• 한국유기농업학회지
• /
• 제10권3호
• /
• pp.25-39
• /
• 2002

This paper aims to provide quite recent information on the organic industry in the U.S. Major focuses are on the development of cultivation and marketing of fresh and processed organic produce and foods, newly enforced certification program, consumers' purchasing behaviors toward organic foods, and social survey results administered to the organic farmers in the U.S. The U.S. recorded 8 billion dollars' sale of organic foods in 2000, which was the largest in the world and showed 23% growth compared to the previous year. Yet the organic industry is still a niche market, occupying merely 1.5% of total food sale amount. The natural foods markets have not been so concentrated in the U.S., but it is changing and a few wholesale mart such as Whole Foods is emerging. Recent introduction of new certification program provide unified and sole standard at the federal level to which every certifier needs to adjust itself in order to be acceredited by the government. According to a social survey, consumers purchase organic foods because they concern about health, they stick to their own modes of life favoring natural foods, and so on. Another social survey shows that most organic farmers sell their produces to wholesalers, distributers, or producer coop, and direct sale to visitors at their own farm comprises of about 8 percent of their organic land.

• 한국지역사회생활과학회지
• /
• 제28권2호
• /
• pp.313-328
• /
• 2017

The purpose of this study was to analyze the role of perceived market influence, which is an important psychological factor influencing consumer behavior in the market, and explain how consumer beliefs related to the market can affect sustainable consumer behavior. First, this study found that gaps in perceived market influence were statistically significant for age and job. Second, environmental concern, organic food consumption (vegetables and meats), and purchase behavior of organic foods were found to be significantly different by degree of perceived market influence of consumers. The mean values were found to be high for the group having strong perceived market influence. This tendency suggests an association between higher perceived market influence consumers and more environmentally friendly consumer behavior. Lastly, this study used Structural Equation Modeling to analyze the effect of perceived market influence as a moderating variable and mediating variable on the relationship between environmental concerns and consumer behavior toward organic foods. The results show a mediating effect on perceived market influence, but a moderating effect could not be found. This result implies that perceived market influence might indirectly affect consumer behavior when transferring environmental concerns to consumer behavior toward organic foods.

• 유통과학연구
• /
• 제9권3호
• /
• pp.47-54
• /
• 2011

This paper presents exploratory research on consumer awareness and attitudesabout organic food, for which consumer demand continues to increase the paper also assesses consumers' organic food distribution channel preferences. By conducting a literature review, a case study has been carried out in order to glean customer behavior, market condition and typesof distribution channels, and development of specialty stores for organic foods. The early research indicates that consumer awareness and customer attitudes toward organic food are mostly positive however, organic food's high price, as well as a lack of organic food stores, cause a negative effect on consumers' purchase intention. Secondly, the U.S. organic food retail channel consists of such mainstream supermarket/grocery stores and leading natural and organic food supermarket chains as Whole Foods, Trader Joe's, and Sunflower Farmers Market. For the current retail distribution of organic food in Korea, off-line stores are composed of direct management stores and franchise chains. Most of the organic food retail distribution operates through the Internet shopping mall, and are commonly located at retail distribution centers as multi-channel, shop-in-shop stores. Moreover, unlike in the U.S., association and consumers' cooperatives (Co-Ops), and such other member-direct retail stores as Hansallim, iCOOP, Nature Dream,and online shopping malls, are all active in Korea. Thirdly, as a result of an analysis of the present state of the organic food retail channel, as well as building a case for organic food specialty stores, the distinctive featuresand rapid growth of such unique organic food stores as Whole Foods Market, or Trader Joe's successful downsizing strategies, as well as Sunflower Farmers Market low-price approach, show steady industry growth. Moreover, as a result of a case studyof such domestic representative organic food specialty stores as "Olga" and "Chorokmaeul," a similar management style to the United States' "Whole Foods Market" and "Trader Joe's," respectively, can be seen. Similar to the U.S. market, Korean organic food markets should also implement active retail distribution opportunities, allowing consumers to select from various diverse and differentiated choices. In order to accomplish this goal, it is necessary to prepare such measures as sustaining reasonable prices, securing various suppliers for unique products,and improving consumer trust through advertisement strategies that are suitable for each company's branding processes.

• 한국유기농업학회지
• /
• 제14권3호
• /
• pp.287-303
• /
• 2006

This paper describes the market development and marketing strategy of organic products in European Union(EU), where organic products market has grown rapidly due to a variety of factors. According to several surveys environmentally friendly agricultural products widely meet consumers demand, but the corresponding market share in Korea is less than 4.0%. Missing confidence in the authenticity of organic products, high prices compared to other foods, a low density of distribution, and a lack of a uniform label are regarded as hampering factors for market growth. The influence of the image of organic products on market development, however, is analyzed insufficiently by now. This paper therefor aims at investigating the implications of the marketing strategy and image of organic foods on its acceptance by consumers and deriving hints for the development of the market. The actual study is based on a concept of morphological market research, the result refer to Germany, Swiss, Austria.

• 한국유기농업학회지
• /
• 제12권2호
• /
• pp.135-151
• /
• 2004

U.S. organic farming has grown rapidly-20 percent or more annually-throughout the 1990s, which kept pace with consumer demand for organically produced food. Thus certified organic acreage is the total to 235 million acres in 48 state in 2001, and SO the U.S. ranked fourth in land area managed under organic farming systems. And according to several surveys, consumer's reasons for purchasing organic food are health and nutrition, taste and environmental concerns. California and North Dakota were the top two states in 2001 for certified organic cropland; the former with mostly fruits and vegetables, and the latter with wheat, soybeans, and other crops. And the top two states for certified organic pasture were Colorado and Texas. And then several states such as Iowa and Minnesota have begun subsidizing conversion to organic farming systems as a way to capture the environmental benefits of these systems. The price of organic produce fluctuates rather broadly because of being traded by market economy principle and of demand-supply disequilibrium. Nevertheless, average price premiums for organic produce are higher than the prices for the produce under conventional farming. Future prospects for U.S. organic farming are as follows; Demand for organically grown foods is expected to continue growing at a rapid pace, as more growers convert to organic production and more processors and distributors expand organic selections in their product lines. And new processed products and new types of healthy foods are likely to appear on the market, and some new organic products will be aimed at mainstream markets.

• 한국유기농업학회지
• /
• 제16권3호
• /
• pp.259-274
• /
• 2008

This study was designed to analyze the possibility to enter the Chinese market aggressively by giving light on the factors which have effects on the continuous intention of Shanghai consumers to purchase environment-friendly foods, and the purchase of Korean environment-friendly foods. The objects of analysis were the 209 consumers living in Shanghai, China. As for the analysis method, the frequency, percentage, crossing analysis, $X^2$-test and logistic regression analysis were carried out, making use of SPSS PC+ 13.0. The study results are as follows. Firstly, it was identified that the decisive factors, such as good taste, health of family, freshness, food shop in a department store, international quality authentication, diversity of items and number of family members, had effects on the possibility that the consumers in Shanghai, China would purchase environment friendly foods continuously, showing the meaningful variables. Secondly, as for the decisive factors having effects on the possibility to buy Korean environment friendly foods continuously, it was identified that good taste, health of family, freshness and price cutting were the meaningful variables. Therefore, it is necessary that to set up a export promotion strategy to make the Shanghai consumers get interested in Korean environment-friendly foods and choose to buy the foods.

• 한국유기농업학회지
• /
• 제14권1호
• /
• pp.17-40
• /
• 2006

The trend towards forming economic blocs coupled with global economic arrangements such as DDA and FTA increase pressure on the liberalization of the agricultural sector. South Korea is taking part in the DDA negotiations. Once the DDA negotiations are implemented, the extent of liberation of the agricultural market is expected to be wider and timing of market opening is sooner than those effects of the UR agricultural agreement. A reduction in tariff rates and the government subsidy will follow, accordingly. However, many analysts in the agricultural sector express deep concern over a negative development in local agricultural market as demonstrated in China where the local market was dominated by imported agricultural products. This study aimed to investigate progress that China made in favor of the agricultural industry, including environment-friendly agricultural policy, and suggest ideas to drive the development of the agricultural industry in a better direction in Korea by comparing the two countries.

• 한국유기농업학회지
• /
• 제16권2호
• /
• pp.151-171
• /
• 2008

The objective of this paper is to evaluate the feasibility of exporting Korean organic agricultural products to Japanese market. To achieve the objective, we explored the marketing trend of organic agricultural products in Japan and surveyed marketing dealers and food processors that deal with organic foods. We also analyzed Korean farmers' intention of acquiring organic Japanese Agricultural Standard(JAS) certificate in order to export organic agricultural products. The results show that mini tomato is economically feasible to acquire organic JAS certificate but other agricultural products need more attentions. The results also suggest that the education of production and safety management using the international standards such as Japanese Agricultural Standard should be strengthened by local government to promote export of organic agricultural products. The paper implies that producers acquiring organic Japanese Agricultural Standard should be systematization to get larger scale and to guarantee the stability in export supply.

• 유통과학연구
• /
• 제9권1호
• /
• pp.49-59
• /
• 2011

Although the South Korean organic food market is in the infancy compared to other industrialized countries, Korean consumers'interest in organic food and retail stores devoting space to organic products have been rapidly increasing. Despite the fact of organic food popularity, the term "organic" is interpreted differently by individuals. As opposed to the US, Japan and the EU where have operated an integrated organic food labelling system, Korea has adopted complex organic labelling systems regulated by several different government bodies. As a result, complicated food labelling standards make consumers confused when purchasing organic foods. Furthermore, in terms of country of origin (COO), it is argued by a lot of researchers that COO effects vary from product to product and from country to country; moreover, other informational cues such as brand and price can influence COO effects. In modern society, COO labelling has been complicated, due to the sourcing, manufacturing and market locations of merchandise spread over the world. Accordingly, the evaluation of COO effects has become complex. In order to examine these issues, a quantitative research was selected to classify the commonfeatures of organic food consumers and construct statistics such as the extent to which people are aware of organic food and COO labellingvia a questionnaire which took place in two cities in Korea with a cluster sample of 161 organic food purchasers. As for the data analysis, one-way analysis of variance (ANOVA), T-tests, bivariate crosstatulations with Cramer's V were conducted,depending on the characteristics of variables and the assumptions the research data need to fit. It has been concluded that in general, Korean organic consumers comprehend the term "organic"in a closer way to the general concept rather than technical term, thus people do not appreciate environmentally labels which include organic food labels, although marital status influence the degree of label awareness, regardless of gender, age, education level and so on. Regarding COO effects on organic food, home organic products were Korean consumers'first choice over those from industrialized countries and developing nations. Specifically, in processed organic product category, domestically cultivated and processed organic products were absolutely preferred to leading national brands produced with imported ingredients and international brands. However, due to a lack of checks of ingredients' COO, consumers tend to purchase a leading national organic food brand, believing that it is a pure organic food sourced domestically. As a consequence, this research has suggested some important managerial implications and future research directions. In order to prevent consumer confusion when buying organic foods, it should be noted that consumers do not comprehend the organic food certifications, due to complicated labelling systems for organic produce and processed organic foods. Therefore, government bodies related to organic food distribution have to know consumers' perception of organic food labels and the significance of customer-oriented labels and reestablish labelling standards. Similarly, public advertising should be followed to raise public awareness of the labelling to enable customers to have the correct information. In addition, not only international marketers but also domestic marketers need to understand COO images and also the influence COO of ingredients has on the image of an organic product.

• 한국유기농업학회지
• /
• 제21권4호
• /
• pp.569-588
• /
• 2013

The organic foods is the terminology calling the organic products, the organic livestock and the organic processing food. The value of organic food may be evaluated as the index of the nutrient content, the safety and the health promotion. The reason why consumers prefer the organic food in the market is because the value of health promotion to be obtained through its consumption is expected to be bigger than the expense according to the purchase of organic food. This study has the significance in developing the direct evaluation model like the human biomonitoring method. The hypothesis for this study is summarized, "If the metabolome of metabolic syndrome of decreases, the exposure of substance of health harm decreases, the number of hospital care decreases and the quality of life shall be improved if the organic food is incepted in the long term and the health care is managed well". The consumer's cooperative and the health consumer's cooperative select the experimental group of 100 persons and the comparative group of 100 persons in 5 areas in the whole country at the same time to verify this hypothesis. Its rate of change is compared and analyzed by measuring the blood and urine of each biomarkers such as the exposed agriculture pesticides, the nitrate in the body at intervals of 2 months for 1 year. Also, by letting participants in the experiment record the major activity such as the dietary intake and the exercise, etc., in the questionnaire and the performance evaluation form, the statistical analysis for the correlation of this with the metabolome, etc., is conducted. The time that is called minimum 1 year and a lot of expense are required to implement this model. Accordingly, the cooperative study by composing the consortium of the interdisciplinary and the interagency is desirable.