• The KIPS Transactions:PartD
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• v.16D no.3
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• pp.451-462
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• 2009

Collaborative Filtering (CF), one of the most successful technologies among recommender systems, is a system assisting users in easily finding the useful information. However, despite its success and popularity, CF encounters a serious limitation with quality evaluation, called cold start problems. To alleviate this limitation, in this paper, we propose a unique method of building models derived from explicit ratings and applying the models to CF recommender systems. The proposed method is divided into two phases, an offline phase and an online phase. First, the offline phase is a building pre-computed model phase in which most of tasks can be conducted. Second, the online phase is either a prediction or recommendation phase in which the models are used. In a model building phase, we first determine a priori predicted rating and subsequently identify prediction errors for each user. From this error information, an error-reflected model is constructed. The error-reflected model, which is reflected average prior prediction errors of user neighbors and item neighbors, can make accurate predictions in the situation where users or items have few opinions; this is known as the cold start problems. In addition, in order to reduce the re-building tasks, the error-reflected model is designed such that the model is updated effectively and users'new opinions are reflected incrementally, even when users present a new rating feedback.

• Journal of the Korean BIBLIA Society for library and Information Science
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• v.32 no.3
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• pp.45-65
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• 2021

How are real libraries affected and what are they planning and working on in the current coronavirus era? Based on these questions, the purpose of this study was to analyze the Corona-related trends based on the 2020 implementation plan of the Library Development Comprehensive Plan and the 2021 implementation plan, and to analyze the impact and changes of the libraries in the city and the direction of corona response. The problems in the 2020 municipal libraries are largely attributed to the closure or curtailment of libraries due to the epidemic of coronavirus, budget cuts and budget limits due to coronavirus, declining users' interest and participation, infrastructure limits due to rapid service changes and operational limitations. Furthermore, the improvement measures and future plans could be divided into 1) development and provision of non-face-to-face programs; 2) development and provision of online-based services; 4) expansion of budget for response to demand; 5) provision of space against corona; and other response directions. In addition, in order to systematically cope with coronavirus in the future, it is expected that first, hybrid-type programs and services, second, infrastructure for online and non-face-to-face services, and third, budget utilization flexibility will be required.

• Management & Information Systems Review
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• v.38 no.2
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• pp.209-223
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• 2019

The purpose of this study was to stimulate the online word-of-mouth advertising by developing the concept of word-of-mouth constraint factors and measurement tools in connection with the SNS advertising on social networks. To achieve the objective of this study, this study was conducted in 3 phases. First, the exploratory investigation(target group interview, in-depth interview, and expert interview) was performed to determine the concept and scope of the word-of-mouth constraint based on literature study and qualitative investigation method. Second, the reliability and validity of the measurement questions were verified through the survey in order to refine the developed measurement items. Third, the predictive validity of measurement items was verified by examining the relationship with other major construct concept for which the developed measurement items were different. Based on the results of study, 6 components and a total of 23 measurement questions for those components were derived. Each was called intrapersonal and interpersonal constraint(psychological sensitivity, compensatory sensitivity, and other person assessment), structural constraint(reliability, informativity, and entertainment). We developed the measurement questions related to word-of-mouth constraint based on qualitative study and quantitative study and holistically examined the social and psychological, environmental interruption factors acting as the word-of-mouth constraint factors for SNS advertising in terms of SNS achievements and evaluation from the perspective of word-of-mouth constraint. The results will lead to creation of basic framework for systematic and empirical research on the online word-of-mouth constraint and to achievement of effective SNS word-of-mouth advertising.

• Science of Emotion and Sensibility
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• v.24 no.3
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• pp.41-60
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• 2021

The purpose of this research was to determine whether multimodal cues in an online shopping environment could enhance tactile consumer mental imagery, purchase intentions, and attitudes towards an apparel product. One limitation of online retail is that consumers are unable to physically touch the items. However, as tactile information plays an important role in consumer decisions especially for apparel products, this study investigated the effects of multimodal cues on overcoming the lack of tactile stimuli. In experiment 1, to explore the product, the participants were randomly assigned to four conditions; picture only, video without sound, video with corresponding sound, and video with discordant sound; after which tactile mental imagery vividness, ease of imagination, attitude, and purchase intentions were measured. It was found that the video with discordant sound had the lowest average scores of all dependent variables. A within-participants design was used in experiment 2, in which all participants explored the same product in the four conditions in a random order. They were told that they were visiting four different brands on a price comparison web site. After the same variables as in experiment 1, including the need for touch, were measured, the repeated measures ANCOVA results revealed that compared to the other conditions, the video with the corresponding sound significantly enhanced tactile mental imagery vividness, attitude, and purchase intentions. However, the discordant condition had significantly lower attitudes and purchase intentions. The dual mediation analysis also revealed that the multimodal cue conditions significantly predicted attitudes and purchase intentions by sequentially mediating the imagery vividness and ease of imagination. In sum, vivid tactile mental imagery triggered using audio-visual stimuli could have a positive effect on consumer decision making by making it easier to imagine a situation where consumers could touch and use the product.

• The Korean Journal of Franchise Management
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• v.10 no.2
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• pp.59-70
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• 2019

Purpose - Every company studies how to attract and retain new customers to increase competitiveness and profitability. Companies establish strategies to attract customers, secure competitive advantage and generate revenue. Businesses are looking for newer and better ways to differentiate themselves in the marketplace. One of the requirements for service differentiation is to make it a prerequisite for an engaging customer experience. Customer experience can be attained through service experience. Satisfaction determine whether to reuse the food service franchise. The purpose of this study is to investigate the effect of customer experience on the satisfaction and revisit intention of food service franchise. In this study, customer experience consists of three attributes such as service environment, food quality, and price fairness. Also, this study is to identify the importance of three service experience attributes of customer satisfaction and revisit intention using ANN (artificial neural network) analysis. Research design, data, methodology - The survey was conducted on customers who have visited franchise restaurants in one month in order to examine how service environment, food quality, and price fairness have been influenced customer satisfaction and revisit intention through online survey company (SM culture & contents). A total of 300 representative surveys were collected. Of those collected surveys, 26 were not used due to missing information, resulting in 274 as the final sample size. The sample size was more than 10 times more than the number of variables used in the structural model analysis. Results - The findings of this study are as follows: Service environment and price fairness have a significant effect on satisfaction. However, food quality did not have a significant effect on satisfaction. Finally, it was found that satisfaction had a significant effect on revisit intention. Meanwhile, according to the results of ANN analysis, satisfaction as a dependent variable was found to be the most important in male price fairness and service environment in female. Also, when the revisit intention is used as a dependent variable, both male and female price fairness are important. Also, when the intention to revisit is used as a dependent variable, both male and female price processes are important. Conclusions - First, a restaurant franchise enterprise needs to manage customer service experience. Customers should strive to eat and enjoy at a dining franchise store. Second, it is necessary to design a food service franchise shop as a customer-oriented service environment. Franchise companies need to improve the environment so that customers can use the store conveniently. Third, the restaurant franchise menu price needs to be cheaper than the alternative menu. The restaurant franchise menu needs to be constructed with a popular menu that can be used continuously by the customer, so that it can be set at a reasonable price.

• The Journal of the Korea Contents Association
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• v.21 no.2
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• pp.386-394
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• 2021

This study aims to investigate the class satisfaction of the students enrolled in between a primary and secondary teacher's college, and to identify any statistical differences among the class satisfaction factors. In order to answer these questions, a survey of 50 questionnaires were distributed to 54 primary teachers' college students and 50 secondary teacher's college ones, respectively. A survey consisted of 5 categories including class contents, instruction results, class environment, instructional supports and efficiency. To analyze data, the descriptive analysis and independent sample t-test were administerd using Jamovi statistical program. The results revealed that there was no significant difference between two groups in terms of the overall class satisfaction, even though the mean score from the secondary teachers' college students was higher than that of the primary teachers' college students. However, there was a significant difference in the class satisfaction's sub categories: class environment, instructional supports and efficiency.