal relationships. The highly realness of personal information and relatively strong group cohesion of campus SNS has turned it into an inevitable tool in students' daily life. The rapid growth of SNS in campus is creating huge academic and commercial benefits. However, little comprehensive research reveals what are determinant factors in driving students' intention to participate in campus SNS. In this paper, we conceptualize the participation of campus SNS as a social behavior and evaluate the impact made by social factors such as subjective norms and identity, as well as the impact of perceived reality and playfulness through an extended technology acceptance model.

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Classifying the Latent Group of Elementary School Students Based on Social Achievement Goals Types and the Exploration of Peer Status and Aggression (초등학생의 사회적 성취목표 유형에 따른 잠재집단 분류와 또래지위 및 공격성과의 관련성 탐색)

  • Choi, Eun-Young
    • Korean Journal of School Psychology
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    • v.17 no.2
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    • pp.223-241
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    • 2020
  • The purpose of this study was to explore the latent profiles of social achievement goals and to investigate the differences in peer status (perceived popularity, social preference) and aggression (overt, relational, cyber) among those profile groups. Social achievement goals and cyber aggression data was acquired through self-reporting, and perceived popularity, social preference, and overt and relational aggression were assessed through peer nomination. Applying the latent profile analysis(LPA) to 1,239 elementary school students, three distinct groups of social achievement goals were identified: a development-oriented achievement goal group, an average social goal group, and a overall-high social achievement goal group. Using logistic regression analysis, the relationships between the latent group, peer status, and aggression were examined. The result indicated that the higher the social preference, the lower the probability of belonging to the 'overall-high social achievement goal group'. And the higher the cyber aggression, the lower the probability of belonging to the 'development-oriented achievement goal group'. In addition, the higher the relational aggression of the second time, the higher the probability of belonging to the 'overall-high social achievement goal group' as compared to the 'average social goal group'.

The Effect of Personal trait on Perceived Value and Recommendation Intention : Focus on one-person media contents (개인성향에 따른 1인 미디어 콘텐츠의 가치 지각 및 추천의도에 미치는 영향)

  • Ju, Seon-Hee;Song, Min-Young;Kim, Byung-Kuk
    • Journal of the Korea Convergence Society
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    • v.9 no.12
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    • pp.159-167
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    • 2018
  • As the popularity of single-person media content increases, We investigated the causal relationship between perceived value and intention to recommend to others. Individuality was studied on the tendency to sensation seeking and novelty seeking, which is a tendency to take boredom sensitive to monotonous and repetitive daily routines, and novelty seeking refers to new information and stimuli. The hypothesis was that high sensation seeking and high novelty seeking would perceived emotional value, epistemic value, and economic value for a single person 's media content. Hypothesis testing was performed using multiple regression analysis using SPSS21. As a result of the hypothesis test, The novelty seeking has a positive effect on emotional value, epistemic value, and economic value. Users who want to explore and enjoy new things could perceived the emotional value of having fun, fun, and sadness through single-person content, perceived a epistemic value and enjoy new information and situations as a tool to recognize new stimuli and know what they didn't know. And it could be seen that users perceive the economic value that they can enjoy at low cost or free service. The sensation seeking has a significant effect on epistemic value, but it did not affect emotional value and economic value significantly. Those who have a high tendency to sensation seeking can perceive curiosity about one-person media contents, so that they can perceive epistemic value. However, those who feel that they have not significant influence on economic value and emotional value can easily understand that expecting one's content does not feel bored by paying for a low cost or free service.

Inferring Pedestrian Level of Service for Pathways through Electrodermal Activity Monitoring

  • Lee, Heejung;Hwang, Sungjoo
    • International conference on construction engineering and project management
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    • 2022.06a
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    • pp.1247-1248
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    • 2022
  • Due to rapid urbanization and population growth, it has become crucial to analyze the various volumes and characteristics of pedestrian pathways to understand the capacity and level of service (LOS) for pathways to promote a better walking environment. Different indicators have been developed to measure pedestrian volume. The pedestrian level of service (PLOS), tailored to analyze pedestrian pathways based on the concept of the LOS in transportation in the Highway Capacity Manual, has been widely used. PLOS is a measurement concept used to assess the quality of pedestrian facilities, from grade A (best condition) to grade F (worst condition), based on the flow rate, average speed, occupied space, and other parameters. Since the original PLOS approach has been criticized for producing idealistic results, several modified versions of PLOS have also been developed. One of these modified versions is perceived PLOS, which measures the LOS for pathways by considering pedestrians' awareness levels. However, this method relies on survey-based measurements, making it difficult to continuously deploy the technique to all the pathways. To measure PLOS more quantitatively and continuously, researchers have adopted computer vision technologies to automatically assess pedestrian flows and PLOS from CCTV videos. However, there are drawbacks even with this method because CCTVs cannot be installed everywhere, e.g., in alleyways. Recently, a technique to monitor bio-signals, such as electrodermal activity (EDA), through wearable sensors that can measure physiological responses to external stimuli (e.g., when another pedestrian passes), has gained popularity. It has the potential to continuously measure perceived PLOS. In their previous experiment, the authors of this study found that there were many significant EDA responses in crowded places when other pedestrians acting as external stimuli passed by. Therefore, we hypothesized that the EDA responses would be significantly higher in places where relatively more dynamic objects pass, i.e., in crowded areas with low PLOS levels (e.g., level F). To this end, the authors conducted an experiment to confirm the validity of EDA in inferring the perceived PLOS. The EDA of the subjects was measured and analyzed while watching both the real-world and virtually created videos with different pedestrian volumes in a laboratory environment. The results showed the possibility of inferring the amount of pedestrian volume on the pathways by measuring the physiological reactions of pedestrians. Through further validation, the research outcome is expected to be used for EDA-based continuous measurement of perceived PLOS at the alley level, which will facilitate modifying the existing walking environments, e.g., constructing pathways with appropriate effective width based on pedestrian volume. Future research will examine the validity of the integrated use of EDA and acceleration signals to increase the accuracy of inferring the perceived PLOS by capturing both physiological and behavioral reactions when walking in a crowded area.

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Developing A Framework of Customer Classification for Customer Relationship Management : Focusing on Online Auto Insurance (고객관계관리를 위한 고객 분류 프레임워크 개발 : 온라인 자동차보험을 중심으로)

  • Lim, Se-Hun
    • Journal of Digital Convergence
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    • v.10 no.5
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    • pp.67-78
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    • 2012
  • Recently, the interesting of customers in online auto insurance is rapidly increasing. The one of major reasons is economical benefit. offline auto insurance products as a service formed high price. However, online auto insurance relatively formed low price. Thanks to these characteristics of online auto insurance has gained great popularity. Therefore, in purchasing online auto insurance, consumers carefully buy products of auto insurance. In this study, we classified the $2{\times}2$ matrix (online preference group, economic pursuit group, convenience oriented group, and carefulness approach group) in online auto insurance consumers focusing on the perceived benefits and price acceptance. From an economic point of view of consumers around the perceived benefits and price acceptance, we analyzed the relationships among easy of use, usefulness, attitude, and purchase intention in automobile e-shopping mall. The results of this study will provide the useful implications for the planing CRM(customer relationship management) strategy for improving purchase intention of customers to online insurance companies.

The Role of Relational Commitment and its Antecedents in User Loyalty of Mobile Messenger Services (모바일 메신저 서비스에서 관계적 몰입과 선행 요인이 사용자 충성도에 미치는 영향)

  • Kim, Byoungsoo
    • Journal of Digital Convergence
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    • v.12 no.1
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    • pp.241-251
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    • 2014
  • Mobile messenger services (MMSs), such as Kakaotalk, Wetalk, Line, and Whatsapp, are gaining popularity worldwide because of communicating with other people without any cost. We examined key antecedents of user loyalty to understand user's decision-making process in the MMS environment. To capture a long-term relationship with service providers, we posit relational commitment and user satisfaction as key predictors of user loyalty. Moreover, the effects of perceived usefulness, perceived enjoyment, and corporate image on user's decision-making processes were examined. The proposed model was tested by applying partial least squares to data from 220 experienced Kakaotalk users. The findings of this study found that both relational commitment and user satisfaction play an important role in enhancing user loyalty in the MMS context. The analysis results indicate that corporate image influences relational commitment and user loyalty through user satisfaction. The analysis results help MMS providers establish management or marketing strategies to effectively improve user loyalty.

The Effect of the Consumer's Perceived Risk on the Level of Information Search (제품유형에 따른 소비자의 구매위험지각이 정보탐색수준에 미치는 영향 - 지식수준의 조절역할을 중심으로 -)

  • Shin, Bong-Sup;Park, Ju-Young
    • Journal of Global Scholars of Marketing Science
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    • v.16 no.3
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    • pp.143-167
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    • 2006
  • Despite the popularity of e-commerce, the understanding of preferred product types for information searches and purchase on the internet are not sufficient. This paper studies the effect of risk perception on information search behavior through online only, offline only, and on-offline together. Specially, this study classifies product types into search goods, experience goods, and credence goods. The study attempts to determine how the relationship between the perceived risk and the information search is influenced by the product knowledge level. The results show that the higher the risk perceptions about experience goods and credence goods, the more the consumer searches information through online and offline together when the consumer's knowledge level is low. When the consumer's knowledge level is high, however, the higher the risk perception regarding search goods, the more the consumer searches information through online only.

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