• 제목/요약/키워드: online-based

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Machine Learning-Based Programming Analysis Model Proposal : Based on User Behavioral Analysis

  • Jang, Seonghoon;Shin, Seung-Jung
    • International journal of advanced smart convergence
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    • 제9권4호
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    • pp.179-183
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    • 2020
  • The online education platform market is developing rapidly after the coronavirus infection-19 pandemic. As school classes at various levels are converted to non-face-to-face classes, interest in non-face-to-face online education is increasing more than ever. However, the majority of online platforms currently used are limited to the fragmentary functions of simply delivering images, voice and messages, and there are limitations to online hands-on training. Indeed, digital transformation is a traditional business method for increasing coding education and a corporate approach to service operation innovation strategy computing thinking power and platform model. There are many ways to evaluate a computer programmer's ability. Generally, piecemeal evaluation methods are used to evaluate results in time through coding tests. In this study, the purpose of this study is to propose a comprehensive evaluation of not only the results of writing, but also the execution process of the results, etc., and to evaluate the programmer's propensity habits based on the programmer's coding experience to evaluate the programmer's ability and productivity.

A Test of the Psychological Distance Effect for Online Travel Reviews Based on Construal-Level Theory

  • Seunghun Shin;Namho Chung;Doyong Kang;Chulmo Koo
    • Asia pacific journal of information systems
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    • 제27권4호
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    • pp.216-232
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    • 2017
  • This study's objective is to use the construal-level theory (CLT) to explore the effect of the utility of online travel reviews on tourists' perception. To accomplish this goal, online travel reviews are divided into two different categories based on concreteness, and the usefulness of each review is compared with the temporal dimension of psychological distance. The results show that close future tourists are more influenced by concrete reviews than abstract reviews; however, the far future tourists are more influenced by abstract reviews than concrete reviews. Based on these results, theoretical and practical implications are discussed, and suggestions are made for future research.

국내 온라인게임의 게이머 형태 분석을 통한 성공요인 연구 (An Exploratory Study for Identifying Success Factors in On-line Games: Analysis of Game players` Behavior)

  • 정재진;김태웅
    • 정보처리학회논문지D
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    • 제10D권6호
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    • pp.1049-1058
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    • 2003
  • 지난 몇 년간 우리나라 온라인게임 사업은 급속도로 팽창하여 엔터테인먼트 산업의 새로운 강자로 등장하였다. 2002년에 이미 온라인 게임 플레이어 수가 2,600만 명을 상회하는 수준에 이르렀고, 앞으로 IT 기술의 꾸준한 발전과 창의적인 게임컨텐츠개발 등으로 온라인 게임의 성장은 더우구 가속화 될 것으로 예측되고 있기 때문에 온라인 게임 시장은 큰 규모의 산업으로 성장할 것으로 기대된다. 본 논문은 이처럼 급성장하며 또한 치열한 경쟁이 예상되는 온라인 게임의 성공요인에 대한 탐색적 연구를 주된 목적으로 설정하고 있다. 특정 게임에 대한 높은 고객충성도를 가지게 하는 요인들을 탐색하기 위하여 최근 주목받고 있는 개념인 플로우, 구전, 도전과 보상, 사회적 규범 그리고 최근 많은 주목을 받고 있는 게임동호회나 길드 등의 온라인 커뮤니티가 온라인 게임 충성도의 유지에 어떻게 기여하는 가에 대해 분석해 보았다. 이를 위해 온라인 설문조사를 실시하였고 LISREL 모형을 구축하며 몇 가지 탐색적 가설을 검증하였으며, 설문결과로부터 도출된 통계 분석결과와 함께 성공적인 온라인게임 개발에 도움을 줄 수 있는 가이드 라인도 제시하고자 한다.

한국 기독교인의 온라인 예배에 대한 경험과 만족도 연구 (A Study on the Experiences of Online Service for Korean Christians During the COVID-19)

  • 유지은
    • 기독교교육논총
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    • 제72권
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    • pp.225-244
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    • 2022
  • 연구 목적 : 본 연구는 코로나19 시기 한국 교회에서 실시한 온라인 예배에 대한 이해를 위해 온라인 예배 내용, 온라인 예배를 통한 목회자 및 평신도와의 상호작용, 온라인 예배 환경, 온라인 예배 만족도의 차이가 있는지 확인하고, 온라인 예배 만족도에 영향을 주는 변인을 분석하고자 하였다. 연구 내용 및 방법 : 수도권 지역에 거주하는 만 18세 이상의 기독교인을 대상으로 온라인 설문조사 방식으로 실시하였으며, 최종 176명이 참여하였다. 집단 간 평균 차이를 밝히기 위해 t-test, ANOVA 분석을 하였고, 온라인 예배 만족도에 영향을 주는 변인이 무엇인지 확인하기 위해 위계적 회귀분석을 실시하였다. 결론 및 제언 : 출석하는 교회 규모, 신앙 기간, 직분에 따라 온라인 예배 내용, 온라인 예배를 통한 목회자 및 평신도와의 상호작용, 온라인 예배 환경, 온라인 예배 만족도에서 집단 별 차이를 보였다. 온라인 예배 만족도에 영향을 주는 요인으로 평신도와의 상호작용, 온라인 예배 환경, 온라인 예배 내용 순으로 나타났다. 이러한 연구 결과를 바탕으로 코로나19 이후 지속될 온라인 예배 만족도 향상에 관한 논의 및 후속 연구를 위한 논의를 제시하였다.

Does Loss-Leader Pricing Work in Online Shopping Malls?

  • Yeum Dai-Sung;Chae Myungsin;Kim Ji-Young
    • Management Science and Financial Engineering
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    • 제11권3호
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    • pp.95-107
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    • 2005
  • As online shopping malls have emerged as a substantial shopping channel, they have used various sales promotion strategies to acquire new customers. Most of these strategies have been applied by offline malls for years. One, loss-leader pricing, is a type of promotional pricing in which stores sell well known products below their marginal cost, in order to attract customers and induce them to purchase more goods through impulse buying. This strategy is based on the expectation that customers will factor transaction costs into their purchasing decisions. However, its application to online malls fails to recognize that transaction costs are lower online, and that customers will behave differently as a result. Our study predicts that loss-leader pricing will not work online because online malls entail lower searching and moving costs than offline malls The study examines the effectiveness of loss-leader pricing with empirical data from a survey as well as log data from a Korean online shopping mall. The results show that while loss-leader pricing does attract customers to online shopping malls, it encourages cherry-picking rather than impulse purchases of regular-price goods.

Analysis of Changes in University Students' Awareness of Online Classes from 2020 to 2022 during the COVID-19 Pandemic

  • Eunmo SUNG;Sumi KANG
    • Educational Technology International
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    • 제25권1호
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    • pp.129-159
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    • 2024
  • The purpose of this study was to examine changes in students' awareness of online classes in university education over the three years from 2020 to 2022 during the COVID-19 pandemic. To achieve this, various aspects of online classes, including self-directed learning, interaction (between instructors and learners, and among learners), evaluation of the learning process and outcomes, and the learning environment and control of learning, were analyzed for changes from 2020 to 2022. The study included 534 university students enrolled in University A who participated in online classes in both 2020 and 2021. The results indicated that there was no significant difference in the awareness of self-directed learning, but significant differences were found in the awareness of interaction, evaluation of the learning process and outcomes, and the challenge related to learning environment and control of learning in online classes, which were higher in 2021 and 2022 than in 2020. Additionally, detailed changes in awareness of online classes showed significant differences in specific aspects of awareness in university online classes. In summary, students' awareness of online classes improved in 2021 and 2022 compared to 2020, as learners adapted to online classes due to the COVID-19 pandemic. Moreover, it was observed that difficulties in the challenge related to learning environment and control of learning were overcome in 2021. Based on these research findings, several implications for improving the design and operating strategies of effective online classes in future university education were proposed.

Effects of Foodservice Franchise's Online Advertising and E-WOM on Trust, Commitment and Loyalty

  • AHN, Sung-Man;YANG, Jae-Jang
    • 한국프랜차이즈경영연구
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    • 제12권2호
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    • pp.7-21
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    • 2021
  • Purpose: One of the characteristics of service companies such as foodservice franchise is that it is easy to imitate, so many brands can imitate the menu that is popular with consumers. Therefore, foodservice franchise company should develop a brand that customers can identify from other brands in order differentiate it from its competitors. In order make the foodservice franchise company identifiable from other brands, it is possible through communication with customers. Therefore, this study proposes a new research model to analyze customer loyalty through online advertising and online word of mouth trust and immersion. Online was provided to customers through a mixture of advertisements and word of mouth, but previous studies have only considered online advertisements or online word of mouth. In addition, we want to verify the difference according to gender, which is an important variable in researching the online information processing behavior of customers. Research design, data, and methodology: The questionnaire of this study was surveyed on 20 years of age or older who have visited the restaurant franchise store within the last 3 months among the foodservice franchise companies operating SNS. During the survey period, 400 surveys were surveyed for a total of 20 days from April 1 to April 20, 2020. Result: The research results are as follows. First, in this study, the effect of online advertisement and online word of mouth on trust and immersion was studied. Second, this study verified the social influence theory in online advertising and online word of mouth. Third, the effect of online advertising and online word of mouth on loyalty according to gender was verified. Fourth, compared to existing advertisements, online advertisements are suitable for marketing by foodservice franchise companies because they can interact with consumers, modify advertisements immediately, execute extensive advertisements at low cost, segment the market, and measure advertisement effectiveness. The recent online expansion has been expanded to mobile-based, allowing foodservice franchisees to provide new communication services such as SMS (Short Message Service), multimedia messaging services, and location-based services. Fifth, a foodservice franchise company can increase brand awareness through online marketing or induce the use of offline stores. Sixth, franchisor can grow into a sustainable company only when they use resources efficiently. Conclusions: Trust is important in foodservice franchise information. This trust has a significant impact on customer commitment and loyalty.

소비자 프라이버시 보호에 관한 다항식 기반 연구 (A Polynomial-based Study on the Protection of Consumer Privacy)

  • 박연희;김민지
    • 한국IT서비스학회지
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    • 제19권1호
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    • pp.145-158
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    • 2020
  • With the development and widespread application of online shopping, the number of online consumers has increased. With one click of a mouse, people can buy anything they want without going out and have it sent right to the doors. As consumers benefit from online shopping, people are becoming more concerned about protecting their privacy. In the group buying scenario described in our paper, online shopping was regarded as intra-group communication. To protect the sensitive information of consumers, the polynomial-based encryption key sharing method (Piao et al., 2013; Piao and Kim, 2018) can be applied to online shopping communication. In this paper, we analyze security problems by using a polynomial-based scheme in the following ways : First, in Kamal's attack, they said it does not provide perfect forward and backward secrecy when the members leave or join the group because the secret key can be broken in polynomial time. Second, for simultaneous equations, the leaving node will compute the new secret key if it can be confirmed that the updated new polynomial is recomputed. Third, using Newton's method, attackers can successively find better approximations to the roots of a function. Fourth, the Berlekamp Algorithm can factor polynomials over finite fields and solve the root of the polynomial. Fifth, for a brute-force attack, if the key size is small, brute force can be used to find the root of the polynomial, we need to make a key with appropriately large size to prevent brute force attacks. According to these analyses, we finally recommend the use of a relatively reasonable hash-based mechanism that solves all of the possible security problems and is the most suitable mechanism for our application. The study of adequate and suitable protective methods of consumer security will have academic significance and provide the practical implications.

SNS 사용자의 온라인기반관계 형성에 미치는 영향 요인 (The Influencing Factors on the Online-Based Interpersonal Relationships Formation of the SNS Users)

  • 허송지;김자영;장희진;박수이;고혜영
    • 한국게임학회 논문지
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    • 제12권2호
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    • pp.101-113
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    • 2012
  • 본 연구에서는 SNS 사용자들이 온라인을 기반으로 생성하는 대인관계에 미치는 영향 요인을 규명하고자 하였다. 이를 위해 우선 온라인 대인관계 영향 요인들을 문헌적 조사와 실증적 조사를 거쳐 수집한 후, 설문 조사를 실시하였고, PLS와 구조방정식을 이용하여 분석을 하였다. 그 결과 인과적 분류에 따른 개인적, 관계적, 환경적 요인과 사회적매력, 육체적매력, 정보게시성, 호혜성, 유사성, 컨텐츠퀄리티, 웹외양, 공동공간감 등 8가지 세부 요인들은 대인관계 차원에 영향을 미치는 요인으로 검증되었다. 최종적으로 이 요인들을 SNS 사용자들의 온라인 기반 대인관계에 영향을 미치는 요인으로 제안하였다.

ARCS모형 적용 온라인 기반 지역사회정신간호학실습 프로그램 개발 및 효과 (The development and effects of an online-based community psychiatric nursing practice program with the ARCS model)

  • 김판희;김희숙
    • 한국간호교육학회지
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    • 제30권1호
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    • pp.5-18
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    • 2024
  • Purpose: This study aimed to identify whether there is a difference between an online-based community psychiatric nursing practice program with the ARCS model and a conventional community psychiatric nursing practice program in promoting nursing students' learning motivation, knowledge of community psychiatric nursing, communication skills, and learning self-efficacy. Methods: This study used a quasi-experimental design with a non-equivalent control group. The participants were 44 nursing students at three nursing colleges in Gyeongsangbuk-do. The experimental group was provided the online-based community psychiatric nursing practice program with ARCS model, while the control group was provided the conventional community psychiatric nursing practice program from July 9, to September 3, 2022. Both groups received practice training 8 hours a day, 5 days two weeks. The collected data were analyzed using the exact χ2, Mann-Whitney U-test, and Quade's two-way ANCOVA with the IBM SPSS Statistics 28.0 program. Results: The results of the comparison of an experimental group training with the online-based community psychiatric nursing practice program with ARCS model and a control group training with the conventional community psychiatric nursing practice program showed that, there was no statistically significant difference between the two groups in learning motivation knowledge of community psychiatric nursing, and learning self-efficacy. However, communication skills were statistically significantly higher in the experimental group (F=6.23, p=.017). Conclusion: The online-based community psychiatric nursing practice program with ARCS model can be used as a substitute learning to improve community psychiatric nursing capabilities in situations when clinical practice is suspended due to infectious diseases such as coronavirus disease 2019 or when is a shortage of community psychiatric nursing practice institutions.