• Journal of the Korea Academia-Industrial cooperation Society
• /
• v.18 no.11
• /
• pp.252-262
• /
• 2017

In recent years, there has been a growing need for measuring consumer demand in overseas markets in order to increase the sales of Korean dried persimmons. The country of origin of products is associated with consumer ethnocentrism and has become one of the important factors for explaining consumer demand in overseas markets. The purpose of this study was to analyze the Taiwanese consumers' preferences and consumption behaviors concerning dried persimmon based on ethnocentrism. Results found no significant differences in the consumer awareness of imported dried persimmons according to the level of ethnocentrism. The perception and preference of Korean dried persimmons were statistically significant in terms of satisfaction, taste, color, safety, packaging, and hardness by level of ethnocentrism. The factors affecting Taiwanese consumer's preference of Korean dried persimmon were found to be the satisfaction of Korean dried persimmon. Age was the most influential factor in the purchase experience of Korean dried persimmon. This implies that it would be necessary to increase consumer awareness of Korean dried persimmons by targeting the segmented market and promoting marketing strategy in the Taiwan market for securing sales channels and generating profit.

• Korean Journal of Agricultural Science
• /
• v.39 no.1
• /
• pp.133-142
• /
• 2012

In this paper, animal welfare egg was focused in Korea. This study was built to establish marketing strategies for the animal welfare egg. Data were collected by consumer survey on November 4th, 2011 at Chuncheon Hanaromart in Chuncheon. 355 questionnaires were distributed and collected. SAS 9.1 and Excel 2007 were used as statistical packages and ranked logit model was used to analyze. From the results of the study the following improving plans were suggested for the consideration factors affecting to purchase for animal welfare egg. First, strategies using public relations are needed only for package design. The package design will be able to complements gaps for low advertisement. Moreover, when consumer will be provided information on packaging for consumers, the consumer will be able to reduce anxiety. Second, package design of identity strategies are needed. There are so many package designs in market. The package design of identity may give competition power to the animal welfare egg.

• The Journal of the Convergence on Culture Technology
• /
• v.4 no.2
• /
• pp.191-196
• /
• 2018

Recently, consumers' taste has been diversified, consumption pattern has changed, and product package design has been gradually developed. The product packaging design should be made to be able to know the contents accurately, and it should have the charm that attracts consumers' attention and makes them want to buy the goods. In addition, product design should motivate consumers to buy according to brand naming, package layout, content expression method, taste color, as well as graphic elements that induce visual effects.The graphic elements that express the image of the contents in a package design of the product at a glance are the most essential elements to enhance the value added of the product and to induce the purchase motivation and rationalization of the consumer. This study is a study on visual image symbol image using visual information metadata in livestock products. It examines cases of various livestock packages and presents graphical elements that can visualize livestock images at a glance as metadata elements. We will pursue the premiumization of livestock products, raise brand value, and offer differentiating design strategies for economic benefits as well as potential for revitalizing the livestock market.

• Korean Journal of Agricultural Science
• /
• v.45 no.3
• /
• pp.325-353
• /
• 2018

Agricultural systems in South Asian countries are dominated by smallholder farmers. Additionally, these farmers have limited access to pre- and post-harvest technologies due to their high initial cost. The lack of these technologies in postharvest handling is responsible for 20% to 44% of fruit and vegetable losses. These high losses are largely the result of a generally weak basic postharvest infrastructure for the preservation of products, which avoids damage from improper handling, transportation, packaging, and storage. High postharvest losses of products negatively affect food availability, food security, and nutrition, as the producer is able to sell less of the farm yield and the net availability of these food commodities for consumption is reduced. An underlying cause of these postharvest losses is the limited awareness and knowledge bases of stakeholders (researchers, farmers, governments, non-governmental organizations, and merchants) in the traditional supply chains in which these losses occur. The analysis presented in this paper explores the state of postharvest practice in South Asian countries and discusses options for low-cost postharvest technologies in the region that can support small-scale farmers and provide a viable pathway for supply to the market, joining with modern value chains and bringing about individual and regional reduction in postharvest losses of fruits and vegetables. The improvement of basic and simple low-cost technologies through precise research efforts has the potential to prevent such huge losses of products, and help meet the ever-increasing demand for food in South Asian countries.

• The Korean Journal of Food And Nutrition
• /
• v.21 no.1
• /
• pp.28-34
• /
• 2008

This study was performed in an effort to standardize the quality of fresh-cut products. Here, consumers' perceptions of fresh-cut products were surveyed to determine the quality factors in preparing quality standards for fresh-cut products. According to the surveys, freshness was the most important factor for consumers when choosing fresh-cut products at the market. Secondary indicators of good quality, i.e., "sensory qualities," were determined to be vibrant color, clean taste, nice feel, neat presentation, etc., as well as knowledge of whether it was organically grown. Off-odors decreased a product's marketability. Likewise, the more wilted or brown it appeared, the less a product was desired. From the results, the quality control indices for fresh-cut products were derived as freshness, discoloration, off-flavor, uniformity, prohibition of adulteration by alien substances, packaging and labeling. The quality of fresh-cut lettuce samples was measured against three storage temperatures: $20^{\circ}C,\;10^{\circ}C$ and $5^{\circ}C$. Sensory quality evaluations revealed the following: produce stored at $20^{\circ}C$ lost its marketability in less than one day; produce stored at $10^{\circ}C$ lost its marketability in less than two days; on the other hand, produced stored at $5^{\circ}C$, maintained its marketability for six days. At these respective points, browning started to occur around cut areas, and increased gradually once it began. Vitamin C content decreased with storage time, but storage at $5^{\circ}C$ maintained vitamin content the longest duration. Finally, further examinations were performed on the sensory qualities of fresh-cut lettuce samples at four levels of increased browning. Up to the third level, the product score for marketability was 5.6.

• Transactions of the Korean Society of Automotive Engineers
• /
• v.21 no.6
• /
• pp.183-194
• /
• 2013

Liquid urea based SCR has been used in the market to reduce NOx in the exhaust emission of the diesel engine vehicle. This system has several problems at low temperature, which are freezing below $-12^{\circ}C$, solid deposit formation in the exhaust, and difficulties in dosing system at exhaust temperature below $200^{\circ}C$. Also, it is required complicated exhaust packaging equipment and mixer due to supply uniform ammonia concentration. In order to solve these issues, solid urea, ammonium carbonate, and ammonium carbamate are selected as ammonia sources for the application of solid SCR. In this paper, basic research on reaction rate of three ammonia-transporting materials was performed. TGA (Thermogravimetric Analysis) and DTA (Differential Thermal Analysis) tests for these materials are carried out for various heating conditions. From the results, chemical kinetic parameters such as activation energy and frequency factor are obtained from the Arrhenius plot. Additionally, from test results of DSC (Differential Scanning Calorimeter) for these materials, chemical kinetic parameters using the Kissinger method are calculated. Activation energies of solid SCR from this experiment are compared with proper data of literature study, then obtained data of this experiment are used for the design of reactor and dosing system for candidate vehicle.

• Science of Emotion and Sensibility
• /
• v.11 no.3
• /
• pp.427-439
• /
• 2008

In order to effectively communicate the fragrances of commercial perfumes to consumers, it is important to apply congruent colors to their bottles and packaging. This research investigated the cross-modal associations between colors and fragrances through two experiments. In the first experiment, bottle colors of more than 200 popular perfumes in the market were analyzed. Distinguishable color design patterns of the bottles were revealed in accordance with their fragrance types. The second experiment expanded the use of color-odor matching task to a test population of Korean participants. Participants selected colors evoked by fragrances of three test perfumes in a blind setting. These three perfumes had characteristic hues and their associated hues were similar with the real colors of their bottles. In addition, there were significant variations in color tone across fragrance notes, viz. the top notes, middle notes, and base notes. The results of the two experiments suggest the existence of robust cross-modal associations between particular colors and fragrances in commercial perfumery.

• Spatial Information Research
• /
• v.20 no.6
• /
• pp.119-127
• /
• 2012

u-City is next generation city which can innovate functions of city. It can realize increase of convenience, improvement of life quality and safety guarantee by convergence of information technologies and ubiquitous service with urban space. Market of u-City is in range of rapid growth and u-City can make enormous synergy effects by accompanying construction technologies with spatial information, sensor technologies, communications network and related equipments. In this study, we analyzed the domestic/abroad status, researches and element technologies involved in u-City. And, we suggested overseas expansion strategy of u-City such as selection and analysis of target nations, packaging method of u-City service models and application of BIM/GIS connection technologies in terms of u-City construction and operation.

• Journal of the Institute of Electronics Engineers of Korea SD
• /
• v.47 no.7
• /
• pp.37-43
• /
• 2010

As the speed of A/V streaming, the transmission-speed requirement of serial link is continuously increasing. Consequently, commercial standards, which are released previously, are increasing transmission speed in their newly-updated versions. The flexibility between previous and updated versions is very important requirement, therefore, the transceiver which can operates at more than one data rate is important market demand. This paper demonstrates 4-channel 3.2/ 6.4 Gbps transmitter, which is capable of selecting 1, 1.5, 2, and 3 times of pre-emphasis and 200, 300, 400, and 600 mVdiff,p2p of output swing. The prototype chip was fabricated using $0.13{\mu}m$ CMOS process. Its performances are verified on PCB using COB packaging.

• Preventive Nutrition and Food Science
• /
• v.10 no.3
• /
• pp.262-266
• /
• 2005

Soybean has been favored by many Thai people and it has been prepared by numerous different methods. Collected samples are as follows: Thua-nao paste from Chiangrai province, dried Thua-nao for Jatujak Market, Bangkok, 3 types of commercial soybean paste, soybean sauce and 2 types of fermented soybean curd cakes with other ingredients. Moisture contents of fresh and dried Thua-nao were 68.5 and $7.6\%$, respectively; therefore the shelf-life of dried Thua-nao can be extended to 1 year with proper packaging. The remainder of the soy foods had moisture contents of 55.4 to $64.4\%$. Fat contents of fresh and dried Thua-nao were 7.4 and $19.7\%$, respectively, whereas other samples contained less than $3\%$. Dried Thua-nao had the highest CHO (carbohydrates) content $(37.4\%);$ in contrast, soybean sauce contained only $4.5\%$. Calcium content was highest in dried Thua-nao followed by fresh Thua-nao; the other fermented soy foods had less than 44.7 mg/l00 g. Salt was added to samples other than Thua-nao resulting in high Na contents. Free and total daidzein contents of dried Thua-nao were 355 and 676 ug/g; similarly free and total genistein contents were 293 and $616.5\;\mug/g$, respectively.