• 제목/요약/키워드: online test

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온라인 구매후기 작성동기가 패션제품 재구매의도 및 추천의도에 미치는 영향 (The Effect of Online Review Writing Motives of Internet Shopping on Repurchase Intention and Recommendation Intention about Fashion Merchandise)

  • 구태희;구양숙
    • 한국의류산업학회지
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    • 제12권2호
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    • pp.188-193
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    • 2010
  • The purpose of this study was to investigate the online review writing motives of online shopping on repurchase intention and recommendation intention about fashion merchandise. The questionnaire was administered to 279 people who had experience in online shopping. The data were analyzed by utilizing factor analysis, multiple regression analysis and t-test. The results of this study were as follow. First, the online review writing motives were divided into three categories such as benefit pursuit/hedonic shopping value, information transmission and evaluation. Second, the consumer who has experience of writing review prefers to repurchase other products in that online shopping mall and to recommend those products more than the consumer who doesn't have that experience. Third, the benefit pursuit/hedonic and information transmission had an effect on repurchasing intention and recommendation intention.

치기공과 학생의 대면과 비대면 수업의 인식 및 만족도 (Perception and satisfaction of in-person and online classes for dental technology students)

  • 이선경
    • 대한치과기공학회지
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    • 제43권3호
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    • pp.132-137
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    • 2021
  • Purpose: To study the perception and satisfaction of in-person and online classes for dental technology students. Methods: A total of 420 questionnaires were distributed to dental technology students between June 1 and June 30, 2021. Of these, 225 questionnaires were assessed using frequency analysis, one-way analysis of variance, Pearson's Chi-squared test, and independent t-tests via IBM SPSS Statistics ver. 22.0 (IBM). Results: For theory subjects, satisfaction was higher for online classes than in-person classes (p=0.001). For practical subjects, satisfaction was higher for in-person classes than online classes (p=0.002). Both the learning effect and motivation for learning were higher for in-person classes than online classes (p=0.001). Conclusion: When in-person and online classes become coexistent, there should be educational guidelines for improving the quality and effectiveness of learning in these different contexts.

온라인 비교과 설계 교육과정에서 기초 설계 교육과정으로의 적용 가능성 탐색 : 온라인 IoT 비교과 교육과정 사례를 중심으로 (Exploring the Applicability from Extracurricular Design to Basic Engineering Design in Online : Focusing on the Case of IoT Extra-Curricular in Online)

  • 황윤자;허지숙
    • 공학교육연구
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    • 제24권4호
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    • pp.30-40
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    • 2021
  • The purpose of this study is to verify the effectiveness the IoT program in online, and explore the applicability of the design course in consideration of design elements and realistic constraints for engineering education accreditation in online. For this study, IoT programs developed based on online classes were operated, and the effectiveness as a subject was verified through satisfaction surveys, competency test, and interview of participating students. In addition, by presenting design elements and realistic constraints in a online environment required to apply to engineering design courses, it is expected that they can be used as basic data in developing and operating actual design curriculum.

신제품 구매시 온라인 사회적 결정 역할 : 신제품 혁신성 조절효과 (Role of Online Social Decision When Purchasing NP : The Moderating Effect of NP Innovation)

  • 한상설
    • 유통과학연구
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    • 제16권7호
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    • pp.57-65
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    • 2018
  • Purpose - Recently, internet access and social network utilization using smart phone are increasing. In such a smart environment, interactive activities such as information generation, information searching and information sending are increasing rapidly on-line environment. Therefore, consumers tend to purchase something according to eWOM and also meet the social consensus online environment. In connectivity society, consumers became accessible and engaged in the opinions of others easily. Many decisions that seem like personal decisions are actually social decisions on online connectivity. This paper seeks to explore factors that can help generate a social decision on purchasing of new products in an online environment. Research design, data, and methodology - The process of collecting a lot of wisdom and making an agreement online is called social decision. The purpose of this paper is to examine empirically the influence of factors such as online ties, online eWOM expectancy and online information behavior on online social decision. In addition, We studied online social decision by analyzing the moderating effect of new product innovation. To understand this structural relationship, research hypotheses and research models were set up and empirical analysis was conducted. In order to verify the hypothesis, 208 questionnaires were collected from the residents of Seoul city/Gyeonggi province. The answered questionnaire verifies reliability and validity using SPSS/AMOS and test hypotheses through path analysis and multiple regression analysis. Results - According to the research results, First, online ties don't have a positive impact on online social decision, Second, online eWOM expectancy have a positive impact on online social decision. Third, online information behaviors have a positive impact on online social decision. The degree of innovation of new products have a moderating effect between Independent variables of three factors and dependent variable of social decision. Conclusions - Social decisions have a positive impact on purchasing decisions about new product. There is a great significance in the fact that the online social influence and online social decision have been studied academically. It is meaningful that we have studied in depth the changing phenomenon of consumer purchase decision process in smart environment. The results of these studies provide academic and practical implications.

Kohlberg의 도덕성 발달 수준을 기반으로 한 온라인 도덕성 검사 시스템 설계 및 구현 (Design and Implementation of Online Moral Level Test System based on Kohlberg's Moral Development)

  • 백현기;하태현;이현노
    • 디지털융복합연구
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    • 제4권2호
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    • pp.51-65
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    • 2006
  • This study is to evaluate the morality of teenagers with regard to features of justice. On the basis of the findings, an online morality level test system is designed and implemented to help students understand themselves better and to increase moral maturity through this self-test method based on Kohlberg's Morality Development Level. The main purpose of this study is to help students test and evaluate their morality, and it will be contributed to slough off egocentrism and to orient a relationship based on a mutual respect by using the embodied system. If this system can be applied successfully, an effective improvement on students' further education guidance may be gained because the test and its results are made in the system simultaneously. Also this easy and fast test system can attain much more economical effects than a written test.

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3-계층 기반의 온라인 시험 체계 구현 (Achievement of A Three-Tier Based Online Examination System)

  • 유추일;손영호
    • 한국항행학회논문지
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    • 제13권1호
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    • pp.68-73
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    • 2009
  • 현재 수많은 서비스가 인터넷을 통해서 제공되며 이러한 추세는 계속해서 심화될 것으로 보인다. 전통적인 시험 방식 또한 인터넷을 이용한 시험으로 대체되고 있으며, 미국 ETS의 IBT TOEFL이 그 대표적인 예로 볼 수 있다. 뿐만 아니라 IT와 관련한 많은 시험들이 인터넷 기반으로 진행되고 있으며, 이와 관련한 논의가 활발히 진행되고 있다. 인터넷을 이용한 시험은 수험생들의 접근성을 높일 수 있으며 경제적이기 때문에 기존 출석 방식의 시험에 비해서 많은 장점을 가질 수 있다. 본 논문은 인터넷 기반의 자동 시험 플랫폼을 위한 브라우저 및 서버 프로그램을 개발하는 것을 목표로 하고 있으며, 기존의 2-계층 시스템들과는 달리 3-계층 기반으로 구현하였다. Visual Studio.Net 2005와 SQL Server 2000 개발 도구를 사용하였으며, ASP.NET 2.0 개발 플랫폼을 기반으로 하였다. ADO.NET을 사용하여 데이터베이스에 접근하였으며, 프로그램 언어로는 C#을 사용하여 구현하였다.

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한국 기독교인의 온라인 예배에 대한 경험과 만족도 연구 (A Study on the Experiences of Online Service for Korean Christians During the COVID-19)

  • 유지은
    • 기독교교육논총
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    • 제72권
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    • pp.225-244
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    • 2022
  • 연구 목적 : 본 연구는 코로나19 시기 한국 교회에서 실시한 온라인 예배에 대한 이해를 위해 온라인 예배 내용, 온라인 예배를 통한 목회자 및 평신도와의 상호작용, 온라인 예배 환경, 온라인 예배 만족도의 차이가 있는지 확인하고, 온라인 예배 만족도에 영향을 주는 변인을 분석하고자 하였다. 연구 내용 및 방법 : 수도권 지역에 거주하는 만 18세 이상의 기독교인을 대상으로 온라인 설문조사 방식으로 실시하였으며, 최종 176명이 참여하였다. 집단 간 평균 차이를 밝히기 위해 t-test, ANOVA 분석을 하였고, 온라인 예배 만족도에 영향을 주는 변인이 무엇인지 확인하기 위해 위계적 회귀분석을 실시하였다. 결론 및 제언 : 출석하는 교회 규모, 신앙 기간, 직분에 따라 온라인 예배 내용, 온라인 예배를 통한 목회자 및 평신도와의 상호작용, 온라인 예배 환경, 온라인 예배 만족도에서 집단 별 차이를 보였다. 온라인 예배 만족도에 영향을 주는 요인으로 평신도와의 상호작용, 온라인 예배 환경, 온라인 예배 내용 순으로 나타났다. 이러한 연구 결과를 바탕으로 코로나19 이후 지속될 온라인 예배 만족도 향상에 관한 논의 및 후속 연구를 위한 논의를 제시하였다.

온라인 커뮤니티에서 개인의 참여 동기와 사회적 영향 요인이 몰입에 미치는 영향 (A study on the Effect of Participatory Motives and Social Influence in Online Community on Commitment)

  • 이문봉;김은정
    • 한국정보시스템학회지:정보시스템연구
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    • 제14권2호
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    • pp.191-214
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    • 2005
  • The interests and impacts on the phenomena online are increasing, due to the development of the Internet. Above all, the importance of the online community, which is similar to the community in reality and has a feature being easily committed is on the rise. Firms are transformed into a relationship for successful e-business in line with the online community utilization, as the digitalization society develops. Hereby, this study was intended to empirically analyze the impacts of individual participatory motives (perceived usefulness, perceived. ease of use and perceived playfulness) in the online community and social influences (subjective norm, visibility and image) on the user's attitudinal and behavioral commitment. In the empirical study of this study, a questionnaire survey was conducted targeting individuals who participated in the online community, and the related data was collected through on/offline. Finally, 280 samples were used in the analysis. The results of the major hypotheses test using the covariate structural model analysis are as follows: First, there are differences in the impacts of individual participatory motives in the online community and social influence factors on the commitment. The individual participatory motives in the online community influence the behavioral commitment positively, but the social influence factors are not significant. Second, the attitudinal commitment in the online community shows a mediate effect on the behavioral commitment in the subjective norms and image variables excluding visibility. Third, the relationship between the attitudinal commitment and behavioral commitment is significant.

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Online Brand Community and Its Outcomes

  • Ha, Yongsoo
    • The Journal of Asian Finance, Economics and Business
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    • 제5권4호
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    • pp.107-116
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    • 2018
  • The aim of this study is to delve deeper into the online brand community study. This study tests (a) the effects of online brand community on its outcomes, (b) the impact of value creation practice construct as a whole, (c) the effects of value creating practice construct on the two types of loyalty, loyalty toward the brand and the community. Participants of this study (N=353) are members of four types of online brand communities (e.g., business-to-consumer virtual product support community, firm-hosted online community, user-generated online community, peer-to-peer problem-solving community, and social media based brand community). Data were collected online using Amazon Mechanical Turk from April 10, 2016 to May 10, 2016. The data were analyzed through structural equations modeling using AMOS 20. The three community markers (e.g., consciousness of kind, rituals and traditions, and moral responsibility) and the four value creation practices (e.g., social networking, impression management, community engagement, and brand use) are proved to be significant indicators of online brand community and value creation practice constructs, respectively. Test results showed that strong and effective online brand communities generate value creation practices, and value creation practices enhance brand loyalty. The mediating effects of community loyalty between value creation practices and brand loyalty were revealed.

소비자들의 온라인 플랫폼 의류제품 구매실태 조사 - 10대~50대 남녀의 인구통계학적 특성을 중심으로 - (A survey on consumers' purchase status of clothing products via online platforms - Focusing on the demographic characteristics of men and women in their 10s to 50s -)

  • 박영희
    • 복식문화연구
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    • 제31권5호
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    • pp.669-691
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    • 2023
  • This study aims to analyze the variations in online clothing purchasing patterns based on demographic attributes and purchasing behavior. The survey subjects comprised individuals in their 10s to 50s who had prior experience with online shopping. The survey was conducted in Gyungnam from May to June 2022. A total of 397 questionnaires were analyzed using the χ2-test statistical method. The analysis of clothing purchase type based on demographic characteristics revealed differences in terms of gender, marital status, age, monthly income, and occupation. Notably, when analyzed by demographic characteristics and clothing purchase types, monthly online purchase frequency displayed significant differences in marital status, age, and occupation. Similarly, monthly purchase amounts through online platforms exhibited significant variations based on marital status, age, monthly income, and occupation. The online fashion platforms, when examined in relation to demographic characteristics and purchase types, showed significant differences across all variables. Clothing purchases by consumers seeking individuality and differentiation exhibited significant differences in age, occupation, and purchase types. Furthermore, the reasons for choosing online platforms for clothing purchases varied significantly based on age and occupation. These findings indicate diverse purchasing behaviors on online platforms influenced by demographic characteristics. These findings can be valuable for effectively segmenting the online fashion market.