• 말소리와 음성과학
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• 제1권3호
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• pp.57-63
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• 2009

The two specific research questions pursued in this paper are: (i) how Korean speakers perceive Hindi stops in terms of the three laryngeal categories of Korean stops; (ii) how well Korean speakers do with an ABX perception test that utilizes a total of 52 Hindi minimal pairs where all sounds are identical except for the laryngeal features of a stop in each word. A total of 45 university students participated in this experiment. The results showed that (i) Koreans tended to perceive Hindi voiceless unaspirated stops as Korean fortis ones, voiceless aspirated stops as aspirated ones, voiced stops as lenis ones, and breathy stops as aspirated ones, and (ii) Koreans had difficulty in distinguishing between voiceless aspirated and breathy stops in Hindi.

• 영어어문교육
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• 제13권2호
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• pp.129-153
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• 2007

When English language teachers are deciding on their priorities for teaching pronunciation, it is imperative to know what kind of differences and errors are most likely to interfere with communication, and what special problems particular first-language speakers will have with English pronunciation. In other words, phoneme discrimination skill is an integral part of speech processing for the EFL learners' learning to converse in English. Training using sound visualization technique can be effective in improving second language learners' perceptions and productions of segmental and suprasegmental speech contrasts. This study assessed the efficacy of a pronunciation training that provided visual feedback for EFL learners acquiring pitch and durational contrasts to produce and perceive English phonemic distinctions. The subjects' ability to produce and to perceive novel English words was tested in two contexts before and after training; words in isolation and words in sentences. In comparison with an untrained control group, trainees showed improved perceptual and productive performance, transferred their knowledge to new contexts, and maintained their improvement three months after training. These findings support the feasibility of learner-centered programs using sound visualization technique for English language pronunciation instruction.

• 대한전자공학회:학술대회논문집
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• 대한전자공학회 2006년도 하계종합학술대회
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• pp.307-308
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• 2006

In recent, displays have very good properties at high luminance, fast response, and size. Also They have good quality in terms of color according to the development of the gamut extension and color reproduction. However, despite these merits, there is a characteristic that at a high luminance display, observer perceive the different color from the originally re-producted color due to the change of perceived luminance in human visual system. In this paper, we propose a model that is the hue shift phenomenon between a normal display and a high luminance display, and then an algorithm which compensate the color between two devices, so that observer can perceive the same color.

• 한국주거학회논문집
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• 제14권4호
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• pp.131-138
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• 2003

The purpose of this study was to examine how the purchasers perceive the effects of the unit characteristics within the complex on the apartment prices. Six major characteristics of the apartments : orientations and floors; views; structures; conditions and maintenances of interior materials; interior alterations; and access to the outdoor facilities were included for the analysis. The data were gathered from 284 households in seven private apartment complexes in Ulsan. It was found that the price of the apartment was higher if it was southward, on the royal or semi-royal floors, with the nice view for the riverside or any other landscape resources, or openness. Other characteristics which increase the price were the hall type not the corridor one, inner side of the building, good conditions of interior materials, and extended balcony.

• 한국치위생학회지
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• 제18권4호
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• pp.561-570
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• 2018

Objectives: This study explored the perception and practice of privacy protection of some dental hygiene students. Methods: On the basis of survey data from 126 respondents, the correlation between the perception and the practice was analyzed. Also the multiple regression analysis was performed on the variables that affect the practice. Cronbach's ${\alpha}$ of the questionnaire was more than 0.6. The items were scored on 5 points scale or true-false type. Results: The perception of privacy protection was 3.23 points, the law is 0.88 points, and the practice is 3.47 points. The educated students were more perceive than those who did not(p<0.05). The higher the perception, the higher the practice(r=0.230, p<0.01). The practice was influenced by the perception(p<0.05). Conclusions: Dental hygiene students should be educated to perceive and protect the personal and medical information of a patient. Also, an educational institutions need a efforts to protect personal information.

• International Journal of Contents
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• 제16권1호
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• pp.10-24
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• 2020

As many brands use social media influencers (SMIs) on Instagram to advertise, not disclosing advertised content affects how consumers perceive these influencers. The purpose of this study was to investigate two objectives: 1) recent advertising disclosure types on Instagram and 2) the factors that affect consumer responses towards Instagram influencers posting advertised content. Using an experimental 2x2 between-subjects design (N=200), the findings show that "sponsored" and "paid partnership with" are two recent types of ad disclosures. However, both factors are insignificantly different from each other. Also, ad disclosure condition enhances the trustworthiness of the influencer than no disclosure. Ad skepticism, source credibility, and the level of persuasion strongly relate to how consumers perceive Instagram influencers advertising for brands. These factors enable consumers to assess if the influencer is a reliable source of information when faced with advertisement. Ultimately, using disclosure gives full information to consumers about the persuasive intent, as well as increases positive consumer responses towards the influencer who discloses, thereby, enhancing the ethical use of the influencer advertising strategy and long-term consumer relationship.

• 산업융합연구
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• 제8권1호
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• pp.1-18
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• 2010

The purpose of this study is to examine the impacts of sports marketing mix factors on brand equities and consumer behaviors. The findings of this study are as follows: first, there are differences in sports marketing mix factors, depending on individual characteristics. Differences are found in gender and living standard with regard to individual characteristics and prices. second, there are differences in brand equities, according to individual characters. third, sports marketing mix factors impact brand equities. fourth, the sports marketing mix factors impact perceive quality, brand recognition, location related to brand image and products. fifth, sports marketing mix factors impact brand equities and consumer behaviors. In regards with brand equities and repeat purchases, sports marketing mix factors impact promotion, products, perceived quality and image. In satisfaction, the sports marketing mix factors impact location, price promotion and product recognition. In the intention of transmission by word of mouth, the factors impact price, products, perceive quality and image.

• 국제학술발표논문집
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• The 1th International Conference on Construction Engineering and Project Management
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• pp.875-880
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• 2005

This paper represents a partial outcome of a doctoral research undertaken at the University of Tokyo, Japan. The doctoral research looked on the phenomenology of innovation and its implications for the construction industry in Japan. This paper focuses on the perception of innovation by major Japanese construction clients and major Japanese construction firms. Among construction researchers innovation is a popular topic and no conference will miss covering the issue. After a period of very critical judgment on the ability of the construction sector to innovate and partially even frustration on the inflexibility of the sector, a much more positive attitude was taken. At present, most construction researchers would agree that the construction sector clearly is very innovative. That stands in contrast with how construction practitioners perceive their own sector. This paper presents the results of and empirical research in how construction clients and contractors in Japan perceive the issue of innovation. In fact the perceptions differ largely and give interesting insights on particularities of the Japanese construction sector and on the mismatch of clients and contractors perceptions.

• Asia Marketing Journal
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• 제21권1호
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• pp.65-87
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• 2019

Most studies on how people perceive a given quantity of items were conducted with visual cues exclusively and only offered spatial area based explanations, such as spatial estimation and perceptual grouping theories. This article establishes how people perceive a given quantity when only a written description is provided without any visual cues. Across two studies we show that variety decreases perceived quantity when a variety cue is given, while variety increases perceived quantity when a visual cue is not given. This is because people tend to rely heavily on spatial areas when a visual cue is present and because people are prone to confirmation bias when they are provided with no visual cues but only written descriptions. Furthermore, we highlight that quantity perception has a mediation effect on consumers' attitude-the intention to participate in sales promotional events. Lastly, we summarize the article and discuss its contributions, implications, limitations, and suggestions for future research.

• 디자인학연구
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• 제12권3호
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• pp.17-26
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• 1999

일반 대화속에는 물론, TV광고, 포스터, 신문, 잡지 등에 광범위하게 이용되고 있는 유머는 창조적인 사고로 아이디어를 개발하는 디자이너에게 훌륭한 표현수단이 되고 있으며 어떤 표현방법보다도 포용력 있고 설득적인 중요한 수단으로 그 가치와 함께 끊임없는 연구가 이루어지고 있다. 그러나 지금까지 유머에 관한 연구는 광고를 중심으로 상품구매에 미치는 영향에 관한 유머 소구효과가 대부분이라 실제로 새로운 표현방법을 개발하고자 하는 디자이너에게는 이러한 연구자료가 이용되지 못하고 있는 실정이다. 따라서, 수용자인 대중에게 효과적인 메세지 전달을 하기위해 노력하는 디자이너 입장에서 새로운 연구가 계획되어야 하며, 객관적으로 검증되고 실제적으로 활용가능한 자료가 필요하다. 본 연구는 인간의 가장 기본적이며 공통적 언어인 유머를 통하여 타이포그래피의 새로운 표현방법을 제시하고, 각 유형별로 어떠한 표현 특성이 있는지 분석하여 그를 토대로 디자이너와 대중이 공유할 수 있는 보다 타당성있고 효과적인 유머 표현을 위해 이의 효용성을 실증적으로 고찰하였다. 이러한 결과를 토대로 타이포그래피의 유머적 표현방법이 대중에게 어떻게 지각되고 있는지를 알고, 실험을 통해서 디자이너가 아이디어 개발에 접근해 가기를 바라며, 그러한 작업이 이루어질 때 보다 객관적이고 적합한 디자인을 계획할 수 있고 나아가 메세지 전달효과를 증대시킬 수 있다.