• Journal of Broadcast Engineering
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• v.1 no.1
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• pp.1-6
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• 1996

Digital DBS service using Korea Sat starts at Korea Telecom's Yong-in transmission site. Total 6 transmitting stations are needed. At each transmitting station, 4 TV programs are compressed and multiplexed using MPEG-2, modulated into IF, RF signals, then finally transmitted through antenna. At DBS transponder, received signal is down converted, amplified and re-transmitted to earth. At receiver, signal is received by 45cm dish antenna, then wanted program is selected, demultiplexed and decoded. Transmission performance of BER lOE-ll is implemented by using FEe coding and QPSK modulation. For pay TV management, conditional access system, smart card and modem are used.

• The Journal of the Korea Contents Association
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• v.14 no.8
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• pp.342-364
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• 2014

The purpose of this paper is to provide an answer for the following question: What are the major shifts and implications of the unprecedently competitive and rapidly changing media ecosystem in the era of N-screen and OTT services? I've attempted to understand the complex and competitive nexus among media from an historical context by focusing on the displacement vs. complement thesis. The TPC model by Han has been employed for the analysis of the current dynamics of US media industries by triangulating three areas: Technology/industry, public policy and consumer/culture. More specifically, the US media landscape is initially divided into two competitive turfs - the competitors equipped with OTT services and the legacy media industry, and then the traditional media industry was grouped again into PayTV group(telecom service providers with IPTV and mobile TV, cable/Satellite TV networks) and Free (over-the-air) TV networks. Six major shifts were identified by the analysis: power shift in telecom carriers, power shifts in TV industry, Telecom/OTT partnership, time shifts, place shifts, and finally business model shifts.

• Proceedings of the IEEK Conference
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• 2001.10a
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• pp.19-23
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• 2001

In addition to landfilling and incineration, waste minimization and recycling have become priorities in Taiwan's municipal waste management strategies over the past 10 years. Major recycling initiatives being implemented in Taiwan include producer responsibility, "pay-as-you-throw, " and mandatory sorting provisions. Currently, the producer responsibility regime established under the Waste Disposal Act and administered by the Environmental Protection Administration (EPA) requires that manufacturers or importers of listed items, including containers, batteries. cars, motorcycles ("scooters"), tires, oil, televisions, refrigerators, air conditioners, washing machines, computers, and printers, pay recycling fees to government recycling funds. EPA then uses the recycling funds to subsidize collection and recycling. The 2001 recycling fund budget totals NT$57 billion (NT$35 = US$l). Under the producer responsibility regime, EPA-designated retailers ("sellers") must accept end-of-life items returned to them by the consumers. At the local level, Taipei City implements a pay-as-you-throw program, whereby citizens pay waste collection and treatment fees through the purchase of special trash bags approved by the Taipei City Government. However. recyclables that are separated by citizens are collected free-of-charge by the City. Taichung City and Kaohsiung City, on the other hand, enforce mandatory sorting schemes, whereby citizens face penalties if they don't separate recyclables from the trash before pick-up. These programs have resulted in a significant reduction in municipal waste. Per capita waste collected per day has dropped from 1.143 kg in 1997 to 0.978 kg in 2000. Targeting a 10% recycling rate for municipal waste in 2001. EPA plans to research and develop new recycling techniques, expand the scope of producer responsibilities, and strengthen existing municipal recyclable collection programs. To this end, among other initiatives, EPA has prepared a draft "Resource Recycling and Reuse Act" that would complement the existing producer responsibility programs by incorporating into the current recycling framework the concept of product life-cycle management.

• Journal of Digital Convergence
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• v.11 no.6
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• pp.1-9
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• 2013

The digital signal is terminated on Dec.31, 2012. But most of the analog cable subscribers are faced with the difficult reception of the digital because the government has defined the terrestrial broadcast as digital transition obligation operators. It is estimated that half analog of the total pay-TV subscriber that is approximately 10million households that are directly receiving terrestrial signal must hold the digital TV or DtoA convertor to transit digital. But cable system subscriber should buy Set-top box that are expensive and pay the expensive rates. The cast of analog cable subscribers has been classified as a group that can cause the most damage after digital switch. This study investigate the problem, and cause, solution of the analog cable subscribers that are placed in the blind spots of the digital switch.

• Journal of Internet Computing and Services
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• v.17 no.4
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• pp.145-159
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• 2016

This study points out the problems of absence of the legislation for standard regulation on Video on Demand(VoD) advertisement which grows so fast lately, for this it recommends making legal references, which have the definition of non-linear broadcasting & VoD advertisement and VoD advertisement standard regulation in the merged Broadcasting Act, and adopting co-regulation system. Pay TV operators providing VoD service have the opportunities to make money as subscribers uses it increasingly. In case of linear service, the Broadcasting Act regulates the advertisement strictly, but not the VoD ads. The reason why is that Korean legislation including the Broadcasting Act does not have legal reference to regulate it, instead of that, it rely on the self-regulation system which is operated by pay-tv players who provide the VoD ads. So, there is the limitation to protect the minors such as children and youth from the harmful VoD ads, to be invulnerable for advertisers to influence to advertising agents, and to ensure the regulatory effectiveness under player-centric self-regulatory regime. In this context, this study analyses the how to regulate VoD ads standard with a three-pronged approach. First, it analyses the VoD ads regulation system in overseas countries, UK, Canada, EU and Ireland. Each country has the legal reference to regulate it in the Broadcasting Act or lower statures and adopts the co-regulatory regime the NRA and the 3rd entity operate together. Second, it reviews the objectives and scope of VoD ads standard. This study recommends that the objective of it is users protection and the scope of it is standard regulation not commercial practice. Third, this study researches how to legislate for regulation of VoD ads standard. Considering VoD service's characteristics(non-linear service) and legal position of Ads agency(i.e. pay tv operators), it suggest that legal reference will be in the integrated Broadcasting bill, which is the general law, not individual. If it is available to regulate VoD ads standard with co-regulatory regime, it expects the enhancement of user protection from the harmful VoD ads and make up sustainability of the pay-tv players' self-regulation.

• Journal of Fashion Business
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• v.8 no.1
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• pp.34-48
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• 2004

The purpose of this study is to explore emotion aspects of consumers purchasing clothing through cable television home shopping. Qualitative research method is used to widely understand how emotion aspects of consumers have effected on their purchasing behavior. The results of depth interviews may be classified into 13 feelings factors satisfaction, pleasure/delight, respect, attraction, fresh, convenience, unburdened, emptiness, displeasure/temper, anxiety, tedious, distrust, regret. The content of information acquiring from the process of clothing purchase decision making is analysed. In the problem recognition stage, purchase motivation were physical space (around people) and imaginary space(by how clothing goods are introduced to consumers thorough TV monitor). In the information search stage, purchasing action patterns to search information were situational pattern and habitual pattern. In alternative evaluation stage, the considering best important factors to choice clothes were quality, price, design, and color. In purchase stage, consumers said they felt anxiety, because of characteristics of purchase way that they should pay first and then received the ordered goods a fews days later. In post-purchase behavior stage, if consumers satisfied goods purchased through TV home shopping, they recommended it to around others, but unsatisfied with ordered goods, they tried to refund, exchange with anther one, or write it on homepage of the home shopping company.

• The Journal of the Korea Contents Association
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• v.15 no.2
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• pp.529-541
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• 2015

Collaborative learning of collective intelligence-based model is also ideal in higher education did not yet consensus still in the theoretical level. To become collective intelligence-based collaborative learning is to mobilize the competence of the various members should be promoted as much as possible with their own services designed to actively participate in and contribute to the goals of the joint. Is still based collaborative learning model of collective intelligence, which does the actual model is not developed in education is a key program in creative fusion judge called talent. The evolution of the main features of the house just in shaping the content of a modern lecture geureohagi need to check from time to time to see and pay attention. As part of this study, attempts were associated with the tvN planning and attention to trying connector Executive Lecture show "Creative Club 199" content. Well oriented intention to converge the needs of the times, but it is even more compelling naeeotda implement the collective intelligence based on 'how' the reality is that together with the participants.

• The Journal of the Korea Contents Association
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• v.21 no.7
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• pp.171-180
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• 2021

Places exposed to mass media induce behavior by forming curiosity and expectations for potential travelers. The places reported through mass media influence viewers. Among TV programs, the most influential genre is drama, and reality programs that provide immersion with different characteristics from dramas influence viewers' choice of destination. CVM is mainly used for estimating the value of objects that cannot be evaluated in the market, such as tourist destinations. This study conducted an economic valuation of filming locations for dramas and travel entertainment programs using CVM, and then compared and analyzed the research results of the two filming locations. Linear and log logit analysis were performed to measure the willingness to pay for the filming location of the drama/travel entertainment program, and the payment amount was derived. The conclusion of the study is that as the travel cost required to visit the filming location of the drama/travel entertainment program increased, the intention to visit decreased. The amount payable when visiting the filming location of the drama/travel entertainment program was higher than the average consumption amount for a day trip, and the amount payable for the drama was higher than that of visiting the filming location of the travel entertainment program.

• Asia Marketing Journal
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• v.14 no.3
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• pp.103-118
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• 2012

Although music is one of the most important attributes of broadcasting communications, few studies have examined the relationship between background music and the behavior of audiences, particularly in the context of TV home shopping programs, where purchase decisions are made while watching the show. The objective of this study is to examine whether certain characteristics of music in broadcasting communications can affect the audiences' purchase intentions or behaviors. Unlike previous studies on this issue, this study considers the impulse-inducing capability (IIC) of music as an important variable affecting consumers' purchase intension. A 2×3 (high/low involvement and high/low/no IIC music) between subjects design was used for the experiments in the study. The TV home shopping programs in the high or low involvement condition were identical except for the type of background music: high IIC music, low IIC music, and no music. A total of 188 undergraduate students at a college in Seoul, South Korea participated in the study. Their ages range from 20 to 25 (median age = 22), and nearly 60% were male. Our analysis showed that in the low involvement condition, high IIC music was more likely to have a positive effect on purchase intentions than low IIC (common) music or no music did. Meanwhile, there was not any significant relationship between music and purchase intentions in the high involvement condition. Given that previous studies have provided no clear evidence of the effects of music on consumers' purchase intentions or behaviors, this study makes an important contribution to the literature in this field. The result of this study provides implications to the practitioners in the market, too. Marketers need to reevaluate the value of music used in broadcasting communications and pay more attention to find the right music for their campaigns. Limitations of this study as well as directions for future studies are also discussed.

• Proceedings of the Korea Technology Innovation Society Conference
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• 2003.11a
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• pp.23-40
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• 2003

초고속인터넷 접속서비스 시장이 성숙 단계에 접어듬으로써 성장세는 급격히 둔화되고 경쟁환경은 심화되는 과정에서 통신사업자들이 기존의 신규가입자 유치 위주의 정책에서 벗어나 초고속인터넷 가입자 인프라를 기반으로 새로운 부가 서비스 및 차별화 된 서비스의 개발을 통해 가입자 확대 및 ARPU(Average Revenue Per Unit)를 중대 시킬 수 있는 수익원 개발이 절실하다. 이러한 상황하에서 통신방송 융합 서비스는 통신사업자에게 기회와 위협이라는 상반된 현상으로 다가오고 있다. TV-based VOD 서비스는 보다 양질의 멀티미디어 서비스를 원하는 고객의 수요와 신규 고객을 유치하고 가입자를 Lock-in 시키며, 타 통신 사업자의 고객을 자사 고객으로 전환시키고자 하는 차별화 전략의 일환으로 도입되기 시작하였고, 또한 ARPU를 증대 시키고 다양한 수익원 개발의 일환으로 인터넷 접속서비스 외에 부가가치를 창출 할 수 있는 Killer Service로서 주목을 받고 있다. TV VOD 사업이 성공적으로 국내 시장에 정착될 경우, 통신사업자에게는 여러 형태의 수익원 발굴이 가능할 것으로 예상된다. 즉 가입비, 월 이용료, 부가 사용료 등과 같은 포괄적인 형태의 가입비가 주된 수익원이 될 것이이며, pay-per-view(PPV) 형태의 이용료 역시 주된 수익원이 될 것이다. 이 외에도 셋톱박스, 홈게이트웨이/서버 등과 같은 단말기의 임대와 판매를 통한 수익 창출방안과 다른 서비스들과 마찬가지로 광고도 중요한 수익원천으로 활용 할 수 있을 것이며 또한 미디어업체 또는 CP(contents provider)를 대상으로, 보안, 인증, 과금, 결제, 회원 관리, 이용정보 제공 서비스 등도 사업자의 수익원으로 활용할 이 있을 것이다. TV-based VOD 서비스는 망 진화에 따른 차세대 초고속인터넷 서비스 기술인 VDSL이나 Advanced 케이블모뎀을 이용 DVD 급 고화질의 TV-based VOD 서비스가 시작되면서 ARPU를 증대 시키고 다양한 수익원 개발의 일환으로 인터넷 접속서비스 외에 부가가치를 창출 할 수 있는 Killer Service로서 VOD서비스가 주목을 받고 있다. TV-based VOD 서비스는 가입자망의 진화 와 밀접하게 연관되어 전개되는 서비스로 Post-ADSL에 대한 예측과 VOD에 서비스에 대한 설문조사 결과를 토대로 하여 예측 한 바에 의하면 Post-ADSL 가입자는 2003년 153만명에서 2004년 444만으로 증가하고 2006년 987만 명에 이를 것으로 전망되고, VOD서비스 가입의향도 16%에서 2006년 34% 까지 증가하는 것으로 나타났다. 따라서 VOD서비스 가입자는 2003년 24만 명에서 2004년 98만으로 증가하고 2006년 335만 명으로 증가하는 것으로 예측되었다.