• Korean Journal of Organic Agriculture
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• v.29 no.1
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• pp.1-23
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• 2021

The form of agri-food transaction has taken a rapid change from the existing method since Covid-19. In response to changes in the market environment such as Covid-19, the integrated marketing organization in Jeollabuk-do was diagnosed from the point of view of innovation, and the future direction was examined. In order to improve the distribution structure of the production area, an integrated marketing organization was fostered, and both quantitative and qualitative growth were brought about. However, some regions still lack willingness to participate and lack of expertise. In particular, there is no infrastructure and strategy to prepare for the increase in non-face-to-face transactions post Covid-19. Online transactions also require economies of scale, so non-face-to-face transaction capabilities must be reinforced by adding a separate organization and experts in charge of online transaction functions within the integrated marketing organization. In the future, online sales are highly likely to expand not only to transactions between producers and individual consumers (C to C), but also to mass consumer (B to B) transactions. It will be an opportunity. In addition, it is necessary to efficiently use production area distribution facilities such as sorting and packaging. Since the non-contact transaction method will increase after Corona 19, it is necessary to strengthen marketing capabilities such as expansion of utilization rate, order placement, settlement, and customer management, and reorganization of specialized organizations.

• Asia-Pacific Journal of Business
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• v.15 no.1
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• pp.273-287
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• 2024

Purpose - This study conducts the co-occurrence analysis, one of the social network analysis using global OTA's online reviews and grades in order to understand the experience structure of foreign tourists visiting cutural tourism resources in Jeju, Korea. Design/methodology/approach - For this purpose, this study selects 6 cultural tourism resources in Jeju as the study sites, and collects qualitative review data (noun, adjectives, and verb) and quantitative grade data. Findings - The co-occurrence network analysis between words and grade of market and street shows that the grade of 5 appears the most simultaneous with pork, buy, lot, try, fresh, black, food, price, seafood, local, market, good, street, etc. and the grade of 1 connects with small, dish, better, taste, etc. And the co-occurrence network analysis between words and grade of tradition and folklore shows that the grade of 5 appears the most simultaneous with village, place, museum, visit, time, life, culture, women, diver, use, lot, etc. and the grade of 1 connects with minute, spend, room, recommend, honey, etc. Research implications or originality - The above research results are relevant in order to find out the core experience of foreign tourists using online review and grade generated by foreign tourists and use as the important information to develop the strategies related to the planning and management of cultural tourism resources.

• Fashion & Textile Research Journal
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• v.17 no.5
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• pp.770-780
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• 2015

This study intended to explore fundamental causes affecting consumers' response actions from psychological factors in the situation of sellout occurring during shopping in online fashion stores. In addition, this study devised a virtual online shop in order to measure consumers' cognitive and emotional psychological responses they experienced when goods were sold out. The subjects involved women in 20s~30s, major customers of online shopping, and the subjects were randomly allocated to one of eight questionnaire forms (2(stockout size: high vs low)${\times}2$(product assortment similarity: similar vs. dissimilar)${\times}2$(restocking cue: included vs excluded)). The number of final data used for the analysis was 336 and through SPSS 21.0 program, two-way ANOVA and bootstrap were utilized. The analysis result was that consumers' psychological responses (emotions, psychological reactance) of online shops differed by means of varying stockout situations. The stockout size had positive effect on psychological reactance and negative emotions. On the other hand, there was no difference in positive emotions (arousal) according to stockout size. In stockout situation of online fashion store, the moderating effect of product assortment similarity and restocking cues were verified. According to the analysis result, interaction effects between stockout size and restocking cues, product stockout size and product assortment for psychological reactance were significant. Lastly, the mediation effect of psychological reactance and emotion between stockout size and behavioral response was tested. As a result, the moderated mediation effects of psychological reactance for substitute were significant when product assortment was dissimilar and restocking cue was exclude.

• Journal of the Korea Convergence Society
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• v.1 no.1
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• pp.77-82
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• 2010

The game industry is growing most rapidly for a last 10 years. However, these days korean online game is not developed in chinese market any more quickly because there must be many significant problems. One of the most important problems can be a misunderstanding a chinese online game user. For instance, the Game community system shows an important position to choose an online game of chinese users. In this paper, We choose a three kinds of online game community systems and make a comparative analysis. We can expect a certain way through this research because we can see that most succesful online games in chinese market have a more expandable community systems. In order to make a succesful game contents in foreign country's game market, we must understand foreign gamers what they like or dislike. We think a next research will be about a specific relation between a foreign gamer and culture.

• Journal of Korea Society of Industrial Information Systems
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• v.17 no.1
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• pp.11-20
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• 2012

Due to the development of internet technology, the online business trade becomes an active area. Online negotiation supporting systems have been developing very actively in recent years to meet the growing needs. We have been studying on the effect that the haptic device brings about in interaction through online negotiation between two parties. In order to meet the online negotiation's requirements, the developed interface should be able to protect user's anonymity, convey user's emotion and make the scene alive.In this study, we adopt haptic interaction as a means of conveying emotion in an online negotiation between Japanese and Chinese people. In this study, our goal is to investigate the effectiveness of haptic interaction in communications between Chinese and Japanese users and analyze the characteristis in operation the haptic device. We conducted online negotiation experiments with and without haptic interaction . The comparison experiments results show that the haptic feedback can help to convey the emotion and the sense of presence. The Chinese subjects' feedback for the questionaire concerning the emotional communication and the sense of presence varies slightly compared to the Japanese subjects. We also found when using the haptic device, the force feedback can influence subject's feelings.There is little significant difference between the advanced and the medium subjects in negotiation dialogues and the haptic device's operation, the beginner subjects are slightly at a disadvantage.

• Journal of the Korean Society of Clothing and Textiles
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• v.29 no.6
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• pp.847-858
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• 2005

The purpose of this study was to examine consumer purchasing behavior of the online shoppers particularly using online clothing shopping mall and to analyze the key factors of both satisfaction and dissatisfaction of their purchase and to compare the both group by lifestyle segmentation in order to provide the e-CRM strategies. Focus group interviews and survey were conducted in December, 2003 with 30 online shoppers who have an experience of online clothing purchasing. The data analysis included the content analysis, descriptive statistics, K-means and factor analysis. Key findings of the study were as follows: First, online shoppers spent average 3.5 hours on internet and usually purchased clothing while surfing the web. Second, consumers were satisfied with reasonable price and customized service but dissatisfied with delayed delivery, limited product availability in both size and color and return policy. Third, according to the lifestyle segmentation, online shoppers could be characterized as 'Luxurious', 'Trendy' and 'Prudent' 'Luxury-oriented consumers', who value fashion, diet and social activity, tended to purchase basic yet high quality products. However, 'Trend-oriented consumers', to whom fashion trend was most important, purchased various latest fashion products with reasonable price and showed generally positive response to emails sent by e-retailers. And lastly 'Prudence-oriented consumers', whose buying decision was based solely on practicality, appeared to be reluctant to purchase clothing online while seeking more credible information and competitive price. In conclusion, this study has its significance in that it helps promote relationships between customers and e-retailers by providing differentiated e-CRM strategies through each customer groups 'lifestyle segmentation and consumer purchasing behavior analysis.

• Journal of the Korean Society of Clothing and Textiles
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• v.43 no.6
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• pp.910-929
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• 2019

This study identifies the effects of the characteristics of an online shopping cart based on the theory of psychological ownership. This study created experimental stimuli similar to the actual fashion website in order to derive the exact emotional and behavioral responses of participants. To test the hypotheses, four experimental groups of 2 (personalization: high / low) × 2 (accessibility: high / low) were formed with between-subject design. We selected 201 women in 20-30s as participants and they responded to an online survey after experiencing website stimuli. The collected data were analyzed using SPSS 25.0 and SPSS PROCESS Macro program. The results show that the effects of personalization of an online shopping cart on the purchase intention of the fashion product in the cart is significant; in addition, the main effect of personalization of cart on consumer's psychological ownership was confirmed. It was also found that the path of personalization of the online shopping cart to purchase intention through psychological ownership was significant. The findings of this study contributes to the extension of online shopping cart research and provide suggestions to recognize the important role of psychological ownership in increasing the purchase conversion rate.

• The Journal of the Korea Contents Association
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• v.21 no.8
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• pp.526-536
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• 2021

This study looked at what factors lead to continuous participatory intention of online childrearing community. Trust, reciprocity and perceived security from the perspectives of community attributes and reputation motivation, information motivation, enjoyment motivation and self-monitoring from the users' perspectives were conceived as determinants that might have influences on continuous participatory intention of online childrearing community. It were also empirically tested whether they affect continuous participatory intention of online childrearing community. The moderating effect of self-monitoring was examined, too. In order to collect data, online questionnaires were conducted to women whose ages were 20-49 years old and joined online childrearing community. Their responses were analyzed with a regression analysis. The findings showed that trust, reciprocity and information motivation have influences on continuous participatory intention of online childrearing community. The moderating effect of self-monitoring between reciprocity and continuous participatory intention was also found.

• Journal of the Korean BIBLIA Society for library and Information Science
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• v.33 no.4
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• pp.139-157
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• 2022

Finding and selecting proper reviewers is a burden on the publisher of the journal. In order to solve this problem, the online submission system started to recommend appropriate reviewers automatically. It includes a variety of new features, from recommending authors in the references of submitted papers as reviewers to finding similar papers by searching the citation index and suggesting reviewer candidates extensively. This study investigated how the online submission system provides functions such as recommendation of reviewers. As a result of examining major online submission systems, ScholarOne and Editorial Manager were recommending reviewer candidates by commercial citation index and review history platform. On the other hand, JAMS, a domestic online submission system, did not have any advanced functions such as recommendation of candidates for reviewers. Sooner or later, in Korea, it seems that more efforts should be made to improve the function of online submission system, such as recommending suitable reviewers for papers.

• Smart Media Journal
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• v.12 no.9
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• pp.142-151
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• 2023

This study is a case study on investigating students' learning behavior in the online English reading class of an on-off course. For this purpose, a survey was conducted on a total of 77 students from an English listening and reading course and phone interview with 5 students was implemented. The findings revealed that regularity of learning interval and learning sequence need to be improved through student management in order to increase the effect of online learning. In case of lecture watching, the students are good at utilizing the strengths of taped lecture, such as using pause and repeating watching. However, more research need to be done on how to develop online lecture to enhance students' understanding of the lecture. Regarding the offline review quiz that is supposed to stimulate students into their more positive watching of the lecture, it is suggested that a few of its related elements such as the online learning period and the number of quiz questions be corrected for its better effect.