• Smart Media Journal
• /
• v.5 no.1
• /
• pp.95-103
• /
• 2016

This study aims to consider the action plans to make the industry of Korean design consultancies accomplish qualitative growth by comparing the operation characteristics of design consulting firms between Korean design firms and American ones. For this, questionnaire survey and comparison analysis was performed for the operation characteristics of 109 Korean design firms and 97 American ones. The analysis results shows that operation characteristics of Korean design firms comparing to those of American ones keep low in all 7 areas of building long-term partnership relationship, building multi- disciplinary organization, utilizing result-based compensation system, developing design at the strategic business level of clients, executing active design business, making convergent networking with other industry and performing specialized design services. In order to accomplish stable industry infrastructure of design consulting industry with qualitative growth, it requires continuous effort to execute 7 operation characteristics of Korean design firms.