• 한국식생활문화학회지
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• 제26권5호
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• pp.506-512
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• 2011

Due to an overall increase of income, the general standard of living has improved and people have begun to be interested in being more healthy in their lives. This tendency has affected the food market, especially in relation to organic and eco-friendly food. Thus, the overall market size for those products has grown to give more choices to consumers. To examine the effect of the motive for choosing certain food products on the actual attitude and intent to purchase the products, a survey was given to 330 people living in Seoul, which resulted in 235 usable responses. The content of the questionnaire consisted of 18 questions on food choice motives, 3 questions on the attitude toward organic foods and 3 questions on the intention of purchasing for organic foods. The SPSS 12.0 statistics program was used to analyze of following: frequency analysis, factor analysis, reliability analysis, t-test, one way ANOVA and regression analysis. Five factors of food choice motives were obtained from the analysis: health, convenience, price, familiarity and environmental protection. The regression analysis showed that food choice motive, health and environmental protection factors have a positive relationship with organic food attitudes and organic food attitudes have a positive relationship with the intent to purchase organic food.

• The Journal of Asian Finance, Economics and Business
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• 제8권9호
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• pp.333-340
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• 2021

In Vietnam, the desire to consume organic vegetables is increasing as people become increasingly concerned about foods that contain several chemicals and toxins that are hazardous to their health. However, numerous subjective and objective factors continue to influence customers' purchase intention and behavior, indicating that this market has not yet reached its full potential. The study analyzes the impacts of trust, price, and convenience on consumers' consumption behavior and frequency of using organic vegetables in Northern Vietnam. We surveyed 312 consumers in the region. After classifying the data, 178 participants have used or regularly used organic vegetables selected for further study. Next, the author applied SmartPLS software with version 3.3 to test the hypotheses and analyze the effects of the observations. The result shows that three main factors affect customers' organic vegetable consumption behavior, especially perceived convenience. This study contributes to the development of comprehensive policy mechanisms and regulations on product traceability. Furthermore, market management authorities must have a strategy in place to inspect the product quality of organic vegetable store chains regularly to build customer trust and support the growth of organic vegetable production and supply chains in Vietnam's northern region.

• 현장농수산연구지
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• 제15권1호
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• pp.25-43
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• 2013

Tasmania with its clean air, isolated from mainland Australia, has been producing high-quality agricultural products and has been continually developing organic farming since 1946 when the Living Soil Association of Tasmania(LSAT) was established. The organic farming movement in Tasmania has been actively advocated through three steps: the philosophical embryonic period, the movement diffusion period and the industrialised development period. The campaigns for informing about the connection between healthy soil and life unfolded during the embryonic period. This was followed by the birth of publicity of organic farming and the certification system through the dissemination of organic farming techniques and various events related to agriculture in the diffusion period when the Organic Gardening and Farming Society(OGFS) was established in 1972. In the industrialised development period, The Organic Coalition of Tasmania (OCT) which is representative of Tasmania was organised in 2000 and has been leading the organic farming industry. The organic farming movement in Tasmania not only limits the use of artificial agricultural chemical but pursues the quality of food, environment, the health of life including all animals and plants, the issue of development in rural society, social justice, and equity in understanding. It is far more holistic in its philosophy. The output of organic food accounts for 1 % of the total amount of agricultural production and 150 certified organic farms have managed with 5,000ha of land in 2010. The supply channels for organic foods vary from farmer's market, specialty stores, supermarket chains, local store to the cooperative community. Also the consumers' behaviour for organic foods has been establishing as an alternative life style. The education of the value and role of organic farming on the environment should be enlarged for the consumption of the organic food. In addition, organising for small farmers who act individually and the link with differentiated local food have still remained issues.

• 한국유기농업학회지
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• 제21권3호
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• pp.321-334
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• 2013

This case study surveyed management situations of environmentally friendly farming (EFF) and their awareness situations. Farmers are aging as an average age of 62-year old. The EFF did not increase farmer's income, however, farm income of EFF was more than that of conventional farming. Farm household liabilities showed large deviation among farmers. Livestock and greenhouse farm households have more liabilities because of facilities and feed cost. Farmers of EFF have been also cultivating conventional farming, but they don't plan much conversion intention of conventional farming into EFF owing to lack of differentiated and stable market for their environment-friendly agriculture products. And they are guessing that EFF income will usually not increase more. For increasing of EFF income, they think that it is necessary to enlarge production area, change to high-income crop, develop processing foods, change to organic farming and so on.

• Journal of Community Nutrition
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• 제6권1호
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• pp.18-25
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• 2004

The purpose of this article is twofold: 1) to provide nutrition professionals with the history of how the concept of sustainable diets was introduced to the nutrition profession and 2) to describe how different sustainable agricultural practices offer potential for improving human nutrition and health. The idea of connecting sustainable agriculture With the promotion of human nutrition and health is not new. It is a concept that was introduced to the nutrition profession more than 20 years ago. To foster healthful, sustainable diets, consumers need to choose more whole foods. From the standpoint of nutrition and health, whole foods are naturally higher in fiber and lower in fat, sodium, sugar and additives compared to highly processed foods. From the standpoint of agricultural sustainability, whole foods bypass the high-energy costs of food processing and transportation. Organic farming systems offer potential benefits to human health through reducing farmers' exposure to pesticides and by increasing the total phenolic content in selected food crops. Participation in farmers' market nutrition programs and gardening has been associated with increased fruit and vegetable intake. Gardening may also be a way to increase access to fresh produce in low-income populations that do not have access to nutritious food outlets and to increase physical activity. Further research is needed to assess the human nutrition and health benefits of other types of sustainable agriculture strategies and to investigate the links among different agricultural practices with nutrient and total phenolic content in a wider variety of important food crops.

• 유통과학연구
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• 제10권2호
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• pp.53-62
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• 2012

본 연구는 소비자의 구매의도 형성과 관련된 선행요인을 설명하는 주된 이론인 계획적 행동모델을 토대로 식품 관련 및 식품소비관련 소비자의 개성특성, 과거 구매행동 빈도 등의 요인들을 포함하여 유기농식품에 대한 소비자의 구매의도에 미치는 구체적인 영향요인을 제시하고자 이루어졌다. 분석결과를 요약하면 다음과 같다. 첫째, 계획적 행동모델에서 주관적 규범을 제외한 태도, 지각된 행위통제(비용)는 구매의도에 유의하게 영향력이 있는 것으로 나타났으며, 특히 유기농식품에 대해 긍정적인 태도를 가질수록 구매의도가 증가할 확률이 높아진다고 할 수 있다. 둘째, 식품에 대한 관심이 많고 중요하게 생각하는 소비자일수록 유기농식품에 대하여 호의적인 태도를 가지게 될 확률이 증가하며, 과거에 유기농식품을 구매한 빈도가 유기농식품에 대한 구매의도에 영향을 미치는 것으로 나타났다. 셋째, 유기농식품을 이용하지 않을 경우 나타날 수 있는 소비자의 부정적 감정이 유기농식품에 대한 구매의도에 부(-)의 영향을 미치는 것으로 나타났다. 넷째, 주관적 규범은 구매의도에, 식품 관련 개성특성(저항감)은 태도에 유의한 영향을 미치지 않는 것으로 나타났다. 본 연구에서 밝혀진 연구결과는 점차적으로 계획적 행동모델의 설명력을 높이기 위해 다양한 요인들을 포함하는 모델의 확장에 대한 필요성이 제기되고 있는 가운데, 향후 소비자들의 구매행동에 있어 구매의도에 추가적인 요인들의 영향력을 검증하였다는 점에서 그 의미를 찾을 수 있다. 하지만 본 연구에서는 식품의 종류를 구분하지 않고 조사하였기 때문에 식품의 종류에 따라 소비자의 반응이 다를 수 있기에 향후에는 이점을 보완해 나가야할 것이며, 또한 구매경험여부에 따라 군집을 나누어 연구하지 않았기 때문에 유기농식품의 구매경험여부에 따라 구매자들을 비교, 검토하여 연구해나가야 필요성이 제기된다.

• 식품과학과 산업
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• 제52권1호
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• pp.68-83
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• 2019

The history of fermented condiments symbolizes that of the fermentation industry of Korea. Daesang Co. (ex Miwon) initiated the production of MSG using fermentation process in 1960 for the very first time. Ever since, both Daesang and CJ Co. (ex Cheil Jedang) have scrambled for taking up bigger share of Korean market in the field of MSG, IG-coated MSG, and mixed seasoning. It is noteworthy that both companies have powerfully contributed to the development of Korean fermentation industry. Daesang initiated exporting plants to Indonesia in 1973, whereas CJ has become the global leader of the IMP market. Furthermore, both of them have developed such as not only amino acids but also nucleic acid-related substances, organic acids, enzymes etc. with glutamic acid as a platform. It is anticipated that the two will develop the newly diversified edible substances and various kinds of fermented foods along with new food cultures.

• 한국유기농업학회지
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• 제12권1호
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• pp.67-80
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• 2004

Farm economy is getting worse because of the free trade trends in agriculture sector and unreasonable application of market economy principles to agricultural products. And The worldwide issues of environmental pollution as well as want of food, water and energy make human future be anxious. In addition, consumers raise questions in argument about safety of foods produced by traditional farming or imported. So I propose the urban-rural living community movement(URLCM) as an alternative plan for sustainable domestic agriculture. URLCM based on environmentally friendly agriculture and community consciousness will be able to solve many of present issues on agriculture and rural society through incessant interchanges between urban and rural community. This URLCM has to be basically founded on principles of symbiosis-coexistence and life circulation. So those that have to be driven forward arc organizing producers and consumer cooperatives, making environmentally friendly rural region and products, combining with consumer cooperatives, training the participants and so forth.

• 한국유기농업학회지
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• 제22권2호
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• pp.241-254
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• 2014

This case study surveyed management situations of environmentally friendly farming(EFF) producers' organization and their main activities. Farmers are aging as an average age of 55-year old and producing fruit-bearing vegetables. The EFF did not increase farmer's income, however, price and income was stabilized more than that of conventional farming because of contract farming. Farm household liabilities are caused by purchasing agricultural machinery, materials and so on. Farmers of EFF have been also cultivating conventional farming, but they don't plan much conversion intention of conventional farming into EFF owing to lack of differentiated and stable market for their EFF products. And they are guessing that EFF income will increase a little. For increasing of EFF income, they think that it is necessary to reduce production cost, produce high quality production, develop processing foods, enlarge contract farming and so on.

• 한국유기농업학회지
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• 제17권3호
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• pp.273-289
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• 2009

Under the changed market condition, The objectives of this study are to develop and test a research model specifying the relationship between customer loyalty and sale of environment-friendly food in korea. The target population of this research is consumers in seoul and some major cities. they are judged to have bigger environment-friendly food buying power and represent the future environment-friendly food consumption trend in korea. Results acquired from statistical analysis can be summarized like the following. The label-related components were important factors effecting the satisfaction and the loyalty. Also this study indicate that the customer loyalty is positively related to producer, ingredient indication, advertisement, and negatively related to price.