• 한국프랜차이즈경영연구
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• 제13권2호
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• pp.1-15
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• 2022

Purpose: The globalization of the Korean restaurant franchise industry differs from the business performance of enhancing the brand image and customers' intention to revisit depending on the degree of localization marketing. Therefore, it is necessary to consider the extent to which the localization marketing activities of overseas Korean restaurant franchise companies affect the customer's perception. This study aims to investigate the effects of localization marketing (Localized Menu, Localized Price, Localized Service Experience, Localized Promotion, Localized Physical Environment) of Korean restaurant franchise companies on customer revisit intention. Research design, data, and methodology: For this study, 150 questionnaires using local Korean restaurants in Beijing, China, were analyzed using SPSS Ver.21 and AMOS Ver.22. Result: It was confirmed that the localized menu, localized service experience, and localized physical environment all affect the intention to revisit customers. Based on these verification results, if overseas franchises fully recognize localization marketing, which is an important factor for local business success, and establish localization strategies, they can gain an edge in competition with local Korean restaurants or restaurant franchises founded by locals. There may be a higher probability that However, it was found that localization price and localization promotion had no mediating effect of brand image between revisit intention and revisit intention. It was found that it had no effect on the degree of inquiry and had a negative effect. Conclusions: Due to the impact of the COVID-19 pandemic, there have been many changes in the domestic and overseas food service industry over the past two years. Therefore, in future research, it is necessary to study the localization of overseas Korean restaurant franchise companies that are more multidimensionally subdivided. Various measures of customized localization marketing for optimal regional characteristics should be developed and applied to enhance customer revisiting and brand image of Korean restaurant franchise companies entering overseas. In the future, this study will be meaningful data for the establishment of localization marketing (Localized Menu, Localized Price, Localized Service Experience, Localized Promotion, Localized Physical Environment) strategies for Korean restaurant franchise companies that consider overseas expansion or have already entered.

• 정보학연구
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• 제9권3호
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• pp.15-25
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• 2006

Currently there is fast flow of America and South Korea FTA negotiation being issued. Aim of FTA, by having free trade between two countries to gain their economical benefit. Few benefits can be expected by Korea joining FTA with America It will increase export as well as increase in overseas investment and this will lead to booming of services industry. After America and Korea FTA Discussion being announced around the world, Australia and EU also has interest of doing FTA with South Korea, which mean that America and Korea FTA has effect of bring in the overseas interest of FTA to South Korea. Expectation of American can be, create the market in South Korea to gain benefit as well as able to check out the economical issue of north east Asia country such as China and Japan. Since American side has high agreement with the make FTA with South Korea, South Korea now has to make own decision about this matter. Since Korean economy highly influence by world trade, to survive from market competition with China and Japan, Korea must involve in Free trade with world.

• 웰빙융합연구
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• 제4권2호
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• pp.1-13
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• 2021

Purpose: This study analyzed the general status and conditions of the kimchi industry in Korea. The purpose of this study is to contribute to the information of a desirable kimchi market by analyzing the distribution, price, market, and consumers of kimchi based on the current status and status of the kimchi industry in Korea. Research design, data and methodology: This study basically conducted research design and analysis based on theoretical consideration and kimchi market data. Results: The conclusion of the study is that in order to globalize kimchi, it is expected that a strategy to target overseas markets with relatively low competition through a low-salt diet and premium strategy along with the image of Western health is expected. Conclusions: In Korea, small and medium-sized companies can target the B2B (Business-to-Business) market first and then target department stores or convenience stores at a stable time in the future to expand sales channels and profitability through premium or low-cost policies. Another strategy is to target overseas markets as soon as the company stabilizes through B2B. Therefore, in the kimchi industry, it is necessary to establish a sales/marketing strategy according to what position and position of one's own company in the kimchi industry.

• Journal of Korea Trade
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• 제25권2호
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• pp.134-151
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• 2021

Purpose - This study empirically analyzes the impact of the internal and external network embeddedness of foreign subsidiaries and local market characteristics of the host country on the CEO selection whether or not to appoint an expatriate as the CEO of a foreign subsidiary. Design/methodology - To conduct an empirical analysis, we obtained a list of the headquarters of Korean MNCs from the Korea Chamber of Commerce and Industry. Based on the list of HQs, we identified a final list of overseas subsidiaries of Korean MNCs that have entered the world from KOTRA (Trade-Investment Promotion Agency for Korea). Then we conducted an empirical analysis based on the results of 391 questionnaires by employing logistic regression analysis. Findings - The results of empirical analysis are as follows. First, the higher the subsidiary's internal network embeddedness, the higher the tendency appoint an expatriate as the CEO. Second, the higher the volatility of the local market, the higher the tendency to appoint an expatriate as the CEO. Third, the stronger the competition in the local market, the lower the tendency to appoint a PCN. Originality/value - This study has significant theoretical implications in that it examines the link between the internal and external embeddedness of overseas subsidiaries and the appointment of parent country nationals (PCNs) as the CEO that prior research has not examined.

• International Journal of Internet, Broadcasting and Communication
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• 제12권3호
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• pp.64-73
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• 2020

The importance of international co-production that enables content production, diversification of overseas markets, and diversification has been highlighted as demand for content has soared due to intensifying competition between media outlets, while contents provision has become easier due to changes in media environment such as convergence of broadcasting and communication and the spread of mobile Internet. In particular, the boom in Korean dramas, called the Korean Wave in China, opened up a new market after "My Love from the Star" in 2014, and in 2016, Netflix's entry into Korea served as an opportunity for local broadcasters and producers to seek international co-production. In addition, "Good Doctor" which was aired on American Broadcasting Co. (ABC) in 2017, has topped the same time slot for the first time in 29 years, and is set to air season 4 this fall. Accordingly, overseas broadcasters and production companies wanted to collaborate with domestic broadcasters and producers, and since 2011, they have conducted a total of 12 co-produced dramas until 2019. Unfortunately, however, there are few studies related to international co-production dramas in the domestic industry and academia. In this paper, we present to help Korea, which used to be a powerhouse in complete export-type content, move toward becoming a powerhouse in international co-produced dramas. In addition, it is meaningful that the research focused on the current status and achievements of international co-production dramas, which have not been studied much, and the diversity of international co-production dramas in the future through the analysis of the form and structure of international co-production.

• 한국항해항만학회지
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• 제36권8호
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• pp.691-698
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• 2012

국내 국제물류주선업체가 직면한 수익성 악화, 고용 불안 및 포화 상태에 있는 국내 물류시장에 대하여 알아보고 글로벌 시장 진출을 위한 블루오션 전략으로 유엔 조달시장 현황, 참가 방법, 성공적인 진출 방안, 글로벌 진출 활성화 지원책들을 연구한다. 현재 유엔 조달물류시장에 대한 국내의 연구 자료가 없지만, 저자가 조달 물류서비스 입찰에 참여한 경험으로 유엔 조달 물류시장 진출 방안은 유엔 벤더로 등록한 물류기업에 대한 정부의 해외진출사업 지원 확대, KOTRA "P300 프로젝트"에 선정된 물류 선도 기업들에 제공되는 유엔 조달 지역 입찰 정보를 활용한 경쟁력 제고, 유엔 조달 물류 특성상 오지 지역 운송에 대한 글로벌 네트워크 구축, 정부의 기존 해외인턴제도와 연계한 전문 인력양성 교육 프로그램 개발이 필요하다.

• 전기학회논문지
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• 제66권8호
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• pp.1172-1180
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• 2017

This study analyzed competition in peak load plants between CCGT and GT instead of competition between base and peak load plants like in previous studies. In common overseas power markets, CCGT and GT claim certain market shares as peak load plants with the latter boasting a high utilization rate as reserve plants. In South Korea, however, there has been no introduction of GT in the market that opened in 2001 with no analysis cases of GT's economy as a peak load plant. The current power market of South Korea is run on the cost-based pool, which allows for no price spikes. Since the capacity payment criteria for compensations for missing money are set based on GT generators, the power market uses GT generators as marginal plants. The purposes of this study were to analyze the competitive edge of GT generators as peak load plants in the domestic power market of South Korea and identify the causes of GT's failure in market entry, thus assessing the adequacy of market signals in the domestic power market.

• 한국측량학회지
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• 제36권4호
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• pp.213-221
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• 2018

한국은 그동안 분단국가라는 특수성으로 인해 안보 확보를 이유로 지도데이터의 국외개방을 제한하여 왔다. 그러나 공간정보 국외개방과 관련된 국내외 환경과 ICT 산업 생태계가 급격하게 변화하고 있으므로 계속해서 개방을 제한하는 데는 한계가 있다. 이에 본 연구에서는 시스템 사고를 활용하여 공간정보 국외개방과 관련된 변수들이 시간의 흐름에 따라 어떻게 변화하고 상호작용하는지 인과관계를 분석하였다. 먼저 국가안보, 지도기반 융 복합서비스, 기업간 경쟁 측면으로 구분하여 부문별 인과지도를 작성하였다. 이를 통합한 전체 인과지도를 바탕으로 정책개입 지점과 지배적 피드백루프를 파악하였다. 분석결과에 의하면, 국내 공간정보사업자의 자생력 확보가 전체 인과지도의 정책지렛대로 작용하며, 지배적 피드백루프를 악순환고리에서 선순환고리로 전환시키는 변수는 '지도데이터의 국외개방 결정'인 것으로 나타났다. 본 연구는 주요 변수간의 상호작용 관계를 인과지도로 작성하여 적은 투입으로 큰 효과를 볼 수 있는 정책 개입지점인 정책지렛대를 찾아내고, 장기적으로 어떠한 인과구조가 시스템을 지배하게 될 것인지 지배적 피드백루프를 파악하고 분석하였다는데 의의가 있다. 이러한 연구결과는 추후 구글 또는 여타 글로벌 기업이 공간정보 국외반출을 요청할 경우에 지도데이터의 국외반출이 국가 안보와 공간정보 산업 분야에 미치는 영향과 상호작용을 논의하는데 활용될 수 있다.

• 벤처혁신연구
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• 제6권3호
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• pp.131-148
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• 2023

본 연구는 온라인 수출마케팅을 활용한 중소기업의 마케팅능력이 시장성과에 미치는 영향을 분석하였다. 중소기업은 시장 확대를 위해 내수시장에서 해외시장으로 시장 확대와 매출증대를 위해 노력하고 있다. 이러한 경쟁이 치열한 해외시장에서 성과를 낼 수 있는 요인들을 연구하였다. 총 400개의 수출 중소기업 설문을 수령하였고, 온라인 수출마케팅에 직접 참여한 설문대상자 159개사를 최종 대상으로 선정하였다. 설문 조사는 SMART PLS 4.0과 SPSS 26.0 통계 프로그램을 사용하여 분석하고 연구가설을 검증하였다. 연구 결과는 다음과 같다. 첫째, 중소기업의 마케팅능력이 온라인 수출마케팅에 긍정적인 정(+)의 영향을 미치는 것으로 나타났다. 둘째, 온라인 수출마케팅의 매개역할을 통해 시장성과에 유의한 정(+)의 영향을 주는 것을 확인하였다. 또한, 수출시장에서의 경쟁강도는 온라인 수출마케팅에서 조절효과를 갖는 것으로 나타났다. 본 연구의 시사점은 다음과 같다. 수출 중소기업의 마케팅능력(제품개발능력, 유통능력, 가격책정능력, 홍보능력)이 온라인 수출마케팅을 매개로 하여 해외 시장성과에 긍정적인 영향을 미친다는 이론적 토대를 마련할 수 있었으며, 경쟁이 심한 해외시장에서 중소기업의 온라인 수출마케팅 활용은 해외 시장개척과 성과에 중요한 수단이 될 수 있다는 점에서 시사점을 제공해 줄 수 있다. 결과적으로, 중소기업 해외시장 진출과 성과를 위해 온라인 수출 마케팅의 적극적인 활용이 필요하다.

• 한국조리학회지
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• 제9권3호
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• pp.73-87
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• 2003

The purpose of this study is to suggest a Promotion for the Korean convention industry by analyzing the current status and problems in the Korean convention industry. Its fostering plans as follows; 1. Provide educational program such as meeting planners institute (MPI) in the United Statesproduces a range of training program for convention management, together with a certification when a certain level is reached. 2. Construct multiplex-convention center and convention facilities propelling by demand analysis. 3. Strengthen gather information and investigation. 4. Establishment of Korea convention bureau. 5. Strengthen overseas publicity activities through Korea National Tourism Organization and activate the inducement of international convention from the public organizations and institutions. 6. Increased financial and legal support for convention center developers and convention organizers. 7. The rapid growth of convention industry tourism combined with increasing competition, makes integrated networking an imperative tool for ensuring international competitiveness.