• 통상정보연구
• /
• 제18권4호
• /
• pp.3-29
• /
• 2016

최근 글로벌 전자상거래 시장규모는 빠른 속도로 성장하고 있다. 글로벌 전자상거래의 한 형태로서 해외직구는 글로벌 시장규모가 2020년에 1조 달러에 육박할 것으로 예상된다. 본 연구는 B2B 해외직구 및 역직구의 결정요인을 도출함으로써 이를 통해 이러한 요인들이 중소기업의 해외직구 역직구의 활성화에 미치는 영향을 파악하여 궁극적으로 중소기업의 수출확대에 대한 정책적 시사점을 제공하고자 하는 것이 연구의 주요한 목적이다. 이를 위해 해외직구의 개념을 정립한 후, 자원기반이론과 산업구조이론을 근거해서 선행연구를 통해 해외직구 역직구 시장에서 우리나라 중소기업이 성과를 내기 위해 필요한 요인들을 도출하였다. 이후, 개념적 연구모형과 연구가설을 설정하고, 설문자료를 다중회귀모델로 실증 분석하였다. 분석결과, 기업정보, 물류배송, 통관절차, 법 제도는 해외직구 역직구에 대해서 긍정적인 영향을 미치고 있음을 확인할 수 있었다. 본 연구는 선행연구가 해외직구의 피해사례와 대응 중심이었던데 반해, 해외직구 시장전체를 조망하였고, 우리나라 중소기업의 입장에서 해외직구 역직구 시장에서 성과를 내기 위한 영향요인을 도출하였다는 점에서 기존연구와 차별성을 갖는다. 또한 본 연구 결과로 해외직구 시장에 참여하는 중소기업과 정책을 입안하는 정부에 대해 전략적인 방향성을 제시하고 있다는 점에서 의의가 있다.

• 유통과학연구
• /
• 제13권4호
• /
• pp.35-43
• /
• 2015

Purpose - This study aims to seek various plans to maintain the advancement of the overseas and domestic employment scenario through a case analysis of the Japanese industry, which maintains domestic employment while promoting the overseas advancement of companies despite having a similar industrial structure as Korea. The study further intends to derive insightful implications for Japanese manufacturing companies and government policies. Research design, data, and methodology - We selected four companies from the Japanese manufacturing industry. Being companies that were successful in increasing the domestic employment scenario while advancing in overseas markets. We utilized several secondary data sources including Japanese newspapers and report literature. Results - Previous studies have shown a negative relationship between Foreign Direct Investment (FDI) or offshoring and domestic employment. However, our results showed this relationship with respect to the Japanese manufacturing industry as follows: 1. FDI for developing overseas markets does not decrease domestic production. If Japanese companies change their strategy from exports to overseas production, there will be a consequent decrease in domestic employment of Multinational Enterprises (MNEs). However, the local production that plans the sales expansion of a foreign market does not substitute domestic production. 2. Several case studies illustrate that, as the production of final goods is expanded in foreign countries, there is a corresponding increase in the export of intermediary goods from Japan. In this case, if the production process of Japanese companies is promoted in foreign markets, the amount of exported material and parts from Japan will consequently increase. 3. It is difficult to consider that the establishment of subsidiary companies in foreign countries by manufacturing companies for wholesale, retail, and services decreases domestic employment. This is because the international development of these industries needs expatriates, expatriate training organizations, and research and development (R&D) activities. 4. When there is overseas demand, the growth of local management activities is expected to increase the work of the overseas business department in the head office in Japan, if competitiveness can be secured for better localization and management speed. 5. The conversion of the domestic manufacturing industry into high value-added production is necessary. The relocation of domestic production to foreign markets decreases domestic employment. To prevent this, the upgradation of domestic production bases, including high value-added production, and R&D capability need to be strengthened. Technology-based companies must develop new technology, patents, processes, and so forth, which require extensive human resources for R&D. Conclusions - Domestic medium-sized companies that are capable of consistently supplying high value-added products should be actively encouraged to deploy into and develop overseas markets. Further, this paper considers the necessity of a guidance policy that provides suggestions for overseas deployment, by the initiation of the government, to companies that cannot do so due to the lack of foreign experience or decisions by the CEO, despite having the relevant capability and technologies to supply high value-added products.

• 대한안전경영과학회지
• /
• 제12권1호
• /
• pp.137-148
• /
• 2010

Aimed at fostering global human resource and utilizing it, this study presents a more systematic approach for encouraging overseas employment of the young generation. This study suggests a method for the objective evaluation of the overseas employment program through to used the M. Porter's 5-Forces and business administrative technologies. The result of this research will allow us to suggest a well-organized and more systematic frame of the international exchange programs, in which various new policies can be found. Since the overseas employment program is a non-standard, yet important, national policy plan, the future direction of the program was suggested based on the data of the previously-promoted programs.

• 무역학회지
• /
• 제44권1호
• /
• pp.143-158
• /
• 2019

As the overseas direct purchase market grows rapidly, firms are setting up various strategic directions to attract consumers. However, many previous researches on this issue have focused on consumption behavior based on consumers' motivation and demographic factors, so there is a certain limit to suggest practical implications for firms. Therefore, this study proposed modeling to understand how firm's strategic direction influences consumers' acceptance behavior in order to overcome these limitations. For this purpose, this study conducted a survey on 357 domestic consumers and conducted empirical analysis through structural equation model analysis. As a result, the effort expectancy of overseas direct purchase site has a strong influence on consumer intention as much as performance expectancy. We also found that product variety had the strongest impact on performance expectancy and that web site reputation directly affected consumers' behavioral intention as well as purchasing behavior.

• 대한토목학회논문집
• /
• 제32권5D호
• /
• pp.473-481
• /
• 2012

천연가스는 타 화석연료에 비해 온실가스를 적게 배출하는 청정연료로서 가채연수가 길고 상대적으로 가격 변동이 적어 세계적으로 사용량이 증대되고 있으며, 이에 따라 신규 가스전 개발 및 대규모의 천연가스 플랜트 건설 사업이 세계 각지에서 추진되고 있다. 특히 다양한 플랜트 사업 중 해외 천연가스 파이프라인 사업의 경우 보다 안정적이고 효율적인 천연가스의 수송을 위해 지역 간이나 국가 간에 적용되는 방식으로서 건설 수요가 괄목할만하게 증가하고 있으며 이미 전체 천연가스 교역의 72%를 차지하고 있다. 그러나 우리나라의 경우 해외의 주요 가스전과의 물리적인 거리 및 저장시설에 한정된 수요 발생으로 인해 해외 파이프라인 공종의 참여가 뒤떨어져 있는 것이 현실이다. 따라서 본 연구에서는 해외 천연가스 파이프라인 사업의 진출을 위해 사업계획 단계를 중심으로 표준화된 업무 프로세스 모델을 구축하고자 하였다. 국 내외의 파이프라인 사업 및 해외건설 프로세스를 분석하고, 해외 천연가스 파이프라인 사업의 특성을 반영하여 3단계의 레벨을 가진 업무 프로세스 모델을 도출하였다. 이후 전문가를 활용하여, 업무 프로세스 모델을 테스트베드에 적용하여 실무적 검증을 수행하였으며, 이와 별도로 추가적인 설문조사를 통해 본 연구에서 제시된 업무 프로세스 모델의 적용성과 효용성을 확인하였다. 본 연구에서 제시된 업무 프로세스 모델을 기반으로 기업의 노하우를 반영한다면, 해외 천연가스 사업 의사결정을 위한 객관적인 기준으로 활용할 수 있을 것으로 기대된다.

• 기술경영경제학회:학술대회논문집
• /
• 기술경영경제학회 1996년도 제10회 동계학술발표회 논문집
• /
• pp.27-62
• /
• 1996

As an exploratory attempt, this study examines the patterns of global R&D activities of industrial firms, focusing on the management of overseas R&D centers in terms of their location, primary missions, management style, organizational structure and communication and global human resource management system Based on a review of existing studies mainly undertaken in advanced countries and cases of foreign MNCs, several hypothetical relationships are postulated : 1) There appears a strong relationship between the purpose and location of R&D activities : 2) Different levels of global management and technological capability lead to different types of overseas R&D organizations : 3) The relationship between autonomy of overseas R&D organizations and their R&D performance will be moderated by organization size, development time pressure, and a need for internal efficiency : 4) Frequent communication between the headquarter and overseas R&D organizations will increase R&D performance 5) Mutual exchange of R&D professionals between the headquarter and overseas R&D organizations will be positively related with R&B performance. In addiction, this study explores the current state of global R&D activities of selective firms in Korea, based on ie-depth interviews, and analyzes the sources of problems in their global R&D management. Finally, theoretical and managerial implications of this study are discussed and future research directions are proposed.

• International Journal of Knowledge Content Development & Technology
• /
• 제2권2호
• /
• pp.5-16
• /
• 2012

Today, most researchers conduct their studies through the full-text of e-journals. Therefore, an important base for domestic development of science and technology is to obtain the full-text of quality e-journals by overseas researchers and to provide it to Korea's researchers. This study aims to build a system based on the National Archiving Center for the full-text of e-journals and to make a service system for providing them to the public by acquiring the full-text of quality overseas e-journals. To do this, an analysis was made of the outcome of introducing such a system for full-text of e-journals in comparison with the investment. As a result, 112 more institutions, that is, from 47 institutions to 159 institutions, have introduced the system as of 2012, and the number of downloaded full-texts increased at least 2.17 times.

• 무역상무연구
• /
• 제71권
• /
• pp.245-265
• /
• 2016

A number of Chinese students who are studying in Korea have been gradually increasing since Korea and China established diplomatic relations. Many of them sale Korean products to China while studying for their degree programs in colleges. This kind of transactions can be named C2C overseas direct sales. C2C overseas direct sales which are being performed by Chinese student are good for exportation of Korean products. However Some of these transactions are not legal according to present law, First, Chinese student don't have legal status to make the transactions. Second, Chinese students usually make false declarations for evading the taxes, including tariff and VAT, Third, Chinese students can not offer the after-sale service for the goods for the Chinese consumers. Although C2C transactions have some legal matters, they should not be banned by a one-size-fits-all method. In this study, we highly recommend for the development of C2C transactions, First, Korean government should give Chinese students legal status. Second, China customs must strictly prohibit illegal activities of smuggling by taking advantage of postal route. Third, sellers in China can offer the after-sale service to consumers through some specialist A/S firms.

• 복식문화연구
• /
• 제18권5호
• /
• pp.923-941
• /
• 2010

The purpose of this study examines women in 20s~30s who start applying adult makeup and are sensitive to cosmetics and makeup techniques to understand the influence of overseas cosmetic brands' personality on their preference to provide overseas cosmetic brands with unique personality marketing resources. The following summarize the findings of this study: first, overseas cosmetic brands' personality factors were aesthetics, performance, interest, competency, and boldness. Second, among imported brands, the most preferred brand was Christian Dior, followed by Bobbi Brown, Chanel, SK-II, and Estee Lauder. Third, the subjects preferred Chanel when they perceived its aesthetics, performance, and competency and Christian Dior when they perceived its aesthetics and performance and did not perceive its boldness as much. They preferred Estee Lauder when they perceived its aesthetics and competency and Bobbi Brown when they perceived its aesthetics, performance, and competency and did not perceive its boldness as much. In case of SK-II, they preferred it when they perceived its aesthetics, performance, interest, and competency.

• 안보군사학연구
• /
• 통권4호
• /
• pp.157-209
• /
• 2006

The kinds of traits and behaviors studied most frequently in the early leadership research included physical characteristics, personalities, abilities, skills, behaviors and so forth. Researchers who studied leadership emphasized the important role of cultural, counter-insurgent, stability operational and clinical leadership traits and behaviors to perform the special mission of Overseas Forces The purpose of this study was to examine effective leadership traits, behaviors and skills for special mission of ROK Overseas Forces and to find out the differences on leadership traits, skills and behaviors among officers, noncommissioned officers(NCO) and enlisted men of the army. In order to achieve this purpose, a number of literature reviews and survey researches were conducted. The data for the analysis were collected through the questionnaire which consisted of 94leadership traits, skills and behaviors items Subjects were composed of 43 officers, 144 NCOs and 109 enlisted men Although the ranking order of leadership traits, skills and behaviors items among the groups for each analysis did not show much difference, the results of one-way analysis of variance revealed that a few items had a significant statistical difference among the groups. Implications of comparative results were also discussed in this study. In conclusion, this study would be useful basis for further improvement on effective leadership traits, skills and behaviors of ROK Overseas Forces, and some further researches were recommended.