• 한국연극학
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• 제48호
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• pp.385-419
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• 2012

Son Jinchaek got into his directing career since 1976 when he founded the theatre group Minye with Huhgyu and others. His experience in Minye was the turnaround of his life; Huhgyu was a teacher in his artist's life whereas Brecht was a teacher for his ideology to make 'Korean Theatre'. From these two teachers, he learned how and why Korean Theatre should be made. Since then, Korean theatre was his calling for 40 years of his directing career. As he established Michoo in 1986, it served a turning point in his art. His focus was on intrinsic attributes of Korean Theatre with Madang Jungshin. With Madang Jungshin, he tried to get over the former generation's fixation on external materials of Korean traditional theatre and folk culture to make Korean Theatre. Rather, he believed Korean Theatre could be realized when it grafted Korean social reality onto the stage, while the form was subsequent. He advocated Korean Theatre should mirror present social reality and circulate social energy. Also, he did not give up aesthetics. On the contrary, his aesthetic style was conspicuously evident in his productions. In spite of his life long career with noteworthy works, the critical discourses are strikingly scarce especially when compared with other senior and peer directors such as Hugh Gyu, Ahn Minsoo, Oh Taesok, and Lee Yoontaek. During his career he has crossed into various genres from Changeuk, Madangnori, and to theatres, which were too versatile to thread them into a discourse and caused a lack of theoretical greeting. Madangnori has anchored its artistic structure on its polished aesthetics which were acclaimed by the general audience for 30 years. For theatre, he concentrated on one production per year to grasp its own style. Theatre works also had revealed his own style of being opened and of being emptied which was certainly different from Madangnori, but had same aesthetic principle within it. This paper attempts to recompose his stylistic features with 'Madang aesthetics' which were based on open space, open acting style, and graphic ensemble. This paper tries to demonstrate how his 'Madang aesthetics' has refined his productions in scenography, acting style, and in more like metaphoric and metonymic symbolic expression of the graphic ensemble. To do this, two productions were explored: eLee Chunpoongjeun and Yulha Ilgyee Manbo. Madangnori was sorely explored by Son Jinchaek with his artistic colleagues Yoon Munshik, Kim Jongyeup, Kim Sungnyu, music designer Park Buhmhoon, and choreographer Guk Sooho. Though it has been ignored for its popular appeal by the doctrinaire theoretical opinions, it started to pull academic attention recently. His theatres are also getting sharp with his 'Madang aesthetics' as well as minimalistic expression in scenography, acting style, and graphic ensemble. Madang Jungshin is the soul and Madang aesthetics is the body in his artistic works. The Madang Jungshin animates the Madang aesthetics, so they become alive in his theatre.

• 한국실내디자인학회논문집
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• 제25권6호
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• pp.127-138
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• 2016

As the dark side of society, Idle spaces, which occurred with the paradigm change due to rapid modernization and industralization, has been existing as a severed part in cities. But with the periodic change, interest in the existing place and regional regeneration, and the necessity of reconsidering about the idle spaces values of space, city environment, socio-culture, and economy was proposed. I estimated that the change of relational aesthetics aspect of modern arts resulted in the consideration of recognizing 'place' of art, through the study, it was revealed that the form of modern arts and change of enjoyment were related to space, and the fact that this had a relation with the rise of artistic regeneration of idle spaces. mutually communicative relationship formation and practical form of arts was deducted through the interpretation of relational aesthetics, Idle spaces and artistic regeneration space can be categorized into forms of experiential space, creative space, and cultural space, depending on the formation of relationship between author-art-audience. Through the comprehensive analysis, Artistic regeneration space by relationship formation is Vitalization of various forms of art and participation program eliminates the boundary between creation and enjoyment, and the space itself can be said to contain extensive, integral, and nonterritorialization meaning as a place of experiencing art. In other words, Artistic regeneration space of idle spaces forms a close relationship with the local society, and is placed within the context of daily domain as an open space, straying off from the existing separative and closed artistic space configuration. and artistic changeover of idle spaces is not only the appearance of space that simply fulfills function according to transfiguration of modern art, but signifies that art is coexisting with space as an indivisible relationship, and can be said to be the foothold of new relationship creation as the practical 'place' of art.

• KIEAE Journal
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• 제9권1호
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• pp.23-30
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• 2009

A lightcourt design is typically used to address issues concerning aesthetics, feeling, and mood. From the view point of environmental aspect, as an ecological shaft space, it plays a key role in controlling inner quality. In particularly, the lightcourt concept allows the exploitation of daylighting by bring natural light into the center of the building, thus eliminating dark deep spaces. Additionally, the lightcourt shades the inner space in summer. The amount of light available at the base of the lightcourt depends on a number of factors; translucency of the top, reflectance and the geometry of the space. In this paper is to exemplify a lightcourt configuration with a sloped wall. It promises the maximized a sense of freedom and daylighting availability. It is a matter of course that the lightcourt with open-top plays a role as a light source for the adjacent space to the lightcourt. A series of lighting simulation provides performance data of daylighting with changing photometric factors. For the case that a skylight is not available, an electric lighting design with metal halide lamps has been established to create luminous ceiling. As expected, a sloped lightcourt with open-top exposes its superiority of daylighting source. Ancillary considerations to enhance of daylighting potential for the adjacent space have been issued with performance data.

• 복식문화연구
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• 제11권1호
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• pp.118-134
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• 2003

The first purpose of this study is to take a better look it the background of Formalism art in the cultural society and to examine the aesthetic value of the formative arts of formalism architecture that are ail basically founded upon the study of Formalism. Secondly, it analyzes the aesthetic value of Formalism Art to Wear, Which can be explained as a mixture of art and fashion, by investigate to the features of art history. The results are as follows; First, Formalism Art to Wear of Simultaneity does not represent continuance but simultaneous. In other words. inside the same time and place of dimension, events art visualized without transformation. Secondly, formalism Art to Wear of Geometrical Aesthetics deals with a purely genuine atmosphere that pursues absolute perfection, composed abstract of geometrical shapes. Thirdly, Fomarlism Art to Wear of Deformation breaks analysis from balance and symmetry showing extreme transformation nil new vitality. Fourthly, Formalism Art to Wear of Space Extension experiments with post-corporeality. Post-corporeality centers the human body extension that is open to various boundaries of implosion and electronic technologies, providing us with a new Cyborg of the digital body.

• 국제초고층학회논문집
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• 제12권3호
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• pp.263-272
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• 2023

Role of architecture should not be limited to function of providing an inhabitable space but also include urban and social role of its impact to the public and surrounding area. Role of landmark building should be further expanded beyond and landmark building speaks out its aesthetics with mass form and/or with its appearance of façade. With study of this project, idea of landmark building is shifted from vertical extrusion of the land to horizontal extrusion of large space from the face of building. It is a double extrusion creating large assembly space up in the air linking surrounding masses.

• 한국의상디자인학회지
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• 제17권3호
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• pp.135-148
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• 2015

The purpose of this study was to research into TV makeup types focusing on Korean aesthetics with recognizing importance of Korean thought amid what the global interest pays attention to South Korea thanks to the recent influence of Hanryu(Korean wave). The following are summary and result of this study. The non-dual beauty is an integrative concept of including ambivalence on the categorical difference in sex, culture and class by transcending the extreme binary division. As this is what reflected the open thought of pursuing balance of yin and yang in Korean people, it is being shown in the form of transcendence and far-outness through TV entertainment programs. Transcendence coexisted with maintaining relative relationship beyond separation in sex. Far-outness was pursuing free sensitivity immanent in the non-separated thought of transcending the past, the present and future. This trend is being indicated similarly to a change in its paradigm from separation to convergence these days. Accordingly, even makeup was showing similarity to the recent trend with being paid attention to the makeup of focusing on identity in sex and to the makeup of being coexisted the past, the present and future with the aspect of being mixed space time. The Korean aesthetics has been feeble in its influence compared to the Oriental image of focusing on China and Japan in the meantime. Hence, this study can be said to have significance in a sense of being the first consideration that compared TV makeup types of focusing on Korean aesthetics and suggested its developmental direction.

• 복식
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• 제58권7호
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• pp.76-91
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• 2008

The purpose of this study is to prescribe formative perspectives as a framework where the aesthetic taste and demands of a certain period are embodied and to develop new analytical tools to examine the beauty of dress in terms of form. First, the theoretical tools selected for this study are Heinrich Wolfflin's formative perspective theory derived from art and Marilyn R. DeLong's framework for visual analysis of dress. Second, several issues that limited the development of a new framework for analyzing the form of dress were identified and addressed. Third, the selected aspects of dress form to be analyzed are specified. They are: silhouette, inner form, structure form, materials and patterns based upon the relationship between the body, dress and space in order to develop new formative perspectives. Based upon these theories a new framework for analyzing dress aesthetics in terms of form is developed. This reconstructed framework consists of three sets of antagonistic representational styles: closed form/open form, linear form/painterly form and multiplicity/unity. Closed form/open form represented in dress can be classified by the clear or obscure silhouette shown not only in the relationship between the dress and space around the dress, but also from changeability or invariability of dress in relation to the body. The material, pattern and various design elements are used as the central criteria to determine the linear/painterly characteristics in dress representations. Finally, the multiplicity/unity can be found in the relationship between the whole and the parts. Multiplicity is represented in dress when the parts have a visual priority over the whole, whereas unity is represented when a dress as a whole has visual priority over the parts. A dress represented with closed form, linear characteristic and multiplicity is perceived as a clear form. In contrast, a dress with open form, painterly characteristic and unity is understood to be an obscure form. It can be said that this study is the first attempt to establish the formative perspectives for analyzing the form of dress in various periods, cultures and races for the future studies.

• 한국조경학회지
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• 제37권6호
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• pp.66-72
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• 2010

서울시가 추진해온 대규모 공원 조성 사업의 일환으로 강북지역의 생활권 공원조성을 위하여 드림랜드 부지를 거대한 녹지의 숲과 공원이 어우러진 공간으로 계획하였다. 공간 구성기법으로 채움보다는 비움의 미학을 통하여 불확실한 도시의 변화에 대응하기 위한 잠재성을 부여하였고, 경관구성을 위하여 전통적인 서울의 산악경관 요소를 도입하고 차경하여 조망축을 형성하였는데, 유려하게 펼쳐진 한폭의 산수화 같은 한 그루의 나무, 하늘과 바람, 그리고 물과 흙의 심상이 표현되고 있다. 이것은 도시화의 계획에 배제되어 왔던 자연을 중요한 고려의 대상으로 삼음으로서, 서구도시의 건축적 랜드마크와는 차별화된 우리의 산과 구릉지 모습으로 도시경관의 지배적 랜드마크를 만드는 것이다. 그러므로 본 연구는 전통의 경관개념과 한국적 공간의 유형에서 추출한 시설배치 기법과 요소를 설계에 적용하여 기존의 도시가로와 마당과 같은 공원의 공간이 전통적 위계를 가지도록 하였으며, 도시의 확장된 오픈 필드(open field)를 통하여 공간경험의 다양성과 잠재성을 추구하여 북서울꿈의숲을 설계하였다.

• 한국프랜차이즈경영연구
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• 제9권3호
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• pp.19-29
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• 2018

Purpose - Due to the increase in coffee consumption and competition, domestic coffee franchise companies are currently entering the overseas market. Therefore, coffee franchise companies are pursuing a variety of marketing strategies to meet customer needs and gain competitive advantage in overseas markets. From this perspective, overseas franchise companies need to ensure that their servicescapes meet the needs of their overseas customers. For these purposes, the study is to identify the impact servicescapes on customer satisfaction and customer loyalty focused on Global Coffee Franchise Company "C", which extended its business worldwide in Mongolia. Research design, data, and methodology - The data were collected from customers who had visited the stores of 'C' company in Ulaanbaatar, Mongolia. 435 valid questionnaires collected through online survey coded and analyzed using frequency, confirmatory factor analysis, correlations analysis, and structural equation modeling with SPSS 24 and SmartPLS 3.0. Result - Firstly, seating comfort, facility aesthetics, and cleanliness, ambient conditions among servicescapes influenced customer satisfaction. Secondly, servicescapes didn't affect the loyalty directly. Third, customer satisfaction had positive effect on loyalty. Fourthly, cleanliness which was ranked lower in Korea had a great effect on customer satisfaction in Mongolia. Fifthly, IPMA(Importance-performance map analysis) shows that the importance of servicescapes is higher for women than for men, and facility aesthetics for female and cleanliness is the most important for male. Conclusions - The results of this study show that there is a positive (+) effect on customer satisfaction in order of cleanliness, ambient conditions, aesthetics, and seating comfort. Therefore, franchise companies considering or advancing into Mongolia should consider importance in order of cleanliness, ambient conditions and aesthetics when entering Mongolia market. For example, franchise managers should select Monday as a "clean day," and all merchants should spend all of their open hours and keep their stores clean in accordance with the head office manual. In addition, franchise managers need to hire a VMD (visual merchandising) experts to build up a physical environment that will effectively highlight the space-specific display of the store so that Mongolian local customers can have a satisfactory climate and aesthetics. And, the IMPA analysis between servicescapes and customer satisfaction shows that women are more susceptible to servicescapes than men. Especially, in the case of women, the importance of esthetics is high, but the performance is low. Thus, if the aesthetics are actively improved, customer satisfaction can be effectively increased.

• 한국조경학회지
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• 제42권1호
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• pp.27-40
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• 2014

도시 오픈스페이스는 다기능적 공간으로서 시민들의 휴식 및 건강, 자연경관 감상은 물론 예술 문화적 체험과 도시관광 및 마케팅 수단으로서 기능한다. 그러나 현대 도시 오픈스페이스의 역할과 기능에 비해 이에 대한 담론과 연구는 미진하였다. 본 연구는 지역주민은 물론 관광객 등의 원거리 이용 수요가 있는 서울시의 4개 하천변 오픈스페이스 방문객들을 대상으로 방문동기 요인을 도출하고, 오픈스페이스의 공간 특성 및 이용행태에 따라 방문동기와 만족도가 어떤 차이를 나타내는가를 알아보고자 하였다. 대상지는 청계천, 서울숲, 선유도공원, 반포한강공원을 선정하였고, 조사방법으로는 관찰조사, 문헌조사, 설문조사를 수행하였다. 분석방법은 SPSS 18.0을 이용하여 탐색적 요인분석, 신뢰도분석, 일원배치분산분석, 다중선형회귀분석을 실시하였다. 분석결과는 다음과 같다. 첫째, 도시 오픈스페이스의 방문동기 요인은 크게 커뮤니티성, 자연성, 문화교육성, 디자인 심미성, 일상탈출성 등 5개로 구분되었다. 둘째, 방문동기 요인 중 커뮤니티성, 자연성, 디자인 심미성은 오픈스페이스별 경관, 집객시설 및 프로그램, 편의시설, 주변지역 특성 등의 공간 특성에 따라 방문객들의 지각 정도에 유의한 차이가 있는 것으로 나타났다. 셋째, 방문객 거주지로부터 오픈스페이스까지의 거리에 따라 방문동기를 지각하는 데 있어 차이가 있는 것으로 나타났으며, 근거리의 방문객은 오픈스페이스의 자연성을, 도시관광객 등 원거리 방문객은 디자인 심미성을 주요 방문동기 요인으로 지각하고 있었다. 넷째, 도시 오픈스페이스 방문객들의 방문만족도를 높이기 위한 공통적인 방문동기 요인은 자연성, 디자인 심미성, 일상탈출성으로 나타났고, 오픈스페이스별 공간 특성에 따라 방문만족도에 영향을 미치는 방문동기 요인에는 차이가 있었다. 종합해 보면, 도시 오픈스페이스는 휴식 및 운동 등의 단순한 체험을 넘어 다양한 형태의 콘텐츠와 결합한 하이브리드 공간으로서 심미적 욕구, 유대감 형성 및 강화, 문화 및 교육, 엔터테인먼트 등의 요인들이 방문동기로서 작용하며, 이들 요인이 전체 방문만족도에 영향을 미치고 있음을 알 수 있었다. 본 연구는 서울시를 대표하는 도시 하천변 오픈스페이스가 방문객들에게 어떻게 인식되고 있는가를 조사 및 분석함으로써 지자체 입장에서는 매력적인 도시 오픈스페이스 창출을 위한 조성 정비는 물론 운영 관리 과정에 활용할 수 있으며, 오픈스페이스 계획 및 설계가 입장에서는 지역 여건에 부합하는 도시관광 및 마케팅적인 기능을 시설배치 및 공간프로그램 구상 과정에 적용하는데 기여할 것으로 기대된다.