• 한국콘텐츠학회논문지
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• 제16권9호
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• pp.339-348
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• 2016

본 연구에서는 온라인 또래괴롭힘을 서로 알고 지내는 친구사이에서 SNS를 통하여 발생하는 괴롭힘으로 정의하고 온라인 또래괴롭힘에 영향을 미치는 요인을 파악하고자 하였다. 본 연구는 또래동조성이 높은 초기 청소년기에 해당하는 초등학교 5학년과 6학년 학생 375명을 대상으로 또래동조가 온라인 또래괴롭힘에 미치는 영향을 파악하고 도덕적 이탈의 조절효과를 분석하였다. 조절회귀분석 결과 반사회적 또래동조성이 높아질수록 온라인 또래괴롭힘이 증가하는 것으로 나타났다. 또한 반사회적 또래동조성과 온라인 또래괴롭힘의 관계에 있어 도덕적 이탈이 조절효과를 보이는 것으로 나타났다. 이에 본 연구에서는 온라인 또래괴롭힘에 대한 또래동조의 악효과를 감소시키기 위하여 인성교육을 통한 도덕적 이탈의 감소를 제안한다. 이를 통하여 초기 청소년의 반사회적 또래동조성을 감소시켜 효과적인 온라인 또래괴롭힘을 예방할 수 있을 것으로 기대된다.

• 대한가정학회지
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• 제39권12호
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• pp.253-269
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• 2001

The goal of this study is to examine the level of disposition conformity in everyday life and behavior conformity in clothes brand choice, and analyze the effects of disposition conformity and influential variables on behavior conformity in brand choice. For this analysis, the data were collected from 478 middle school and high school students in Seoul through surveys. Frequency, percentage, mean, standard deviation, Pearson's correlation coefficient, ANOVA, t-test, Duncan's multiple range test and multiple regression have been used to analyze the research objectives. Main findings are following; First, the 62.8% of the students showed high level of disposition conformity, and the 60.7% of them showed relatively low level of behavior conformity in brand choice. The adolescent consumers'disposition conformity to the reference groups in everyday life is in the order of parents, peer group, and mass media star. Second, the group differences in disposition conformity are diversified by independent variables. Among socio-demographic variables, disposition conformity to peer group differ by grade and disposition conformity to parents differ by the parents'education. Sex causes differences between groups in all disposition conformity except parents. In economic variables, the perceived level of living raises differences between groups in disposition conformity to the parent and whole disposition conformity. As the degree of disposable money gets higher in buying clothes, adolescent consumers conform more to the mass media star. Disposition conformity to parents and peer group were also differed by self-esteem. Third, significant variables, which affect the adolescent consumers'behavior conformity in brand choice, are grade, their mother's education, degree of disposable money in buying clothes, and disposition conformity to peer group and mass media star.

• 한국의류학회지
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• 제34권4호
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• pp.575-587
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• 2010

This study identifies the effects of the perceived risk by adolescents on fashion brand conformity for peer groups. Perceived risk, self-esteem, and gender were adopted as variables in order to analyze conformable fashion brand behavior with peer group consideration. A quantitative survey used 672 questionnaires from male and female students between the ages of 14 and 18. The data were analyzed using factor analysis and regression analysis. The results are as follows. First, the dimensions of the brand conformity and perceived risk were revealed. The brand conformity dimensions were normative, informational, and identificational conformity. The perceived risk dimensions were socio-psychological, economic, exchange-refund, performance, management, and fashion risks. Second, fashion (+) and performance (-) risk significantly affected three types of brand conformity. In addition, socio-psychological and economic risk positively affected informational brand conformity. Third, there were more factors of perceived risk that affected brand conformity in the highly self-esteemed group and in the female adolescent group.

• 가정과삶의질연구
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• 제31권5호
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• pp.173-184
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• 2013

The purpose of this study was to investigate adolescent consumers' consumption trends to identify their tendency for conspicuous consumption. To investigate adolescent consumers' consumption factors and conspicuous propensity for consumption, mass media, peers' effects & conformity were examined. The objects of the study are 503 middle and high school students in Seoul. The data were analyzed through frequency analysis, mean, standard deviation, t-test, Pearson's correlation, and hierarchical multiple regression analysis by using SPSS Win 12.0. The major results of this study are as follows: Firstly, the factors of gender, grade and allowance suggest a consumption-oriented attitude and conspicuous consumption is revealed to be the highest among female students rather than male students, and high school students rather than middle school ones. Allowance is significantly correlated with consumption-oriented attitude and conspicuous consumption. Secondly, factors that affect the propensity for the consumption-oriented attitude of adolescent consumers are mass media, peer conformity, and effects. Thirdly, the factors affecting the propensity for the conspicuous consumption of adolescent consumers are peers' effects, mass media, and peer conformity. This investigation could contribute to enhancing the understanding of adolescent consumers.

• 한국콘텐츠학회논문지
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• 제14권4호
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• pp.445-455
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• 2014

본 연구에서는 개인 미디어로 청소년들이 늘 휴대하고 있는 스마트폰을 통한 성 관련 콘텐츠 이용에 영향을 미치는 요인을 인구사회학적 속성, 개인적 속성, 그리고 미디어 이용시간이나 미디어의 종류 등을 통해 분석하고자 했다. 연구결과, 스마트폰의 성 관련 콘텐츠 이용 정도에 영향을 미치는 요인은 남학생, 고등학생, 아버지의 학력이 고등학교 졸업 이하인 경우 통계적으로 유의미한 영향을 미쳤고, 자기통제성이 낮을수록, 또래동조와 차별접촉이 높을수록 스마트폰으로 성 관련 콘텐츠를 더 이용하는 것으로 나타났다. 스마트폰에서 성 관련 콘텐츠의 의도적 노출 정도에 영향을 미치는 요인에서도 남학생, 고등학생의 경우 통계적으로 유의미한 결과를 나타냈고, 자기통제성이 낮을수록, 차별접촉이 높을수록 스마트폰으로 성 관련 콘텐츠를 의도적으로 이용하는 것으로 나타났다. 음란물의 노출 뿐 만 아니라 다양한 수준의 성 관련 콘텐츠의 영향 요인에 대한 연구를 바탕으로 청소년이 많이 이용하는 미디어 채널을 통한 건강한 성 관련 메시지의 전달 방법 등을 강구하고, 미디어 교육 등 미디어의 긍정적인 활용 방안을 제시함으로써 미디어가 청소년의 바람직한 가치관 형성에 도움을 주는 좋은 의미의 수퍼피어(super-peer)의 역할을 할 수 있도록 계속적인 연구가 필요하다.

• 아동학회지
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• 제32권3호
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• pp.91-105
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• 2011

The purpose of this study was to investigate the relationship between sexual development, sensation seeking traits, exposure to pornographic media, peer conformity, and potential delinquency on the part of Korean middle school students. In order to verify the model, we used structural equation model (SEM) analysis. 603 adolescents were participated in the study. The results were as follows; first, both male and female models goodness of fit and significant paths was proven. Second, it was also found that gender difference existed in the model. The implications of this study and the suggestions for future research were also discussed.

• 복식문화연구
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• 제5권3호
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• pp.47-56
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• 1997

The purpose of this study was to investigate relationship between self-concept and clothing conformity. The subject of this study were 154 purposively select student at woman\`s university in Seoul city. For statistical analysis, mean, standard deviation, x²-test , pearson\`s correlation, ANOVA. Duncan Multiple Range test were used. The result form experiment were as follow. 1. The group which has the higher level of self-concept showed significant the lower degree of conformity than the group which has the lower level of self-concept. 2. A student at a woman\`s university showed significant higher degree of conformity to the group of fashion expert than the group of peer.

• 복식문화연구
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• 제19권6호
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• pp.1320-1333
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• 2011

The purpose of this study is to investigate high school students' buying attitudes toward school uniform brands according to clothing conformity orientation. For this research, a survey was carried out to 418 boy and girl students in Seoul and Gyeonggi areas. The data analysis of this study was verified by descriptive analysis, factor analysis, reliability tests, cluster analysis, one-way ANOVA with Duncan-test, and ${\chi}^2$-test. The results are as follows. First, high school students preferred and had strong intentions to buy school uniforms of famous leading brands although they were not satisfied with famous brands. Especially, respondents tended to have favorable attitudes toward sophisticated and luxurious designs of famous school uniform brands. Second, respondents who had a conformity to parents tended to follow parents' opinions by purchasing famous brand uniforms. The conformity group of mass media preferred famous brands, and acquired the information about uniforms from various mass media such as television or magazines. A peer conformity group also preferred leading brands. Based on results of this study, curriculum of home education department should consist of contents for inducing rational consumption of uniforms by considering students' inclination of conformity. In terms of marketing perspectives, school uniforms firms need to reinforce strategies to improve products' quality and value for money.

• 한국가정과교육학회지
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• 제26권2호
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• pp.15-30
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• 2014

본 연구는 중 고등학교의 청소년을 대상으로 그들의 의복행동과 관련하여 동조적 준거특성과 유명브랜드에 대한 태도에 따라 학교생활적응에 어떠한 차이가 있는지 파악해 봄으로써 학생들의 학교생활적응을 도울 수 있는 의생활지도와 가정 교과의 의생활 교육 영역과 관련된 기초자료를 제공하는 것을 목적으로 하였다. 그 결과를 요약하면 다음과 같다. 청소년의 유명브랜드에 대한 태도와 학교생활적응의 차이를 가져오는 일반적인 변수는 성적과 월 용돈으로 나타났으며 성적이 높고 월 용돈이 20만원이상이거나 5-10만원인 경우 유명브랜드를 더 선호하며 학교생활적응을 더 잘하는 것으로 나타났다. 소년의 의복행동동조 준거그룹은 부모동조, 친구동조, 매스미디어동조의 세 요인이었으며 유명브랜드 요인은 네임이미지선호 요인과 품질선호요인이었다. 부모동조요인이 친구나 매스미디어동조요인보다 상대적으로 높았지만 세 요인의 전체평균은 보통수준 이하였다. 의복행동 동조준거특성은 유명브랜드에 대한 태도의 요인에 비해 더 큰 차이를 가져왔으며 친구와 매스미디어의 동조경향이 강한 그룹이 부모동조의 경향이 높은 그룹보다 상대적으로 유명브랜드를 선호하였다. 의복행동의 동조준거에 따른 학교생활적응의 차이를 살펴보면 보통수준일 때 친구와 매스미디어의 동조가 상대적으로 높은 그룹이 낮은 그룹보다 학교생활적응경향이 높았다. 또한 부모동조경향이 상대적으로 가장 높은 그룹 또한 학교규율과 교우관계는 좋은 것으로 나타났다. 보편적인 수준에서 의복행동 동조준거 경향이 상대적으로 높은 경우 학교생활적응에 긍정적인 관계라고 할 수 있다. 청소년이 유명브랜드를 선호하는 경우 학교규율적응은 낮았고 교우관계와 교사와의 관계적응은 상대적으로 더 높았다. 학습적응에 있어서는 유명브랜드에 대한 태도에 따른 유의한 차이가 나타나지 않았다. 다시 말하면 청소년의 의복행동 동조는 극단적이지 않으며 보편적인 수준에서는 친구와 대중매체의 의복행동의 동조와 유명브랜드를 선호하는 태도가 학교생활 적응에 긍정적으로 작용한다고 볼 수 있다.

• 정신신체의학
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• 제6권2호
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• pp.97-103
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• 1998

A dolescence can be defined as the period between pubescence and physical maturity, and the passage through adolescence(age of 12-19) forms a critical period. Major developmental tasks of adolescence are construction of an emancipated identity, realistic ambitions, and reasonable ideals, and the further development of sexual and social identities. In early adolescence one struggles to adjust psychologically to the spurt in growth and tensions filled with sexual and aggressive impulses. There are reshuffling of peer groups due to differing rates of maturation, early adolescence crushes, sublimation of sexuality, and the resurgence of oedipal feelings. One reaches so-called period of formal operations in cognitive development. In mid-adolescence one struggles to overcome family attachments and controls, and it is a time marked by revolt and conformity. One has to overcome sexual repression while caught in reactivation of oedipal attachment. Peer groups gains in importance, and the peer group changes into a youth group that carries the youth culture. Late adolescence is a period of achieving an ego identity and capacities for intimacy. One has to prevent premature closure : Identity foreclosure limits both opportunity and the ability to guide one's own life. Gradually adolescent begins to have a loss self-centered and narcissistic orientation to one's sexual and affectional needs, and becomes involved in love relationship.